Visitor Attraction Management Report: Visitor Needs and Strategies

This report delves into the multifaceted world of visitor attraction management, a critical component of the thriving tourism industry. It begins by defining visitor attractions and their overlap, emphasizing their significance in driving tourist motivation and boosting local economies. The report explores various types of attractions, including natural, purpose-built, and event-based attractions, and highlights their respective roles. The report then evaluates the needs and motivations of visitors, categorizing them based on demographic, geographic, and psychographic factors. The impact of tourism on visitor attractions is analyzed, addressing issues like overcrowding, wear and tear, carrying capacities, and traffic management. Furthermore, the report examines key theories of tourist motivation, such as responsible tourism and smart consumerism, providing insights into how these theories shape visitor behavior. Finally, it explores various visitor management strategies and their relationship to sustainability, offering a comprehensive overview of the challenges and opportunities within the field.

VISITOR ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Overlap of visitors attraction.................................................................................................3
1.2 Importance of different visitors attraction.............................................................................4
TASK 2............................................................................................................................................6
2.1 Evaluation of the need and motivation of visitors ...............................................................6
2.2 Impact of tourism on visitor attraction.................................................................................6
2.3 Theories of tourist motivation..............................................................................................7
TASK 3............................................................................................................................................8
3.1 Covered in PPT....................................................................................................................8
TASK 4............................................................................................................................................8
4.1 Different visitor management strategies...............................................................................8
4.2 Management techniques in relation with sustainability........................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Today the tourism industry is one of the most growing industry in the world. In this the
visitor attraction is the most important element which plays a vital role in the tourist motivation.
Visitor attraction promotes the visiting destinations and pull in the tourists from all over the
world so that the economy as well the condition of the local place of the visiting destination can
be improved (Arnberger, 2012). In the following report it can be understood that different kind
of visitors have their own taste and choice in term of visitor attractions some like the natural
visitor attraction while other can have their preference in purposefully built for visitor attraction.
In the following report it will be discussed that there are many process in the development of the
visitor attractions and along with the process there are many issues which can be arisen which
tourism sector can face.
TASK 1
1.1 Overlap of visitors attraction
Visitors attraction is then place where the different types of visitors come to visit the
place because of its value in term of historical values or the entertainment value. The National
Tourism Agency tries to attract the visitors in many ways like natural attractions,events and
conference and festivals for which tourists visit that particular place. These all visitors attraction
can be promoted by the national tourism agency (Bryce, Curran and Taheri, 2015). In the natural
visitor attraction caves, waterfall,seashores and any other naturally made visitors attraction.
Natural visitors attraction are the most popular visitors attraction because they have their own
specific value in the sight of visitors as they enjoy a lot there.
Another important visitors attraction ate those which are purposefully built or made to
attract the visitors to that particular area. The purposefully built visitor attractions are expensive
unlike natural visitors attraction. So the visitors can be attracted to come to that particular place
by national tourism agency. Events and conferences are also part of visitors attraction. For
example Olympics are held where a huge crowd comes from all over the world to visit that place
where the event is held. Festivals are also a main part of the visitors attraction.

The natural visitors attraction are on top of the list of visitors attraction as they are the
most adventurous as well as the most interesting places to visit. The conferences are held at
local, national ans international level which also attracts the visitors from all over the world.
Sports events are the most revenue generating visitors attraction like football, cricket and tennis.
They all gets the people attracted to visit the place where that sports event is held (Changbo and
Jingjing,2011). The historical visitors attracts have also a specific room in the field of visitors
attraction as they have witnessed many important historical events so the visitors are also curious
to visit these visitors attractions in all over the world.
There is lot of scope in the visitors attraction for the national tourism agency in
term of revenue generating as well as capture the lion share in the market of tourism.
Monuments, ancient temples, zoos, aquaria, museums and art galleries, botanical gardens,
buildings and structures like castles, libraries, former prisons, skyscrapers, bridges, theme parks
and carnivals, living history museums can be included in the top of visitors attraction.
Thus there is a lot of scope in the visitors attraction in many ways for national tourism
agency. There are many precious and magnetic visitors attractions which are counted in wonders
of the worlds (Cheng, Lin and Du,2013). These various kind of visitors attractions like natural
visitors attractions, purposefully built visitors attraction or any events and conferences as well
historical visitors attractions are The visitors from all over the world visits every single day so
that more profit as well as revenue is generated which consequently add in the value of tourism
sector and the value of the place where the particular visitors attraction is. All these visitors
attraction have the characteristics which are common with other visitors attraction.
1.2 Importance of different visitors attraction
There are many different kind of visitor attraction which plays a vital role in the tourism
industry as well as inn the economy of the country in which the visiting destination is. The
visitors attractions are the like pull factors to attract the visitor to come to see the visiting
destination. The importance of different kind of visitors attraction can be explained as below-
1. Attracting new business to a destination -The visitors attraction helps in attract or
motivate the tourist to visit the destination which contributes in building new business in
that place .As the number of tourists increase the business of the that destination gets
increased. A unique place or destination make people curious about that destination and
the visors travel to see that.

2. Contribution to the overall destination product- The destination product of united
kingdom is popularised by visitors attraction so that the destination product can get more
visitors in that particular place. The visitors attraction techniques helps in adding the
value of the destination product.
3. Employment- The most important and crucial contribution of the visitors attraction is the
employment in the place where the destination product is (Connell,Page and
Meyer,2015). The tourism industry as well the visitor attraction require many worker
who can help in different ways at the time of visors visits the place for like providing
food,room to stay and any other necessary things for tourists. These people get job
because of these parts of work,so it creates the employment in that place.
4. Revenue- Another benefit or important contribution of the visitor attraction is revenue
generation .The tourist who visits the place spend money on food, shelter and sometimes
for entry for visiting destination. Revenue plays a crucial role in any type of economy as
it is included in the gross domestic product of the country in which the visiting
destination is.
5. Multiple effect- Apart from the above importances there are more small multiple effect of
the visitor attraction in which the impact on the local business as well as the national
business are included because visitor attraction helps tourism business at both level. The
visitor attraction also contributes in the exploring international business by promoting the
destination place.
6. Local heritage and culture enhancement- Every historical and heritage visiting destination
has its own specific effect of the local culture and customs on it (Del,Andreu and
Gallarza,2014). The visitor attraction helps in making it known in outside of that place
also so that the visitors come to see that thing as well the local culture of that place.
7. Fulfil the purpose of attraction – The main purpose of the visitor attraction is promoting
the tourism sector and contribute in the economy. The visitor attraction play an
important role as a business techniques in the field of tourism to pull or attract the people
and improve the economy of the country in which the visiting destination is. Thus the
visitor attraction is an important part of the tourism sector of any country which plays a
vital role to explore different kind of visiting places.

TASK 2
2.1 Evaluation of the need and motivation of visitors
Different visitors have their own need and motivation in tourism. All have different
choices and preferences in term of tourism (Dong and Siu,2013). Following are the different
category on the basis of which the need and motivation of visitors are explained-
 Demographic-In this category of visitors, all visitors are categorised on the basis of
structure of population. In this category the base is income, age religion and nationality.
For example some religious temple is attraction of visit for the tourist .The high income
people visit more often than the average or lower income group especially on
international level tourism.
 Geographic-Geographic category includes where the tourist live and which part of the
world is the most popular and attractive place to visit. For example if any visitor
destination is at adventurous as well as dangerous place then the visiting people are lees
there. While some visiting destinations are at reachable and pleasant places which have
the positive impact on the tourism.
 Psycho graphic-Psycho graphic category of the visitors include the interest , personal
attitude and life style of the visitors (Fang,Kucukusta and Law,2016). For example if the
visitor is travelling lover then it will impact the tourism in positive way as that visitor
visits many placers which contributes in the economy of the country in which he travels.
While if the visitor is a strictly religious person then it can contribute in the religious
related tourist places positively but other tourism attraction cab affected negatively.
Thus these different kind of visitors as mentioned above have their own particular need
and motivation towards tourism. The visitors can be motivated by their behaviour and choices
which differs person to personable the need of visitors are different from each other in term of
tourism
2.2 Impact of tourism on visitor attraction
Although the tourism benefit in many ways, it can impact in negative way too. Most
important impacts of tourism on visitor attraction includes overcrowding, wear and tear,carrying
capacities and traffic related impact. The place where tourism is on huge amount,that place
would be very crowded which will lead to difficulty to the people who live at that place as well

as there will be difficulty in promotion that visiting place. Because of the tourism there can be
possibility of any kind damage at that place by tourists (Garrod,Fyall and Reid,2012). Some
times the tourist can harm the visiting product in many ways which can lead to damage to the
property. With the damage no visitor attraction can get visitors often.
The tourism can affect the visitor attraction in term of carrying capacity also. The
carrying capacity is the number of the tourists which can be conveyed in the vehicle. If the
carrying capacity is less at that place then the visitors attraction would not work effectively to
promote that visitor destination. The tourism can influence the visitor attraction in term of traffic
management too. If the traffic is very big because of the tourist who visit that particular place
then it will disturb the traffic arrangement in that place. Consequently it would not attract the
visitors as the visitor attraction would not be able to affect or motivate the tourist to visit that
place.
The tourism has many effects on the visitor attraction in many terms like pollution,risk
of accidents,impact on local community,visitor facility,education and training. If there are a
huger number of visitors who come often at visiting place then there will be increase in pollution
which will impact negatively (Kastarlak and Barber,2011). The frequent tourism from outside of
the local area affect the community which lives at that place as they meet different types of
cultured and native people.
2.3 Theories of tourist motivation
There are different theories of tourists motivation which promotes the tourism in the sight
of the tourists. Two most important theories of tourists motivation are responsible tourism and
smart consumer. Responsible tourism is one of the most crucial theories of tourist motivation. In
thus theory the responsibility of the tourism sector is explained toward the local community,
government of that host country as well as the destination place also in many ways. The
responsible tourism theory includes the responsibility related to benefit the local community by
creating employment at that place.
The responsible tourism theory of tourist motivation also implement the responsibility of
tourism related to improve working condition of the visiting destination as well as the local area.
Because of the visitor attraction tourism can promote the local community culture in the outside
of the place. The main responsibility of the tourism according to the responsible tourism is to
protect the environment so that there will be no harm because of the tourist or ignorance of

tourist. Another responsibility of the tourism according to the responsible tourism is poverty
reduction. As tourism create the employment in the area in which the visiting tourism destination
is present (Leask,2010) .This consequently improve the income of the local people and their
living standard also. It would reduce the poverty in the people of that local area.
Second theory of tourist motivation is smart consumer. In this theory the responsibility
on the part of consumer is explained as the tourist is a consumer of the tourism sector. He plays
a crucial role in the tourism as a responsible consumer for the place he visits and the visiting
property he visits. Thus there are many type of contribution of tourist motivation theories which
can help the local community as well as the government and environment.
TASK 3
3.1 Covered in PPT
TASK 4
4.1 Different visitor management strategies
Many organisations have adopt several strategies which are helpful in attracting large
number of visitors towards their business. Perfect strategies helps in gaining large number of
tourist towards an destination (Leask,Fyall and Barron,2014). It can become only be successful
with the help of formulation proper strategies which helps in providing proper satisfaction to the
target number of guest. The strategies are associated with the supply and demand in which the
proper inflow of service are to be included with the proper price related techniques. Following is
the discussion which helps in making the strategy according to the customer preference:
 At the time of peak season cited organisation can extend their opening hours which helps
them in getting large number of customers which means the inflow of the guest are get
multiply day by day. This is an effective technique which helps in getting maximum
number of clients.
 Hospitality centres have to increase their number of buildings through which they can
provide the quality service. It helps them in reducing the inconvenience which is
generally face by the customers at the time of peak season.

 Along with that they have to properly manage their rooms and provide the best quality
service. It is an important method because this method helps in satisfy the customer and
get it in again and again.
 Another important strategy which the business entities can taken into consideration is the
innovation (Page, 2014). These innovation method helps in introducing new designs,
themes for their customers. So that they can attain target guest for their business and their
profitably get increases.
4.2 Management techniques in relation with sustainability
In the terms of travel and tourism or the visitors management, sustainability is a
important term. So in this concern management have to conserve their culture through which
they can introduce their culture in front of the visitors which helps them in getting repeat
business. Repeat business refers to as the customer again visits (Sheng and Chen,2012). This
helps them in expansion of their business as well as they also influence more and more on such
activities which are beneficial for the business. Sustainability occur with the help of:
1. If the impression on the visitors is positive, then it helps them in attaining target
customers. Hence, companies have to provide proper service because it made a positive
impact over on the visitors. Thus, it helps in getting repeat business.
2. Another important term is the social culture (Swarbrooke and Page,2012). Hospitality
service sector and the government have to take initiative in which they have to save their
culture, heritage, lifestyle and environment.
3. Another sustainability can be promotes with the help of saving environment in which
they have to protect their nature in which all the species, their heritage have to get
conserved.
4. They can adopt social culture in which they can welcome their customers according to
their culture. This helps them in getting maximum number of clients.
Sustainability can be increase with the help of taking effective steps which are helpful for
the society and for all the persons who live in the society.
CONCLUSION
From the above report it can be concluded that the visitor attraction has its own specific
value in tourism. Different theories of the tourist motivation can be used to improve the visitor

attraction as well the tourism sector. From the above report it can be conclude that there can be
problem in the different stages of the development process of the visitor attraction management.
The local community is the main factor in the visitor attraction management. There are many
kind of strategies which can be applied to make an effective visitor attraction management. From
the above report in can be concluded that the strategies and theories of tourist motivation helps as
tool and techniques in the visitor attraction management.

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