Visitor Attraction Management Report: Analysis and Recommendations

This report delves into the multifaceted realm of visitor attraction management, examining its significance within the tourism industry and its impact on economic growth. It explores the overlap of various visitor attractions, highlighting the importance of diverse destinations in attracting tourists. The report analyzes visitor needs and motivations, differentiating between internal and external factors that influence travel decisions. It also discusses the impact of tourism on visitor attractions, addressing both positive and negative consequences such as overcrowding. Furthermore, the report covers various visitor management strategies, including those related to sustainability, and offers insights into the effective management of visitor attractions to enhance the overall tourism experience and boost economic outcomes. The report is based on the context of the UK and Visit Britain.

Visitor Attraction
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Overlap of visitor attractions in relation to particular types of attraction.............................1
1.2 Importance of different visitor attraction .............................................................................2
TASK2.............................................................................................................................................3
2.1 Needs and motivation of different visitors types .................................................................3
2.2 Impact of tourism on visitor attraction..................................................................................4
2.3 Effect of different theories of tourism motivation on the management of visitors attraction
.....................................................................................................................................................5
TASK 3............................................................................................................................................6
3.1 Covered in PPT.....................................................................................................................6
TASK 4............................................................................................................................................6
4.1 Different visitors management strategy................................................................................6
4.2 Management techniques in relation to sustainability............................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
.......................................................................................................................................................12

INTRODUCTION
Tourism is one of the important industries which assist in increasing economy’s growth.
It is an essential part of travel sector which attracts a large number of visitors. Visitor attraction
management is an important element of travel and tourism industry which offers the best services
and facilities to their clients as well as tourists for satisfying their needs and demand. It will
assist in increasing more visitors to visit various destinations. It also improves the economy of
country in an effective manner (Kusluvan,Law and Buhalis, 2010). It is the responsibility of
government to take care of all destinations and heritage property which will attract large number
of visitors to visit the place. Main purpose of tourist sector is to develop and define the best
service and facilities which invite tourists at a large scale and increase their interest to go at
destination. Present report is based on National Tourism Agency Visit Britain that works in order
to increase the living standard of England and Britain economy with the help of enhancing
tourism export value. It also defines the detail regarding importance of different destinations of
visitor’s attraction. Moreover, in this report, there are different type of theories and models
which are helps in motivating in tourist. There are some major and important issues explained as
well which affect visitor attraction and offer effective facilities to satisfy them.
TASK 1
1.1 Overlap of visitor attractions in relation to particular types of attraction
OVERLAP OF VISITOR ATTRACTIONS
Date- 22 July 2017
From- ABC
Visitor attraction is essential for tourism industry in the country. It can be defined as the
accommodation requirement of tourists which help in attracting and inviting more visitors in
various destinations (Horng and Tsai, 2010). It can improve the performance of travel and
tourism industry in an effective manner. Overlapping of visitor attraction evaluates different
types of destinations where a person wants to visit but at the same time, they attract by another
destination. To attract and invite lager number of tourists, it is the main responsibility of
manager of travel and tourism firm that they improve their quality of products and services
offered which are provided and delivered to visitors. As a tourism consultant of national
tourism agency in order to increase clients and tourists, there is the need to provide and offer
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famous and attractive destination and take care of all place to maintain their feature. It will
invite tourist and visit that particular place. Tourism industry should provided best and good
facilities to visitors so that they come and visit that particular place in order to attain higher
success in this industry. In England, there are many destinations which is used to invite large
number of tourist in every year. Every country has its attractive destinations which attract a
large number of visitors to visit that place.
For example- In England, London eye, Thorpe park and Eden project are the famous places
which invite and attract lager number of tourists every year.
London eye is one of the famous places in UK which is a Giant Ferris wheel on Southern bank
of river Thames. This project attract more and more tourist to visit over there and earn large
revenue easily (Henderson, 2011). Every individual has a different personality which will help
in taking the best decision regarding particular destination and visit at specific place. On the
other hand, Thorpe park is a resort and hotel which offers effective and the best services to their
customers so that they would visit this place and increase their performance as well as revenue.
The National Tourism Agency Visit Britain capable to invite and attract more customers will
assist in increasing their printability level at marketplace. They define various types of visitor
places where high number of tourists go there and enhance their productivity level. Best service
and facilities motivate their customers and get maximum profitability in their business process.
National tourism agency used different approaches which will helps in increasing overlapping
because it will also increase revenue system of the industry. With the help of organizing events,
programs they invite n number of visitors(Leask, 2010). National tourism agency give best
quality to their customers. if visitors are enjoy with service and quality then they will come and
visit again and again because they have positive mind for particular destination.
Visitor group: In tourism sector visitor attraction is more important to increase their goodwill
at market place. It is very difficult for every organization to define activities overlap it include
theme parks which are helps in invite more tourist in order to visit this place. Every group have
different needs of various destination and they want to visit attractive place and satisfy their
needs.
Types of activities: In visitor attraction management there are various activities which invite
more customers and visitors to visit that place and use these activities in order to satisfy their
demand and wants. It may include historical place, museums, Zoo, temples and etc which are
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more attractive place that attract more and more visitors. Now days tourist likes these place and
they want to know about these places in order to increase their knowledge. In tourism field
attraction play big role which helps in attaining best success at marketplace.
1.2 Importance of different visitor attraction
IMPORTANCE OF VISITOR ATTRACTION
Date- 22 July 2017
From- ABC
Visitor attraction is not only man made but it defines natural features which help in attracting
large number of visitors at various destinations. Different types of heritage places contribute in
improving the economy (Haukeland, 2011. It is more important to generate more revenues for a
country. In order to attain higher profitability, local authority provides the best and effective
services to their customers to get higher satisfaction by them. It assists in providing them
feedback from them and expand their business process in an appropriate manner. Main purpose
of tourism industry is to increase their customers and attract more and more visitors to attain
success in the best way. There are some types used by the national tourism agency to invite
visitors at a large scale. These are:
Natural attraction- These types of attraction are based on natural beauty of a country which
attract more customers to visit that particular place and destination. Natural attraction is god
gifted in every nation. In these place it is a responsibilities of government to take care of these
place to maintain their beauty. Government spent lot of fund to maintain their natural beauty
and attract more visitor .
Heritage attraction- These types of destinations are having existence since a long time that is
based on the history of country. It attracts visitors to visit that specific place as well as
destination. It may include temples, forts and many other historical places (Hartmann, 2014).
Man-made events as attraction- Olympic programs and other man made events are helpful for
every country to invite visitors on yearly basis. These typed of events are essential to attract
more tourists who belong to different countries. It will define employment opportunities for the
local people which increases their standard of living. All these events are helpful for improving
the economic condition of a country.
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Maintain natural beauty is more important to government which will helps in increasing number
of visitors . It will also help in earning foreign exchange in effective manner. National tourism
agency define these type of attraction which maintain their performance level at marketplace
and clients mind. They provide employment opportunities to local people which helps in
increasing their living standard.
TASK2
2.1 Needs and motivation of different visitors types
Market segment is a process of group to exchange their ideas and opinion with the help of
market process which will define target of the company. It is a essential process of developing
products and service in appropriate manner (Gössling and et. al., 2011). It will assist in satisfying
customers needs and demand to get higher satisfaction by them. Needs and motivation are basic
process of an individuals which helps in using product and service. Needs of an individuals
increase demand of a particular product and service. Every visitors having different nature and
their demand is different from each other so that it is a responsibility of company to understand
their needs and wants and provide them accordingly. In other hand motivation is a effective
process of an individual to get satisfaction level because it will motive to people to perform all
the task in effective manner. Needs refer to the personal interest of a people and attraction is
define such place that they want to visit a particular place. Motivation can be internal and
external. Internal motives are related to the person which exist in person behaviour (George,
2010).
Perception- It define a thinking regarding the particular place. This is possible for getting
particular knowledge and listening something about that place.
Personality- It define behave of an individuals regarding a specific situation. It is more
important to take best decision regarding the particular place as well as destination.
Values- It includes how an individuals relate him selves with the activity of the tourism.
Attitude- Attitude of an individuals can be negative and positive. It define after getting or
assembling more knowledge about a particular place and destination.
In other hand there are some external factors of motives as are:
Place- It is important to attract large number of visitors over there. Beauty and feature of a
specific destination will influence an individual decision that they should visit and not.
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Culture- Culture of a particular person is very important and affect on the decision making
process that he and she take. It also affect the way of thinking of a visitors. It also play vital role
in taking decision in decision a specific place to visit.
Friends and family- attitude and behaviour of family and friends is essential for taking decision
regarding the place and destination.
With the help of making right and specific advertising of a destination will attract more
and more customers. In order to attract large number of customers company give more attention
which affect in decision making process of an individuals. With the help of this company can
invite and attract more and more visitors at particular destination (Garrod and et. al., 2012).
2.2 Impact of tourism on visitor attraction
Overlapping increase number of visitors to visit a particular destination and place. This
define positive and negative impact in a country as well as communities. Giant Ferris wheel is a
most attractive visitor point in London. This destination attract large number of tourist in daily
basis and they generate more revenue. People visit at that place to feel relief and reduce their
stress over there. There are different number of affect of tourism on visitor attraction:
Overcrowding- Increase number of visitors create overcrowding at specific destination. This is
positive process which provide job opportunities to local people. In other hand it define negative
impact on the economy which increase pollution and wastage at destination (Evans,Stonehouse,
and Campbell, 2012).
Wear and tear- This concept define any kind of damages and obstacles. It is a responsibility of
government authority to solved in as soon as possible. This will helps in maintain these
destination in original way.
Traffic related- Increase lager number of visitors also increase traffic related problems at a
place. Increase population is another impact on overlapping at particular destination. It impact on
environment process. Increase large number of visitor also create a chance of accident because
manner people not well in driving and don know how to ride and drive in another state and
country. They do not aware about all rules over there so that they increase possibility of accident.
Expansion of local society is define positive impact because local people get job
opportunities and they also able to sale the products and goods to visitors which will assist in
increasing the interest and expand local culture in other country. In order to increase number of
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visitors, it is government duty to provide best quality of products and service. It define positive
impact in front of visitors mind.
Education and training is more important to tackle visitors because they belong to other
countries. Government provide effective training in local people in appropriate manner so that
they provide effective and best quality of product and service to their customers to get higher
satisfaction level by them (Connell, Pageand Meyer, 2015).
2.3 Effect of different theories of tourism motivation on the management of visitors attraction
Visitors management is more important to every tourism agency. Motivation is a element
which motivate an individual to do something. In this agency motivation play essentials role
which helps for the tourist in taking best decision regarding destination. Different type of
motivation factor are included in this process such as cultural and physical etc. these type of
factor influence customers choices and satisfy their needs and demand. Every individuals have
some responsibility to perform in effective manner and reduce uncertainty in business process.
There are different type of theories which are introduced by the company in order to motivation
of tourism:
Responsible tourism- This theory define effective process which reduce the negative problems
which is related to the economy of a country. Responsible tourism is effective which done all
work in favour of society and provide and offer best quality of service to0 their client. It helps in
providing large number of benefits to the economy country. They involves local people in every
communication which improve their living standard in effective manner.
Sustainable tourism- Motivation of tourism involve this theory to maintain satisfaction level. It
define some important step which enable to government bodies to define impact on it and correct
them easily (Coghlan, 2012).
Ecotourism- These strategy define protection of whole resources which is related to the natural
aspects which do not harm in nature.
Smart consumer- Customers are essential to attain success at marketplace. They define all
factors which are helps in taking decision for themselves. Smart consumers are important to
define all things and factor to attain success.
Use of smart technology: in this mix or combination of tools and techniques can be used by
manager to identify needs and wants of different type of tourist. Smart technology helps in
updating employees and customers knowledge regard8ing particular destination. With the help of
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proper use of smart technology it assist in increase awareness and get higher satisfaction.
Visitors update their knowledge about the destination that are helps them to visit that particular
place and destination.
Ethical tourism- These theories define perfect tourist who follow all important laws and
legislation which dine by the government authorities. Visitors follow some rules which is related
to the society and local culture.
These theories support to motivate visitors management at particular destination and also
attract larger number of visitors to attain success in appropriate manner.
The process of development of visitor attraction: In tourism sector there are various steps
which which helps in increasing and development process. They define effective needs and
demands which will fulfil by the company in order to attain higher satisfaction by them. They
offer best quality of product in their business process so that visitors are satisfy and come back
again in their company. It assist in increasing customers loyalty in effective manner and increase
their productivity at market place so more visitors are attract their service. Effective process of
management can define development of this process in order to attain higher success.
TASK 3
3.1 Covered in PPT
TASK 4
4.1 Different visitors management strategy
Management is a term that is necessary for each and every form of an organisation.
Without a good management it is impossible to expand the business and growth. Management
have to follow and make some strategies that enables a firm to be stable in market and grow
continuously (Cellini, 2011). The strategies should be made to prepared according to the
demands of visitors. Strategies should be prepared according to the preferences and priorities of
customers. Management should make such policies that customers should be highly satisfied and
that will help to achieve goals and objectives of an organisation. A basic revolution of strategies
is is according to demand and supply and renewable products is as follows:
1. Supply: management of a tourism industry should pay attention that quality services and
products should be supplied to visitors. They should provide such type of services those
are beneficial to the travellers. Government have to motivate some small scale hotels so
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that they will provide good quality food and services to consumers. This factor supports
in managing all the visitors in an appropriate manner (Laesser, Beritelli, Bieger, 2014).
2. Demand: there is a huge competition in market regarding tour and travel businesses.
Demand of visitors are different in nature and changes from time to time according to
weather and climate of locality. It is important for the agencies to look forward towards
needs of visitors and what they want from their company. Basic facilities should also be
considered. So that customers select best tour company.
3. Renewal: products and services that needs improvement should be modified accordingly
with changing trends and needs of situations. It will support them to attract large number
of tourists for a particular destination. It will enhance the level of customer satisfaction
and give them good experiences.
Protection crowd management: In tourism sector the company set crowd management team
which are completely trained so that they can manage effective manner and protect peoples.
They focus on visitors safety so that they are feel safe at visitor area. The set their main priority
to protect visitors and give them security to safe crowd. Thy manage crowd systematically.
4.2 Management techniques in relation to sustainability
Today, tourism is one of fastest growing industries with an average growth rate
approx 5%.Large number of visitors are sometimes confusing the strategies or techniques of
national tourism agency. There are some management techniques relate to sustainability of this
cited company which are as follows:
Company mange the visitors opportunities in respect that they allocate the time which are suited
for tourist.
Company provide the different facilities to their clients so it will achieve goals and objectives.
Some other methods are also facilitated by company these are as follows:
 Reduce use of the entire protected area:This technique states that this cited company
works on number of tactics such as they promote utilisation of different areas, they
charge a home accommodation fee for their client (Barros, andet. al., 2011).
 Modify the location of use within problem areas:Cited company also providing
facilities in remote areas which a visitor without a fear easily visit. Company are also
worked to available different mentors across all country.
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 Company maintain their sustainability by using different factors such as they reduce the
problems of resources of those they are provided.
 Today many tourism companies are providing equal job opportunities to people so that
many persons who are literate d about that field became employed. This enhanced their
living of standard. So our country economy also rises.
 They mainly working on what taste and preferences of visitors want. If the company does
not works according demand of customers then it might affects the company reputation.
Management also formed many kind of strategies relate to their business it will helps
their business at international level. This leads to increase contribution of our economy.
 This cited company working in a heritage sites also. This will provide huge benefits for
business. But if cited company does not work honestly with this sites then it will affected
the reputation of firm. They also invested some capital of these methodological sites also
for better attractiveness to their clients.
Company also looks on betterment and protection their environment. These two terms are
different from each other in relation to context with this tourism company. Protection are
necessary because of sometime natural disaster are affected their sites (Ab Karim and Chi, 2010).
This cited company are worked on their future betterment also because they earn huge profit in
near upcoming.
CONCLUSION
In the above mentioned report can be conclude that overlapping is play important role in
tourism agency. Some time it affect positive but some time it impact on company in negative
way. Moreover, management define different type of strategies which increase large number of
visitors at particular destination and also generate revenues in effective manner. Increase number
of visitor is more important to every country and nation. They not only helps in earning foreign
exchange by also increase growth of the economy in appropriate manner. Needs and motives can
be affect to the business process in order to invite more and more tourist to visit at specific
destination. National travel agency used various type of plan and strategies to maintain the
beauty of visitor destination and place. In order to attract large number of customers in their
company which define more profitability because they maintain their beauty, it is a responsibility
of manager of the company. Along with decision making process is also assist in developing and
improving company performance at market place and customers mind.
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