Visitor Attraction Management Report on London & Partners and Beyond

This report provides a detailed analysis of visitor attraction management, focusing on the context of London & Partners and the broader tourism sector. It begins by classifying different types of visitor attractions, such as purpose-built, natural, events, and heritage attractions, using examples from London like the Sea Life London Aquarium and St. Paul's Cathedral. The report explores the range, scope, and significance of these attractions, highlighting their benefits to local, regional, and national economies. It then delves into the needs and motivations of various visitor types, examining both positive and negative social, cultural, economic, and environmental impacts. The report also addresses market demand, competition, and the financial viability of visitor attractions. Finally, it assesses different visitor management strategies and their effects on sustainability, offering a comprehensive overview of the sector.

Visitor Attraction
Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAINBODY...................................................................................................................................3
Activity 1.........................................................................................................................................3
Different classification of visitor attractions in specific categories of visitor attractions...........3
Range, Scope and variety of visitor attraction classifications.....................................................4
Significance of visitor attraction and benefits of local, regional and national areas from the
visitor attractions.........................................................................................................................5
Activity 2.........................................................................................................................................6
Needs and Motivation of different visitors’ types for the visitor attractions...............................6
Negative and positive social, cultural, economic and environmental impacts............................7
Activity 3.........................................................................................................................................8
Market demand, competition, product and service development and financial viability............8
Activity 4.........................................................................................................................................9
Visitor management strategies.....................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Visitor attraction is the place or characteristic, cultural values, historical significance or
human made construction etc. posses’ special attraction for the visitors and local residents. The
main goal of the attraction is to seize the customer’s attention so that they come to specific
places and explores the number of attractions on holiday. To understand significance of visitor
attractions, have an example of London & Partners company. It is the promotional company for
the London which promotes London internationally as world-leading city. This report will
provide broad understanding of the natural, development and management of visitor attractions.
It will further discuses needs and motivation of different visitors types for the different range of
attraction.
MAINBODY
Activity 1
Different classification of visitor attractions in specific categories of visitor attractions
Visitor attraction plays significant role to attract tourist towards the place. For example,
visitor attractions attract visitors from overseas. It gives huge contribution in stimulating
domestic tourism to visit such places. It improves local and national economy as well as
promotes cultural change. Thus, visitor attraction plays significant role in the country. London &
Partner is promotional agency who promotes London as world leading city because it has wide
range of attraction spots. There are various type of visitor attractions such as:
Purpose built
Purpose built attraction are such attractions that have been designed to attract visitors
purposely in such areas. Purpose build attraction automatically compel people to think about
such attraction that they enjoy, fun and build for the several reasons (Asero, Gozzo and
Tomaselli, 2016). There is various purpose-built attraction in UK i.e. leisure and theme park like
Alton Towers, Buckingham palace, historical properties and wildlife attractions.
Natural attraction

A Natural attraction is the attraction that has been developed by nature. There are various
areas that are designed to give a status of protect environment and offers facilities so that tourists
who visit the place are enable to enjoy the site. However natural attractions are also famous as
areas of natural beauty. Such attraction spots often offer site for the activities such as climbing,
hiking, mountain biking, hill walking etc. based on the attraction.
Events as attraction
Events are source of attraction that leads many tourists into the certain areas. Small
events are Blackpool illuminations, Glastonbury Festival and big events such as Olympics.
Generally event plays significant role in tourist attractions and generate high income that
automatically raises job opportunities as well as wealth in such area.
Heritage attractions
Heritage attractions are such attractions that have been old or passed many years in the
certain place. There are various attractions are heritage attractions in UK. Attractions are canals,
places of worship, visitor heritage centres and historic properties. There are some other examples
of heritage attractions such as Museum of Science industry in Manchester, Smithills Hall and
The East Lancashire Railway.
Range, Scope and variety of visitor attraction classifications
There are various places in London that are highly attractive spot for people.
 Sea Life London Aquarium: it is a home of 500 species of marine life in which includes
some range from sharks to Nemo-style clownfish. It is a attraction spot for the visitors
whereas they wil not only fun but also will take interactive experience.
 Tower of London: This attraction spot support visitors to discover the history of a royal
palace. Apart from this tourist can discover the history behind of priceless Crown jewel,
jewel house, zoo and various other attractions. It is located on the north bank of the River
Thames in London.
 Westminster Abbey: It is 700-year-old building that is one of main attraction spot among
others and attracts millions of people per year to visit. This building is considered one of

the most remarkable religious building in the UK due to Gothic abbey church (Camilleri,
2018).
 St. Paul’s Cathedral: It is considered one of most significant attributes because London
skyline have world famous dome. It is a type of house that is famous for the art work and
intricate mosaics. There are many visitors who comes to visit the place every year and
they become overjoyed to see breath-taking interior of cathedral. Apart from this it
comprises number of memorials such as famous national heroes, tomb, whispering
gallery and spellbinding panoramic view etc.
Apart from this there are other attraction places such as Hampton court palace, Royal
museum Greenwich, British museum and Coca-Cola London Eye etc. in UK. These attractions
attract tourists to visit the UK again and again.
There are some visitor attractions such as St. Paul’s Cathedral that comprises into two or
more classifications. For example, St. Paul’s Cathedral is considered one of the main attributes
due to it’s world-famous dome. So, this place become visitors’ attractions spot (Ei and
Karamanis, 2017). Apart from this. It is also considered religious attraction because it conveys
message of spiritual and sacredness among the tourists who visit cathedral. St. Paul’s Cathedral
has a Christian worship that attracts Christians and non-Christians to visit the place. In addition,
it is too old building so gives significance of the heritage and cultural aspects.
Significance of visitor attraction and benefits of local, regional and national areas from the
visitor attractions
St. Paul’s Cathedral is main visitor attraction that located in UK’s local areas. It brings vast
benefits at local level such as Cathedral is considered one of the largest building and have
sufficient space for the public use and acting such as venues in respect of lectures, degree
ceremonies, concerts and many other events. It gives huge contribution in the local areas by
offering positive social and economic impact (Wen and et.al., 2018). It supports in sustaining
English Choral tradition that bring profit for the local area by allowing adults and children and
provides them different educational experience with the support of cathedral’s music. Thus, St.
Paul’s Cathedral leads vast benefits at the local level. British museum and Hampton court palace
are another visitor attraction that gives huge contribution in uplifting regional economy because
these places are considered one of the most heritage places that attracts visitors towards such

attraction and influences them to be visit these attractions spots. Thus, these brings millions of
people every year across the world whereas these people visits and pays for consuming services
like accommodation, food and others of country in UK. Thus, these attractions stimulate GDP
rate of country as well as improves job opportunities for the people. In the UK has various visitor
attractions such as Coca-Cola Eye, Sea Life London Aquarium, Tower of London, Westminster
Abbey, Royal museum Greenwich and others are worldwide famous that helps to stimulate
national economy. These are dream places for the million of people who love to visit in UK
(Morrison, 2018). So more than millions of people come from multiple countries to visit such
places every year and many of them organizes event shows. Thus, these visitor attractions impact
on national economy positively. The major drawback of the such visit attractions are that these
requires high maintenance to keep them sustainable attractive for the visitor.
Activity 2
Needs and Motivation of different visitors’ types for the visitor attractions
There are many types of visitors who posses’ numerous requirements and motivation to
visit visitor attraction such as Coca-Cola London Eye is the visitor attraction that is visited by
tourists and motivates to visitor by offering opportunities of riding to view numerous attractions.
Sea-Life London Aquarium is also another visitor attraction that is visited by tourists to enjoy
marine life. This place is also used for the educational and research purpose because it is
considered one of the main leading centres of excellence in respect of marine management,
conservation, preservation and education in the heart of London (Rezaei, Mirzaei and Abbasi,
2018). While Tower of London is mainly visited to know history of a royal palace as well as
powerful fortress. Westminster Abbey motivates millions of visitors to visit such place due to it’s
700-year oldest building. St. Pauls Cathedral is the combination of two classifications such as
religious and thrilling. Millions of people come to visit this place in UK because they are
motivated to see cathedral’s breath-taking interior while religious tourists visits to enjoy a sense
of spirituality (Picazo and Moreno-Gil, 2019). British Museum is the worldwide famous visitor
attractions due to it’s several attraction areas such as Rosetta stone, Ancient Egypt collection and
Pantheon Sculpture. Royal Museum Greenwich is another visitor attraction that is visited by
tourists because they are inspired for experiencing the National Maritime Museum, Queen’s

House, The Royal Observatory and others. Thus, there are other visitor attractions that motivates
millions of visitors globally to visit such places. There are several visitor attractions are deigned
based on the visitor requirements and needs so that tourism agencies can lead satisfaction in
them for the visiting places.
Negative and positive social, cultural, economic and environmental impacts
There are a lot of influences which are created in an organization and those have to be
analysed and understood by the company so that there are right measures which can be taken.
The internal and external factors of the company have to be understood so that the organization
will be able have better performance in the market and it is very easy for tourism to get attracted
to a place.
Social
Positive- All the countries and destinations have a different social value which they
follow and that can attract a lot of tourists in the place (Tan and Law, 2016). The social values
and importance must be present and followed like India is having a strong social influence on the
tourism which is taking place in the country.
Negative- Negative aspect is that the people can change and that is not going to get in
tourism. In India, people want to follow the western culture and the society is changing their
mindset for this factor to be successful in the country. The value of the country is being lost
because of the people who are coming from outside to see this society and learn but the social
value is reducing itself in the country which is not going to get in the expected tourism.
Cultural
Positive- there is an exchange of ideas and knowledge about religions and other cultural
values in the organization so that there is a better functioning. The people are going to accept the
different cultures and know more about them and knowledge well be exchanged which is a good
factor for the population.
Negative- The unique factor of the destination is not going to be present in the company
if tourism in the country takes place. Africa is one country which does not want to lose their

uniqueness in the world which is why they have limited tourism in the country (Blasco López
and et.al., 2020).
Economic
Positive- The country is going to make the locals have a good economic stability for
themselves as well. There are a lot of local shops and products which can be served to the
tourism which gets in higher business opportunities in the organization.
Negative- the neighbouring countries have to be made peace with so that the chances of
attacks are less. It is because of the disliking of the people there are terrorist attacks which are
taking place and these factors are not good for tourism because the tourists want safety first.
Example, India has an attack in 2008 at Taj Hotel which had a lot of tourists from abroad and
that did not make the tourist have a good experience to be able to travel again to India.
Environmental
Positive- the environment is going to be good to attract the tourism in the country. The
government of the countries are going to improve and develop the infrastructure of the place so
that there is a better functioning.
Negative- There is a lot of tourists who make the environment get affected and there is
also a misuse of the resources which are limited in nature by the tourists (Jin, Hu and Kavan,
2016).
Activity 3
Market demand, competition, product and service development and financial viability
There are a lot of activities and site seeing which is present in London which is developed
and proper maintenance is present. London & partner will have to invest with this organizations
or have a tie up with these locations with can attract the more tourism in that place. Places like
Madame Tussauds London and Legoland Windsor is a very good attractive spots for the tourists
to go (Turner and Kennell, 2018). There has to be proper information which will have to be let
out by the organization for the tourists to know and with a tie up the organization will be able to

have more tourists coming in and there will also be a more tourists which would want to travel
with London and partner and these spots are also going to have more tourists coming in. The
competition in the market is huge because since the government is also wanting more tourists to
come in the country so there are a lot of hotels and travel agents which have come up in United
Kingdom. They have to be maintained and there have to be strong measures which the
organization will have to take so that there is a better functioning and the organization will be
able to get higher brand value in this competition.
The expectations of the tourists are increasing which have to be well maintained by the
organization so that there would be a better functioning. The products and services by London
and Partners will have to be increased so that the organization is going to have better experience
and loyalty of the tourists which are coming in (Swacha and Ittermann, 2017). The demands of
the tourists are increasing and they have a lot of money to invest but they want to have a fun and
luxurious time in London which the organization will have to focus upon so that there is a better
performance of the company in the market. Financially London and Partners are having a good
economic stability in the market because of which the company is being able to promote tourism
globally. There is a lot of investment which has to be done for promotions and there is a lot of
economic stability in the company because of which they are being able to promote themselves
and the new places which have started in the country so that the clients can have better
experience. Social media is being used by the organization which does not need much
investment but for better photos and knowledge of the place is very essential so that the
customers can know about the location they are going to through this company (Gstaettner and
et.al., 2019).
Activity 4
Visitor management strategies
There are a lot of strategies and measures which can be used by London and partners so
that they can be used by tourism industry. For having loyal customers and making the tourism
get attracted it is very important for the company to be able to communicate their objectives and
mission to the customers. There are a lot of clients which get attracted to travel to London but
there has to be a way through which that can be done effectively (Robinson and et.al., 2016).

Customers need to know all the details and information so that they feel safe and comfortable to
travel to that place. London and partners is in the market so that they can attract and promote the
country globally. There are set of activities and historical places which have to be present in the
destination and the information and guide should be provided to the people who are travelling.
The customers are given the best of experience in the market so that there is a better functioning
and the problems in the company are removed so that there would be better operations which can
take place.
Tourists have to travel to a location which they are familiar with and for removing that
unfamiliarity from them there has to be a proper information which needs to be passed on so that
there would be better functioning. There are a lot of activities and tourist travel for few days only
and in that few days they need to cover all the important destinations for that there has to be a
good information so that there is going to be better functioning (Ko and Park, 2019). There are a
lot of resources which are present in the country and they cannot be misused by tourists and that
information is also told to the tourists so that they know what they have to do and what they
should not be doing in the country so that they will be able to travel again in the future. There are
a lot of people who are not aware of the factors which is why they have to know the right
information so that they are comfortable travelling.
CONCLUSION
There are a lot of destinations for the tourists to travel to but there has to be a method to
make the tourism get attracted to one place. There are a lot of companies in the world which
have started so that they can promote the tourism because that gets in a lot of employment can
development in the country which are a very essential factor. Tourism is very essential globally
so that there is a better development and performance in the world so that there is a better
operation. Government of all the countries want the best for their population but for that there
has to be more promotions of the country and development which must take place so that there is
a better functioning. There are plans and strategies which are being used in all the countries so
that they can increase the level of tourism in their countries for a better functioning.

REFERENCES
Books and Journals
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photographs: a literature review to prepare for the future. Journal of Vacation
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Ghaltan festival, Iran. In Journal of Convention & Event Tourism (Vol. 19, No. 2, pp.
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