Visitor Attraction Management: Economic and Social Impact Report

This report provides a comprehensive analysis of visitor attraction management, focusing on the classifications of visitor attractions, their economic impact, and the motivations of visitors. It examines the positive and negative social, cultural, economic, and environmental impacts of tourism, supported by examples. The report includes a feasibility study that assesses market demand, competition, product and service development, and financial viability for an existing or new visitor attraction. Furthermore, it evaluates different visitor management strategies and their implications for sustainable development, offering valuable insights into the field. The report uses London and Partners as a case study, exploring various aspects of visitor attraction management in London, including the London Eye and other attractions, and their impact on the city's economy and tourism sector.

Visitor Attraction
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Talk about various classifications of visitor attractions in respect to particular categories of
visitor attractions.........................................................................................................................1
P2 Analyse the value of a range of assorted visitor attractions in regards with overall purpose
and impact on the economic growth...........................................................................................3
TASK 2............................................................................................................................................6
P3 Investigate the requirements and motivations of various visitor kinds for a range of
assorted visitor attractions...........................................................................................................6
P4 Discuss the positive and negative social, cultural, economic and environmental impacts of
visitor attraction tourism, with the help of examples..................................................................7
TASK 3............................................................................................................................................8
P5. Take feasibility study that assesses market demand, competition, product and service
development, and financial viability for an existent or fresh visitor attraction..........................8
TASK 4............................................................................................................................................9
P6 Evaluate the different visitor management strategies and the implications they have for
sustainable development, with the help of example....................................................................9
CONCLUSION..............................................................................................................................12
REFERENCE.................................................................................................................................13

INTRODUCTION
Visitors or tourist attraction is the area of interest wherein, people visit and understand
overall culture, value, natural beauty, historical significance and so on. In order to more
improvements hospitality industries have to conduct so many functions and operations by which
they can attract people in an effective manner. According to this visitors always experienced of
new places like islands resorts, beaches, mountains, parks and forest as well. The present
assignment is based on London and Partners which is one of the best official agency of London.
Wherein, the main purpose of this respective agency is to make good attraction for customers at
higher level (Dewhurst and et.al., 2014). Further discussion will be based on particular grandness
and attractiveness. Apart from this there are different issues for improving the procedure of
traveller repulsion direction will for formulating many ways to attract customers. At last, visitors
application in relation with management tools and techniques and impinging on their
sustainability.
TASK 1
P1 Talk about various classifications of visitor attractions in respect to particular categories of
visitor attractions.
Within the country there are various sort of places which always attracts traveller and
visitors for encouraging tourism industry in an effective manner. In order to maintain this
situation government generally makes effective tools and techniques by which they can satisfied
visitors in an appropriate manner (Leask, 2016). On the basis of this travel and tourism sector is
able to enhance their overall GDP ratios. Therefore, in a country there are different kinds of
locations which attract the visitors most, those are listed below:
Natural Category: Generally it define about particular place which attracts the visitors
in a perfect way. Therefore, it comes under the various forms like mountain, hills, beaches, parks
and so on. Wherein, Epping forest of London one of the best woodland forest which is located at
north south direction. Along with this forest have various activities like horse riding, running and
so on. Therefore, it attracts the large number of visitors.
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Build Category: It refers to those countries or business who are always making attractive
building or construct different kinds of places to attract the consumers in a right way. Further
improvements, government also helps organisations to design more wonderful places by which
they can attract visitors at higher manner (Weidenfeld and Leask, 2013). Like London Eye is one
of the best observation which is situated in the Thames River at London. It is the world's largest
attractive place for visitors in an appropriate manner.
Build for another goal category: It is the process of those categories which is generally make
with the particular aim to becoming most attractive place for visitors. So that there are various
places which becomes most popular in future, like South bank centre which is popular for artistic
venture in London. Along with it is one of huge art venture that attracts the most of visitors
effectively.
Therefore, all these resources are very attractive places at London which attract the visitors in
order to increase overall economy (Leask, Fyall and Barron, 2014).
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P2 Analyse the value of a range of assorted visitor attractions in regards with overall purpose and
impact on the economic growth.
Travel and tourism plays an very important roles within the globe and it is necessary for
increasing overall economy of a particular country together with it helps to enhance employment
for domestic and international individuals. Herein, various places in London that helps in
increasing economy, given below:
Epping forest at London: It is the place which is covered by the woodland within the 24
hectare. It is located in Essex in north area at London (Newsome, Moore and Dowling, 2012). It
is also known as the royal forest which is known by city of London Corporations. Therefore, this
place attract the large number of visitors by which they can do certain things like climbing,
boating etc.
London Eye: It refers to the Ferris wheel which is located in Lambeth, London. This
construction formed in the year of 1998 and fulfilled by 2000, along with it has been rewarded in
2001 for particular designs and shape. It took £ 70 million for construction cost which is owned
through the Merlin Entertainment. It is famous with their hight that is 135 metres which attracts
the large number of visitors appropriately.
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South bank Centre: It is very popular place which is known as their about artistic venture at
London. It is located in South bank of Thames river in between the Waterloo bridge. Along with
this there are various kinds of places which all are popular who attracts the visitors (Hassan,
2013).
Therefore, it has been analysed that all these places heavily impact on the economy of London
that enhance the overall GDP and encourage visitors effectively.
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Illustration 2: London Eye, London

Illustration 3: South bank Centre, England
Impact on Economy:
Increase source of foreign earning: Increasing source of foreign earning: on the basis of
this tourism sector is able to increase local, domestic and international level. Along with this they
can achieve their targeted goals in a perfect manner (Richards, 2011).
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Exchange of culture: It will helps countries to exchange their overall culture from the
other one. It helps people and business firms by hiring good knowledgable people with attractive
values.
Employment generation: In the current scenario this is necessary to increase overall
employment rate for international, domestic and local employees by which they can increase
their overall living standard. Apart from this there are different kinds of impact on industry like
inflation rate, foreign exchange earnings will enhance investment of infrastructure and so on
(Swarbrooke and Page, 2012).
P3 Investigate the requirements and motivations of various visitor kinds for a range of assorted
visitor attractions.
In this world there are various kinds of visitors and tourist who always ready to explore
new and different things. Along with this they always able to fulfil their needs and demands by
going one to another place. But somewhere there are different diverse things which is innovated
by them. But there are some major types across the globe that impact gracefully on economy,
those are given below:
Psycho-graphical segmentation: It is segmented into those visitors who gets attracted
from specific place like their people, culture, environment etc. in addition to this government
always make good policies to attract tourists and encouraging them towards holiday packages.
Business Tourist: These sort of people or visitors always visits at particular place in
order to fulfil their aim. They are known as the part of business world. During the timing of
travelling they have lot of work in relation with business and get effective paid (Porto, Leanza
and Cascone, 2012).
TASK 2. It involves in salesman who always visit other or different locations for launching new
concept of business.
Demographic segmentation: According to this factor tourists are segmented by gender,
age, cast and so on. These sort of people have various requirements or demands and usually
visits on a specified places to fulfil their objectives. Young people are include in this who have
diverse prospectives.
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Adventure Tourist: In this only those tourist comes who have experienced from different
activities. Therefore, they always ready to face any kind of situation whether the comfort or
danger zone like river rafting, skydiving, hills climbing and so on.
In context with London and partners they usually offer diverse tourist place in order to fulfil
visitors needs and demand by which they can get motivated in an appropriate manner.
P4 Discuss the positive and negative social, cultural, economic and environmental impacts of
visitor attraction tourism, with the help of examples.
In current scenario, visitors attracting tourism as well so it influence the different aspects
like economical, social, cultural and environmental. Therefore, these sort of impact can be
positive or negative, those are explain below:
Culture: According to this there are different types of visitors attraction places which en
crease the tourists confidence towards the trip. Along with it also help country to gain then best
output by giving lots of services to visitors. Therefore, this is the positive side of country to make
effective culture (Richards, 2016). Wherein, negative impact on country is that some times
visitors attraction towards the country can influence the overall culture that is not good for local
economy.
Social: According to the positive impact towards the visitor or tourism attraction on
country will helps to gain lots of knowledge and increase overall employment opportunities.
Along with this they can share each and everything like tradition, food and unique culture with
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Illustration 1: Adventure Tourist

local people. Therefore, it will improves the overall living standard of people within the society.
As per the negative impact of this more visitors leads to enhance difficulties and traffic that
influence the specific place of society.
Economical: From the entire economy of country will get attracted from visitors by
which they can formulate lots of job opportunities to people. Along with they are able to increase
living standard of people in a positive manner. On the other side negative impact will create
unexpected conditions such as natural disasters, impactful climate, terrorism and so on.
Environmental: As per this positive impact of travel and tourism visitors can get
attracted by advertising or promoting the particular place by which people can keep environment
very clean. Wherein, negative impact can be occur in tourism industry by having directly impact
on living standard of people or environmental factors (Prideaux, 2012).
As per the above discussion it has been concluded that all these sort of aspects are much
necessary for overcome the negative factors within the country. On the basis of good culture in
country visitors can get attracted in a perfect manner. In order to bring some changes within the
society it has been recommended that countries should develop unique strategies by which they
can improve environmental conditions by ignoring pollution risks, lack of natural habits, forest
fires and so on.
TASK 3
P5 Take feasibility study that assesses market demand, competition, product and service
development, and financial viability for an existent or fresh visitor attraction.
Feasibility refers to the study of appropriate method which is generally adopted for
conducting effective analysis of various strategies. Along with this there are several kinds of
factor like economical, social, political and so on. In reference with London and partners for
developing unique strategies which attracts the large number of customers or visitors towards the
London Eye. There are some major factors, those are given below:
Competition: Within the tourism industry there are huge employees who are working
together in order to gain competitive advantages in an effective manner. On the basis of this
London Eye can give more attraction to visitors by applying more unique strategies in an
effective manner.
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Market Demand: According to the overall demand of visitors can be easily examine in
order to formulate unique plans and tools for attracting more and more people within the London
Eye. In reference with respective organisation they are developing proper strategy for giving
better solution to visitors in a proper way.
Products and services: It is very important aspects for each and every firm by which
they can formulate overall unique strategies to fulfil consumers needs and wants. It is much
necessary for company to have better offers with unique services by which they can attract large
number of visitors appropriately.
Financial Viability: It is very important aspect for London Eye in order to conducting
effective analysis in relation with financial viability by which respective organisation can
develop proper plans and strategies (Robinson and Clifford, 2012). By having this kind of
viability they are able to take lots of resources in an effective manner.
TASK 4
P6 Evaluate the different visitor management strategies and the implications they have for
sustainable development, with the help of example.
Management strategies refers to the appropriate method which is make by people to
formulate effective strategies or plans for fulfilling the organisation effectiveness. In reference
with tourism management strategies this can be said that it is a procedure which can be opt by
government bodies of a country for developing unique process to run their business accordingly.
On the basis of this they can give good services to visitors in a perfect manner. Herein, the
management strategies of visitors formulating by the London and Partners for satisfying tourists
in a successful manner. There are some stages and steps in relation with it, those are given
below:
STAGE STEPS
Research In the first step management of this respective
brand will make appropriate aims and
objectives to understand the core value of
London which includes in such aspects like
flexibility, durability and so on (Yu and Ko,
2012).
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After making goals company evaluate the
visitors demand or needs.
At last, management of respective
organisation compare the present destination
with competitors goals.
Identify personality as well as positioning As per this step management will show the
particular location in order to attract large
customers/visitors.
In this, tools and techniques are adopted by
respective company to make effective
relations for gaining good image within the
market.
In this, brand or organisation will be designed
by new tradition or culture for attracting
visitors.
Lastly, for further achievements respective
organisation create tag line will helps more
visitors within the particular locations at
marketplace.
Implement the brand According to this methods or various
channels will be analyse to attract consumers
properly (Positive & Negative Effects of
Tourism. 2019). In relation with respective
organisation they are applying different
techniques to grab potential visitors and gain
good feedback for betterment of future.
At last, company will promote their particular
brand by having advertisement and promotion
aspect from media that helps to attract large
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number of visitors.
Long term brand maintenance According to this respective company will
able to get lots of opportunities in order to
keep their brand values in an effective
manner.
In this last stage respective organization will
communicate with several firms who are
working in a travel and tourism sector to
make effective development for future
(Robinson and et. al., 2016).
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CONCLUSION
According to the above respective report it has been analysed that, for some companies
promoting place is a very big task to complete in order to attract visitors. But on the basis of this
they can increase their overall value for gaining more and more profit within the country. In the
current scenario, there are lots of countries or place which attract the large number of visitors or
tourists as well. Somewhere these places are segmented in different types like non build, build
and natural for making good purpose for visitors. Therefore, all these are require to grab
potential visitors. Along with there are various kinds of tourists which motivates the most of
people from different places and location. Apart from this there are lots of factors which
generally applicable to motivate people perfectly. Along with these sort of factors influence
business in a particular country like social, economical, legal and so on. Therefore, it is essential
for respective organisation to de4velop effective tools and strategies for betterment of future.
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REFERENCE
Book and Journal
Dewhurst, P.D. and et.al., 2014. Visitor attraction management. Entertainment Management:
Towards Best Practice. p.272.
Leask, A., 2016. Visitor attraction management: A critical review of research 2009–
2014. Tourism Management. 57. pp.334-361.
Leask, A., Fyall, A. and Barron, P., 2014. Generation Y: An agenda for future visitor attraction
research. International Journal of Tourism Research. 16(5). pp.462-471.
Weidenfeld, A. and Leask, A., 2013. Exploring the relationship between visitor attractions and
events: definitions and management factors. Current Issues in Tourism. 16(6). pp.552-
569.
Hassan, A., 2013. Perspective analysis and implications of visitor management–experiences from
the Whitechapel Gallery, London. Anatolia. 24(3). pp.410-426.
Robinson, P. and et.al., 2016. Operations management in the travel industry. Cabi.
Newsome, D., Moore, S.A. and Dowling, R.K., 2012. Natural area tourism: Ecology, impacts
and management (Vol. 58). Channel view publications.
Richards, G., 2011. Creativity and tourism: The state of the art. Annals of tourism research,
38(4), pp.1225-1253.
Swarbrooke, J. and Page, S.J., 2012. Development and management of visitor attractions.
Routledge.
Porto, S.M., Leanza, P.M. and Cascone, G., 2012. Developing interpretation plans to promote
traditional rural buildings as built heritage attractions. International Journal of Tourism
Research. 14(5). pp.421-436.
Prideaux, B., 2012. Creating visitor attractions in peripheral areas. In Managing visitor
attractions: New directions (pp. 78-92). Routledge.
Richards, G., 2016. Cultural tourism. In Archaeological Displays and the Public (pp. 1-11).
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Robinson, R.N. and Clifford, C., 2012. Authenticity and festival foodservice experiences. Annals
of Tourism Research. 39(2). pp.571-600.
Yu, J.Y. and Ko, T.G., 2012. A cross-cultural study of perceptions of medical tourism among
Chinese, Japanese and Korean tourists in Korea. Tourism Management. 33(1). pp.80-88.
Online
Positive & Negative Effects of Tourism. 2019. [online]. Available
through:<https://traveltips.usatoday.com/positive-negative-effects-tourism-
63336.html>.
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