Visitor Attraction Management: Processes and Risks - Task 3 Report

This report provides an overview of visitor attraction management, focusing on the processes involved in developing visitor attractions and the associated risks. The report details key processes such as evaluating potential, seeking advice from government and other agencies, examining inputs like vehicles and hotels, and protecting resources. It also identifies significant risks, including natural disasters, harassment of female tourists, and fraud or theft. The report references relevant academic literature and offers insights into the multifaceted nature of managing visitor attractions, aiming to help organizations improve their services and ensure the safety and security of visitors. The report is based on the BTEC HND in Travel and Tourism Management Unit 20, and it is a Task 3 report.

Visitor Attraction Management
TASK 3

Table of contents
• Introduction
• Processes involved in the development of visitor
attraction
• Risk involved in visitor attraction
• References
1

Introduction
This presentation is explaining about the various processes
and risk involved in the development of visitor attraction.
Processes are like potential evaluation, seeking ideas, etc.
Risks like fraud, cheating, overcrowding, etc.
2

Processes involved in the development of
visitor attraction
Processes involved in the development of visitor attraction
are following:
• Access and evaluation of potential: This process
consist of evaluation of the demands of customers or
travellers by the organisation. Visit Britain have to
conduct surveys to determine the demands of guests.
3

Cont..
• Seek advice: Enterprise should take advice of
government and other agencies in improving their
services. Like they have to focus more on the safety
and security of the people and staff. This is done by
appointing security guards while travelling.
4

Cont..
• Examine the input: Visit Britain should also examine
their raw materials like vehicles, tour operators,
hotels,etc. If they have all these things of standard
quality then they are proved to be more beneficial of
corporate.
5

Cont..
• Protection of resource: Protection of those resources
should be done more properly. Several activities are
occurring now a days like theft, fraud, cheating, etc.
To avoid these activities organisation should make
some policies like making some guidelines.
6

Risk involved in visitor attraction
Some of the risks involved
with visitor attraction are
following:
• Natural disasters:
Natural disaster like
earthquake, flood, etc.
hampers the places of
tourism.
7

Cont..
• Harassing of female tourists: In most places, women
are getting harassed by men. This is most crucial
problem of tourism sector. Government have to make
policies to provide protection to those female.
8

Cont..
• Fraud or theft: Theft
has been also
increasing in this
sector. Some people
are suffered from this.
9

References
Barros and et.al., 2011. Performance of French destinations:
Tourism attraction perspectives. Tourism Management.
32(1). pp.141-146.
Beritelli, P., Bieger, T. and Laesser, C., 2014. The new
frontiers of destination management: Applying variable
geometry as a function-based approach. Journal of
Travel Research. 53(4). pp.403-417.
Evans, N., Stonehouse, G. and Campbell, D., 2012.
Strategic management for travel and tourism. Taylor &
Francis.
10

THANK YOU
11