Comprehensive Analysis of Visitor Attraction Management

This report provides a comprehensive analysis of visitor attraction management, a crucial aspect of the tourism industry. It begins by discussing the overlap between different types of attractions and their importance in drawing visitors. The report then delves into the needs and motivations of various visitor types, utilizing Maslow's hierarchy of needs and examining push and pull factors influencing travel decisions. Furthermore, it evaluates the positive and negative impacts of tourism, including economic, environmental, and social effects. The report also analyzes the effect of different theories of tourist motivation on managing visitor attractions. It explores the processes and potential issues in developing attractions and assesses various visitor management strategies, including techniques related to sustainability. The report emphasizes the importance of meeting visitor expectations, generating employment opportunities, and fostering economic growth through effective attraction management. The report also touches on the importance of infrastructure, foreign exchange earnings, and the promotion of cultural exchange.

VISITORS AND
ATTRACTION
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Discuss the overlap of visitor attractions in relation to particular types of attraction......1
1.2 Analyse the importance of different visitor attractions....................................................2
TASK 2............................................................................................................................................3
2.1 Evaluate the needs and motivations of different visitor types..........................................3
2.2 Evaluate impacts of tourism on visitor attractions...........................................................4
2.3 Analyses the effect of different theories of tourist motivation on the management of visitor
attractions...............................................................................................................................6
TASK 3............................................................................................................................................7
3.1 Discuss processes and potential issues involved in the development of visitor attractions..7
TASK 4............................................................................................................................................8
4.1 Analyse different visitor management strategies.............................................................8
4.2 Evaluating management techniques in relation to sustainability.....................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The present report discusses a brief analysis of Visitors Management. It is an
important component in the context of Tours and Tourism industries. As tourists or the
visitors are customers for such firms, attracting them in order to attain beneficial results is
essential. The tourists or the visitors can be attracted towards a place by highlighting the
differentiations of that place. These attractions should also state some advantages, which can
ensure the ventures to entertain more customers. Attractions can be man-made as well as
natural, but the main matter of concern to be focused on is that the visitors expectations are
met in respect of the pace they are visiting. This can bring satisfaction on the part of
customers or tourists, which assists in achieving desirable results and earn more economic
related profits.
TASK 1
1.1 Discuss the overlap of visitor attractions in relation to particular types of attraction
Tourism is a major source of income for the concerned economies. It helps an
economy to develop as the visitors visit the countries (Remoaldo and Marques, 2017). Thus,
it is essential to develop as well as maintain certain attractions of the tourists to visit the
place. There are two particular types of attractions that can be used, viz. Human resources
and Physical resources. A detailed discussion of these two resources with visitor’s attraction
is given here:
 Human resources: These are the man-made resources or attractions built in a country
to enhance tourism; for example, Eiffel Tower, which is built in the country to attract
the tourists. In order to attract visitors for the place made by people, the visitors
should be attracted to visit the same, this is nothing but managing visitors attraction.
The tourists should be informed about the beauty of the place as well as the
environment over there.
The place made should be attractive enough and posses some differentiation. In
respect of attracting customers or visitors, certain competitive advantages can be offered to
them. The attraction strategy can be assisted by the festivals that are being celebrated (Saeed
and Ali, 2017). The visitors can be attracted towards the significance of a particular festival
that is being celebrated and visit that place, thus, ensuring tourism for the concerned country.
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 Physical resources: The natural beauties or factors of a particular place are included
in this category. People are more attracted towards the natural fact of a concerned
thing or place. Introducing or informing the visitors regarding natural beauties of a
place can attract the visitors to visit the same (Akhter, 2017). These natural resources
can be some historical facts regarding the place to visit. Some people are attached
towards the historical significance of a monument or sculpture or anything like this,
which ensures visitors attraction.
Other than places with historical significance, the places having mythological beliefs
can also attract the visitors (Matthews and Marsh, 2018). A beautiful location with peaceful
environment is the biggest attraction for the tourists. Such places provide a natural
environment with no stress which creates a positive impact on the minds of visitors.
Providing the information related to all such facts ensures effective attraction for the visitors.
The visitors attraction is essential to be generated as compared to other attraction
criteria, as an attraction developed particularly for tourists helps in attracting more number of
visitors in the country and thus, enhancing tourism activities in that economy.
1.2 Analyse the importance of different visitor attractions
Tourism is important for the economic development of a country, hence, attracting
visitors for the same is crucial for a country (Liu and Fu, 2017). This can bring wealth for a
concerned country, thus, benefiting in its growth and developmental activities. Some of the
major importance for tourist attraction and their detailed explanation are presented here:
 The tourist attraction management leads to crease tourism for that country. Tourism is
a major as well as important source of income for the government of concerned
country. Various duties are levied on the departures of tourists in the country; also,
the tourist ventures as well as employees over there are levied with high taxes. This
increases revenue of the government which is further used in growth and
developmental procedures of same.
 Generating employment opportunities can also be combined with tourist’s attractions
management. As tourists are attracted, tourism enhances and there is requirement of
tourism managing personnel or employees for the same (Bąkiewicz and Rakić, 2017).
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This generates employment thus, providing beneficial results to the country as well as
the people in that country.
 Tourist attraction management requires good infrastructure to be built in a country. In
respect of attracting visitors, the infrastructural growth of the country stimulates and
gives beneficial results. This also stimulates or increases the investment on the
infrastructural development of the economy.
 Tourists are important, as they provide foreign currencies to the respective countries,
which surpluses the foreign exchange reserves thereon (de Grandpréb and Royer,
2017). A surplus in this forex reserve of an economy determines appreciation in the
value of currency for that country. Thus, tourists attraction management are important
to provide earnings related to the foreign exchanges.
 It also contributes to the benefits of local people operating in an economy.
 Visitor’s attraction leads to attract visitors from the oversea, i.e. from other countries,
which generates a nice reputed image of the country at the international level.
 The attraction management of visitors, not only attracts the international tourists, but
also, the local visitors as well.
 This attraction also promotes the cultural change in the country as different personnel
from different countries visit the concerned country and the people over there may
bring certain cultural changes which may benefit the same (Milman and Zehrer,
2017).
 Often, generation of areas is undertaken in order to attract visitors which strengthens
the infrastructure of the country.
The visitor’s attraction management is adopted in order to maintain the momentum of a
country and to ensure as well as grab the opportunities available for the concerned economy.
TASK 2
2.1 Evaluate the needs and motivations of different visitor types
In order to attract visitors, their needs should be fulfilled which may motivate them to
visit a place, hence, enhancing tourism. Various needs requirement as well as their fulfillment
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resulting in motivation is studied in respect of Maslow's theory of need hierarchy (Uzun and
Gilbertson, 2017). A detailed study of the same is presented as below: Physiological needs: The physiological needs in the context visitors refers to their
needs regarding food as well as beverages. A person needs to fulfill his requirements
related to this, in order to survive. Also, individuals or visitors travel to taste the food
specialties of different countries. A proper food offerings attract the tourist to visit
that particular place. Safety needs: In the context of tourism, the safety needs of tourists represent their
requirements regarding shelter. A proper staying facilities with well accommodated
furnishings are the essentials to attract tourists for a particular place, nowadays. Social needs: Tourists should be treated with utmost manner as well as respect. They
should be provided with love and belongings in the country. These represents the
social needs of the visitors. Providing them with these needs, attract more tourism as
well as visitors for the concerned economy.
 Self actualization: People visit a particular place in order to get rid of their stressful
lives for some days. As a thought of this, they visit places in search of happiness.
Providing them with these needs refers to providing a beautiful as well as stress free
and peace oriented environment to tourists.
An achievement or fulfillment of these needs motivate the visitors to visit a place and
enjoy their free time over there. The first two mentioned here are the utmost needs that are to
be considered, i.e needs related to food as well as beverages and related to accommodation.
These are important as they include the necessities of lives. There are various push as well as
pull factors that are widely used in tourism (McKercher and Koh, 2017). The inner instinct of
traveling or visiting a place, derives from the inner person which is a push factor, whereas,
the external influences offered are the pull factors.
The motives regarding traveling or visiting a place are highly affected by the above
mentioned needs. Often, visitors are not attracted by fulfillment of one or two needs. The
behavior as well as nature of the visitors highly affect their level of motivation to travel. The
fulfillment of visitors needs leads to a generation of motivation for tourists to undertake
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effective tourism activities. This motivation generated leads to an enhanced number of
tourists visiting the country, thus, benefiting that economy with revenue earned.
2.2 Evaluate impacts of tourism on visitor attractions
Visitors attraction management enhances tourism, and in return, a better tourists place
also becomes an attraction for the visitors. An effective tourist place or tourism brings certain
positive as well as negative impacts for the country as well as the visitors (Shoval and
McKercher, 2017). The impact of tourism can be categorized into seven parts, a detailed
evaluation of which is stated as under: Economic impacts: The economic impacts relates to the economic factors that are
affected by tourism. Tourism leads to generation of employment opportunities in the
country and hence, improve the standard of living in that economy. It enhances
investment related to infrastructure and leads to development in that country. Other
than these, there are also some negative impacts that the economy may face due to
tourism. The common impacts include the hike or rise in prices of goods as well as
services, hence, increasing the cost of living in the concerned country. Environmental impacts: In order to manage tourists attraction, the concerned
government may undertake protecting the center of attractions for visitors and also
preserve the historical monuments (Zhang and Su, 2017). It can also some negative
impacts on the concerned country's environmental factors, as it can pollute
environment as well as loss of certain natural attractions of the place. Social and cultural: It may adopt certain positive changes in the cultural values of a
country. More visitors may also lead to a threat of introducing illegal activities in that
country by the tourists. Crowding as well as congestion: Although, tourism may lead to regeneration or
renovation of old buildings, it also results in overcrowding and congestion leading to
conflicts in the society. Services: The quality or standard of services provided in an economy increases in
order to attract more visitors. Also, the facilities regarding safety matters get better.
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But, it can also result in the shortage of goods as well as services in domestic
economy, i.e. for the own people of the country. Taxes: Revenue of the concerned government increases due to tourism, as various
duties are levied on their departures in a country. But, more tourists place implies low
availability of residential places, which leads to increase in property tax rates.
 Community attitude: Tourism management results in providing various choices to the
individuals or personnel. The people in a country may develop a sense of pride for the
same. But, the personal as well as community lives get hectic as a result of tourism
attraction.
All these positive as well as negative impacts are the outcomes of the tourists
attractions provided.
2.3 Analyses the effect of different theories of tourist motivation on the management of
visitor attractions
As discussed earlier, om order to manage tourism, Maslow's need hierarchy theory
can be used or applied. A detailed analysis of the same was given over there. The effect of
this theory on management of tourists attraction is given here: Physiological needs: Meeting the physiological requirement of visitors refers to
fulfillment of their needs regarding food as well as beverages. These are the basic
requirements of every individual in the world (Ivanova and Light, 2017). Fulfillment
of those, may result in providing beneficial results by effectively managing the
tourists and their attraction matters. Safety needs: along with the physiological needs, these needs are also included in
basic needs' category as they are regarding the accommodation facilities provided.
Availing these needs to the visitors may attract tourism to the country, as when an
individual undertakes planning of a visit to certain places, the basic concern of that
individual is for his food as well as living. Social needs: These needs are regarding the self esteem needs of the visitors, i.e.
respect as well as honor. Fulfilling this requirement requires the host country and the
individuals over there to treat the visitors from other countries or within the country
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with utmost respect and honor. This assist in managing the attraction of tourists in an
effective as well as efficient way. It may also generate a kind of respect in the minds
of tourists as well for a concerned country and the personnel over there who treated
them well with respect. This brings more attraction and hence, benefiting results in
the context of tourism.
 Self actualization: Love and belongings related needs are included in this category by
Maslow. According to this need, the visitors should be treated with love along side
with respect and honor. This treatment of love can bring a sense of kindness for the
country as well as the people here in the minds of the visitors. Fulfilling this need can
assure great attraction for the visitors, thus, assisting in visitors attraction
management.
Apart from these needs, the visitors may also have certain requirement regarding their
visit which may include the environmental as well as natural factor. Some people travel in
order to get expose to the nature, attaining this needs may also lead to managing the visitors
and their attraction.
TASK 3
3.1 Discuss processes and potential issues involved in the development of visitor attractions
Although, attracting tourists is an essential driver for the growth as well as
development of a country, there are certain issues or challenges that are being faced in order
to attract visitors for tourism in a country. The process of attracting tourists deals with
generation of numerous attractions as well as motivations for visitors. Attraction include
historical monuments, parks, festivals, etc. whereas, motivations include advertisements,
better deals offered at hotels and restaurants, etc. Some challenges faced by the tourists'
attraction managers in UK to enhance tourism are stated as under:
 The visitors, nowadays, require better as well as new attractive places to visit for their
tour or travel. This has become a major issue or challenge for the country to develop
more attractive places and environment for attracting visitors.
 The growing competition in the world is also negatively impacting the tourism
attraction management in the concerned economy.
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 The Maslow's theory of need prescribed requirements regarding self actualization
needs as well as social needs. As per these needs, the host country should treat its
visitors with utmost care as well as respect. This may become challenging for that
country.
 Designing new as well as unique attraction to the visitors can be emerged as a big
area of concern in the management of tourism attraction (Jensen and Uysal, 2017).
These designing requires a lot of creativity as well as high order thinking on the part
of the concerned managers and hence, making it complex and difficult.
 As customer satisfaction is the basic or main object of an organization and the
managers there on, similarly, visitors attraction is related to their satisfaction. This
satisfaction on the part of visitors is not an easy task to be achieved by the managers
of tourists attraction, as needs and preferences of tourists differs from person to
person.
 Promoting is the basic or most common tool used by the managers to attract potential
visitors. Adopting the latest attractive promotion techniques may complex the job of
the managers and hence, hinder the process of managing visitors' attraction.
The above mentioned are some issues that are prevailing in the management of
tourism and attraction of visitors in a country. Dealing with the same requires or challenges
the managers of visitors attraction to possess skills as well as creativity.
TASK 4
4.1 Analyze different visitor management strategies
In respect of attracting more and more visitors, the managers appointed at the visitors'
attraction management depart need to adopt certain effective as well as efficient methods or
tools or strategies. Adopting and following effective strategy in the respect of same generates
benefiting results, i.e. attraction of more visitors for tourism. Some basic strategies that can
assist attraction manager in effective decision making regarding tourism are stated below:
 In order to serve more and more visitors, there should be availability of space for
accommodation of the tourists. These requires management of supply as well as
demand regarding the tourism. In other words, the supply of facilities should be in
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accordance with demand of those facilities to ensure hassle free management. This
balance between demand and supply ensures efficient as well as effective
management of tourists attraction.
 Proper management of visitors attraction requires effective management of the
information regarding of the visitors regarding their stay, the duration of their stay,
the purpose of stay and number of people visiting the place. All these informations
gathered assures manager of attracting visitors to take necessary decisions
accordingly for the smooth functioning of the activities.
 To maintain the balance between demand and supply, supply acts as a passive
component whereas demand acts as an active component, which states that supply
needs to adjust itself according to the demand of tourism. In order to undertake the
required supply, there should be the availability as well as capability of resources
within the country. Managing these resources prospers greater responsibilities on the
part of visitors attraction managers.
 As discussed earlier, attracting more visitors has its positive and negative impacts as
well. The manager should undertake certain provisions or procedures in order to
reduce the harmful effects of the tourism attraction management on the various
sections of society.
 There are certain tourists places which requires protection against some area over that
place. In order to ensure the same, the manager may impose certain strict restrictions
on the same.
Along with these basic strategies, the manger can undertake certain more tools or
methods to mange the high level issues generated such as, modification regarding visiting
timings of a particular place, imposing certain restriction like ban of camera or damaging ban
or something like this. All these together can lead to control the negative impacts that the
tourism can have in a concerned country and ensure effective visitors' attraction management
(Visitors Management Strategy, 2018).
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4.2 Evaluating management techniques in relation to sustainability.
 Sustainability in tourism: This is the practice which is been followed by many tourist
who are visiting places on very frequent or regular basis and their aim will be making
and putting only positive impact over that place (Akhter, 2017). All the activities
which they are supposed to do will be putting positive impact that on environment,
economy or society. The management practices that have been adopted in order to
manage tourism in an economy deals with sustainability. There are at present times
two of the consideration which is fossils fuels and tourism effect on change in
climate. The impact would be depending upon matters like that of economy, visitor
expectations and social.
 Economic- this is the major impact which would be there on visiting place as with the
help of tourism government that of national, regional or international is gaining very
huge profits and revenue. Visitors management strategies lead to an economic impact
on the country, as management ensures effective tourism, which further enhances
economic aspects in the country. This is the basic factor in today's terms due to which
government of all nations are promoting their tourist place so that they could be able
gain profits and revenue which would thus be attracting more and more visitors.
 Visitors expectations- this is also important and basic factor which is promoting
sustainability within context of tourism. Person who is visiting a particular place will
be visiting it with a specific aim and objectives for visiting which need to be fulfil. All
the negative impact of place or destination would be attracting negative review and
then lack of business from that place.
 Social- this is also basic and important factor which is promoting sustainability within
tourism industry. Majorly all people who are visiting a place with motive of exploring
and making experience which would be there with them for lifetime. Heritage, culture
and lifestyle of place will be attracting public (Saeed and Ali, 2017). They also need
to look for environment of that pace which will be influencing number of visitors
from all over the world.
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