Visitor Attraction Management: Analysis of Key Factors

This report provides a comprehensive analysis of visitor attraction management, focusing on the strategies and factors that contribute to successful tourism. The report begins by classifying different types of visitor attractions and examining the factors that attract specific customer segments. It then explores the importance of visitor attractions in relation to their overall purpose and their impact on economic growth, using examples from London. The report delves into the needs and motivations of various visitor types, including demographic and psychographic segmentation, and the impact of visitor attractions on social, cultural, environmental, and economic factors. Furthermore, the report includes a feasibility study that assesses market demand, competition, product and service development, and financial viability. Finally, the report examines different visitor management strategies and their implications for sustainable development. The report aims to provide a holistic view of visitor attraction management, with a focus on practical applications and real-world examples.

Visitor Attraction
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Different classifications factors that are needed to attract specific customers......................1
P2 Importance of different visitor attractions in relation towards overall purpose and its
impact upon economic growth ...................................................................................................2
TASK 2............................................................................................................................................3
P3 Needs and motivations of different visitor types for a range of different visitor attractions.3
P4 The positive and negative social, cultural, environmental and economic impacts on visitor
attraction tourism........................................................................................................................1
TASK 3............................................................................................................................................2
P5 Undertake a feasibility study that assesses market demand, competition, product and
service development, and financial viability for an existing or new visitor attraction...............2
TASK 4 ...........................................................................................................................................3
P6 Assess different visitor management strategies and implications they have for sustainable
development along with example. ..............................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
For each and every organisation which are operating their business's activities in
hospitality industry manage their activities in sequential and systematic manner. This helps them
to attract and engage large number of customers in organisational activities. Their are different
types of factors such as offers, discounts, pre-booking facility etc. are conducted by hospitality
organisation to ensure the interest of large number of customers. The organisation chosen for this
assignment is London & Partners which works as an official promotional agency that attract
inter-national audience to invest in London for work purpose, study and visit purpose. This
project emphasis on ways for attracting large number of customers and its scope in different
sectors. Along with this importance to attract more number of customers and its impact on
economic growth. Needs and motivating factors of different visitor will also be discuss in this
report (Dewhurst and et. al., 2014).
TASK 1
P1 Different classifications factors that are needed to attract specific customers
Their are different places are present in all countries that attract more number of visitors
through which there is increase in its tourism factors. For considering them in an appropriate
manner government and local bodies inputs more efforts due to which they are able to attract
more number of customers. Moreover this helps an organisation to increase their GDP that
enhances their revenues. Some major location that provides strength to customers for attracting
more number of customer's are mention below:
Build Category: This is depicts as the place of a specific country that are constructed for
attracting large number of visitors. In order to construct huge investment are done by
government and private organisation due to which their country will be more attractive. Further
to build them in effectively time is also invested by government authorities. Example- London
eye which is developed as an largest observation wheel in the world. It is established near
Thames river in the London. Travellers are attracted towards this because it is 135 meter tall and
120 meter wide.
Natural Category: This is explained as those places which are assembled through
natural climate or conditions of a country. It helps to attract more number of customer's as they
encourage them to visit a particular place. This is natural climate and it is needed to make factors

by which it is not possible to make changes. Such as in Epping forest in London which is a well
known ancient woodland forest. This forest cover the area through approximately nine
kilometres in the south direction. Moreover they provide various activities such as mountain
biking, horse riding etc. that provides memorable experience to visitors or travellers (Garrod and
et. al., 2012).
Build for another purpose category: This places are build with a purpose for staying
and exploit by an personal individual which determines that it work as a personal property. But
slowly with dynamic changes it started to use as a tourist place. Like South bank centre is
developed for managing different operations of the bank but because of its artistic venture it is
recognise as a tourist place. Moreover it undertakes different factors such as Music, Dance,
Drama and so on.
This all sources are beneficial for country because it helps to attract visitors, travellers etc. With
the combination of this countries such as London, Europe, Paris and others are able to attract
more number of visitors.
P2 Importance of different visitor attractions in relation towards overall purpose and its impact
upon economic growth
Tourism industry is playing an essential role for enhancing the economy of country by
providing different opportunities to the organisation. Like increase in trade activities,
employment opportunities etc. Some places that exist in London and performing major role in
enhancing their economy is mention as below:
 South bank Centre- This centre is famous for its artistic venture in England, London
which is situated at South bank of Thames rivers. South bank centre attracts lots of
people as it represent the art culture of the London. Further it is surrounded by different
famous places like Royal hall of festival, Queen Elizabeth hall and Purcell room. This is
opened in the year 1951 (Jung and et. al., 2016).
 Epping forest at London- This area is covered with different woodland that cover about
24 hectares of the land. Epping forest is situated between the Essex of north and forest
gate of London. This forest is maintained by City of London Corporation. In ancient
times this is also as royal forest. Reason which determines that people are attracted
towards this is because they offer different adventures to visitors like riding, biking,
boating etc. which derives traveller towards a memorable experience.

 London Eye- This is also known as Ferris wheel which is situated in Lambeth, London.
It was started to construct in the year 1998 and its completion was done in the year 2000.
While in the year 2001 it is awarded for its design. This was constructed through
investing £ 70 million. It is a private property that is owned by Merlin Entertainments.
Height as well the width of this wheel is approximately more than 120 meters which is a
reason for tourist attraction (Kim and et. al., 2015).
This all places are the major source of the earning of UK government that increases their
GDP, employment rate, import-export activities at national as well as international level. Its
impact on economy of UK is mention as below:
 Enhance source of foreign earning- Tourism practices increases in a particular country
at national as well as international level. This is the result of large number of visitor
purchase local items from society which work as a source of earning.
 Employment generation- To control or measure large number of tourist activities an
organisation recruit local residents to complete their goals or activities. It determines that
it increases employment opportunities that works for increasing the living standard of
society individuals.
 Exchange of culture: This will also help one country to exchange their culture from
another country. Along with this it help peoples and organisation in picking up talent,
skills, values and so on.
 Increase in tourism sector also benefited a country for learning as well as exchanging the
culture with individuals of another country. Along with this helps organisation to hire
those people who are talented and are aware from local values and language.
Some other benefits such as foreign exchange, infrastructure development, better transportation
facility and many other factors that boost the economic condition of the society (Yu, and Ko,
2012).
TASK 2
P3 Needs and motivations of different visitor types for a range of different visitor attractions
Their are several types of travellers and tourist who visit different places of world with a
specific purpose. Like some visit for leisure purpose, while other with business purpose etc.

Some others forces are also present in each country that attracts more number of visitors. Some
of them are mention as below:
 Demographic segmentation- This factor divides its tourist on the basis of age, caste,
gender and religion. All of the people have different needs so they those places which
fulfil their needs. Like person who visit country for leisure purpose then he Epping forest
and London eye is best place for them to visit in England.
 Psycho-graphical segmentation- This refer to those visitor which are attracted from a
particular place because of its lifestyle, culture, people and many more other reasons. In
order for particular this perspective government and local tourist authorities are the
reason which is used to attract and encourage more number of visitors.
 Business tourist- Some visitors who are attracted and visit a particular place for fulfilling
the purpose of business meeting are included in this report. This is generally considered
as a part of the business world. While travelling from one place to another business
tourist earns more amount of money. Example- A salesman who visit different places
perform its activities with purpose of identify a place that is appropriate for opening a
business (Robinson and Clifford, 2012).
 Adventure Tourist- This tourist are always visit a place with a purpose that is unusual
and unique in order to get different experience. Moreover they prefer those activities that
are dangerous as they includes risk. Some examples of adventurous trips are river rafting,
skydiving, mountain cycling etc. In context of London & Partners they promote different
activities due to which they are able to attract more visitors by fulfilling their
requirements.
P4 The positive and negative social, cultural, environmental and economic impacts on visitor
attraction tourism.
The tourism of the country is affected by various social, cultural, economical and environmental
factors. All such factors directly or indirectly effect the visitors of London and partners
(Richards, 2016). There are various negative and positive which effect the tourism on visitors
attraction like Westminster abbey, St. Paul's cathedral, London eye, Tower of London and many
more which are mentioned below:
Positive

There are some positive impacts of tourism which effect the London and partners in different
ways which are given as follows :-
Social effect: Continuous improvement in tourism infrastructure and development of various
leisure facilities are very beneficial for the local population of the particular area. Tourism of
London and partners also prevents the different traditional handicrafts, customs and festivals
which are lost day by day.
Economic effect: Tourism is very essential for the economy of the country as it creates various
employment opportunities for the nation in different sectors such as transportation, tourism
industry and so on. So London and partners provides various employment opportunities to the
people of the nation.
Cultural effect: London and partners also promotes different cultural of the countries by
developing various historical and heritage cultural sites for the tourism. The historical and
cultural tourism are increasing day by day this will also increase the opportunities for London
and partners (Prideaux, 2012).
Environmental effect: Tourism such as ecotourism and nature tourism preserve the natural
resources, wildlife and forest by proper maintenance because now a days wildlife tourism is
increasing continuously. London and partners also focuses on the preservation of forest and other
natural things which are rarely available.
Negative
There are some negative impacts of tourism which effect the London and partners in different
ways which are given as follows :-
Social effect :- It effects negatively the overall visitors behaviour regarding the qualitative life of
host country. So London and partners need to take corrective action for this type of impact and
also develop various strategies for the development of local population by promoting handicrafts
and many others (Porto, Leanza and Cascone, 2012).
Economic effect :- Tourism only provides seasonal jobs with very few payment. All the money
which is generated by the tourism not always beneficial for the local population of the nation. So
the tourism of London and partners also affected by terrorism activities and natural calamities.
Cultural effect :- Tourism is become one of the great threat for the cultural resources of the
particular nation because of various reasons such as by overused different heritage and historical

cultural sites. So London and partners needs to take proper actions to prevent different cultures
of the country.
Environmental effect :- Tourism also became a great threat for the natural resources of the
country because of some reason such as overused of natural resources like water, forest and
many others. The pollution level of the cities also increases due to traffic and many others. so
London and partners needs to prevent such natural resources also.
TASK 3
P5 Undertake a feasibility study that assesses market demand, competition, product and service
development, and financial viability for an existing or new visitor attraction
Feasibility study is the analysis which is done for the development of the business by
considering all those factor such as economical factor, political factor, social factor and many
more (Pandža Bajs, 2015). It enables the business with identifying where and how they will
operate their business, what are the hindrance that can arise while operating a business.
Feasibility study is done by the business of London and partners to evaluate their business and to
attract large number of customers in the best possible manner. If the management of organisation
is not successful in analysing its feasibility than large number of visitors might not visit to a
particular place. After the feasibility study appropriate number of Visitors can be attracted for
the London Eye. The major factors related to this are discussed below-
Market demand- Focus can be emphasised on planning different set of strategies as per
the current demand in the market. With the help of this large number of visitors will be able to
reach London Eye for the maximisation of their satisfaction level. If the visitors have some other
demand related to the visit of place than different set of plans can be made for the same. Market
demand can be done on the basis of current and past demand of the visitors. As by doing this
effective plans can be made for the same (Chi, 2012).
Competition- There are large number of competition available in this type of market.
With the help of feasible study competition level can be decreased within limited period of time.
By doing this organisation will also be able to meet the requirements of stakeholders in the best
possible manner.
Financial viability- It is very much essential for the management of London &Partners
to know its financial viability. As with the help of this new and better plans can be made for

increasing the number of visitor attraction. By doing this best use of the financial resources can
be made for the future course of action.
Focus can be laid on providing better services to the visitors so that their experience level
is increased. For this different kinds of plans and programmes can be as per the current and
future demands. By doing this organisation will be able to improve its services, as feasibility
study will guide in taking necessary adjustments for the enhancement of visitors experience. By
doing this new visitors can also be attracted by the management of organisation within
prescribed time period.
TASK 4
P6 Assess different visitor management strategies and implications they have for sustainable
development along with example.
It is very much essential to implement different strategies for the visitors attraction. As by
doing this sale and profitability of the organisation can be easily increased. Focus can also be
done on making major changes in these strategies so that satisfaction level of visitors is
maintained (Benur and Bramwell, 2015). Implementation of strategies for visitor management
can help in providing innovative services to each and visitor. Sustainable development is related
with implementing plans for using the available resources in the best possible manner. For
increasing the effectiveness of management strategies focus can be laid on comparing the actual
performance with standard one. As by doing this management of organisation will be able to
decide what strategies can be implemented and what can be avoided. This will also lead to
attainment of competitive advantage in the market for longer period of time. This means with
the help of this tactics can be made for using the resources in the optimum manner (Albrecht,
2014). Some of the major visitor management strategies which can be made and implemented
are discussed below-
 strategies can made after analysing and evaluating the current and past need of the
visitors. With the help of this organisation will be able to increase the number of visitor at
a particular place within limited period of time.
 Strategies of the competitors can also be known by the organisation, as by doing this
London &Partners will be able to implement accurate plans as per the current situation. It

will decrease the chances of mismanagement within the organisation and attainment of
future goals and objectives.
 Making use of latest tools and techniques will directly lead to achievement of sustainable
objectives and goals.
 Optimal use of resources can also be done by the management so that conservation of
natural heritage can be done.
 With the help of sustainable development chances of positive situation in the market can
be created for longer period of time. For example if plans and strategies are made for
sustainable development of London Eye than chances of visitor attraction in large number
will be automatically increased(Aktas and Gunlu, 2012). If the management of
organisation is successful in evaluating these strategies in a appropriate manner than
chances of sustainable objective attainment will be increased within limited period of
time. For the better experience of visitors effective management strategies can be made
by the management of organisation. As by doing this chances of dissatisfaction among
the visitors can be decreased. It will lead to increase of market share and profitability of
London & Partners in the best possible manner. This is directly increase the chances of
sustainability of the organisation for longer period of time.
CONCLUSION
By combing all the above points it is concluded tourism industry is growing with a rapid
face. They are attracting government of different countries as well their residents as it directly
increases the income of the country. Moreover they also boost the living standard of the local
individuals. More number of tourist are attracted by the organisation by identifying needs of
different tourist. Moreover the demand of tourist place is also affected by the social, culture and
other aspects. Therefore to overcome from this government introduces several rules that ensures
the interest of visitors for their country.

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