Visitor Attraction Management: Strategies and Analysis in the UK

This report examines visitor attraction management, focusing on the UK context. It explores various types of attractions, motivational factors for tourists, and the impact of tourism on places like National Parks and the Albert Museum. The report analyzes different visitor attraction management strategies, discussing processes and potential issues in attracting visitors, as well as evaluating management methods concerning sustainability. It also delves into both internal and external factors that influence tourist behavior, such as attitudes, perceptions, values, and place of origin. The report highlights the positive and negative impacts of tourism on specific locations within the UK, providing a comprehensive overview of the subject.

VISITOR ATTRACTION
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1.1 Overlap the different types of attraction for tourist..........................................................1
TASK 2............................................................................................................................................4
2.1 Motivation factors for the different tourist attraction.......................................................4
2.2 Impact of tourism on different place of UK like National Park.......................................6
2.3 Effect of different tourist motivation theories in the visitor's attraction..........................7
TASK 3............................................................................................................................................8
3.1 Discussing processes as well as potential issues included under the development of
attracting visitors....................................................................................................................8
TASK 4..........................................................................................................................................10
4.1 Analysis of management strategies of various visitors..................................................10
4.2 Evaluation of management methods regarding to the sustainability..............................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Visitors plays an important role in promoting various places such as, historical,
spiritual, heritage etc. Since, it is a basic source of earning for visitor's destinations, it is
important that the place should be attractive and clean with proper amenities installed in it.
It helps in attracting various customers which ultimately increase revenue for these places. It
is important to use different techniques to promote tourism in order to maximize earnings.
The study reveals about the two places which are National park and Albert museum, located
in the London UK. The current project focuses on scope as well as significance of the
attraction of people at the tourist places. Further, different types of visitors, and effect of
tourism on them are described in the study conducted about visitor attraction management .
Along with this, motivation theories and approaches in order to motivate and attract more
visitors towards these destinations have been discussed here. The project shows about the
potential issues as well as procedures which are considered under the development of visitor
attraction. At the end, the report describes about the management strategies and techniques in
order to attract visitors and sustain them for particular tourist destination.
TASK 1
1.1 Overlap the different types of attraction for tourist.
Visitor attraction is the place where the tourist visit according to their interest. This
may include exhibited cultural or natural value, historical significance, built and natural
beauty, amusement, adventure and offering beauty.
Attraction plays very significance role in the tourism, they are attracted by arranging
those activities where they feel free and love to make happiness. Visitor attractions are earthy
locations or property, objects, or man-made building that have a special request to tourists
and local residents. In such attraction, some are playing motivational role and that pull tourist
towards them. Attracts are the core products which motivate different tourist for the different
places, without attraction tourism can't be exist.
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Illustration 1: Types of tourist attraction
(Source: Classification of tourist attraction, 2017)
There are different ways at which visitor attraction can be clasified, that are as
follows:
 Attract with the natural environmental.
 Man made buildings, sites and structure that are well designed for some purpose such
as weeding, birthday parties, culture exhibition etc. by which visitor can be attracted
but nowadays tourist take that attraction as a leisure amenity.
 Human made buildings, sites and structure that are well made so that they can able to
attract and that are purposely built so that they can able to accommodate customer
needs and wants.
 Different services such as food, creature shows etc. are given so that they can ad value
to the attraction and can able to attract large numbers of customers.
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1.2 Analyse the importance of different visitor attraction
The top tourist destination place in London: -London is one of the World’s leading
tourism destinations and attracting city in the world. Their home to an array of the famous
tourist attractions. Most attracting places are National Gallery, The Victoria and Albert
Museum.
Significance of visitor attraction discuss below: -
 Attract visitor from overseas: - The range of tourist attraction in UK is endless.
Take a bus tour for some sightseeing and see the top of the London attractions, such
as Buckingham palace, Big Ben, Tower of London and other Bridge, with no effort.
Take some time out to visit and explore the ZSL London Zoo visit and SEA Life
London aquarium, experience some of the London's visiting places and enjoy . .
Offers free of the cost-free listing in show programmes, the local press and mentions
on associated websites.
 Stimulating domestic tourism: - The importance of visitor attraction in stimulating
domestic tourism is shows that England excellent in the providing of good country
and history and Heritage. their local commodity also helps to attracting the places
where the tourist attract. Geographical support also given big role in the ttraction. .
For example, the Eden projects is an attraction site in Cornwell, in the UK set up for
the visitors.
 Supporting the regeneration of areas: - the development projects is an attraction
site in Cornwall, in the UK set up for the visitors. these projects are a charity that was
set-up to promote responsible management and understanding of the vital relationship
between the people and plants. Eden received more than £132 million from 2001 to
2009 they made £48.5 million from the public sector and 56.4 million from the period
of year's commission (Newsome, Moore and Dowling, 2012).
 Contributing to the local and national economy: - Visitor's attraction create a job
opportunity for local people. many of the small and large scale organizations emerged
and build from the tourist visit in the London, such as building managers, and
educator. However, many visitors have few remain staff. Employed are more flexible
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contract so that they can be called up as needed, posts may be seasonal due to the
winter closures and pay is often low for unskilled work.
 Promoting cultural change: Cultural tourism is not fix, or business decisions or
really even a strategy. It’s about passionate interest and connection to culture. This is
what drives our business and its why do. Most of the client of the UK are cultural
tourists. Cultural and creative industries are unceasingly used to promote destinations
and enhance their competencies (Coghlan, 2012) Present times many of the country
promoting their cultural and attract to the tourist into their country with higher
satisfactory for future perspective in terms of increasing the next generation benefits.
TASK 2
2.1 Motivation factors for the different tourist attraction.
There are different factors by which tourist can be attracted, it is classified into
internal as well as external. These factors are classified below:
Internal factors: These are several elements that have directly impact on the attraction of the
visitor in the country, that includes attitude, perception, values and personality of the tourist.
 Tourist attitude: Attitude is the main factor which affect the decision of the tourist to
visit the particular place. If his/her attitude is negative, no promotion activity will
influence his/her decision. In order to create positive attitude in the mind of tourist,
the organisation should provide the information about the place, object, products and
services they offer (Waligo, Clarke and Hawkins, 2013).
 Tourist perception: Tourist create perception about every object or place according
to his believe, needs and wants, it can be negative or positive. A positive image will
bring large customer to the place and in negative perception, people will switch to
other companies. Marketing is the medium which create the perception, if it is strong
or will not hurt the feelings and values of visitor then it will create the positive
perception and leads to increase the customer attraction and retention.
 Values and believes: Visitors believes and values are the mode of conducting sales
which can be acceptable socially and personally. These are generated by the
sorrowing where the people live and created by the culture and ethics of the family
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(Schwartz Stewart and Backlund, 2012). The individual who believe in western
culture will visit those places where the culture is open and those who believe in
tradition will visit the those place where art is exhibited.
 Tourist personality: The nature and believe plays very important for the attraction of
tourist to the different places. His/her personality will build perception, attitude and
values which will directly impact on the attraction of them into different places.
Hospitality industry need to focus on the moulding personality of individual towards
their exhibition to attract large number of the customers.
External factors: These are the factors which have indirectly impacted on the attraction of
visitors to the different places, that factors are as follows:
 Place of origin: The moving of tourist is depended upon the place of person where
he/she is originated. Such as the for the married American women, tourism can come
first in the list of her preferred things as compare to the Indian married women will
have last rant for these activities (Benur and Bramwell, 2015). So place of origin
place a role to attract customer to some extent.
 Age and family: Family will affect when it comes to their income and structure. Joint
families will never prefer to visit those places which is very far but as we compare to
nuclear families and double income families, they like to travel those places which is
far from their place. As we compare young generation with the old generation, youth
will always prefer to go such places where adventure and enjoyment is high and old
people will like to visit temples and place where art is more preferred.
 Culture and social class: The tourist of different culture will prefer different events,
places and different types of tourism. When friends and families visit one place will
communicate first hand information to other which will motivate other people to visit
that place, if the positive image is communicated (Weidenfeld, Williams and Butler,
2014). When the negative image is transferred, then it will create negative image of
the place and culture.
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2.2 Impact of tourism on different place of UK like National Park
Tourism plays a very important role for enhancing the economy in terms or national
income, living standard, employment rate etc. UK have very beautiful places like National
Gallery, The Victoria and Albert Museum. Income on these places will increase the
employment and living standard of the people in UK and tourism have great impact on these
places.
Impact of tourism on National Park
There is both negative and positive impact of tourism on national park in UK, that are as
follows:
Positive
 It provides job to the local people of the UK.
 It generates income for the local economy.
 It helps to preserve rural service in the economy such as village shops, post offices
and buses (Carey, Davidson and Sahli, 2013).
 It will enhance the demand and needs for the local crafts and food.
 There will be pressure on UK to conserve wildlife and habitats because most of the
tourist come to see wildlife in the national park.
Negative
 It will create disturbance to the wildlife in the national park
 It will damage the landscape like erosion, fires etc.
 Large impact on the price if the local goods because the tourist will pay more which
will lead to increase in the price.
 If the tourist will come in holidays, they will need holidays homes which will increase
in the price of house for local people (Podoshen, 2013).
 There will be increase in the development of more hotels and shop, then all the
governmental expenses will be inured on the infrastructure which will reduce the
development of other sectors.
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 The job which will be provided will be for some season when the tourist will visit and
after that the employment will again reduce and employees are paid less with the large
working hours.
Impact of tourism on Albert museum
Albert museum is the one of the largest one across the globe and in UK. Since
establishment mentioned museum increased at rapid pace in terms of acres. Currently,
mentioned location is established on 12 acres land. Tourism have lots of positive impact on
mentioned place. As number of tourist increased more and more items are placed in the
museum and its area also increased. Thus, more and more people are viewing more attractive
things in the museum. It can be said that increase in tourism have positive impact on the
museum. There are some negative impacts of tourism that have on the museum like
congestion is increasing at rapid pace. It became difficult for the employees to handle large
number of people. Thus, sometimes mismanagement happened at the workplace due to which
people face lots of problems (Von der Weppen and Cochrane, 2012). It can be said that there
are both positive and negative sides of tourism in respect to Albert museum.
2.3 Effect of different tourist motivation theories in the visitor's attraction.
There are different motivation theories have been made by the different authors in
order to attract them, these are as follows:
Push and pull theory: Push and pull motivation theory is the one of the most
important theory that is used by the business firms operating in tourism industry. This theory
state that there are two sorts of factors that motivate individuals to visit tourist place. Push
factors are one that drives tourist away from home. Whereas pull factors are those that dive
customers towards destination. Firms must focus on both push and pull motivation theory and
under this they must focus on factors that can motivate individuals to visit different tourist
destinations. Apart from this, firms can laid down due emphasis on the factors that can
motivate individuals to visit specific tourist place (Lawton and Weaver, 2015). It can be said
that there is huge significance of the mentioned theory for scholars. Firms must widely use
these theories in business to increase customers base in same.
Tourist career ladder: This theory was identified by the Pearce in 1988 which
explained that the more experience tourist will have more motives that are likely to change
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according to their demand as come to the less experienced tourist. As they satisfy one need,
their other need will arise and it is the ongoing process. As the tourist have grater knowledge,
he/she will demand more benefits and less knowledgable visitors will not demand and which
will leads to less motivation.
Decision making theory: This theory state that every set of decision making is very
important whether it is awareness, possible or final set. When the individual is making
decision for choosing the destination and to identify the best location for them to visit, he has
to go with certain step which start with the awareness and ends with the final decision. There
are different sets are made to reach ate final selection that are as follows:
 Total set: It is the total set in which all the alternative are included
 Awareness set: It includes all the choices which is known by the visitor.
 Available set: Various factors which affect the awareness to convert into available set
are season, available of hotels etc (Dewhurst and Thwaites, 2014).
 Possible set: It is the alternatives which the visitor can able to choose and various
factors that effect selection, these factors are budget, preference, culture etc.
 Evaluated set : In this all the alternative are analysed.
 Decision: Finally one alternative is selected where one designation is selected.
TASK 3
3.1 Discussing processes as well as potential issues included under the development of
attracting visitors
At the time of developing the tourist places in order to attract higher number of
visitors several kinds of procedures and issues considered by the management. At the current
study Albert museum and national park of London are developed by the manager of tourists
where specific process and problems involved which are explained as below:
Procedure: Project management feasibility: It is highly necessary to do study and analyse about
the feasibility of the visitors that up to which level they will be attract towards the
museum and national park. With the help of doing study on the feasibility of project
management the tourists places can be develop in proper manner.
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 Design of destination: At the time of attracting visitors, design and location of the
destination and place must be highly effectual (Page, 2014). When the places are
designed in better ways, then it will be the most attractive for the visitors which is
sign of increasing their number at the part and museum. Moreover, design must be
attractive and effectual of touristy places. Involvement of local community: At the time developing the tourist attraction,
involvement of the people of country must be required for the management. If they
will not include in the every step or phase of the development then, fruitful outcomes
cannot derived. Planning applications: There are various number of applications and softwares are
used by the people which lead to provide all the information about specific place.
Further, the tourist management of London has to use and plan the application which
helps to develop their attraction and affects in positive ways.
 Customer care: Every visitor concerns that, company will provide services of
customer care which helps to resolve any issues arisen (Garrod and et.al., 2012). Due
to giving proper and effective guidance along with solving problems by customer
care, visitor will be attract in more number.
Issues or problems arisen under visitor attraction development: Location: Very basic problem which affects to the visitor attraction development is
location as it is highly concerned for the tourists. When the location of the destination
will be effectual and easy to reachable by any transportation way then visitors will
attract highly. On the other side, tourist location is very outside and people cannot
reach smoothly, then it creates issue for development of the tourist attraction. Capital or funding: At the time of developing the places, money or capital having
very important place because due to lack of fund the management cannot make any
kind of development (Swarbrooke and Page, 2012). Local, regional or European
Union when not allow the places for providing fund adequately then it becomes major
issue.
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 Consultants of tourism: Due lack of availability of the consultants and guiders of
tourism, development of visitor destination affects in the negative ways. When proper
guidelines are not assessed that how and in which ways tourists attraction have to
develop then effective development hamper up to the higher extent.
 Tourism organisation or framework: There are several authority party like national,
international etc. have different laws and rules about the tourism which lead to affect
to the development. In order to make modifications and changes in any of the policy
or rules then overall development affects up to the highest level.
TASK 4
4.1 Analysis of management strategies of various visitors
In order to manage visitors and attract them in more quantity there are several kind of
strategies and techniques are there which support to administer their attraction towards the
Albert museum and national park. Further, strategies for managing tourists at the destination
and sustain them are given as below: Trip scheduling: One of the better tactic is to make proper schedule and plan for
establish location as well as time for the specific group of the area which is recreation.
It helps to decline level of crowd and congestion from the area where tourists are
attracted. When such kind of problems reduce then they would like to visit again and
again. Under this, timing in order to raft launches on water surface and river needs to
settle for the group of visitors (Visitor Management Strategy, 2016). Differential pricing: Price is one of the significant and crucial concept for each and
every company whether it operates under tourism industry or any other and visitor
who expect that charges of tour must be affordable. In this strategy, the management
has to determine different prices for one recreation area according to the age and
season. As per this tactic, the management needs to give discounts for old people and
children. Further, for the adult people it needs to be different from the children and
old age. Along with this, in the holidays and peak season price must be higher and in
off season it needs to lower which lead to manage the visitors. Transportation management: It is one of the basic and important concern for
different visitors and when facilities of transportation are effectual then people attract.
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