BTEC HND: Visitor Attraction Management - Development Processes Report

This report delves into visitor attraction management, highlighting its significance in economic development and tourism promotion. It focuses on the British Museum as a case study, examining its role and management strategies. The report discusses the importance of VisitBritain, a government agency promoting national tourism in the UK. Key development issues like location, funding, transport, and technology are addressed, along with the critical processes of feasibility studies, design, recruitment, and training. The report concludes by emphasizing the need for skilled staff and effective administration in managing visitor attractions. Desklib provides access to similar solved assignments and past papers for students.

Task 3
Visitor Attraction
Management

LO3 - processes and the potential issues involved in the
development of visitor attractions

Table of content
• Introduction
• Attraction Management
• Stakeholders
• Issues in development of visitor attraction
• Funding
• Recruitment & Training
• Conclusion

Introduction
Visitor attraction is one of the fast growing sector which helps
to contribute in the development of
the economy in various aspects. Therefore, every country tries
to promote travel and tourism in
order to provide various facilities and manage all activities in
an effective manner.

Continue…
British Museum is one of the largest place
where vast range of artifacts and monuments which attract
large number of visitor.
There are more than 80 million items which related
with the botany, entomology, mineralogy,
paleontology, and zoology.

Attraction Management
Visitor attraction management is related with the developing
various strategies for boosting tourism places which beneficial
for government and society.
The current report based on VisitBritain which is a government
agency of United Kingdom and promote national tourism by
proving fund and make polices easy to attracting large number
of domestic and international visitors in their country.

Issues in development of visitor
attraction
 Location
 Funding
 Transport
 Technology

Funding
The government of UK is providing large amount to the
British Museum authority to manage all activities and
conduct regular maintenance. On the other hand, there
are large number of tourist who came to visit such place.
The British Museum authority got approx. £144 million
which is quite large also can be used.

Process of development of visitor
attraction
Visitors attraction is very important for tourism
organisation for increase profits and revenue.
• Feasibility study
• Design
• Recruitment and Training

Recruitment and Training
This is one of the most critical stage where British
Museum management required that to recruitment
skilled and talented staff for the effective
administration.

Conclusion
The report discussed about various visitor’s
attraction which includes Natural History
Museum, Science museum etc. The significance
of these attraction in the country.

References
Garrod, B and et. al., 2012. Engaging residents as
stakeholders of the visitor attraction. Tourism
Management, 33.(5). pp.1159-1173.
George, R., 2010. Visitor perceptions of crime-safety and
attitudes towards risk: The case of Table Mountain
National Park, Cape Town. Tourism Management, 31.(6).
pp.806-815.
Gössling, S., and et. al., 2011. Food management in
tourism: Reducing tourism’s carbon ‘foodprint’. Tourism
Management, 32.(3). pp.534-543.