Visitor Attraction Management Report: Visit Britain Analysis

This report delves into the intricacies of visitor attraction management, focusing on the National Tourism Agency Visit Britain. It explores the overlap of different types of visitor attractions, emphasizing their importance in the tourism industry. The report examines the needs and motivations of various visitor types, analyzing how attractions like the Sea Life London Aquarium, Tower of London, and others cater to diverse interests. It then discusses the positive and negative impacts of tourism on visitor attractions, including economic benefits, environmental concerns, and socio-cultural changes. Furthermore, it covers different visitor management strategies, including techniques related to sustainability. The report offers insights into how attractions can effectively engage visitors, manage resources, and ensure the long-term viability of the tourism sector.

VISITOR ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1.1 Overlap of visitor attractions in relation to particular types of attraction:............................1
1.2 Importance of different visitor attractions:...........................................................................2
TASK 2...........................................................................................................................................4
2.1 Needs and motivation of different visitors types..................................................................4
2.2 Impacts of tourism on visitor attractions...............................................................................5
2.3 Effect of different theories on tourist motivation..................................................................5
TASK 3............................................................................................................................................6
COVERED IN PPT.....................................................................................................................6
TASK 4............................................................................................................................................6
4.1 Different visitor management strategies...............................................................................6
4.2 Management techniques in relation to sustainability............................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
In respect to consider visitor management attraction, every business grow very quickly.
This is because, in this regard different activities and tasks has been developed to attain more
profitability and efficiency. It is important to increase customer and visitors that help to increase
more systematic work performances in the market (Del Chiappa, Andreu and G. Gallarza, 2014).
In the different part of the world, attraction develop to perform several operations and functions.
In this context, present report based on the National Tourism Agency Visit Britain. They
consider different kinds of activities and operations to focus on the desired results and outcomes.
In order to working with wide range of partners, it covers importance of different visitors
attractions. Furthermore, it includes needs and motivation of different types of visitors types in
the country. Along with this, report includes process and issues that involved in development of
visitor attraction. At last, it focuses on different visitors' management strategies.
TASK 1
1.1 Overlap of visitor attractions in relation to particular types of attraction:
Visitors attractions department is important components of the travel and tourism industry. This
department provide people activity and excitement for visitors when they visit attractive place.
Overlap of visitors is the different type of attractions. Many attractions attract people to visit
most popular places. Particular attractions includes monuments,Historical places, ancient
temples, botanical gardens, museums and art galleries, acquires etc. those attractions helps to
meet with people interest. Attractions are what those place, functions, events, sites which attract
people most and they ant to visit gain. Many countries have their different festivals and
functions. Tourist visit those festivals and they built personal interest. They meet with new
things new environment which is most attractive things which people are feel. National tourism
agency at England they are provided their visitors to most attractive place at England they
suggest joining festivals. They are provided their customer to natural activities like hill
climbing, mountaineering, hill biking etc. those activities attract to visitor and they again join to
those agencies which provide those interesting activities. Those undue kind of activities
increasing national tourism agencies product also retain people to visiting those place. Their
most types attractions which overlap visitor attractions-
Built attractions- In these people enjoying personally to meet with new things in attractive
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places. They enjoying and having fun personally. In national tourism agency their consultant
suggest people to go those places where they enjoying their own self and learn new things in
their area. They also visit those place which is most attractive like museum at Britain Victoria
and Albert, science museum etc. those places are gives learning experience to people and people
also motivate with those places. Main mission of organization to people also attract with those
places and also come to visit organizations
Natural attractions- natural attraction are based on natural things and sites. Like most popular
Britain natural attractions such big Ben, river of Thames, London eye etc. those places are most
famous in united kingdom. Those natural places attract people most. National tourism agency
provide peoples to meet with those places which attract to people most. Natural attractions are
defines beauty of particular city and also define the past and about of the city. Mainly people are
attract with beauty of nature. National agency provide activities on the natural places like hill
climbing, mountaineering etc. for those activities people attract most. In Britain most national
agency provide their customers to most famous places where people are meet with new things
and also learn with new fields. Visitor attraction mainly define their inserted area and national
agency also provide people for their interest area those things are increasing their tourism
products and also increasing their organization growth. Attractions help to knowing about the
organizationals customers needs and their demands. For interest defines the where people want
to visit. As tourism consultant they suggest people to enjoying excitement movement with
attractive places.
1.2 Importance of different visitor attractions:
Visitor attraction refers a place of interest where visitors visit. Attraction are key elements of
tourism. Those place where tourist visit and enjoying their quality times with family and
friends. Most of the things attract visitors like natural attractions, events attractions, heritage
attractions etc. National tourism agency consultant provide those places their customers which
attract most them. Like natural areas, heritage places like palace and old museum. Consultant
suggests those place where customers attract with place and visit again. Attraction is main
purpose to grab their customers attention. In tourism industry different types of attractions
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attract visitors heritage and events attractions, natural attractions, purpose build attractions. In
tourism industry attractions is most important part which grab customers. In other hands more
details there are following attractions played important role in tourism industry-
Natural attractions- Natural attractions is that attraction which is created by nature. Natural
attractions also knows as natural beauty of outside. In national tourism agency consultant
provide their customers to outside activities like hill walking, climbing, mountaineering and
potholing, mountain biking etc. Those are most attract visitor because those activities are unique
and not doing in normally days. Many of things give status to protect their environment and
provide facilities so people are visit and able to enjoying this site.
Purpose built- Purpose built attractions are based on people personally attract with places.
About the purpose built attractions as they enjoying and fun, designed for many reasons. In
national tourism agency meet their customers to those places where people enjoying and see
first time places so they attract most with places.
Heritage attractions- Heritage attractions which are old and have been place for many years. In
England, most of the attritions are heritage attritions. Those attractions are places of worship,
historic properties and visitors heritages canals and heritage canters. Those place are
appreciated for past. Like museum and Manchester.
Events as attractions- Events are attracted most people, these attractions such as small events
like festivals, Blackpool illuminations. For those events brings lot of income and also creates
jobs and wealth in area. In England national tourism agency consultant suggest people to join
those events which is different form another and also organize with hug of platform.
Many of reasons attract people such as contributing to the local and national economy,
supporting the regeneration of area, stimulating domestic tourism, attract visitors form overseas,
conservations, promoting culture change. Those are most important characteristic which attract
visitors most. In national tourism agency they incensing their business to provide most
attractive place in England they mostly suggest those place to people where they learn about the
place like city palace where people meet with old places and they appreciate people to past.
Attract is mainly based on visitors attractions. What they gain and how much they enjoying the
moments with their family and friends. Those things are attract people most. People as tourist
they meet with new places where they learn new things they see new site. So they enjoying
those moments.
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TASK 2
2.1 Needs and motivation of different visitors types
There are various visitors which have the choice of visiting different attractive places:
These are illustrated below :
Sea Life London Aquarium : Tourists enjoy visiting Sea Life London aquarium for research and
educational purpose. This place is visited by many general tourists and is considered a prime
centre of knowledge ,excellence, preservation, conservation as well as the main educational hub
of London. This an opportunity for various visitors to view real attraction and get an intellectual
knowledge. Tourists enjoy marine lives and get to know management as well.
Tower of London : Through this attraction visitor experience the history of heritage things and
learn more about royal palace. Tourists are more interested in knowing cultural heritage. These
royal palaces make them experience about powerful fortress and armoury.
The Greenwich Park : Beautiful scenery, trees and gardens, local culture and tradition are the
features which motivates the2.1 Needs and motivation of different visitors types visitor to repeat
their visit to Greenwich Park. General visitors only make their visit to this park. To enhance the
motivation level ,visitor rate management needs and to execute special plans and strategies,
growth and development of this park is proceeded (Vajčnerová, Žiaran and Andráško, 2014).
The Queen's House : Mainly historians and general visitors visit the Queen's House. They get
more motivated and impelled by the art and infrastructure of this House. The architecture is
mesmerising part. More parts and pieces are being destroyed during the visit of the tourists. So
the management should focus the up gradation and safety of Queen's House. It should be kept in
mind no outer damage or destruction should be made by the visitors. This will automatically
increase the amount of visitors and thus charge the economical structure of the country.
Chester Zoo : Chester Zoo is the biggest zoo in Europe. More than 1100 animals are found here.
Government should preserve these animals and should provide all remedies regarding this zoo.
Management needs to focus on the conservation of all animals so that more ans more visitors are
attracted to this zoo and their wishes are also fulfilled.
British Museum : This is also attracted and visited by general tourists. They get motivated and
experience the manpower of prehistoric period to modern period. The real work of man is
considered by the tourists from all across the world. People also like to visit Pantheon scultures,
Rosetta stone and mummies of ancient Egypt.
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Hampton Court Palace : Here the main attraction is the splendid Henry VIII's special residence
which motivates the tourists to visit again and again. They visit the Hampton Court Palace and
try to discover its sight and sound. Discovering the insight of Base Court is also a splendid job.
The National Maritime Museum : It is mainly visited by explorers, historians and genneral
visitors. Many exhibitions and shows are organized to display culture of United Kingdom and
ancient traditions. Management must emphasize on a particular group of customer and its needs
to increase the rate of visitors and should reach the expectation of the visitors.
2.2 Impacts of tourism on visitor attractions
Tourism has both negative and positive impacts on the outer world. Positive effect results
in economic stability, and increase employment rate. It promotes conservation of valuable space,
and tuning in migrating tendency within local population which improves socio-cultural
education level. It also helps in the promotion of customs and issues of sensitization are laso
considered. Never ending threat of unemployment and declination in working hours just due to
advanced technology and increased globalization help the tourism sector to stimulate tourism
industry and provide intensive options to it (Estêvão, Carneiro and Teixeira, 2014). On the other
side, prices of natural resources, energy and water are rising. Landscape is spoiling due to
reclamation of the lands, wastage is increasing as the tourists in some countries do not find
suitable place to dispose them, so the level of wastage is rising. Then many rare species of plants
and animals are on verge of extinction .Extinction of traditional values and cultures, high cost
housing, forest fires and narcotics trade are some negative points of tourism department. Major
aspect is of ecosystem. All kinds of ecosystem are badly affected . There is high level of
contaminating gases and carbon dioxide in the environment. If positively seen then government
is providing funds for the conservation and recovery of cultural values and preservation and
restoration of forests, memorable historical monuments etc. else local people would be unable to
participate in such things. Various activities and strategies are applied to save these privileged
places. In these activities local traditions and customs are revised to attract tourists
2.3 Effect of different theories on tourist motivation
Tourist motivation includes satisfying tourists needs so that they have a certain
urge to visit the destination places again. This needs forces the people to take the possible action
and thus fulfilling their required needs at a given period of time. Here two well known theories
are discussed below :
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Responsible tourism : This theory says creating better places and destination so that more and
more tourist are attracted. This is a work of responsibility where government, hoteliers, operators
and tourists are responsible to take any action for a sustainable tourism development. It clears
about making better places for people where they reside and creating places for tourists. It is
totally different concept and is not at all similar to sustainable tourism as it emphasizes on the
pros of economic, social and environmental impacts which are maximized by
business,governments and other people (Del Chiappa, Andreu and Gallarza, 2014). This theory is
way of motivating tourists in an outstanding way.
Maslow Need Hierarchy Theory: This theory was explained by Abraham Maslow which
explained five factors of motivating an individual. A traveler must know whether its needs will
get satisfied or not. Then only he or she should make the planning for any kind of tour. Travelors
must identify their basic needs like motels, guest house, hotels, restaurants etc. and should search
for social need before hand.
TASK 3
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