Visitor Attraction Management Report: Tourism and Visitors

This report delves into the multifaceted realm of visitor attraction management, exploring various strategies and methods employed to draw tourists to different destinations. It underscores the significance of visitor attractions, examining their overlap and importance for diverse visitor types. The report analyzes the motivations and needs of visitors, while also assessing the impact of tourism on attractions, both positive and negative. It further investigates the influence of tourist motivation theories on visitor attraction management, including Maslow's hierarchy of needs. The report also addresses the processes and potential issues in developing visitor attractions. Various visitor management strategies are presented, alongside management techniques geared towards sustainability. The report provides insights into how tourism impacts visitor attractions and offers recommendations for effective visitor attraction management, making it a valuable resource for understanding and improving tourism practices.

Visitors attraction
management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Overlap of visitor attractions.................................................................................................1
1.2 Significance of different visitor attractions...........................................................................2
TASK 2............................................................................................................................................3
2.1 Motivations and needs of various visitor types.....................................................................3
2.2 Impact of tourism on visitors attractions...............................................................................4
2.3 Effect of various theories of tourist motivation on visitor attraction management...............5
TASK 3 ...........................................................................................................................................6
3.1 Processes and potential issues in visitor attractions development........................................6
TASK 4............................................................................................................................................7
4.1 Different visitor management strategies...............................................................................7
4.2 Management techniques in relation to sustainability............................................................8
CONCLUSION................................................................................................................................8
References......................................................................................................................................10

INTRODUCTION
Concept of visitor attraction management indicate various strategies and methods which
can be use by firms to attract large number of visitors towards various tourist destinations. It
ensure development of various facilities at tourist destinations to better satisfy the needs of
tourists (Ab Karim and Chi, 2010). This is one of the most important component of tourism
industry. Government of nation also do efforts and invest large number of funds in tourist
destinations. Growth of tourism sector provide opportunity to firm to earn foreign exchange and
boost its economy. Present report contain huge amount of information related with tourism
sector. Overlap of visitor attractions and significance of various tourist attractions for different
type of visitors is all given under this report. Impact of tourism activity on different attractions
places and motivations of various type of visitors is all detailed in this. Further, major techniques
to attain sustainability and number of strategies of visitor management is also give in this.
TASK 1
1.1 Overlap of visitor attractions
Overlap of visitors attraction Date- 12 February 2018
From- XYZ
Visitors and travellers are the one who ensure survival and growth of tourism sector. To
increase the number of travellers towards a specific destination, it is necessary for tour
enterprises to offer them effective services and better products. Overlap in tourism industry
means offering something extra and unique to visitors to make their whole experience of
travelling a positive one. Being a consultant for VisitBritian, to increase the number of
travellers, it is very important to consider that final place of destination should be clean and has
all basic facilities and features to enhance the value of journey of travellers. It comes under the
responsibility of tour enterprises to maintain the values and facilities of tourist destination.
Every nation has its own tourist places and features to motivate a large number of visitors.
Some places attract a large number of individuals while some get fail to do the same. For
example, London eye, Eden project and Thorpe Park are famous tourist destinations and attract
a large number of visitors every year. Decision of travelling or visiting a place taken by an
individual get affected by various factors such as wants, demands, needs and income level of an
individual. Personal attributes of an individual also affect the decision of his/ her travelling. Age
1

and gender of an individual are important elements that affect the decision of tourists. For
example, people of old age like to visit religious places and temple and on the opposite of this,
young individuals like to prefer adventurous destinations. In order to motivate individuals to
visit various destinations, tour enterprises are required to consider the needs and special
requirements of individuals of different age. Destinations which attract a large number of
individuals can be man-made, natural or can be a historical one. Historical places are the one
which attract individuals who have interest in history of a particular event or action as well as in
religious places such as temple attracts people of old age. Further, man-made events attract
individuals having interest to join that event or who wants to learn something new. Decisions
taken by a tourist get affected by number of factors such as their needs, behaviour and attitude.
By examining all these factors, a tour enterprise can attract a large number of individuals with
the help of an effective method of advertising. It is important that there should be basic facilities
at a tourist destination and so, it can attract number of individuals. Proper consideration should
be given on development of basic facilities as this will help firm in adding value to the
experience of travellers.
1.2 Significance of different visitor attractions
Importance of visitors attractions Date- 12 February 2018
From- XYZ
Growth of tourism industry provides number of benefits to a country. Increased number of
travellers enhance the profits of a nation and contribute in its economy. Further, it helps country
to earn foreign exchange, reduce rate of unemployment and enhance the standard of living of
people. To get all these benefits, it is very important for a nation to encourage tourism at both;
domestic and international level. To increase the number of visitors, ethical and cultural values
of a country can be promoted to attract travellers to various heritage, natural and man-made
destinations. Influencing a large number of travellers is one of the most important components
of success and growth of tourism sector. To increase the number of travellers, VisitBritain can
use following types of attractions:
 Natural attractions: This type of attraction influence large number of visitors towards
the natural destination of a nation. Attractions of these type are god gifted and every
country have these kind of attractions. Government of country invests a huge fund for
2

maintenance of these kinds of places to increase the number of travellers. One of the
main benefits of these types of attractions is that it contributes a lot in national income.
 Heritage attractions: This is another type of attraction which attract large number of
individuals towards a place having existence from many years. These attractions help in
gaining appreciation on the history of a nation. Historical places, canals and temples are
the major places which come under this.
 Purpose built attractions: This type of attraction consist conduct programmes and
events for a specific purpose such as to promote a product or service. These type of
attractions decrease rate of unemployment and provides various other benefits. Events: Number of events help in every country on quarterly and yearly basis such as
Olympics programmes, celebrate a big festival is all come under this. These types of
events help a nation in attracting a large number of travellers from various areas. Main
feature of this is that it enhances the employment opportunities which improves standard
of living of local people. All this increases the national income and contribute in its
economy.
To maintain the number of visitors and to attract a large number of tourists, it is
essential for a nation to maintain natural and heritage sites as this helps in promoting the culture
and values of that country. To get all the benefits of tourism, maintenance of heritage and
natural places is necessary. Increase visitors enhance the wealth of country and contributes in its
economy. All these elements must be considered by VisitBritian to serve more number of
visitors.
TASK 2
2.1 Motivations and needs of various visitor types
Needs are known as special requirements of an individual. These get affected by number
of elements such as personal, social and cultural factor. In context to a visitor, a need can be
something that motivate him/her to visit a specific destination. Internal and external motives of
an individuals give shape to his/her needs.
National Maritime Museum is the leading museum in UK. In order to attract number of
visitors to this place, it is very essential for tour enterprises to identify the elements which attract
them. Major elements which which motivate tourists is value for money holiday packages,
3

facilities and services offer them and many more (Beritelli, Bieger and Laesser, 2014). All
elements must be must be identify and consider by tour operators while formulate tour packages
for travellers. For increase the number of visitors, enterprise should offer them a facility of tailor
made holidays packages. This help in attract large number of visitors and at the same time help
firm in get customer satisfaction (Thrane and Farstad, 2011). Every individual require different
combination of services when he/she visit with his/ her friends and with family members. This
component should be consider by tour enterprises while formulate tour packages. With this,
number of visitors at National Maritime Museum can be increased.
2.2 Impact of tourism on visitors attractions
Number of travellers and their actions affect the activities of a nation in different ways.
There are both positive and negative impact of tourism on various tourist destinations which can
be understood by the following points: Positive impact: Increase employment opportunities is known as one of the positive
impact of tourism. Further, this also boost up the activities of various industries related
with this such as food, travel and many more. Further, this enhance the demand of local
products and services and at the same time promote cultural values of a nation.
 Negative impact: Increase number of travellers to a destination affect the nation in
negative way also. For example, this results in damage of natural resources of a country
and also harm the environment. Demand of tourist based products is a season based
demand.
Before formulate policies related with tourism industry or before promote the tourism all
these impacts must be consider by the tour enterprise. By examine these positive impact can be
maximise and negative impact can be minimise. Other than positive and negative impact there
are some other impact of tourism which are as follows: Economic impact: Activity of tourism can be divided into various categories such as
spending from tourist on tourism experiences like theme parks and beach holidays,
business spending, capital investment and spending on leisure such as bicycles. Social cultural impact: A core element of tourism is seeking of authenticity, desire to
explore a different culture setting in its natural environment. One of the min benefit of
cultural tourism is that it provides an opportunity to individuals for understanding and
education (Garrod and et.al., 2012). This not indicate the volume of tourism at work but
4

indicate the type of social interactions that takes place between host and tourist. Negative
impact of this can be that tourist can violate the customs and disrespect the cultural
sensitivity destinations.
 Environmental impact: Various tourism such as ecotourism, wildlife tourism, nature
tourism and adventure tourism all take place in environments such as wilderness, rain
forests, rivers and lakes, marine environments and many more. Individual's desire for
more challenging experience results in the destinations become more remote, few natural
environments left on the plant. Increase awareness of environment stewardship is a
positive impact while negative impact of this can be a destruction of the experiences that
individuals are seeking for.
2.3 Effect of various theories of tourist motivation on visitor attraction management
Term motivation refers to a condition under which an individual face some specific needs
which need to be fulfilled. That need cause the individual to act on them which result in
satisfaction of those needs. Under motivation a reward is placed between behaviours and
satisfaction (Kusluvan and et.al., 2010). Specific behaviour of an individuals results in
satisfaction of the need and some reward which again motivate the people to repeat the same
again and again. In case of tourism industry, a specific individual would travel or visit to a
destination of the perception of him/her regarding things would satisfy match with his/her
perception or would satisfy his/her need towards a specific destination. With this context, various
theories of motivation are there which define the factor that encourage people and process of
motivation.
 Maslow's need hierarchy theory: As per the views of Abraham Maslow every individual
has various type of needs which differ from individual to individual. High order needs are
those that are at top of the hierarchy pyramid that will appear after lower order needs
have been satisfied. Putting this theory in travel sector, it indicate that in order to male a
tourist destination a successful one it should be able to satisfy the needs of individual.
This highlights that a tourist destination is required to offer the psychological and safety
needs of an individual in order to attract the person and provide them fulfilments for
other needs such as social, self esteem and self actualisation. There same many
drawbacks of this theory, most important fact is that needs might not follow the
hierarchical order.
5

Number of elements are there which motivate an individual to visit a particular
destination. For attract large number of individuals towards a specific tourist destinations it is
very essential for tour enterprises to carry out a research and identify what are the major
elements that affect the travelling decision of people. Major components which affect decisions
of visitors are their income level, attitudes, habits, interest, curiosity to learn something new, age
and many more (Leask, 2010). By satisfy the needs and wants of a visitor tour enterprise can
encourage them to visit again and again.
TASK 3
3.1 Processes and potential issues in visitor attractions development
Success and growth of tourism sector is largely depend on number of travellers. For
increase the number of visitors it is very important for tour enterprises to offer them services as
per their requirements and following things should be include at tourist destinations to make it a
successful one.
 Tour destination should have all facilities as this add a positive note in overall experience
of tourists.
 Products and services delivered to visitors at during their journey should be full of
quality.
6
Source:Maslow’s Hierarchy of Needs Theory
Caption: Maslow’s Hierarchy of Needs Theory

 Innovative and featured products should be delivered to clients.
For establish a theme park and to make it a successful tourist destination all these elements must
be consider by the Merlin Entertainments Plc and the London Borough of Newham.
Visitor attraction development process: Market research: This is the first step involve in the process of development of visitor
process. In this enterprise carry out the research in order to examine the interest, attitudes
and needs of travellers. Collected information helps management in take right decision. Identify issues facing the tourist attraction: This is the second step, in this manager of
tour enterprises identify the major issues face be tourist attraction (Mason, 2015) . After
that efforts are done by firm to remove the obstacles to increase effectiveness of
development process. Brainstorm the possible outcomes: In this stage, all worker of tour enterprise carry out a
discussion and present all the possible outcomes. Select the best and most effective strategy: After collect all the possible outcomes,
management examine every alternative and choose the best and effective one t9o achieve
set goals and results. Implementation of strategy: In this step, firm implement the strategy. During this, it is
very important that firm should have required resources and funds.
 Evaluation of strategy: This is the last step, in this firm examine the results in order to
identify the effectiveness of strategy used.
Potential issues which can rise during development of visitor attractions are as follows:
 It is very essential that all the information collected form market at time of research
should be accurate and up to date.
 Damage to natural resources of a country and increase pollution is another potential
which can take place.
 Further crime rate can be increased.
 Development of tourist destination enhance country dependency on this sector.
TASK 4
4.1 Different visitor management strategies
For achieve set goals and objectives, attract large number of visitors is very essential for
tour organisations. Number of strategies are there which can be achieve by firm for this. Main
7

aim behind this is to generate more number of profits. Effective and popular strategies which can
be use by tour enterprises are as follows:
 Cost leadership: This is known as one of the best and effective strategy for increase
the number of visitors towards a specific destination (Swarbrooke and Page, 2012).
Under this all efforts are done by producer to minimise the cost of products and
services to offer the same to tourist at affordable prices.
 Differentiation strategy: Under this strategy, firm manufacture and offer something
unique to its customers for better satisfy their needs. One of the main benefit of this is
that it help in attract large number of visitors.
 Focus strategy: In this strategy, tour enterprises focus on a specific products and
services to fulfil the specific requirement of tourists.
 Yield management: This pricing strategy is based on understanding, anticipating and
influencing behaviour of customers to maximise the number of firm's profits. This
strategy consists strategic control of stock or inventory to sell the right product, at
right price, at right time and to right customer. It highlights the tactics to enhance the
profits of firms (Waligo, Clarke and Hawkins, 2013). This strategy is little complex
as this consists various aspects such as management of distribution channel, rate
management and many more.
4.2 Management techniques in relation to sustainability
Concept of sustainable development highlight effective management of various business
operations. This involves environment and economy in which business entity perform all its
activities. It comes under the responsibility of manager to maintain development of business.
Development in tourism sector consists manufacture and offer new products to visitors on a
timely basis (Weidenfeld, Butler and Williams, 2011). During development, all legislations
should be consider and follow by firms. Innovative and new products motivate tourist to visit
various places. Being a service industry implement this on tourism sector is very difficult.
Manufacture and offer something new to customers is very complex task for manager. For attain
sustainability following are the major techniques which can be use by tour firms:
 Sustainability can be achieve by re invest the the tourism income to attraction places.
 With help of develop alternative sites.
 For attain sustainability, it is very essential for tour enterprises to develop alternative sites
8

 Country can limit the access of valuable resources.
 Pricing strategies should firm should be based on demand.
 Further, by implement environmental tactics such as recycling and reuse, sustainability
can be achieve.
CONCLUSION
From the given information, it can be summarised that development and growth of
tourism industry provide number of advantages to a country. Government of country also do
efforts to develop this industry as increase number of visitors decrease rate of unemployment and
at the same time contribute in economy of nation. Number of techniques are there which can be
use by tour enterprises to achieve and maintain sustainability. Different factors are there which
affect the final decision of visitor so research must be carry out by tour enterprises to identify the
elements which affect demand of tourist. In this way firms can attract large number of visitors
and at the same time can achieve its set goals and objectives. Further, whenever development of
tourist destination take place number of issues are there which affect the development process so
effective strategy must be use by firm to handle all those issues.
9

REFERENCES
Books and journals
Ab Karim, S. and Chi, C.G.Q., 2010. Culinary tourism as a destination attraction: An empirical
examination of destinations' food image. Journal of Hospitality Marketing &
Management.19(6). pp.531-555.
Beritelli, P., Bieger, T. and Laesser, C., 2014. The new frontiers of destination management:
Applying variable geometry as a function-based approach. Journal of Travel
Research.53(4).pp.403-417.
Garrod, B and et.al., 2012. Engaging residents as stakeholders of the visitor attraction. Tourism
Management. 33(5). pp.1159-1173.
Kusluvan, S. and et.al., 2010. The human dimension: A review of human resources management
issues in the tourism and hospitality industry.Cornell Hospitality Quarterly. 51(2).
pp.171-214.
Leask, A., 2010. Progress in visitor attraction research: Towards more effective
management.Tourism management. 31(2). pp.155-166.
Mason, P., 2015. Tourism impacts, planning and management. Routledge.Page, S.J., 2014.
Tourism management.
Routledge.Swarbrooke, J. and Page, S.J., 2012. Development and management of visitor
attractions.
Routledge.Waligo, V.M., Clarke, J. and Hawkins, R., 2013. Implementing sustainable tourism:
A multi-stakeholder involvement management framework.Tourism management.36.
pp.342-353.
Thrane, C. and Farstad, E., 2011. Domestic tourism expenditures: The non-linear effects of
length of stay and travel party size.Tourism Management. 32(1). pp.46-52.
Weidenfeld, A., Butler, R. and Williams, A.W., 2011. The role of clustering, cooperation and
complementarities in the visitor attraction sector.Current Issues in Tourism. 14(7).
pp.595-629.
Online;
How to Attract Visitors to Your Site. 2017. [online]. Available through
:<https://www.entrepreneur.com/article/80220>.
10