Visitor Attraction Management Report - Tourism Sector Analysis

This report delves into the multifaceted realm of visitor attraction management, exploring the dynamics of the tourism sector and its impact on various attractions. It begins by examining the overlap between different types of attractions, particularly focusing on the United Kingdom and its prominent museums like the Natural History Museum and Science Museum. The report analyzes the appeal of these attractions, considering factors such as changing global patterns and economic influences like exchange rates. It then investigates the needs and motivations of different tourist types, differentiating between 'push' and 'pull' factors, and how these motivations influence visitor behavior. Furthermore, the report assesses the impacts of tourism on visitor attractions, considering both positive aspects like economic growth and employment, and potential negative consequences. It also explores the effect of tourist motivation theories on the management of visitor attractions and proposes appropriate processes for the development of visitor attractions. Finally, the report outlines various visitor management strategies and evaluates these techniques in relation to sustainability.

VISITORS
ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................................3
TASK.1..........................................................................................................................................................3
1.1 The overlap of visitor attractions in relation to particular types of attraction:..................................3
1.2 Analyze the attraction of various visitor attractions .........................................................................4
TASK.2.........................................................................................................................................................4
2.1 Needs and motivations of different types..........................................................................................4
2.2 Impacts of tourism on visitor attractions:..........................................................................................6
2.3 Effect of different theories of tourist motivation on management of visitor attractions...................9
3.1Appropriate process applicable while development of visitor attractions........................................10
4.1 Various visitor management strategies...........................................................................................11
4.2 Evaluation of management techniques in relation to sustainability...............................................12
CONCLUSION.............................................................................................................................................13
REFERENCES..............................................................................................................................................14

INTRODUCTION
The tourism sector is become the one of most attractive sector in the world which contributes for
the development of the economy of the nation. Now each and every nation is trying to boost their
travel sector by providing better and efficient facilities at a reasonable cost. Government of
different nations have different tour and travel policies(Kenneth, Rebecca and Eunice, 2012).
Now, there are so many ways through which government can boost the travel and tourism sector
by re-framing the existing policies. In Britain, there are so many destinations where the tourist
can be increased with the help of re-framing the policies and also assist tourists protections to the
them. Tourism and travel sector does not only concerned to this particulars sector, but also
develop the other ancillary sectors like- hotel industry, transport industry and much more. the re
framing in the tourism policies assist in increment of the living standards of the local people and
also to provides employment to them. London is full of tourist destinations sits but most of the
people come in London only to watch the museums, more particularly science and natural
history museum.
TASK.1
1.1 The overlap of visitor attractions in relation to particular types of attraction:
United kingdom is the 8th largest tourist destination in the world. As, each people would
love to travel UK once in a life time. The UK has so many hot destinations where travelers could
visit and feel so excited. The travelers tour purpose is also need to know by the tour operator
company so that they could have their traveling purpose. However, there are so many visitors
who only come to London to watch the museums. In London there are mainly three museums
which are: natural history, science museum and Victoria and Albert museum. The natural
history museum is the museum which recalled the natural history and exposes a broad range of
samples of different segments of natural history. The museum is home to life and earth science
samples, which consists so many items from different parts. But, there mainly five
accumulations. Which are: botany, entomology, mineralogy, paleontology and zoology. Most of
the passengers come across the world to see only this museum. However, the science museum
are also considered the main museum where are so many tourists are gathered.

Overlap is a so many kind of attraction which was created with some intention but not a big
expectation to become famous. A perfect example of natural attraction is the natural history
museum. When the natural history museum was opened no-one were thinking that one day it will
be the famous paid tourism attraction in united kingdom.
A natural attraction is a center of attraction where visitors visit, these kinds of attraction is called
as “beauty of the plant”. Natural attraction are either created by the nature or by the human.
The choice to travel can be affected by various components – a large portion of which are
outside strategy ability to control – such as exchange rate fluctuations and changing global
patterns. In this way, so as to give a sign of planned option ways for the tourism economy this
review considers theoretical future situations with regard to an expansion in the share of tourists
the UK from emerging markets. If the pound rate decrease then the number of tourists
rise(Jacobsen and Munar, 2012). As, their tour package also goes decrease. And many of the
tourists who were planned to go somewhere, will effectively come to the UK due to the cost
reduction in packages.
Under a situation where the UK catches a higher share of tourists from developing business
sector economies to match offers gotten by European contenders, the effect would be higher
aggregate spending in the tourism economy in the UK, and in this manner a more prominent
effect on the UK economy. This situation sees spending by remote tourists in 2025 anticipated to
be £13.3 billion higher than the pattern desire. The coming about effect increment to the
aggregate tourism economy commitment is an extra £14.0 billion in GDP terms. To bolster this
expanded commitment, 201,900 extra specialists would be utilized under the situation in 2025
inside the tourism economy(Ho and Mulley, 2013).
1.2 Analyze the attraction of various visitor attractions
Nowadays, tourism industry have turned out to be significant sources of foreign exchange
in the newly world and created nations. With the high income to cater for the expanding
spending uses in the greater part of the nations, tourist spots focuses have been given need as a
noteworthy wellspring of government wage. There are so many natural and man made visitors
hotspot which have assumed an essential part for the development of economy of the nation. For

example, in UK significant tourist destinations are: the development of London natural history
museum and science museum The huge number of neighborhood and outside visitors who visits
the these museum spots in London which extraordinarily assists in adding to the growth and
development of the London city and the encompassing towns. Moreover, these London
destinations were seen as a spots of interests where individuals with their children come to
these museum due to the curiosity of history and science after a long time of work. The
significant goal for visiting such places was to appreciate diverse qualities qualities, historical
suggestions and the destinations characteristic excellence. Today tourist spots have over viewed
as a profits making undertaking therefore of high charges exacted on the individuals who visit
the focuses..
Vacation destinations have turned out to be a noteworthy concentration for emerging and
developed markets nowadays. They have turned into a wellspring of income for both the
organizations overseeing them and also the government. As, huge number of visitors access to
nations which have real fascination, the government has stepped up with regards to impose tax to
them. Similarly, the fascination organizations have made a stride in expanding income from the
guests who continue coming to see their assets. The contending fascination focuses offer a wide
assortment of components and additionally bolster benefits with a specific end goal to pull in
guests. Along these lines, these attractions represent an incredible test on Merlin amusement
London Eye because of the way that they are probably going to exceed the site by assuming
control over the London Eye general guests. In such manner, the recreation center will in future
charge low costs which may result to decreased income(Tour, Gardens and Cruise, 2012).
TASK.2
2.1 Needs and motivations of different types
Tourism motivations are basically the 'push and force' components related with travel and
destinations, Traditional models have characterized push intentions as the craving to travel in
contrast with the pull motives clarifying the decision of goal. These push and pull elements are
comprised of internal, mental and outside, situational motivations. A thought of a dichotomy
where internal and outer motivations containing the feelings (push) and cognitions (pull). This

dichotomy represents the general way of necessities all people understanding and in addition
including the nearness of articles where needs emerge.
Tourists are pushed by their motivational needs and pulled by passionate advantages, passionate
and experiential requirements are fulfilled by looking for joy through making choices and
changing conduct, guiding attention regarding attractive emotions and comfortable experiences.
As a rule inspirations happen when an individual wants to fulfill a need, the objective of the
activity makes the motivations accomplish a state of mind raising positive sentiment(Vij, Carrel
and Walker, 2013).
The natural history museum and science museum are the travelers attraction sight where the
visitors would satiate their needs by knowing the various historical and scientific things and keep
motivating form the past historical conduct. Tourists are pushed by their motivational needs and
pulled by passionate advantages, passionate and experiential requirements are fulfilled by
looking for joy through making choices and changing conduct. As a rule inspirations happen
when an individual wants to fulfill a need, the objective of the activity makes the motivations
accomplish a state of mind raising positive sentiment(Vij, Carrel and Walker, 2013).
Tourism is a supporter for pleasure loving conduct and the interest for delight can regularly
coordinate conduct into without knowing disregard social standards. Sentiments of depravation
trigger activities normally prompting craving or thirst yet can be more broad. visitors usually
ignore social standards while on vacation so as to genuinely fulfill themselves and when
contrasted with past attitudes this is normally totally bizarre. Tourism motivational models ought
to recognize with highly quality the enthusiastic impacts in the arrangement of inspiration
procedures. A rationale is an enduring mien, where every intention is organized to shape
behavioral objectives. The substance alluded to as indicated are comprised of scholarly practices,
as the objectives make reference to the results of one's specific activities. This aggregate term
forms the impacts inside regular parameters inside specific circumstances. Every individual has
certain practices with expected outcomes(Wong and Lee, 2012). There is a reasonable
qualification amongst thought processes and inspirations; intentions are the vitality that makes
individuals to act, where as inspirations enables these intentions to be communicated.
Change is a customary event in the tourism business, rivalry of items and goal changes the rate
of occasion understanding. Travelers have built up propensities when hoping to travel and when

on vacation, their observation varies to some person who could go for various reasons. travelers
once had restricted information of the goals that they had already not set out to. With the
constantly expanding refresh in innovation numerous visitors can get some answers concerning
their vacation exercises and see significantly more than photographs before they arrive, this is
similarly extraordinary when examined nearby the greatest advancement that occurred in tourism
in post World War II. For example, travel offices that today are in a solid position to empower
movement towards inspiration with the utilization of re-imagined photography and to the degree
of recordings that are amazingly viable among target gatherings.
In conclusion it is obvious that tourism inspirations are affected by numerous things especially
pictures; when these "pull" pictures are introduced, thought processes prompt inspirations.
Where there is a solid connection between the vacationer's inspirations and the way of the goal,
the persuasive picture is fruitful. With the regularly expanding affirmation of feelings as a
different framework as opposed to some portion of a bigger arrangement of states of mind, we
can additionally recognize tourism inspirations and the pattern it introduces in the developing of
the tourism business and consideration of individuals who ordinarily wouldn't travel. Through
learning forms we try to discover satisfaction, it is the reward for all the diligent work that
basically runs with the development of an occasion. Holding this inclination is critical as it
prompts rehash visits and further travel. This sign of earlier inspiration prompts an expansion in
drive agent through mental mindfulness(George and Panko, 2011).
2.2 Impacts of tourism on visitor attractions:
The advantages and disadvantages are to be considered by doing PESTLE analysis of
tourism sector. By way of environmental screening, company would get to know about its whole
thing and also about the concerned industry. There are negative and positive influence of the
tourism industry on the visitors attractions. Which have been described hereunder:
Significantly, the income and business produced by the tourism segment is no
longer exceptionally occasional. Generally, tourism consumption is predictable
consistently, giving financial security and, for the most part, year-round business. The tourism
business has various particular qualities exceptionally suited to creating business and revamping
the UK economy. Being an administration industry, it is very work serious. It likewise has low
hindrances to section and extensive unutilised limit(Wong and McKercher, 2012).

These credits make it ready to react rapidly to changes popular, what's more,
exceptionally proficient in quickly making work. What's more, obviously, tourism employments
can't be outsourced abroad. In addition, the work openings produced by tourism have a tendency
to be engaged toward settling a portion of the center work issues confronting the UK. In
particular, expanded tourism produces;
1 Increased Youth Employment
More school leavers start their professions in tourism and neighborliness than in whatever other
industry.
2 Increased Regional Employment:
Tourism work is generally equitably spread over the UK instead of unified in the principle urban
communities.
3 Increased Social Inclusion:
The part utilizes an exceptionally assorted workforce, and has a more noteworthy level of low
maintenance work than whatever other some portion of the economy. There are three vital
components that highlight the development capability of the tourism division and make it in a
perfect world suited to helping monetary recuperation:
1 High Return on Investment
Because of the high dormant interest for go to the UK, it costs just £14 to draw in a
new guest to the UK through abroad promoting – 100 new guests create one new occupation and
furnish the Exchequer with over £9,000 in APD and VAT installments.
2 Rapid Return on Investment:
The normal booking time frame for go to the UK is under six months, which means that any
venture is quickly converted into income and employments.
3 The UK Hosts the 2012 Olympics:

The 2012 Olympics is a noteworthy worldwide media occasion that gives the UK an exceptional
chance to animate inbound tourism. The promoting influence that can be produced, if venture is
given, is evaluated to be £2bn.
Economical factor: This is one of the major factor which having large impact on the growth and
development of travel and tourism sector. There are various elements involved in this factors
which can be interest rate, inflation rate, employment condition etc. if these all factors are
favorable it can help to provide long term growth for the industry. On the other hand, if these
factors are not supportive it cannot provide any new opportunities for the business. for example,
UK is one of the leading economy in the world approx. $2.5 trillion which are quite good as
compare to other countries. It can help to provide a long term economic sustainability which is
too important for such business (Laesser, 2014).
.
Political factors: This is another significant factors which can influenced the sustainable
development of the tourism sector. It is related with the government stability and business
policies. If any country having political stability which can provide a long term consistent
business policy which is too essential for any business. for example, in the context of UK where
the government are stable and provide a long term growth to the business. On the other hand,
there are various Middle east countries such as Egypt, Turkey which having civilian unrest are
not good for the suitable development of this industry.
Global factors: This is another factors which having the impact at the global level. at present
time the economies and business are interlinked with each other nation. If any country facing
global cruises and any kind of threat which can be direct and indirect impact on the another
country. These issues can be financial crises, war threat, crime etc. Therefore, it is the
responsibilities for each and every country that they can provide solution on such issues which
can leads to increase sustainable tourism development.
Social factor: This is another factors which is related with the social norms, values, beliefs of the
community. Each and every country is having their own culture which needs to be sustain for the
future (Beritelli, 2014). Therefore, it is responsibilities for the higher authorities to focus on the

cultural aspects so that they can provide a sustainable environment for the travel and tourism
industry.
Legal factors: There are various laws and legislation which are related with the tourism
development and protection. These rules are made by the government in order to protect the right
of customers and employees. Therefore, it is responsibilities of the travel companies is to follow
these laws and guidelines which can help to create an ideal image in the society.
Environmental factors: Today the customer is more aware towards environmental and climate
issues. Therefore, it is the responsibilities of various stakeholders is to focus on this issues which
is too important.
2.3 Effect of different theories of tourist motivation on management of visitor attractions:
It is essential for a tourist company is that to provide attractive tourist attraction in order to
increase number of tourist. There are various motivational factors which can help to increase
sales of the company which can leads to increase the profitability of the cited business unit
(Leask, 2010). There various tourism attract which can help to motivate them. . There are
basically two theories through which tourist motivation is analyzed. There theories are
Responsible tourism: It is essential for every tourism agency is to provide such tour and tourism
products which having a law impact on the environment. Today, customer is more aware towards
the environment and climate issues. Therefore, it is the responsibilities of the cited business
organization is to develop such strategies which can help to provide sustainable tourism
development.
The smart consumer theory: This theory is related with duty and responsibilities of the
consumers. It is the main responsibility of consumer to provide safety to environment and do not
harm it. Also it is the duty and responsibility of the consumer that do not harm any public place
where they visit.
Natural attraction: This is of the major part of the visitor’s attraction which can help to attract
and influenced large number of tourist in the country. There are various environmental and
natural places which having a great significance. These can be involved caves, waterfalls,

seashores and other scenic views around the world. This is the responsibilities of the government
authorities is to provide various facilities which can help to attain their long term goals and
objectives.
Heritage attraction: This is another kind of attraction which is related with the historical aspects.
Each and every place having a history which can be canals, railways, battlefields etc. The visitors
are wants to visit in such places which can help to generate revenue and jobs and support the
local and national economy (Buhalis, 2010).
Modern architect: There are various countries which are focusing on the development of the
tourism environment. For this they required to build various and large infrastructure such as
buildings, railways, hotels, resorts, pubs etc. The main motive of such development in order to
increase the number of tourist in the country.
Historical attraction: There are various historical buildings in the United Kingdom which can
help to increase the number of tourism place in the country. The history of the UK was too reach
which required to protect them and help to develop such structure which can help to increase the
number of tourism in the country (Law, 2010).
Adventure Attention: There are various visitors which motivate adventure such as cycling,
tracking, rafting etc. There are large number of places which are too important for the adventure
development. It can help to make profitability of the company which is one of the core business
activities (Gössling, and et. al., 2011).
Cultural Heritage: The emergence of cultural tourism in the is one of the most attractive area for
the cited business. The cultural and cultural cognitive tourism actually is this form of tourism
which is focused on the cultural environment. It can include local population, arts, language,
crafts, traditions and customers. each country is having their own culture which can help to
motivate visitors to visit such places.
Events: This is another main part of the motivation which is related with the various events. The
government authorities are focused and developing such events and fair which can be related
with the culture, food, festival, technology etc. (George, 2010).

TASK.3
3.1Appropriate process applicable while development of visitor attractions.
Science museum
Museum is the place where people can easily find the old and historical and scientific things.
Science museum is the place of visit and learn something from the old things. In museum the old
and unique things kept very safely. The things which are very precious and only one is available
are safely kept in the museums.
Some following points of attracting customers:
Youth are mostly attracting towards the museum for fun, enjoyment, and they seek to learn
something from the museum. Some people are go there for getting know about the old things and
unique things.
Scientist are attracting towards the museum for getting some knowledge for their new research.
Museum is very helpful in research about the old and unique things.
The local authorities and communities are helping the museum for creating awareness among
the people about the old and unique things. Government give the authority to museum for
keeping unique things.
Natural History Museum
Natural history museum is established in London. It is a museum of natural history that trades a
vast range of specimens from different segments of natural history. In Natural history museum
there is history related old and unique things are available. The museum is the safe place for
keeping old historical things.
Some following points of attracting customers:
 Some people are attracting towards the natural history museum because of getting
knowledge about the old history things because of their own level of interest.
 Some writers are also attracting towards the museum because of research about the
history and they want to get the knowledge for their books for magazines itself.
 The local authority and communities help the museum by creating awareness among
people. If so many visitors are attracting towards the museum, then it is also beneficial

for the country also because by this the profit margin of country is increased.
There are various issues which are related with these two attractions. This is the
responsibilities of the cited business organization is to analyses these issues so that they can
attract large number of visitors in an effective way. These issues are given below:
Global standardization: This is one of the major challenge which is related with the global
standardization. It is essential for the government authorities that to make various facilities
near by the National History Museum and Science Museum. So that they can meet the
international standards which can help to increase the sales of the company for their tourism
products and services.
Environment policy: This is another major issues which is related with the climate and
environment. Today customer is also more aware towards the environment issues which
needs to be concerned for the tourism industry. In the context of these museums they
required make various guidelines which help to protect these historical aspects and its
environmental effects.
Security challenges: This is another major challenge which is facing by the cited business
organization. In the present time there are various threats due to various terrorist’s attack on
such structure can increase the threats environment which having a negative impact on the
demand of tourist in the country. For example, Egypt and Turkey are famous place for
tourism but due to such threat it having a large impact on this industry. Therefore, this is the
responsibilities of the government is to provide security to these place effectively.
Economic challenges: After Brexit, UK is facing various economic challenges which can
reducing their spending in to provide funds to these museums and its promotional aspects.
Therefore, the higher authorities make sure that to provide enough fund so that they can
maintain both structure National History Museum and Science Museum in an effective
manner.

4.1 Various visitor management strategies.
It is essential for the company is that to manage their visitors in an effective manner so that they
can attain their desired goals and objectives. There are various strategies which can use in an
appropriate strategy in order to manage them and try to earn maximum revenue. For this they
required to supply proper services to their visitors which can include accommodation,
transportation, medical facilities etc. apart from that they can also use flexible capacity strategies
in which they can increase the opening hours for the National History museum and Science
Museum. They can also provide accommodation services which is near by these destinations and
save time and money for the visitors. In the peak time they can increase the number of staff
which can help to provide better product and services to them. Along with this in the higher
demand they can make new hotels which can be used in the peak time and manage them in an
effective manner. Further, there are various issues which faced by the individual visitors. In
order to manage such issues, they required to make a issues management cell which can help to
solve their issued and increase the customer satisfaction level. All the facilities related to the
regulation of room condition or any other services are to be offered in an efficient manner
The price is one of the major factor which need to be manage in an appropriate manner. This is
the responsibility of the management of National History Museum and Science Museum to
provide all services which are necessary to them at the lower price. Promotion played a vital role
in promoting these structure can help to increase number of tourists which can leads to increase
their profitability as well. There are various social media tools and techniques such as Facebook,
Instagram and Twitter can be used in order to promote the selected destination in a cost effective
manner. Apart from that they can also upload the creative video of National History Museum and
Science Museum on the You Tube. They can also use various innovation and creativity includes
whether they can provide the new adventure or any new theme and in the new area so that they
can do the best innovation and creativity and provide best services to them.
4.2 Evaluation of management techniques in relation to sustainability
It is essential for a the cited business organisation is to use various management tools and
techniques which can help to maintain such museum in an appropriate manner. These are:

Economic sustainability: This is one of the important element which can help to sustain the
business and its environment in an effective manner. This is the responsibilities of the
government is to manage Science museum and Natural history museum so that they can attract
large number of visitor in the long run.
Social sustainability: This is another management techniques where the community and provide
consistent growth to the tourism sector. If the cited business organisation can provide help to the
society they can also support and motivate towards the tourism development in the future.
CONCLUSION
As per the above mentioned report it has been concluded that visitor’s management is
played a vital role in the consistent development of the tourism places in the long run. This report
consists of all the relevant facts and figures whatever is required in travel and tourism industry
because of the broad concept of this sector. Basically it consists all the things whatever is
indispensable while attracting various kinds of tourist by adopting attractive policies by
motivating millions of customers at international level. In fact, reports throwing some light on
visitor’s attractions by explaining their reasons behind travelling according to their choices by
acquiring appropriate data and information. At the end by concluding this its consider all the
relevant factors and essential tools whatever is mandatory while attracting visitor and covers all
the issues comes under tourism sector.

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