Visitor Attraction Management Report: London Attractions and Tourism

This report provides a comprehensive analysis of visitor attraction management, focusing on the context of London's tourism industry. It begins by discussing the overlap between different types of visitor attractions and their significance. The report then evaluates the needs and motivations of various visitor types, exploring demographic, geographic, and psychographic segmentations. It assesses the impacts of tourism on visitor attractions in London, including overcrowding, environmental, social, and economic effects. The report also analyzes different theories of tourist motivation and their implications for managing visitor attractions. Furthermore, it discusses the processes and potential issues involved in developing visitor attractions, and analyzes different visitor management strategies, including those related to sustainability. The report provides a detailed overview of the factors influencing visitor experiences and the challenges and opportunities in managing attractions effectively, drawing upon the provided content to illustrate key concepts.

VISITOR ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Discussion the overlap of visitor attraction in relation to various types of attraction...........3
1.2 Analyse the importance of different visitor attractions.........................................................4
TASK 2............................................................................................................................................5
2.1 Evaluating needs and motivations of different visitor types.................................................5
2.2 Evaluate the impacts of tourism on visitors attraction in London........................................6
2.3 Analyse the effects of different theories of tourist motivation on the management of visitor
attractions....................................................................................................................................7
TASK 3............................................................................................................................................9
3.1Discuss the processes and the potential issues involved in the development of visitor
attractions....................................................................................................................................9
Attachment in PPT......................................................................................................................9
TASK 4..........................................................................................................................................16
4.1 Analyse the different visitor management strategies..........................................................16
4.2 Evaluating management techniques in relations to sustainability.......................................16
CONCLUSION .............................................................................................................................17
REFERENCES .............................................................................................................................18

INTRODUCTION
Most of the people are like to visiting various places at the time of vacation, holiday and
festival. There are large number of factors that attracting the customers towards visiting the place
and the London is the most famous places. There are large number of places that attract them
most as old monuments, historical culture and research science is available. Thereafter, there are
most famous places in London city where the historic attract to visiting are the tower of London
in which most of the royal family like to visit (Yang and et.al, 2015) .There is one more famous
place in London through which most of the historic attracts are the Tower bridge. The most
famous place is a iconic landmarks, building and Tudor kitchens etc. The assignment brief there
is a mainly discussion on the overlap of visitor attraction in relation to various types of attraction.
Furthermore, there is an also study on the significance of different visitor attractions and needs
and motivations of different visitor types.
TASK 1
1.1 Discussion the overlap of visitor attraction in relation to various types of attraction
There is an increasing in the tourism industry under which there there most of the start-
ups are now promoting their tourism providing very low fares and they gives them special offers
rates to the visitors at the time of occasions. It will attracting a large number of visitors in the
England to visit the different places with their family members at the time of holiday and
vacations. Thus, earlier it does not gives much facilities earlier at the time of travel and tourism
sector offers and special schemes. Thereafter, the government also plays their different roles in
contributing towards the travel and tourism sector in terms of financial and non-financial
assistance. They provide funds to the private and public enterprise airlines and also they develop
the transportation facilities that attracting the visitors most (Borras, Moreno and Valls, 2014).
Furthermore, government formulating various practices through which they can able to adopt the
latest technology through this most of the visitors are able to book ticketing through online and it
also attracting the visitors towards the famous places in London. Afterwards, there are several
traits that are directly affecting the visitors towards them at the particular destination for the
purpose of gives the a high level of satisfaction. For this they gives them a best facilities under
which they provide a best offer and well-furnished room at best available price through which
they satisfy in most effective way. Thereafter, a high skilled workers are need to hire under the

hospitality sector so, they can offer a best quality of services that is the most important
importance of different visitor attraction factors.
The visitor attraction needs are vary from person to person in terms of their different
opinions in relating to travel and tourism sector. It can be in terms of their travelling packages,
offer prices and discount offer in air ticketing and hotel booking. There is a different kinds of
attraction in terms of age difference in which the adults have a different needs and there family
group people have a different needs. The attraction is one of the most important aspects under
which there is large number of facilities will be given to the visitors (Richards, 2014). They visit
the different places in which they can able to gain a enjoyable experience, also gaining the
various perspective and happiness in regard to travel. The visitor can be attracting towards any
country if there is any kind of event they organise such as cold play event and also the tomorrow
land event. Thus, these factors can able to attract most of the visitors from various places in the
counties.
1.2 Analyse the importance of different visitor attractions
There are several importance of different types of visitors attraction that are as describe
as follows-
 Employment- It has been seen in the report of Deloitte' s 2013 in that the England are
highly supportive in terms of development of 1.4 million job or 5% total jobs. Thus, there
is an increase in the jobs 2.6 million when there is an impacts of direct and indirect are
taken into considering. The report shows that there is an increase in the marginal revenue
in which it is needed to develop a creation of jobs in United Kingdom needs and
motivations of different visitor types Tourism that are majorly estimating is about the
£54,000. it has been said that the UK tourism are spend their expenditure that will be
increase in 1% of total employment in tourism UK (Tribe, 2015). It has been expected
that there is a increase in the employment by 0.89%. There is an increase in the number
of jobs that are relating to the ground staff, Air hostess and aircraft technicians jobs etc.
Therefore, most of the people are looking for the airport jobs that are facilitate by the UK
tourism and travel sectors. It will directly impacting on the UK economy as there is an
enhancement airport job due to which there is a positive employment level in the UK
country.

 Generating revenue- The main advantages to the UK country is that they can easily
generating the large amount of revenue from the UK Tourism. There is an enhancement
needs and motivations of different types of UK tourism sectors job as well as most of
people are attracting towards various different places in the UK due to which they can
easily generating more revenue. It is the most importance factor that directly impacting
on the UK economy that is positive and always balance of payment that is favourable.
Thereafter, there are most famous places in London city where the historic attract to
visiting are the tower of London in which most of the royal family like to visit (Wu, and
Pearce, 2014). There is one more famous place in London through which most of the
historic attracts are the Tower bridge. It directly increase the economic growth rate in the
UK economic country if the people are spending a large amount of money for the
purpose of visiting places. Most of the restaurant, pubs, hotels and various other places
are earn high amount of money that are spend by the local as well as foreign visitors. It
has been study in the UK Tourism sector in which there is an increase in the growth rate
rate in which there is increase in the employment was about 5.4%
TASK 2
2.1 Evaluating needs and motivations of different visitor types
Travel market are too large for this purpose the large heterogeneous market are mainly
categorised into similar needs and preference of visitors in homogeneous market segmentation.
For this reason, to understand the needs and wants of these visitors the market is allocating
effectively. There are various types of visitor which are categorised into market segmentation
parts are the demographic, geographic, psychographic. Thus, in these market segmentation there
are large number of visitors visiting different types of place for their needs and interest.
Therefore, there needs of this people are vary from person to person in various different
market segmentation. Further, demographic segmentation are categorise on the basis of income,
sex , gender, household type and age (Stepchenkova and Zhan, 2013). Whereas, in geographic
market segmentation are categorise on the basis of target potential customers that are highly
based upon the its location. Thereafter, Psychographic market segmentation are grouped which
are on the basis of their attitudes, interest and their priorities. The needs and motivation of
visitors are different which are describe as follows-

 Age- related- The visitor comes under the demographic market segmentation in which
the people age are under 20-28 are the students they visits different places for the purpose
of education and training. Thus, most of institutes conduct training in which they taking
out the group of people to that places where they gain practical knowledge and
experience (Chen, Chen and Okumus, 2013). Thus, the trip are generally for the purpose
of doing experimental research under which most of the students gain knowledge as well
as experience from the everyday activities through observation. Geographic related needs- Most of the modern culture people are like to visit across in
which method at the time of schooling there is a trip from school in that they visit a
geological. Under this, the feature of geographic landscape in which the visitors like
those places in that there is a natural beautify is taken place. Historical places needs and motivation- Most of the visitors like to trip those place
where there is old monuments, historical culture and research science is available. Thus,
this people are the older people who are come under age of 30 above and most of the
foreign visitors like to visit the historical places. Thereafter, there are most famous places
in London city where the historic attract to visiting are the tower of London in which
most of the royal family like to visit (Veasna, Wu and Huang, 2013). There is one more
famous place in London through which most of the historic attracts are the Tower bridge.
The most famous place is a iconic landmarks, building and Tudor kitchens etc. Income based needs- The visitors attracting the places is highly depend upon their
income group as the lower incomes groups like to spend less in the high income
travelling places. Whereas, the medium-group income people are like to visit those places
they can easily affordable by them (Lai, Li and Harrill, 2013). The high-income group
attract towards high-visiting place and it has a high purchasing power to spend on the
high rates restaurants, beer, foods and hotels etc.
2.2 Evaluate the impacts of tourism on visitors attraction in London
There are various impacts of tourism on visitors attraction in London that are as describe
as follows-
 Overcrowded- There are large number of visitors like to visiting the various places in
London due to which it highly impacting on the tourism. It has been investigate that in
the June, July and August months in which there is a high-seasonal months in which

most of the people like to visiting London. For this reason there is an increase in the
number of visitors due to which it has been seen that it directly turns into crow which is
difficult in handling (Liu, Li and Kim, 2017). It will increase in the number of wastage of
resources and there is an increase in the amount of air, water and noise pollution that are
affecting into the country environment. Furthermore, it has been also seen that there lack
of transportation issues in controlling and there is lot of vehicles are to be seen in the
parking areas so, there is high chances of stolen.
 Environment, social and economic impacts- There are large number of visitors trip a
different places in London due to which it highly affecting on the environment in
negative manner. It is a destruction towards the environment that are majorly involve in it
are the soil erosion of the soil and land as well as it highly disturbing the livestock.
Furthermore, the tourism also impacting on the ecosystems that are live under the
environment. For instance, there is an increase in the 45% of wastage level under the
Cornwall it is only due to tourist attraction. Therefore, at the of transporting it create a
high volume of pollution that produce carbon dioxide that are directly harm the
environment. Beside this, the tourism are highly impacting the social in London city as it
gives an opportunities to the people to done job (Taylan Dortyol and et.al, 2014). Apart
from this, there are large number of places through which visitors attracting toward the
London city are the local culture, tradition communities as well as local culture etc. Thus,
the country economic enhance as there are large number of visitors attracting and they
like to spend a large amount of money. It has been also seen that there is an increase in
the international tourism market in that the United Kingdom offering a wide ranges of
opportunities in which they can generating high amount of revenue in terms if exports,
job and GVA etc. that allow them to improves UK economy in most effective manner.
2.3 Analyse the effects of different theories of tourist motivation on the management of visitor
attractions
There are various types of tourist motivation theories that impact on the management of
visitors attraction which are as described as follows-
 Responsible tourism- It can be said that this responsible tourism are just similar like a
sustainable tourism under which the it can be consumed that are responsible way. It is
that type of tourism under which there i under s an reduction in negative impacts on the

environmental, social and economic. Thus, it helps the firm in generating more revenue
which gives higher economic advantages for the local visitors that directly enhancing the
host -communities well-being. Apart from this, it also enhancing the working conditions
as well. Furthermore, responsible tourism are majorly involve the local visitors in the
decisions making that directly affecting in the lives of people. Furthermore, it also
provides the positive contribution to the culture heritage that attracting the visitor and it
conserve the natural resources (Guttentag, 2015). Apart from this, it gives a enjoyable
experience to the local people which attracting the visitors by connecting them with the
local visitors which enhance understanding of social, local cultural and environmental
issues. Therefore, the responsible tourism can be define as a 'tripple-bottom-line' in that
are they are responsible towards the social responsibility, economic responsibility and
environmental responsibility. It directly attracts the tourism that gives the positive
impacts on the UK economy. Thus, this responsibility tourism can be define as it is all
forms of tourism inb which it directly seeks towards reducing negative impacts of social,
environment and economic. Thus, it also provide a benefits to the local visitors in UK is
that it generating the highest economy that directly enhancing local communities well-
being.
 Smarter Consumer- It is that type of tourism motivation in which the country gives
various kinds of facilities to the its customers as per their visitors needs and desires.
According to this, the smarter consumers firstly searching out the details about the
visiting places in terms of their locality. Price, facilities and also various activities that
attracting them most. The customer needs and desires are vary from each other in terms
of tourist places through which the government considering the smarter consumer
theories under which it will management the tourist attraction (Guttentag, 2015).
Therefore, as per this it influencing the most traveller agencies to put all the detailed
information over the website so, they can easily access all required information in most
effective way. Apart from this, smarter customer is also considering the government
stability as there is small number of attacks in that particular country. Thus, the
government of London city are more stable in terms of political due to which there is a
less number of terrorist attacks due to which it attracting a large number of tourist form
wider places.

TASK 3
3.1Discuss the processes and the potential issues involved in the development of visitor
attractions
Attachment in PPT