Visa Infinite Card: An Analysis of Market, Segments, and Customer Data

This report provides an analysis of the Visa Infinite card, a premium offering in the financial market. It begins with an introduction to the card and its target audience: high-net-worth individuals. The report then delves into the market size and growth of Visa Infinite cards, highlighting their limited availability and exclusivity within the U.S. market. The market segments are classified based on psychographic and demographic factors, targeting the affluent demographic. The report examines customer data, emphasizing the card's benefits, such as identity theft reimbursement, and the demographic of users, including top merchants and high-income professionals. Finally, the report concludes that the Visa Infinite is the highest class of Visa cards, offering premium benefits, although it is administered by the issuing bank.

Running head: VISA INFINITE
Visa Infinite
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction................................................................................................................................2
Market size and growth..............................................................................................................2
Market segments........................................................................................................................2
Customer data.............................................................................................................................3
Conclusion..................................................................................................................................3
Reference....................................................................................................................................4

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Introduction
Every luxurious thing has its own level. The visa infinite program has been offered in
some of the international visa cards in The U.S. It is a suite of high-quality benefits that are
designed for cardholders with high-net-worth (Harrow and Harrow 2018). It is structured to
enjoy a lifestyle with no boundaries.
Market size and growth
According to Davin Chow, the vice president of Visa, the concept of the creation of
visa infinite came for visa’s most affluent customers (Visa.co.in 2018). Every visa cards do
not offer the same facilities and perks as visa infinite scheme. These are the most prestigious
and premium debit cards.
In the current scenario, availability of visa infinite cards in The U.S is a handful in
number. These are only available in the global or international markets. In the market for
payment cards, currently there exist three premium payment cards. These are UBS Visa
Infinite Credit Card, The Chase Sapphire Reserve and Ritz-Carlton Rewards Credit Card
Harrow and Harrow 2018). These are top quality credit cards in The U.S market and come
with an annual fee of $450 and more (Visa.co.in 2018). The market size for these ranges of
cards is comparatively low since these elite class cards are designed for individuals with high
net worth. Besides visa infinite is suitable for those who love to travel.
Market segments
The market of visa infinite can be classified on the basis of major segmentations.
Since these are the premium payment credit cards, the market classification for these is
generally psychographic and demographic in nature. These cards target the elite class or the

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individuals with high level of income in The U.S market. The market for visa infinite has
only flourished in The U.S. Market segmentation of visa is dependable on different strategies
(Creditcards.usnews.com 2018).Cards and related perks are designed on the basis of various
demography and psychographs.
Customer data
Customer data is essential for the company to make decisions related to business with
the help of market segmentation. One of the unique perks of visa infinite is that it helps if the
identity of an individual is stolen. It reimburses $15000 to the particular individual for the
expenses caused by the sudden theft (Creditcards.usnews.com 2018).
The benefits of visa infinite are vast. It is only available in some of the credit cards of
The U.S in the current era. Customers with high-end salaries use visa infinite platform to pay
for comfort and quality services (Visa.co.in 2018).
Currently, only 12.5% of the population of The U.S has access to visa infinite credit
cards. These include top merchants, business professionals, and individuals with high-end
salaries and extreme wealth.
Conclusion
Visa infinite is the highest class of cards among all the other visa credit cards. It
provides the best benefits among all other cards in the Visa network. However, the exclusive
features and benefits of visa infinite are often administered by the issuing bank. The number
of Visa infinite cards is very less and all of them have been issued in The U.S market.

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Reference
Creditcards.usnews.com. 2018. TD First Class Travel Visa Infinite Card Review | U.S. News.
[online] Available at: https://creditcards.usnews.com/td-bank/td-first-class-travel-visa-
infinite-card [Accessed 5 Mar. 2018].
Harrow, R. and Harrow, R. 2018. Visa Infinite: What Is It? How Is It Different From Other
Credit Cards?. [online] ValuePenguin. Available at: https://www.valuepenguin.com/visa-
infinite-credit-cards [Accessed 5 Mar. 2018].
Visa.co.in. 2018. Visa Infinite | Visa. [online] Available at: https://www.visa.co.in/pay-with-
visa/find-a-card/visa-infinite.html [Accessed 5 Mar. 2018].