Usefulness of Online Security System: Visa Inc Customer Trust Analysis

This report, focusing on the foundation of business analysis, examines the critical relationship between Visa Inc's online security system and customer trust in card payments. The research investigates the increasing prevalence of internet usage for online transactions and the corresponding rise in online fraud, which significantly affects customer confidence. The study analyzes the effectiveness of Visa Inc's online security measures in mitigating fraud and building customer trust. It includes a comprehensive literature review, a detailed research design employing a descriptive approach with an inductive research approach, and interpretivism research philosophy. Data collection involves both primary data through questionnaires and secondary data from various sources. The report aims to explore the types and importance of online security systems, evaluate their effectiveness specifically for Visa Inc, assess customer perceptions, and recommend strategies to enhance customer trust and market share. The research employs a questionnaire to gather customer insights and utilizes a random sampling technique to select participants. The findings are expected to provide valuable insights into how Visa Inc can strengthen its security measures and foster greater customer trust in its services.

FOUNDATION OF
BUSINESS ANALYSIS

TABLE OF CONTENTS
FOUNDATION OF BUSINESS ANALYSIS................................................................................1
TITLE..............................................................................................................................................1
BACKGROUND OF THE STUDY/ PROBLEM STATEMENT..................................................1
PURPOSE OF THE RESEARCH...................................................................................................2
Research aim................................................................................................................................2
Research objectives.....................................................................................................................2
RESEARCH DESIGN.....................................................................................................................2
Research Design..........................................................................................................................3
Research approach.......................................................................................................................3
Research philosophies.................................................................................................................4
Questionnaire...............................................................................................................................4
SAMPLE DESIGN..........................................................................................................................6
DATA COLLECTION, PROCESSING AND ANALYSIS...........................................................6
Data collection.............................................................................................................................6
Data analysis................................................................................................................................6
BUDGET AND TIMELINE............................................................................................................7
REFERENCES................................................................................................................................8
APPENDIX......................................................................................................................................9
Appendix 1: Dummy tables.........................................................................................................9

TITLE
Usefulness of online security system in improving customer trust for card payment: A
case analysis of Visa Inc
BACKGROUND OF THE STUDY/ PROBLEM STATEMENT
A dramatic increase is seen in the number of users who are using internet all over the
world (Gavrilova and et.al., 2017). People use internet for number of purposes including online
shopping, banking etc. Studies have been conducted by a number of researchers which evaluates
that convenience is one of the major factor which influence buyers to opt for internet transaction.
However, some scholars reveal that buyers are attracted towards online platform because of its
time-saving approach. In accordance with the given context, the recent study states facts and
figures related to internet statistics. There are 3.74 billion users who are using internet in the
present economy. However, the study also reveals that only 35 percent users are there who
makes online payment for any kind of transaction (Internet Stats & Facts for 2017, 2017). Thus,
rest 65 percent people won’t trust the online platform for the payment of their purchased goods
and services. This might be due to a significant rise in the number of online fraud which is
affecting the trust of buyers. Thus, it is due to the presence of given aspect many firms are
making effort for improving their online security system. As per the view point of Pathan (2016)
online security system is basically the approach which includes a systematic process for
protecting the personal data of the buyers from any kind of threat that occurs over internet.
Furthermore, it has also being assessed that organization could gain trust of its buyers by making
improvement in its online security system. This is because no customers wants that their personal
information will be misused by any company. Thus, it is the reason why online security system
has importance for the companies which are involved in an online platform.
In this regard, it is examined that in order to mark success in today's competitive
environment it is required by the corporation that it should build trust among its buyers regarding
its services. This is because if it is not maintained then for enterprise it will become very difficult
to make improvements in its sales and profits in an effectual way. This thing will also influence
the competitive position of the firm in market.
Visa Inc is the American multinational company and it’s headquarter is located in
California, USA. The company basically facilitates the transfer of funds through an electronic

platform. It is counted among world’s second largest card payment organization and firm issue
credit and debit cards. It has the team of more than 12000 employees who continually work for
the betterment of company.
In the current study also Visa Inc Company is going through with the similar type of
problem. Herein, from the given case it is examined that significant increase in the online fraud
is making impact upon the operation of the firm. Thus, with an aim to resolve the specific issue
Visa Inc wants to analyse the effectiveness of its online security system in enhancing trust of its
buyers. The company is also interested in assessing the perception of buyers towards the online
security system. In the current study, specific aims and objectives will be framed. Moreover,
with an aim to give effective answers to the formulated research questions assistance will be
taken from different research techniques. At the end of the study, timeline will be framed which
gives the description about the total time needed for completing whole research work.
PURPOSE OF THE RESEARCH
The success of any research thoroughly depends upon the well-defined purpose as well as
objectives (Silverman, 2016). Because these things set the path for any study and thus leads
researcher towards the right direction. In this context, following are the aim and objectives of the
current study.
Research aim
The main aim of the study "To analyze the usefulness of online security system in
improving the trust of customers towards card payment: a case analysis of Visa Inc".
Research objectives
On the basis of above mentioned aim following objectives are framed:
 To explore the type and importance of online security system used by companies.
 To examine the effectiveness of online security system used by companies with specific
reference to Visa Inc.
 To assess the perception of Visa Inc customers towards its online security system.
 To recommend the ways of improving customer trust as well as market share of Visa Inc.
RESEARCH DESIGN
It is very important for the researchers that they should take sufficient time while making
the selection of appropriate methodologies for their study (Vaioleti, 2016). It is due to the fact

that research methodologies are the base which assists researchers in the task of attaining the aim
and objectives of the study in an effectual way (Weber, 2017). In this respect, following are the
methodologies which will be used to attain formulated objectives of the study.
Research Design
Research design gives details about the procedure which scholar uses for the purpose to
collect and analyse data for its study. Furthermore, it also gives the explanation about the type of
conducted study. In other words it can be said that, research design is basically overall tactic
which assists scholar in the task of integrating the different components of the study (Humphries,
2017). Research design has its significance for the researchers because it shows the path for
conducting study upon any topic. It also help researcher in the activity of defining problem of the
study in an effectual manner. Thus, in research design plays very important and critical role for
reserachers. In this context, it is examined that there are many researchers who failed at the
initial phase of study because of lack of definition of research problem (Marais and Pienaar-
Marais (2016).
The research design is of four types such as explanatory, descriptive, diagnostic and
experimental etc. In the explanatory research design, researchers use their own idea as well as
imagination with an aim to obtain information in relation to their study. Here, scholar does not
formulate any hypothesis. On the other hand, researchers make use of descriptive research design
when they are more interested in giving detail explanation about the specific situation under their
study (Patino and et.al., 2016). However, when scholars are more interested in assessing the root
cause of the problem at that time they take help from diagnostic research design. Moreover,
experimental research design is used by researchers when they assess the behavior of human
under a particular situation.
In the selected topic under study which is of analyzing the usefulness of online security
system in improving trust of Visa Inc customers towards card payment descriptive research will
be used. This is applied because of the clear definition of the problem of current study. This
study is qualitative in nature and due to this respective research design seems more appropriate.
Research approach
The research approach is basically the tactic which is used to conduct the study in an
effectual manner. It is of two types such as inductive and deductive. Researchers make use of

deductive approach when they want to move their study from general to specific. However, its
reverse approach is followed in inductive research wherein scholars carry out their study from
specific to general (Francis, D. J. and et.al., 2017). In addition to this, deductive research
approach is used when scholars have formulated a hypothesis for their study. But, in case if
researchers do not formulate any hypothesis for their study at that time inductive research
approach will be applied.
For the present study, inductive research approach will be applied. This is because here
researchers have not formulated any hypothesis. Moreover, the problem of current study is well
defined which makes easier for the scholars with regard to move its research from specific to
general criteria.
Research philosophies
It is being regarded as another most important aspect of research methodology. Research
philosophy gives clear definition about nature of knowledge. The philosophies are of four types
such as interpretivism, realism, pragmatism, and positivism (Caillaud, Rose and Goepp, 2016).
Here, researchers make use of interpretivism philosophy when their selected sample size is
relatively small. But in case of large sample size, positivism research philosophy is applied.
Further, pragmatism approach applied when study reveal the presence of both qualitative and
quantitative information. In the similar way, when method chosen for the study perfectly fit to
the subject matter of research at that time realism philosophy is used.
In present study, since the selected sample size is small so interpretivism research
philosophy will be applied. This will also help in defining problem of the study in an effectual
manner.
Questionnaire
QUESTIONNAIRE FOR THE CUSTOMERS OF VISA INC
Name:…………………………………………………
Age:……………………………………………………
Gender:………………………………………………..
Note: Please tick in front of given points.
1. How long you have been using the services of Visa Inc?
 Less than 1 year

 Between 2-3 year
 More than 3 year
2. Do you feel secure while using the cards of Visa Inc for your transactions?
 Yes
 No
 Cannot say
3. Have you experienced any online fraud?
 Yes
 No
4. If yes then do you believe that Visa Inc is handling its responsibility towards mitigation of online fraud
in an effective manner?
 Yes
 No
 Cannot say
5. Which of the following factors makes you loyal towards Visa Inc?
 Services offered by company
 Online security system
 Its offers and discounts
6. Have you heard about zero liability policy of respective company?
 Yes
 No
7. Do you believe that zero liability policy is an effective measure for online fraud?
 Yes
 No
8. Visa Inc card gives you secure shopping experience.
 Strongly agree
 Agree
 Neither agree nor disagree
 Disagree
 Strongly disagree
9. Did company gives the quick response to the problem which occurs in front of you?
 Yes

 No
10. State your opinion about Visa Inc online security system?
………………………………………………………………………………………………………………
………………………………………………………………………………………………………………
…………………………………………………………………….
SAMPLE DESIGN
It is impossible for the scholars to make an analysis of whole population for their study. It
is due to the presence of given aspect there is a need of selecting sample arises in front of a
researcher. Thus, sample is nothing but the subset of whole population of the conducted study.
The selected sample will be considered as effective if it appropriately reflect the feature or the
characteristics of targeted population under research (Wildemuth, 2016).
In the present study which is on analyzing the usefulness of online security system in
improving trust of Visa Inc customers towards card payment targeted population will be the
company total customer base. However, with an aim to make a selection of specific sample size
random sampling technique will be used. This will be applied because with the help of it each
customers of Visa Inc can be given an equal chance of being selected as the sample. Thus, by
making use of respective technique, 50 Visa Inc customers will be selected as a sample for the
current study.
DATA COLLECTION, PROCESSING AND ANALYSIS
Data collection
Data collection consists of methods which are used for gathering data for the study. It is
of two types such as primary and secondary (Cronin, 2016). In the present study both methods
will be applied. Here, primary data will be selected through questionnaire which possesses both
open and close ended type of questions (Holloway & Galvin, 2016). In the similar way,
secondary data will be gathered with the help of means like books, journals and online articles
etc. For collecting data, significant supervision is required because here researcher is using both
techniques of data collection. Hence, for increasing the efficiency of its study suggestion will be
gathered from mentor who is giving guidance in the respective study.

Data analysis
After collecting data, in the next stage researchers will have to make an analysis of the
same in order to reach on to the specific solution. Hence, for the current study collected data will
be analyzed through thematic technique (Greenfield & Greener, 2016). In this method number of
themes will be prepared on the basis of formulated questionnaire. This will assist in fulfilling aim
and objectives of the current study.
BUDGET AND TIMELINE
29000 Australian Dollar will be the budget of respective study. Furthermore, 6 week time
will be required for completing the study in an effectual manner. The segregation of research
work will be done by using Gantt chart technique (van den Brink, & et.al, 2016). The description
of the same is given below.
Task 1 week 2 week 3 week 4 week 5 week 6 week
Background
of the study
Research
aim and
objectives
Literature
review
Primary data
collection
Research
methodology
Data
analysis
Conclusion
Submission
Of final
report
REFERENCES
Books and Journals

Caillaud, E., Rose, B., and Goepp, V. (2016). Research methodology for systems engineering:
some recommendations. IFAC-PapersOnLine, 49(12), pp.1567-1572.
Cronin, C. (2016). Case Study Research: A Methodology for Nursing. Nursing Research Using
Case Studies: Qualitative Designs and Methods in Nursing, 55.
Francis, D. J., and et.al., (2017). Issues in Research Methodology on Educator Stress.
In Educator Stress. pp. 439-470.
Gavrilova, M. L. and et.al., (2017). Emerging trends in security system design using the concept
of social behavioural biometrics. In Information Fusion for Cyber-Security
Analytics .pp.229-251.
Greenfield, T., & Greener, S. (2016). Research methods for postgraduates. John Wiley & Sons.
Holloway, I., & Galvin, K. (2016). Qualitative research in nursing and healthcare. John Wiley
& Sons.
Humphries, B. (2017). Re-thinking social research: anti-discriminatory approaches in research
methodology. Taylor & Francis.
Marais, H. C., and Pienaar-Marais, M. (2016). Analysis of Research Methodology in Business
and Management Studies as Reflected in the ECRM 2015 Proceedings. In European
Conference on Research Methodology for Business and Management Studies. pp. 167.
Pathan, A. S. K. (2016). Security of self-organizing networks: MANET, WSN, WMN, VANET.
CRC press.
Patino, C. M., and et.al. (2016). Building Research Capacity In Middle And Low-Income
Countries Through Research Methodology And Career Development Education.
In D102. FIGURING OUT WHAT WE DON'T KNOW: ADVANCES IN MEDICAL
EDUCATION .pp. A7567-A7567.
Silverman, D. (2016). Qualitative research. Sage.
Vaioleti, T. M. (2016). Talanoa research methodology: A developing position on Pacific
research. Waikato Journal of Education, 12(1).
van den Brink, A., & et.al., (2016). Research in landscape architecture: methods and
methodology. Routledge.
Weber, M. (2017). Methodology of social sciences. Routledge.
Wildemuth, B. M. (2016). Applications of social research methods to questions in information
and library science. ABC-CLIO.

Online
Internet Stats & Facts for 2017. (2017). [Online]. Available through:
https://hostingfacts.com/internet-facts-stats-2016/>. [Accessed on 21st September 2017].

APPENDIX
Appendix 1: Dummy tables
The data which are assembled for the present study will be analyzed by using the
thematic approach. It is being regarded as one of the most effective approach because with the
help of this scholar can aptly define the formulated aim and objectives of the current study. Thus,
through this way researcher can found out appropriate solution to the problem. In accordance
with the given context, dummy themes are prepared as per the framed questionnaire. These are
all depicted in below:
Theme 1: Majority of people using Visa Inc services for more than 3 years.
Response Number of respondents Percentage Cumulative percentage
Less than 1 year 5 10% 10%
Between 2-3 year 15 30% 40%
More than 3 year 30 60% 100%
Interpretation: The theme is being interpreted. Here, 10% of the respondents have given their
answer in the form of less than one year. However, the majority of the people have said that they
have been using the services of respective firm for more than 3 years. In addition to this, 30%
people have given response that they are being associated with the firm in an around 2 to 3 years.
This indicates that people liking are the services of the corporation. This also shows the loyalty
of buyers towards the firm. It is because if customers are not loyal towards company then would
have existed company in less than 1 year tenure.
Theme 2: Majority of the customers felt secure while using the cards of Visa Inc for any of their
transactions.
Response Number of respondents Percentage Cumulative percentage
Yes 30 60% 60%
No 15 30% 90%
Cannot say 5 10% 100%