BTEC HND: Visitor Attraction Management - Development & Issues

This report provides an overview of visitor attraction management, focusing on the development process and associated issues. It begins by outlining the steps involved in developing a visitor attraction, including feasibility studies, community involvement, and the recruitment of skilled personnel. The report then addresses key management aspects, such as customer service, crowd management, and internal/external communication. It also highlights the role of various agencies and authorities in fulfilling their responsibilities. The report identifies several issues that can arise, including public-private partnerships, policy implementation, and other potential challenges. The provided references include sources discussing social media in tourism, tourism impacts and management, and website evaluation in tourism research.

VISITOR ATTRACTION
MANAGEMENT
(TASK 3)

Process and political issues in development of the
visitor attraction
The management of visitor attraction have their main
objective to develop the locations and sites so as to
attract a large number of tourists in that place. For this
purpose, the concerned authorities take measures so as
to develop a systematic process towards the
development of various locations of visitor attraction.

Cont..
 The process of development take place within
several steps which are enlisted below:
 Making a detailed study and analysis of projects
to check its feasibility
 Including the local communities for greater
participation towards the development process
 Making plans and activities for application of
different projects

Cont..
 Making recruitment of skilled and talented people
in this sector
 Developing customer care services for giving the
assistance to tourists
 Management of crowds and resolving their queries
 Developing the facilities for reservation and
bookings
 Developing a coordination for internal and external
communication

Cont..
As per the above processes, there is a need of teams
and concerned authorities who can take up the
responsibility of executing the functions and
responsibilities (Yoo and Gretzel, 2016). Therefore,
many agencies and parties are employed in this sector
who use to fulfil their roles and responsibilities in
managing the work and activities. Some of the issues
can also take place in this regard which are mentioned
below

Issues
Public private partnership
Implementation of policies
Apart from this, there can be some other issues as well
like historical and cultural issues, environmental
conditions etc. (Mason, 2015).

REFERENCES
Yoo, K. H. and Gretzel, U., 2016. Use and Creation of Social Media by.
Social media in travel, tourism and hospitality: Theory, practice and
cases. pp.189.
Mason, P., 2015. Tourism impacts, planning and management. Routledge.
Law, R., Qi, S. and Buhalis, D., 2010. Progress in tourism management:
A review of website evaluation in tourism research. Tourism
management, 31(3). pp. 297-313.

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