VisitBritain's Blackpool Campaign: Social Media Strategy and PR

Desklib provides past papers and solved assignments. This report analyzes VisitBritain's social media strategy for tourism.

PR AND PROMOTION IN TRAVEL AND TOURISM

TASK 2A. IDENTIFYING AND SELECTING KEY MEDIA THAT CAN
AID CAMPAIGN ALONG WITH DEFINING RELATIONSHIP
BETWEEN MEDIA AND PUBLIC RELATION OF VISITBRITAIN:
VisitBritain can focus its resources and reach into developing
proper social media coverage that can highlight and showcase
campaign of Blackpool as a robust tourist destination. According
to Charest et al. (2016), Social media platforms which can used for
promotion of this campaign are:
• Facebook
• Twitter
• Google
• Instagram
Key media that can be used for campaign:

CONTINUED….
VisitBritain can ideally use Facebook by:
• Build up their profile and resonate search parameters
to consumers preferences (Smith et al. 2018)
• Mentioning and highlighting aspects and potential of
Blackpool
• Generate reviews of consumers who had visited there

CONTINUE….
VisitBritain can ideally use Twitter by:
•Encouraging visitors to share experiences online and effectively
tweet about it (Cho et al. 2017)
•Attraction of tourists through viewing twitter element of sharing
and trend about Blackpool
•Highlighting it's campaign and ways of operating

CONTINUED….
VisitBritain can ideally use Google by:
• Advertising both paid and survey based to
draw consumers attention (Hjarvard, 2018)
• Maintaining a proper website to convert
attracted consumers to customers
• Target rating system to bolster and boost
image of Blackpool tourism

CONTINUED….
VisitBritain can ideally use Instagram:
•As trending interface for population to share and
comment on various images
•By Providing authentic images coupled with
visitors comment (Charest et al. 2016)
•Acts a Instill trust factor by providing features of
visitors sharing images

Relationship between Public relation and social media of
VisitBritain:
Public relation department should:
• Synthesize and correlate it's approach to
social media propagation (Maráková and
Medved’ová, 2016)
• Maintain robust and honest approach to
promoting and upholding pros and cons
• Maintaining a transparent approach will
enable tourist to gain ideal experience
(Harrigan et al. 2017)
CONTINUED….

Task 2B. EVALUATING AND JUSTIFYING VIABILITY OF CHOSEN
MEDIA FOR PUBLIC RELATION (PR) CAMPAIGN OF
VISITBRITAIN
Social media visibility for PR campaign of
VisitBritain is:
• Play an essential role in propaganda of attracting
tourist of all ages and places
• Boosts image of campaign and provide support as
required (Dolan et al. 2019)
• Increase number of tourists to Blackpool as it is
lacking with visitors per year

Impact of facebook on building image of VisitBritain is:
• Plays a major shift in connectivity among tourists
• Making and maintaining a page to draw customers
attention (Hjarvard, 2018)
• Developing a proper and authentic tourism experience
within Great Britain
CONTINUED….
Analysis of each social media and ways each can foster and build image
of VisitBritain

CONTINUED….
Impact of Twitter on building image of VisitBritain is:
• Aid and exercise aspects of PR department of VisitBritain
•Gaining positive feedback through voices of public along
with critics and celebrities (Smith et al. 2018)
•Lead PR department striving harder and reaching new heights
to boost Great Britain’s images as a country

Impact of Google on building image of
VisitBritain is:
• Maintaining a robust and healthy rating with
proper reviews
• Making public aware of agency or company’s
approach (Charest et al. 2016)
• Foster good and authentic ratings of
management
CONTINUED….

CONTINUE….
Impact of Instagram on building image of VisitBritain
is:
•Facilitate recognition of PR activities (Cho et al. 2017)
•Mass promotion campaign of VisitBritain
•Help people understand value of the campaign