Strategies for Effective Visitor Attraction Management Report

This report provides a comprehensive overview of visitor attraction management within the travel and tourism industry. It explores the significance of attracting visitors, emphasizing the economic benefits and the role of government and agencies in enhancing visitor experiences. The report delves into various attraction types, including heritage, natural, and man-made attractions, and analyzes the motivations and needs of different visitor types. It examines the positive impacts of tourism, such as employment and economic growth, while also addressing negative effects like environmental impact and seasonal demand. Furthermore, the report discusses visitor management strategies, the importance of maintaining natural beauty, and the influence of cultural factors. The report concludes by highlighting key considerations for effective visitor attraction and sustainable tourism practices.

VISITOR
ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Overlap attraction of visitors in relation to various kinds of attraction................................1
1.2 Importance of various attractions of visitors.........................................................................3
TASK 2............................................................................................................................................4
2.1 Motivation and need of different types of visitors................................................................4
2.2 Impact on tourism for attracting of visitors...........................................................................5
2.3 Analyse effect of different theories of tourist motivation.....................................................1
TASK 3............................................................................................................................................3
3.1 Issues and processes for development in visitor attraction management..............................3
TASK 4............................................................................................................................................6
4.1 various visitor management strategies..................................................................................6
4.2 Evaluate management techniques in relation to sustainability.............................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Management of attracting visitors is an important component of travel and tourism
industry. They are providing some of the basic facilities such as travel and tourism interests,
enjoyment, excitements, etc. as they are satisfied with the needs of their customers and adding
value to their consumers. It is important to attract visitors at a large numbers through places .
Increasing large number of customers will give rise in country’s economy. Various government
and agencies of every country provide focus on major issues or providing them various kinds of
services for improving the condition of economy of country by earning foreign exchange. In this
report, they had discussed about importance of various destination for customers attraction also
mentioned needs and motives which impact visitors to a particular place such as The National
Maritime Museum, British Museum and The Queen's House (Barros, C.P and et. al., 2011). By
properly analysing the needs and wants of different peoples through which manager of tourist
can attract customers at a large number through destinations. They have also discussed about the
issues involved in managing visitor’s attraction and various strategies.
TASK 1
1.1 Overlap attraction of visitors in relation to various kinds of attraction
Overlap of visitors attraction
Date: 16 Feb 2018
From: XYZ
Success and survival of tourism sector are based on customers. For attracting visitors in large
numbers, it is having a responsibility of managers of tourism sector for enhancing features of
services and products which are to be delivered to the customers. As a tourism consultant,
VisitBritain help in increasing ratio of visiting customers for that they have to provide places
which attract, places where they are going to visit, which should be clean and attracting features
so it can enhance the quality of journey for a visiting customers or traveller. The agencies of
tourism should be well maintained for rendering better facilities at the places (Beritelli, Bieger
and Laesser, 2014). Every nation is having places which attract customers in large numbers but
some get failed in attracting high number of people such as places like London Eye, Eden
project and Thorpe park are help in attracting customers at a time. Decisions of customers for
visiting to a particular place depend on large number of factors. It includes visitor’s demand,
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needs, wants, level of income and many more. Individuals are having different personalities and
thinking which affect their decisions for which places they have to visit in their travel. Gender
and age is also one of major factor which impact on buying decisions of customers. For
example: people of younger age group will prefer visiting adventurous places, aged people or
can say old person will prefer visiting religious places and temples. Tourism consultant has to
address different needs of visitors for attracting customers at various places. National, man-
made and other historical destination mainly attract visitors towards these kinds of places.
Historical places are attracted towards those customers who are having interest on knowing of
past life or history of a specific place or event. Religion and temple attract the aged peoples.
Man-made places are attracted by those visitors who are having curiosity, interest and learning
which are new like as The National Maritime Museum, British Museum and The Queen's
House or customers have to enjoy or join special events.
(Source: Queen House, 2017)
Decisions of customers affect various kinds of factors such as customer’s needs, beliefs and
their behaviours (Cellini, 2011). Needs are analysed and desire of an different people this way
tourist consultant managers can attract customers at a large numbers to a particular places by
using different methods of advertising. Only using method of advertising is not sufficient for
attracting visitors towards their consultancy of tourism. They have to provide properly
maintenance everything for their customers, all facilities should be given and satisfy of their
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Illustration 1: Queen House

needs and wants of their visitors. Being a consultant of tourism they should established proper
facilities of an attracting destinations. It will help in enhancing and adding of agencies value to
a whole experience of their customers.
1.2 Importance of various attractions of visitors
Importance of visitors attractions
Date: 16 Feb 2018
From: XYZ
Increasing in number of visitors helps in raising the economy of a country. Individual person
increasing in visiting to a particular places will help in gaining a higher foreign exchange in a
country. It is an importance for business to enhance tourism internationally and domestically for
raising in level of economy. Promotion of places help in promoting of culture value of a
country. For increasing number of customers, promotion of culture and country’s ethics of
visitors will help in attracting towards their heritage, man-made and natural beauty attractions.
Tourist attracting is the main element of success of a tourism sector. Attracting large numbers
of visitors to tourism national agency by using a types of visitors attractions are as follows: Heritage attraction: It is a places of existence for years to years which attract visitors.
These kinds of places are attracted for gaining history appreciation of nation. Historical
places can be canals and temples places of nation. Natural attractions: This contains large numbers of visitors for attracting towards
places of natural beauty of country (Coghlan, 2012). These type of places are a god
gifted and each countries are having these kinds of king attractions. Large amount of
finance is spent by governments for maintenance of natural attractions and for
customer’s attraction towards destination. It help in gaining higher amount of foreign
exchange.
 Events of man-made attractions: These types of events are held yearly or quarterly
basis which includes enjoying a large programmes and festivals of Olympics. Special
events help in attracting large numbers of visitors towards events from different parts of
nation. These events help in increasing of large numbers of employment opportunities
for peoples who are living their it will help in increasing a living standards of peoples. It
help in growing countries economy.
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For maintaining a ratio effectively of tourist in the nation which is important for maintaining
natural beauty of country because they promotes value or culture of country.
TASK 2
2.1 Motivation and need of different types of visitors
Basic wants and needs for satisfying people. Needs of persons by various factors it can be
personal, social, cultural or others factors. When they talk about needs of visitors then it can be
anything which encourage him or her for visiting to a particular destination. Motivating factor
promotes a specific destination for leisure and enjoyment. Motives can be external or internal.
Internal motives are having within a person such as perceptions, attitude, personality, people
behaviours etc. are discussed below: Perception: Perception includes thinking about a particular destination, object or thing
by a particular person. It is in a form of increasing of skills and knowledge on that or
listening something about the places or things. For example: People think of learning or
gaining knowledge about past or history things. So, persons perception will attract them
towards the historical places like The National Maritime Museum, British Museum and
The Queen's House for knowing about them.
(Source: Maritime Museum, 2017) Personality: It includes of how a individual people behave and think in a particular
situation. It play an effective role in a process of making decision for visiting to a
particular destination (Garrod and et.al., 2012). Values: It is how much a customer can relate himself with a place he or she is visiting.
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Illustration 2: Maritime Museum

 Attitude: Their attitudes are formed after visiting of places and gaining skills and
knowledge at a large numbers about knowing that destination. Customers attitude can be
negative or positive towards destination.
External motives are from outside environments it includes such as culture, place, friends
and family etc. are are discussed below: Place: Basic facilities of features of destinations promotes the visitors decision whether
they have to visit a place or not. Decisions are of persons and planning of trips are done
by consultant of tourism. Culture: Cultures of an people play a very main role and their decisions and thinking
affect in a manner. It also help in decisions making where they have to go in an
particular destination.
 Friends and family: Behaviours of friends and family play a very main role in
encourage and decisions making of customers.
Consultancy of tourism are having focus on attracting visitors at a large numbers and
strategies making of an right advertising are the decisions which affect by customers (Gössling
and et.al., 2011). While agencies promote visitors at a huge number.
2.2 Impact on tourism for attracting of visitors
Raising in figures of customers of an country affect on the activities of country in many
ways. Some of effects are positive and some effects are negative in increasing of visitors
activities of tourism are discussed in detail:
Positive effect Employment opportunity: Increases in activities of tourism will help in providing a
opportunities of employment at a large number to a peoples of local areas who are in
need of getting jobs for their family and fulfilling of basic needs. Increasing of living standards: Tourism activities are increased with that they provide
jobs to local areas people this way it will also help in maintaining their living standards of
economy as well as people also. Helps to earn foreign exchange: Increasing in activities of tourism will help in raising of
economy and foreign exchange within a country. Society and culture development: People will visit different places which will help them
in knowing others cultures that lead to development of culture and society as well as it
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help in eliminating poverty because of delivering opportunities of employment to local
people.
Negative effect Destroy of natural resources: Increasing in tourism activities effect country in a negative
way. Natural resources are destroyed of their country which give lots of impact on
environment of an country.
 Based of seasons: Demand of tourism products are based on seasons. People mainly plan
holidays on summers or winters. Having a tourism products demand mainly on the times
of holidays of schools people plan for enjoying their holidays with new places.
Before customer's promote tourism activities of an consultancy of tourism have to
consider all effects of nation (Horng and Tsai, 2010). It will decline national agency of tourism
in a negative impact. Others than negative or positives impact, activities of tourism affects by the
following points: Cultural impact: Every nation are having their set values, activities which are one sided
of tourism encourage on one side culture of nation and on other side increasing of visitors
destroy culture of nation and try to change it. Environmental activities: Destroying of environment and natural resources of an
country. Peoples destruct of having seeking experiences. Direct and indirect impact,
immediate and long term impact and they impact on both proximal and distal to a tourist
destination. These impacts are three which are separated are effect of transit, facility
influence and tourist activities.
 Economic impact: Customers are increasing which help in raising of foreign currency.
Increasing in numbers of visitors of an local products which are creating problems for a
person living their. Impact in increasing of population it will became unsustainable and
exhausted for carrying capacity of tourist in a destination site which became depleted.
Decreases in negative effects in tourism activities of an consultancy of tourism can have
their decisions by keeping in mind all the given factors above.
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2.3 Analyse effect of different theories of tourist motivation
Tourist motivation can be defined as to make them more interested to visit the several
places because it will help in increasing economic value of particular nation in front of most
developed countries. This is because tourist places or historical places contribute a very precious
amount to annual income the country which describes it developed or not. Motivation of tourist
place is essential so that various kind agencies linked with these places need to take appropriate
steps for making them effective(Henderson, 2011). They have to build certain strategies and
policies to make more comfortable for visitors to enjoy as well as learn about that place with
desired facilities. They have to make promotional activities to encourage the visitors and build
their mind set ups to motivate other people also. There are various theories which were
implemented by authorities of Visit Britain to motivate clients.
 Responsible tourism:- It can be defined as to take and fulfil every kind of
responsibilities of tourist regarding their safety, residents, transportation and many other

facilitate. By this, it will become easy to maintain the effective image of that place with
respect of particular nation. And it automatically works as the promotional factor for
making the people motivated(Leask, 2016). Providing an effective environment to
travellers can decrease the affects economic and social aspects to attract more people.
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Several kind of agencies which have contract with government to take care of particular
tourist places so that they have to put efforts which are suitable to make these areas more
attractive. They have to make such factors to provide better or comfortable facilities for visitors
to gain their satisfaction. British Museums, the National Maritime Museums and the Queen's
house have to provide better facilities to it people as they can put various steps to reduce crowd.
So that people can enjoy the place and every aspect related to it easily and properly. Besides of
providing facilities to visitors, they have to look after the maintaining aspects of that place to
preserve its effectiveness for future generations. This can helpful to render about proper
knowledge to future people more efficiently.
 Smart Consumer:- Today's scenario is based on di9gitalisation and almost, task should be
done from software and internet connectivity. It is important to adopt various kind of
tools or techniques which are more easy to collect and maintain data and provide better
services to the people. The organisation of Visit Britain can implement several easy
aspects of booking tickets to visits the particular place as well as resident for them. The
fact is that, if a person can book their tickets and hotel residents from same agency then
they will prefer that only rather than different firms for various aspects(Leask, Fyall and
Barron, 2014). The organisations have to make suitable websites from where people can
know about their queries and confirm their tickets and hotel booking at a time.
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There are may types of factors which can be used by the company Visit Britain to
improve facilities fro people to promote the particular tourist place. This will results in to
increase number of visitors to boost up profits because it contribute a precious amount to annual
income of the country. Besides of this, it is important to take care of maintenance of visiting
places which facilitate in preserving that for future generations(Page, 2011).
TASK 3
3.1 Issues and processes for development in visitor attraction management
Visitor attraction management is an important task to be fulfil which facilitate the
promotion of particular tourist place with its country name in front of the whole world. By this, it
is easy to make image of the nation more beautiful and attractive amongst other countries. As
mentioned in above task that, promotion of such places is essential because it provides a precious
amount of capital to annual income of the nation. This may describes the country that whether it
is developed or not. Several threats or issues regarding various places like Stratford, London in
respect of Merlin Entertainments Plc as well as the London Borough of New-ham must be sort
out. And this can be done by putting efforts for making it more effective by applying required
strategies and policies.
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