BTEC HND: Visitor Attraction Management & Development Report

This report provides an overview of visitor attraction management, focusing on the processes involved in the development of visitor attractions and the issues affecting their development. It highlights the various stages of attraction development, from exploration to potential decline or rejuvenation, and discusses strategies for managing crowds, events, and local community involvement. Case studies of Hyde Park and the Natural History Museum in London are used to illustrate the processes and issues involved, such as funding, location, accessibility, and the role of local authorities and tourist boards. The report concludes by referencing relevant academic literature on sustainable tourism and visitor attraction management, offering valuable insights for students and professionals in the tourism sector. Desklib is a platform where students can find a lot of similar solved assignments and past papers.

Visitor Attraction
Management:
TASK 3
TASK 3

COVER TABLE
 Introduction
 Processes involved in development of visitors attractions
 Issues affecting development of visitors attraction
 References
i

INTRODUCTION
• Visitors attraction constitutes sites of country that is
accessed by person in sight seeing activities either
electronically, physically or by other means.
• These places are visited by large numbers of visitors to
enhance their knowledge and be a part of development of
historical civilisation.
1

Processes involved in development of
visitors attractions
• Visitors attraction development comprises various
strategies of its growth through which various strategies
are implementation by VisitBritain to increase
profitability of tourism, sector that will contribute in
enhanced revenue generation for country.
2

CONT
 The Exploration stage
 The involvement stage
 Development stage
 Consolidation stage
 Re-juvenile stage
 Decline stage
3

CONT
Stagnation stage: In this stage destination is at its peak
load. This is accessed by large number of customers.
Destination is crossed its carrying capacity in this stage.
This will start developing negative impact on environment
and economy of country.
4

CONT
Rejuvenation stage and Decline stage are two stages that re
developed after the achieving stagnation stage in the
development of new tourists destination. This is followed
by either converting the sure into new location or shutting
it down for the further use of location as tourist place.
5

CONT
The different processes involved in developing the Hyde Park
in London are as follows:
 Process 1: Crowd management- The Hyde Park is
organising musical concerts now a days in order to collect
funds from huge crowd which can be used fro development
of visitors attraction in future.
 Process 2: Event management- The Park is engaged in
managing various events like exhibition, concerts etc. in
order to develop attraction effectively.
6

CONT
The different processes involved in developing the Hyde Park
in London are as follows:
 Process 3: Local community involvement- The Hyde Park
is getting huge support from local communities to develop
sited destination.
7

CONT
The different processes involved in developing the Natural
History Museum in London are as follows:
 Process 1: Reservations and ticketing: The Natural
museum is charging prices for reservation and ticketing
in order to management crowd as well as collect fund.
 Process 2: Signposting: Every collected specimen are
posted with sign and information so that visitor can
enhance their knowledge.
8

CONT
The different processes involved in developing the Natural
History Museum in London are as follows:
 Process 3: Construction and Renovation period: The
Natural History Museum is renovating the infrastructure
of museum so that visitors are attracted through new
facilities.
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Issues affecting development of visitors
attraction
 Security and safety
 Festival and
Events
 Destination Events
 Packaging
 Meeting Incentives
10

CONT
Location of tourist altercation is major influence factors in
its development. Its geographical and climatic conditions
impact largely in its development.
11

CONT
Hyde Park:
This is registered as Grad I
park in London. This park
is largest among the four
chained parks starring
from Kensington palace
to Buckingham Palace.
12

CONT
Natural History museum:
This is located in London
which is having large
collection of natural
history containing
different specimens with
having large diversity.
13

CONT
The different issues faced in development of Hyde Park in
London are as follows:
 Issue 1: Access- Development of Hyde park faced huge
problem in its accessibility to every person and managing
crowd effectively.
 Issue 2: Catchment area- This is the area of catchment or
entrance to the park. The developing authorities should
maintain catchment area for huge number of visitors.
14

CONT
The different issues faced in development of Hyde Park in
London are as follows:
 Issue 3: Local Authorities- This is an major issues faced
by Hyde park development as the local authorities plays an
important role in prodding permission to various events
etc.
15

CONT
The different issues faced in development of Natural History
Museum in London are as follows:
 Issue 1: Funding- natural history museum is an historical
attraction which have to maintain which requires high amount
of funding for restoration.
 Issue 2: Location- Location is another major issue for its
development as the location decides the perseveration of
species successfully within museum
16

CONT
The different issues faced in development of Natural
History Museum in London are as follows:
 Issue 3: Tourist Board- Tourist board is having great
role in development of natural history museum as this is
the authority which provided accessibility to the tourist
location.
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REFERENCES
Schwartz, Z., Stewart, W. and Backlund, E.A., 2012.
Visitation at capacity-constrained tourism destinations:
Exploring revenue management at a national park.
Tourism Management. 33(3). pp.500-508.
Swarbrooke, J. and Page, S.J., 2012. Development and
management of visitor attractions. Routledge.
Waligo, V.M., Clarke, J. and Hawkins, R., 2013.
Implementing sustainable tourism: A multi-stakeholder
involvement management framework. Tourism
management.36. pp.342-353.
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