Visitor Attraction Management: Report on London & Partners Strategies

This report analyzes visitor attraction management, focusing on the strategies employed by London & Partners, the official promotional agency for London. It examines the importance of visitor attractions, the scope and scale of the tourism sector, and the various types of visitors, including adventure tourists, business tourists, and those segmented by psychographics and demographics, and their motivations. The report delves into the positive and negative impacts of tourism on social, economic, and environmental factors, and conducts a feasibility study into implementing new plans and policies. It also assesses visitor management techniques, emphasizing the significance of sustainability in the business environment and the importance of providing exceptional consumer experiences through well-planned products and services. The report highlights the need for thorough research, including surveys, to understand visitor preferences and ensure the delivery of high-quality services, and to promote cultural exchange and economic growth.

Visitor Attraction
Management

INTRODUCTION
For hospitality industry organisations it is important to conduct their daily basis
operations within appropriate way as it will help in gaining visitors attraction. There are several
activities which have to be conduct by an organisation for attracting visitors such as offering
discounts, providing attractive offers and many more (Dewhurst and et.al., 2014). This report is
based on London and partners which is an official promotional organisation of London. Motive
behind working of this organisation is to promote as well as attract people from international
level towards London. In this report, discussion will be conducted for identifying essentialness of
visitors attraction, its scope and scale of respective industry. Along with this, type of visitor will
be explained with their impact and actions to motivate them as well methods also mention which
help in enhancing visitors attraction. In addition to this, discussion will be conducted related to
application of visitors management techniques along with its impact on sustainability.
TASK 1
P1
In every nation there are several places that pull in traveller as well as promote tourism.
Within this, government bodies of particular nation also make several efforts which result in
attracting tourist because such practices will result in increasing GDP rate as well as
development of economy (Brown, Smith and Assaker, 2016). At particular, country have several
location that attract visitors some of them are as follows :- Natural category – These places build naturally and help in attracting tourist for visiting
such places. Natural category places include mountains, hills, culture, climate and so on.
In London, Epping forest is place which build naturally and now result in attracting
tourist as well it is an ancient woodland forest which is located in 19 Km at north south
direction. There are several leisure activities conducted within respective forest which
attract tourist such as mountain biking, horse riding, walking in beautiful forest etc.. Build Category – It include such places which are constructed for attracting visitors as
well numerous year are taken by government bodies and other companies for designing
such places. In London, their also such place i.e., cantilevered observation wheel
established at south bank of Thames River which capture eye of tourist and help in
increasing number visitors. Respective place is largest cantilevered observation wheel at

global level as well as it is most attractive place for tourist who are visiting London,
United Kingdom. It is approximately 135 metres tall as well as wheel diameter is 120
metre.
 Build for another purpose category – Such places are constructed for use but now they
become major source of attracting tourist. In London, there are numerous places which
has been build for another purpose category but now become centre of tourism attraction
like South Bank Centre which is famed for complex of artistic venture (Newsome,
Moore and Dowling, 2012). This is largest centre of art that involve artist from various
areas like music, dance drama, literature, painting and many more.
All the above mention sources will help in attracting tourist at London as well as
motivate them for visiting particular places which result in economy development.
P2
In economy of an country tourism and tourist both play important role as they result in
generating employment for local, national as well as international level people. In London, there
are several place that assist in developing economy explanation of them are as follows :-
 London Eye – It is Ferris wheel situated at Lambeth, London as well its construction was
started in 1998 and completed in 2000. Ferris Wheel get award for its design in 2001 and
overall construction cost of the same is £ 70 million as well as it is owned by Merlin
Entertainments. Hight of respective wheel is 135 metres and diameter is 120 metres. But
it attract numerous tourist because of their hight and location.
 South bank Centre – This tourist place is popular for their artistic venture situated at
London, England. South bank centre is also situated at Thames River which is in between
Waterloo bridge and Hunger ford bride. In addition to this, there are some other popular
places situated at same place such as Royal Festival hall, Queen Elizabeth hall, Purcell
Room and so on.
 Epping forest at London – This location is natural beauty which covered through
ancient wood in area approx. 24 hectare. It is located within Epping at Essex to north and
forest gate at Great London. Epping forest is also consider as royal forest as well this is
maintained by City of London Corporation. This respective place attract large number of
tourism because there are several activities conducted within respective forest such as
boating, mountain biking, horse riding and many more.

Above mention all the places have wide impact on economy of London in positive
manner within numerous ways like increasing employment rate, enhancing GDP and many more.
Impact on economy
 Enhance source of foreign earning – With the assistance of tourism there will be
development in economy at local, national and international level. Because through
tourism activity overall country and locality will generate more source of revenue.
 Employment generation – Tourism sector result in employment generation at every
level local, national and international as well it also assist in increasing living standard of
people (Swarbrooke and Page, 2012). As several tour operators organisations are also
opening within business environment which result in employment generation.
 Exchange of culture – When people visit one country to another result in exchange of
culture. In addition to this, this will assist people as well as organisation in picking up
talent, skills, values and so on.
Furthermore, there are various other impact also of tourism on economy of particular
nation like increasing infrastructure investment, enhance foreign exchange earning and several
other.
TASK 2
P3
There are number of people who rome at worldwide level with several motive. Tourist
also have several requirement which they want to fulfil by travelling from one place to another.
In addition to this, there are also several things which motivate individual to travel one place to
another. There are several type of visitors at worldwide level explanation of few major visitors
are as follows :-
 Adventure tourist – They are the type of travellers who generally travel for getting
bizarre as well as unusual experience. Adventure tourist are those who always want to do
some adventures such as like rock climbing, skydiving, jumping, rock climbing and many
more.
 Business Tourist – They are such visitors who travel from one place to another
conducting business related activity. Such travellers are mainly part of business

environment. In simple words, business tourist are conducting meeting, conferences as
well as events at different locations for getting their business deal done.
 Psycho-graphical segmentation – They are such tourist who get attracted towards
specific place because of their lifestyle, peoples, culture and many more. Thus, in this
respect government bodies encourage tourism with these aspects that assist in attracting
people as well as promote them for visiting specific place.
 Demographic segmentation – It is factor that diversify tourist on the basis of gender,
caste, religion, age and several other aspects. Such people have different requirement for
visiting particular place (Hassan, 2013). Like, youngster have distinct perspective of
visiting place in comparison of old age people.
London and partners encourage different tourism places as per to need as well as their
motivational type. So that, they can grab eyes of travellers in effectual way.
P4
Visitor attraction tourism have both negative as well as positive impact on social,
cultural, economic and environmental impact. Explanation of these are as follows :-
Positive impact Explanation
Social Tourism attraction have one of the major impact on country as it will
help in raising social effect. Tourism management include development
of infrastructure as well as new leisure amenities. It will result in
advantages to tourism sector of nation and local community. In addition
to this, tourism assist in preserving traditional customers, festivals and
handicrafts.
Economic Tourism activity within London result in increasing employment as well
as generating job opportunities for people. But job created through this
activity have direct link with respective industry as well as indirect link
with tourism such as retail, transportation and so on.
Environment By visitors attraction there is positive impact on environmental factors.
Because nature tourism and ecotourism assist in promoting wildlife
conservation or natural resources like rain forest. Along with this, it aids
in minimising problematic situations such as overfishing and

deforestation.
Negative impact Explanation
Social Behaviour of tourist have negative effect on quality of life that is related
with host community. Sometimes there are few visitors who don't respect
ethics and culture of particular nation as well as make fun of them which
give negative impact at social level and demotivate local people.
Economic Tourism sector provide jobs but these are seasonal as well as there is no
much income in such employment. Moreover, payment within same
sector is very poor and money generated through through tourism activity
not provide any advantages for local community (Petr, 2015). Reason
behind this is that multinational hotel chain as they are taking major
advantages from tourism. As people prefer to stay in large scale hotel in
comparison of small.
Environment Tourisms have negative impact on environment because of overused
water, coral reefs, beaches and so on. Along with this, level of pollution
also increase through traffic emission, littering and so on.
TASK 3
P5
For an organisation it is very much important to test the feasibility before implementing
new plans and policies so that better results and gaps should be eliminated in positive way. In
context of UK tourism that are very much popular among the people. The reason that it helps to
attract large no. of visitors by its monuments and buildings that are attractive enough across the
whole globe in positive way. In UK tourism organisation before implementing the new plans and
policies they have to conduct the through research such as aspects that are very much important
for visitors and what kind of facilities require to them to give delighted experience to them and
many more aspects. To conduct a research to know the key interest areas of the visitor researcher

have to conduct a analysis by apply survey by taking few respondents from the whole world so
that major areas of their interest should be acknowledge in better manner. It helps in giving
important insights about their demand and supply side to give best consumer experience for
enlarge business opportunities to remain always competitive in market place. Factors or
attributes that are must to give enchanted experience to the their present with future consumer
base in order to remain always competitive in market place. The reason that tourism is one of the
most important source in today's world for income and transmission of culture in other countries
to build healthy relationship with them. After conducting server organisation can be able to give
best products and services that helps in giving best quality services to their ultimate consumer
base. Some factors are sanitation, accuracy in payment system and general guidelines while visit
some places are important for an visitor to give best services to the ultimate consumer base (de
Sousa and Kastenholz, 2015). To give best services researcher have to build a strong plan and
budget that enables to fulfil the objectives that set by an researcher in order to accomplish
organisational goals and objectives in proper manner. So it is very much important for an
organisation to plan each and every attribute before launching a new product into market place.
TASK 4
P6
Management strategies and their implications are very much important to get
sustainability in business environment. Tourism department totally rely on experience of
consumers and organisation have to give best services to give pleasant memories to them. For
that tour planner have to build best products and services by focusing on specific needs and
wants of consumers as per specific market demands. To deal in effective way organisation have
to build four tiers that are dreaming or building the tour, choose best visiting place, avail trip and
review about it. In that aspect visitors build a strong perception before travelling the particular
place and it is very much important for another visitors too. They enchant others by word of
mouth, telling and saying of stories and affiliation so it is very much obligatory to build
management and create the plan as per the consumers needs and demand to remain always
relevant in market. There are four stages of successful brand management of destination
explanation of these are as follows :-

STAGE STEPS
Research Set up core values of destination which
involve durability, flexibility and
communicable.
Examine contemporary preferences of visitors
Conduct comparison within present destination
with competitors.
Identify personality and positioning Define a representation of place like for
London it can be “ the city of square mile”.
It is important to estimate that how it can be
translated to brand personality which interact
with target market and creates an emotional
relation (Ramand Hall, 2017).
Craft the brand core reflects which identity
destination depended on culture as well as
values of destination.
Now tag line have to be develop which
represent brand position.
Implement the brand Several channel will be utilise which help in
communicating brand such as interactive
media, advertising, events internet, direct
marketing and many more.
Brand have to be market through media and
events.
Long term brand maintenance Long term marketing which help in keeping
brand personality as well as values.
It is recommended to encourage the business
firm with other agencies in terms of foreign

investment agencies, economic development
agencies and so on.
CONCLUSION
After going through above discussion it has been concluded that, for every nation it is
important to attract more visitors. Because visiting more people in country helps in enhancing
profitability ratio as well as gross profit of nation. There are several places in London which help
in attraction large number of visitors. In addition to this, there are various type of tourist whose
need as well as motivation level is distinct for specific level. There are some factors that have
impact on tourism business like social, economic, political and so on. Thus, it is necessary for
respective sector organisation to develop strategies by keeping all these factors in mind so it will
result in proper development.

REFRENCES
Books and Journal