Visitor Attraction Management Report: Economic and Social Impacts

This report delves into the multifaceted realm of visitor attraction management, encompassing a comprehensive overview of classifications, economic and social impacts, and feasibility studies. It begins by categorizing visitor attractions into natural and scenic spots, cultural attractions, and amusement parks, highlighting their unique characteristics and significance. The report then analyzes the economic contributions of specific attractions, such as the Tower of London, Chessington World of Adventures, and the British Museum, emphasizing their role in generating revenue and fostering economic growth. Furthermore, it examines the diverse needs and motivations of various visitor types, including leisure travelers, adventure tourists, and educational visitors. The report also explores the positive and negative social, cultural, economic, and environmental impacts of visitor attractions, providing a balanced perspective on their influence. A feasibility study of Chessington World of Adventures assesses market demand, competition, product development, and financial viability. Finally, the report outlines visitor management strategies and their implications for sustainable development, offering insights into balancing economic benefits with environmental and social considerations.

Visitor attraction
management

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1 Different Classifications of Visitor attractions......................................................................1
P2 Importance of different visitor attractions and their impact on economic growth................2
LO 2.................................................................................................................................................3
P3 Needs and motivations of different types of visitors in relation to visitor attractions...........3
P4 Positive and negative social, cultural, economic and environmental impacts of visitor
attraction......................................................................................................................................3
LO 3.................................................................................................................................................3
P5 Feasibility study that assesses market demand, competition, product, service development
and financial viability for existing or new visitor attraction.......................................................3
LO 4.................................................................................................................................................3
P6 Visitor management strategies and their implications for sustainable development.............3
CONCLUSION................................................................................................................................3

INTRODUCTION
Visitor attraction refers to a place of interest where the tourists visits for their different
purposes due to the natural, cultural, historical value for that place along with offered leisure and
amusement. This report will be including the different classifications of visitors attraction along
with their specific categories of visitor attractions. The report will also highlight the importance
of different visitor attraction and their impact on economic growth. The report will mention the
need and motivation of different types of visitors in relation to the visitor attractions. Also, it will
mention the positive and negative social, cultural, economic and environmental impacts of visitor
attractions. The report will include the feasibility study that assess market demand, competition,
product, service development and financial viability for existing or new visitor attraction. This
report will also mention the visitor management strategies and their implications for sustainable
development.

LO 1
P1 Different Classifications of Visitor attractions.
Visitor attractions are been divided into different categories as based on its purpose and
importance. There are different classifications of the visitor attractions which are discussed
below-
Natural and scenic spots- These are the natural beauties that represents the elements of nature
in an attractive form. It may include various forests, Beaches national parks, mountain areas or
hill station as well as reserves of flora and fauna. These attractions are existing spots in nature
and become attraction due to their uniqueness and beauty(Boniface and et.al., 2016). For
example- Alps in Switzerland, Niagara Falls Canada, Himalayas in India, Beaches in Miami,
Florida, Australia etc.
Cultural Tourists attractions- These visitors attraction may include Historical places with a
defining history for that spots, Monuments of ancient times, Temples and religious places built in
ancient times, Castles or Ancient Forts, Museums or Art Galleries etc. They are man-made
ancient elements or spots that represents the old culture and History in relation to their existence.
For Example The Tower of London and Tower Bridge, The British Museum, Big Ben
parliament, The Victoria and Albert Museum, Taj Mahal in Agra etc.
Amusement parks and Kids attraction spots- These are the attraction places that are designed
for entertainment and other purposes. They may include theme Parks, Zoos and Aquaria,
Botanical gardens etc. These spots mainly attracts the Children as well as the other age group of
population. For Example the Disneyland Park, Magic Kingdom park, Chessington World of
Adventures resort, Alton Towers UK etc., are one of the most popular Amusement parks which
attracts Highest number of visitors due to its activities and entertainment spots.
Thus the above discussed were different categories of Visitors attraction based on its
existence and purpose as of attraction(Becker, 2016). All the categories have their unique
significance and importance and serves as a part of Tourist destinations across the world.
P2 Importance of different visitor attractions and their impact on economic growth.
In order to understand the importance of different visitor attractions and their contribution
to the economy, 3 places of visitor attraction in London are being considered to elaborate this
answer-

Tower of London- Tower of London is an historical castle and a fort situated on the Northern
bank of Thames in London. It was founded in 1680 and was served as a prison, storage place for
Jewels of the Crown and other purposes as well. For around 600 years number of wild animal;s
like Lions, Polar Bears and Elephants were been held in the tower as they were considered as the
royal gifts and remained in the tower for the entertainment purpose of the royal court. Currently
it is a popular tourist attraction with number of visitors visiting to understand the history behind
the spot. The Tower of London helps to generate and contribute around £26.4 billion to UK
economy through tourism activities.
Chessington World of Adventures- Chessington World of Adventures is a theme park, zoo and
Hotel in Chessington, London. It was initially opened in 1931 and consisted a Zoo but later in
1987 it developed a theme park in its service and currently it is developed as a popular tourist
attraction including resorts and Hotels in it(Gretzel and et.al., 2015). Zoo at Chessington consist
of 1000 animals and attract large number of tourist arrivals in it. Its adventure world consists of
them park of different cultures like English Market Square, vampire, Tiger Rock etc. the theme
park consists of £7.77 million of revenue. It serves as tourist attraction place for children as well
as adult and contributes major revenue to the UK economy in relation to the Tourism business.
The British Museum- The British museum is located in Bloomsburry area of London, United
Kingdom. It was established in 1753 and was recognized as the first public national museum in
the world. The museum contains the paintings representing different art and culture and consists
of overall eight million works as one of the largest and most comprehensive activities. The
number of visitors for the Museum were about 250,000 in last few months contributing in the
pocket of UK economy a better source of income from the tourism activities consisting of one in
four visitors overseas and one of 10 visitor from London.
All these visitor attractions makes an economic impact on UK economy by contribution
of revenue in different numbers from the number of tourist arrivals and spending and contributes
towards the economic growth of the country in tourism sector.
LO 2
P3 Needs and motivations of different types of visitors in relation to visitor attractions
There are different types of visitors with their purpose of their visit at different places of
attraction-

Leisure travel and Holiday Tourists- These visitors are the people who spent time in holidays
and visit different places top make their vacation special. They are more concerned with the
activities like resorts, beaches and other activities of relaxation. They are very much concerned
with best accommodation and amenities as well as quite decent relaxation activities to make their
vacations memorable(Vellas, 2016). They may consists of group travellers or Couple with the
purpose of fun and enjoyment. The following are the needs and motivations of these visitors-
Needs and Motivation
 Pleasant Weather.
 Best picnic spots.
 Better accommodation and leisure facilities.
 Fun and relaxation activities like spa, para gliding, swimming etc.
Adventure Tourists- Adventure Tourists are the type of visitors who have the sole purpose of
experiencing a memorable adventure with some risk elements and fun activities that can fulfil
their psychological requirements and curiosity. These visitors are mainly concerned with the
availability of natural factors like mountains, waterfalls, forest etc(Eugenio-Martin and
Inchausti-Sintes, 2016). They are more concerned with the adventurous activity like camping in
the forests, wild life safari, trekking the mountains, river rafting etc. Here are some are the needs
and motivations of these visitors-
Needs and Motivation
 Natural destinations with beautiful scenes.
 Types of adventure activities like trekking, river rafting, para gliding, scooba diving,
underwater adventure etc.
 Attractive spots and the availability of more activities at reasonable price.
 Budget and financial factors.
Educational Tourists and students- These visitors are mainly those people who are concerned
about the learnings and knowledge of specific places for their academic or research purpose.
They visit mainly to the historical structures, monuments and other architecture buildings for
obtaining the knowledge regarding its history of the place and the spot(Prebensen and et.al.,
2018). The Tower of London and The British Museum are the major destinations for educational
Tourists. The following are the needs and motivation for these type of visitors-
Needs and Motivation

 Historical monuments and architectures.
 Elements and spots that may posses some learnings and knowledge behind its existence.
 Popularity of the History of the place.
P4 Positive and negative social, cultural, economic and environmental impacts of visitor
attraction.
The following are some impacts of Visitor attraction in relation to various external factors-
Social and Cultural Impact- There are thousands of cultures across the world being consisted
in different countries(Tan and et.al., 2017). Visitor attraction enables and let the exploration of
various cross cultures which people find attractive and increase their curiosity of understanding
different cultures across the world.
Positive impacts-
 Cross cultural exchange of ideas.
 Explore of different culture by people.
 Understanding of different culture and tradition of people.
 Employment generation for the people. Well being of society and improved standard of living.
Negative impacts-
 Mismatch of culture.
 Hurt towards the religious beliefs and values due to difference in cultures.
 Increasing level of pollution by tourist activities.
Economic impact- The increasing number of visitors at several places like Amusement parks,
Museums and other Historical places makes the value and popularity of the place and also
generate the good amount of revenue generation for that country's economy(Gong and Tung,
2017). The following are the positive and negative economic impacts of visitor attraction-
Positive impacts-
 Revenue generation for the economy.
 Increase in the amount of foreign currency by tourist arrivals. Better growth of Tourism Sector.
Negative Impacts-
 High maintenance cost for the place and budget allocation.

Environmental Impact- The visitors mainly the adventure tourists who tends to visit the natural
destinations posses some benefits and understanding and spread a positive message in relation
the environmental concerns. The following are the positive and negative environmental impacts
of visitor attraction-
Positive Impacts-
 Environmental awareness and knowledge regarding endangered species.
 Ecotourism as the rising element in the recent trends.
 Awareness of various natural destinations and habitats across the world. Protection of wildlife due to establishment of Zoo and other national parks.
Negative Impacts-
 Rising amount of pollution elements in concern with air and water pollution.
 The increase in plastic elements and garbage elements at various places due to number of
tourist activities.
 Clearing of Forests due to construction of big amusement parks.
LO 3
P5 Feasibility study that assesses market demand, competition, product, service development and
financial viability for existing or new visitor attraction.
In order to understand the Feasibility study that contains the market demand, product and service
development as well as financial viability, Chessington World of Adventures an amusement park
in London has been taken into consideration-
Products and services offered- Chessington World of Adventures consists of three elements in
its product and service offerings. One is the Zoo that consists of 1000 animals that includes
western lowland gorillas, sea lions etc. Another is the theme park that consist of various rides
and adventure activities that attracts the tourists. The rides such as roller coasters, flat rides,
water rides, children rides etc. are in the list of Theme Park Activities and services. Remaining
comes under the Hotel and accommodation facilities and services provided by Safari Hotel and
resorts(Mason, 2015).
Market Demand- There has been tremendous rise in the market demand for the amusement park
with the current figures of 1.95 million visitors per annum which has been consisting the total
bed occupancy at the Hotel for about 56,400 customers every year.

Competition- There are quite few more amusement parks which create competitive forces for
Chessington Theme park such as Legoland Windsor, Boating lake Alexandra palace, Thorpe
park resort etc. However the competitors does not dominate the market with greater extent as due
to the old existence of Chessington World.
Financial Viability- The Amusement park consists of the overall visitor spending of £92.77
million per annum which can be counted as the revenue earned by the company. However the
operational expenditure comprises of £13.3 million of the annual wages bill along with £17
million of supplier expenditure, £2.65 million of Average Capital Expenditure. However the rate
of return is much higher as due to higher revenue than the expenses.
LO 4
P6 Visitor management strategies and their implications for sustainable development.
The following are the strategies and tools for the Visitors management -
Set Up limits or level of usage for the people- It includes setting up of limitations and
restrictions on the amount of people to be entered into the area(Huang and et.al., 2017).
Examples-
 In case of camping the limited number of people must be one camp and others may not
be allowed to access it without permission. The managers can also set the limit on the transport facilities as number of passengers on
the bus, boat etc.
Benefits- It will prevent excess crowding of the place, avoid spoiling of the area and reduce
other pollution related activities and make the management easier and affordable without any
sort of risk.
Area Closures- It includes prohibiting tourists for the use and occupancy of certain areas.
Examples-
 Prohibited camping in a designated part of park or forest.
 Requirement of permit before entering into particular area. Allowing camping activities only in particular areas.
Benefits- It will avoid the spoilage and pollutants in several natural areas. It will also prevent the
human activities and intervention in the environment filled up with habitats and extinct species
of animals(Crotti and Misrahi, 2015).

Restrictions on the use of fire- It will prevent the use of fire and reduce the biological effects
and visibility of using the fire.
Examples-
 Prohibition of fire completely. Fire permitted only in selected areas.
Benefits- It will reduce the potential of wildfires, lower down the use of fuel wood, reduce the
ecological impact of cutting of trees and wood gathering. The malpractices of selling wood by
the locals will be reduced.
CONCLUSION
From the above report it is summarized regarding the different classifications and
categories of visitor attraction. The report stated the importance of various visitors attraction and
their impact on economy. The report also stated the needs and motivation of different types of
visitors along with the positive and negative social, cultural, economic and environmental
impacts of visitor attraction. Further the report stated the feasible study of market demand,
competition, product service development and financial viability for visitor attractions. The
report concluded by mentioning the strategies for visitor management and their implications for
sustainable development.

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