Analysis of Visitor Attraction Management Report - BTEC HND

This report analyzes visitor attraction management, focusing on the processes and potential issues involved in attracting tourists. It explores the benefits of tourism development, including employment and economic growth. The report discusses the importance of professional management skills, resource availability, product demand, accessibility, and population considerations for successful visitor attractions. It also addresses challenges such as opening hours, on-site amenities, marketing strategies, and resource preservation. The analysis includes references to key academic sources in the field of visitor attraction management, offering a comprehensive overview of the subject. This report is designed to provide insights into the effective management of visitor attractions within the tourism sector, highlighting the various factors that contribute to their success and sustainability.

Visitor Attraction
(TASK 3)

3.1 Processes and Potential Issues
• The places which attract tourists because of their inherent nature or any
other cultural values, its beauty, its historical significance, its adventure
properties or any other qualities which attracts tourists towards them, is
tourist attraction.
• The main benefits of tourism and the development of visitors attraction is
generation of employment, it creates a source of income and leads to
increase in the development of the country's Economy.

Professional management skills
• Group of guides are appointed by the organisation to enhance the
attraction of visitor's and to improve the management of visitor’s
attraction for some specific tourist place.
• The main objective of the management system is to attract huge figure of
visitors. This figure is thus a matter of profitability for the national
resource

Availability of resources
• By providing and developing of available resources Visitor's attraction
can be developed.
• To enhance the attractiveness of the destinations, it is essential to
implement the resources which provides convenience to the visitors. As
convenience is the key demand of any tourist.

Demand of the products from the destination
• Products/local articles that are having very high demand, which are being
sold in nearby markets can increase visitor's attractions towards that place
and can result in the development of that place.
• Absence of the markets of high demanding products or presence of
markets with no or less availability of highly demanded product, can result
in reduced interest of visitor for that place, consequently, they may avoid
visiting that place.

Easily Accessible
• The popularity of the destination directly depends on its easy accessibility.
If the preferred destination is not easily accessible then visitors may avoid
visiting those places according to their convenience.
• By providing proper methods of transportation and added resources, the
number of tourists can be increased and hence, this increased figure will
help in developing that attraction spot.

Population
• Tourist spots are always filled with huge number of people and people
there are always highly concerned about their safety, thus it is necessary
for tourism departments to provide the locations with all the required
security measures so that they can assure the safety of visitors.
• Also, there are some other measures and acts preceded by the tourism
departments to deal with the visitors population.

Opening hours
• Opening hours, also termed as Seasonality is a major problem at various
tourist destinations specially for the people who went their for visiting and
couldn’t reach in opening hours.
• People mostly don't like this limitation and it is a problem for tourism
sector also which is lasting from a long time. Both tourist and tourist place
are impacted by this. This time limit leads tourist places to earn less.

On- site amenities
• Amenities are facilities that are provided to the tourists on visiting sites.
• They also play a major role in tourism. Amenities plays a vital role in
attracting tourist and also, a necessity for them and so it comes under 5
A's of tourism i.e. attractions, activities, access, accommodation and
amenities.
• Various facilities which comes under amenities are visitor information
desk, security help desk, telecommunications, drinking water, various
food stalls, benches etc.

Marketing attractions
• Marketing attractions do play an important role in tourism.
• Good marketing highly depends on the advertising.
• It means marketing of the tourist places by some means.
• It can be done by organising events there or by organising trade fairs etc.

Resources Preservation
• It mainly contains the resources which are man-made or natural resources
like rivers, waterfall and others.
• The proper and effective ways should be implemented to save these
resources for long-term.
• Now pollution is one of the biggest threat that is affecting these resources
mainly the wastes from the industries are putting very adverse effect on
the Rivers and Waterfalls.

REFERENCES
• Dewhurst, P. D. and Thwaites, E., 2014. Visitor attraction management.
Entertainment Management: Towards Best Practice. pp.272.
• Swarbrooke, J. and Page, S.J., 2012. Development and management of
visitor attractions. Routledge.
• Garrod, B., Fyall, A., Leask, A. and Reid, E., 2012. Engaging residents as
stakeholders of the visitor attraction. Tourism Management. 33(5).
pp.1159-1173.
• Connell, J., Page, S.J. and Meyer, D., 2015. Visitor attractions and events:
Responding to seasonality. Tourism Management.46. pp.283-298.