Analysis of Visitor Attraction Management in the UK Context

This report provides a detailed analysis of visitor attraction management within the context of the United Kingdom's tourism industry. It begins by exploring the significance of visitor attractions, including heritage sites, cultural destinations, buildings, natural locations, and events, and their overlap in attracting tourists and boosting the UK's GDP. The report then delves into the requirements and motivations of different visitor types, examining segmentation strategies and the impact of various factors such as safety, security, and experiences on visitor satisfaction. It also assesses the impact of tourism on the environment, economy, and society. Furthermore, the report covers the application of different visitor management strategies and techniques for sustainability, including the use of VisitBritain's initiatives and the importance of preserving attractions for future generations. Overall, the report offers valuable insights into the complexities of managing visitor attractions to ensure their continued success and contribution to the UK's tourism sector.

Visitor Attraction Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
Overlap of visitor attraction ..................................................................................................1
Significance of various visitor attraction................................................................................4
TASK 2 ...........................................................................................................................................5
2.1 Determination of different requirements and motivations for visitor types. ...................5
2.2 Analyses of impact on tourism in visitors attraction........................................................7
2.3 Effect of different theories in managing visitors attraction..............................................8
TASK 3............................................................................................................................................9
TASK 4..........................................................................................................................................21
4. 1 Application of different visitor management strategies. ..............................................21
4. 2 Management techniques for sustainability....................................................................22
CONCLUSION..............................................................................................................................23
REFRENCES.................................................................................................................................24

Illustration Index
Illustration 1: Tower of London.......................................................................................................2
Illustration 2: Eden Project..............................................................................................................3
Illustration 3: Number of people employed.....................................................................................4
Illustration 4: Stonehenge................................................................................................................5

INTRODUCTION
Tourism is considered as one of the fastest growing industry. They are providing
enormous opportunities to various other sectors. UK is enriched with heritage, culture and
natural tourist destinations (Andersen and et. al., 2014. ). It helps in attracting millions of visitors
every year. Through this sector, people of UK are provided with various job opportunities. It
helps in improving their lifestyle. On the other various arrangements are required in order to
maintain visitors’ attractions towards the destinations (Bond, Packer and Ballantyne, 2015). The
present report is based in context with visitor attraction management. In this report determination
of impact of visitor attraction management are considered in context with VisitBritain.
Evaluation is based on visitors attracting points and their importance in the growth (Caruso and
et. al., 2017). Along with this various management theories are considered to meet needs of
visitors and motivate them. Processes and potentials issues are implemented into the
development procedure of visitor attraction. Various techniques and concepts are also evaluated
for understanding the impact of applications on sustainability (Cheng and et. al., 2013).
TASK 1
ATTRACTIONS IN UNITED KINGDOM
August 8th 2017
This article is based on various visitors’ attractive destinations of UK. They are distributed
on the basis of heritage, culture, structure, festivals and events (Chin and et. al., 2014). Through
these places VisitBritain is able to attract large number of visitors towards them. It helps in
increasing revenue and profitability. It also provides various job opportunities to the local people
(D'Antonio and et. al., 2013). Therefore, role of visitors’ attraction is significant in the
development of the country.
Overlap of visitor attraction
UK is considered as 8th most preferred tourism destination in the world. Through this
sector they are increasing GDP of the country up to 11% every year (Davies, Paton and
O'Sullivan, 2013). Visit Britain is a national travel and tourism industry of UK. They are
working to attract maximum travelers to increase tourism sector (Davis and et. al,. 2013). There
are various elements are available that are attracting visitors such as buildings, nature and
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beaches and so on (Fonseca, Seabra and Silva, 2015). Following are major category of visitors’
attraction in UK:
(Sources: Tower of London.2017)
Heritage and cultural attraction: UK is having enriched heritage and culture destinations.
Most of the travelers are visiting these places to explore culture and heritages of British empire
(Frenzel, 2017). Some of the destinations are Stonehenge, tower of London, and Giant's
Causeway. Through these places people are able to understand the cultural richness of the place.
Stonehenge: It is considered as a prehistoric destination of UK (Fu and Yeh, 2014). It is one of
the famous and most visited place of England. The structure was developed 10,000 years ago
(Karin Olsson and Gellerstedt, 2014).
Tower of London: It is established on the bank of river, consist of signature of royalty of British
empire. It is established into the area of 12 acres (Katsoni, 2015).
Giant's Causeway: In year 1986, it is considered as place of national natural reserve. It is
developed due to the interlocking of volcanic eruption (Kaya and Marangoz, 2014).
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Illustration 1: Tower of London

Buildings and monuments: Various buildings and manmade structures are also attracting
travelers towards their beauty and exclusiveness. Some of them are London Eyes, Eden project,
Thorpe Park and so on. Eden project is considered as excellent arrangements of biomes all
around the worlds. At this place travelers are able to experience diversified plants from
Mediterranean and tropical ecosystem (Lin, Cheng and Lau, 2015). With the help of these
structures tourists are able to understand the capability and knowledge of the people of that place
(Mistilis, Buhalis and Gretzel, 2014).
Nature: They are also having various natural places for the nature lovers, such as lake
Windermere, Pembroke shire Coast and so on. Millions of people are attracted towards fresh air,
natural beauty and adventurous activity and so on (Mitsche and et. al., 2013). Along with this
various beaches and water sports are also playing significant role in attracting visitors (Nao,
2014).
(Source: Eden Project. 2017)
Festivals and events: Different festivals and events are organised every year that are attracting
visitors across the worlds. In the same order, Olympic and Glastonbury are considered as most
popular events of UK. Olympic is attracting visitors across the world (Pechlaner and et. al.,
2014). With the help of these events travel and tourism sector boosted up. With the help of these
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Illustration 2: Eden Project

sports meet they are to represent their tourism at international platform. It also considered as an
important factor of visitor attraction of UK (Quadri-Felitti and Fiore, 2016). On the basis of these
categories visitors belonging to different categories are trying to attract towards UK (Raj, Griffin
and Blackwell, 2015). Out of them St. Paul's Cathedral, Towers of London and Tower bridge are
considered as visitor attracting points (Reinhold, Laesser and Beritelli, 2015).
Significance of various visitor attraction.
Variety of visitors are considered as an essential factor for the development of the
country. With the help of this sector they are collecting revenue of approx. £ 121.5 billion
annually (Santos and Pena Cabrera, L., 2014). It directly impacts on the growth and development
of country by increasing GDP of UK 11% every year (Taplin, 2013). Along with this it is plays
vital role in the development of other sectors. It is providing new business opportunities to
organisation, for instance London Eye which is one of the famous tourist destination (Stenseke
and Hansen, 2014). In order to promote services such as transportation, food, accommodation
and etc, various firms of other sectors are integrated with the owner of attraction points
(Stienmetz and Fesenmaier, 2016).
VisitBritain is working for the development and growth of travel and tourism of UK. For
this they are collaborating with other agencies to enhance their performance and generate
effective results. Through this way there are 265000 companies are working in collaborating
with travel and tourism agencies. It helps in increasing productivity and performance of the
companies. According to the research it is analysed that the length of the visitors stay is
increased considerably. It helps in increasing the growth of travel and tourism sector effectively.
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(Source: Number of people employeed. 2017 )
Through this way approx. 170,0000 people are getting employment every year, it helps in
reducing the ratio of unemployment (Our top 10 travel bloggers. 2017). The increased job
opportunities result into the improved lifestyle. It also helps in increasing growth by contributing
nearly £ 150 (Tourism and hospitality. 2017). The visitors’ attraction plays significant role in
enhancing heritage and culture of the place, also provides identity at global platforms (Tourism
management. 2017). Therefore, major purpose of attracting visitors is considered as increasing
profitability of industry. For this, various authorities are formed for conserving and preserving
destinations. They are working for the betterment of the places so that more number of visitors
get attracted towards the places and helps in increasing growth and capital of the tourism
industry (Number of people employeed. 2017).
TASK 2
2.1 Determination of different requirements and motivations for visitor types.
Tourism sector is considered as an important industry for the development of the country.
It consists of different types of visitors, such as local, foreign, etc (Andersen and et. al., 2014. ).
To understand their needs, and implement them effectively, marketing strategies are considered.
In this demographic, geographic, social segmentation are considered. Through this factors
lifestyles, expectations, interests and demands of the visitors are effectively understood by the
tourism industries (Bond, Packer and Ballantyne, 2015). VisitBritain consider this approach for
analysing interest of travelers and implement them effectively. For instance tower of London is
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Illustration 3: Number of people employed.

considered as one of the most visited tourist place of UK (Caruso and et. al., 2017). It represents
the royal heritage and culture of British Empire.
(Source: Stonehenge. 2017)
It this building various other elements are also included such as prison, royal architecture,
vehicles, crowns, jewels (Cheng and et. al., 2013). These all elements attracts visitors and impart
huge impression on the visitors. Along with this various other elements are also supports the
attracting in order to increase attraction (Chin and et. al., 2014). Various other components are
also available as requirement of the individual such as safety, security, social needs and values. It
helps in maintaining interest of visitors towards the destination. Worst or better experience of
employees plays significant role in maintaining value of the destination (D'Antonio and et. al.,
2013).
Motivation is considered as an essential step towards increasing visitors (Davies, Paton and
O'Sullivan, 2013). It simply based on the concept of pushing and pulling. In this process
destination is pulling visitors towards them by motivating them (Davis and et. al,. 2013).
In this process various factors plays significant role in order to make impression on the
individual, such as prestige, regression, socialization. Along with this image also plays a
significant role in motivating people (Fonseca, Seabra and Silva, 2015). For instance if any place
is providing various opportunities to the visitors such as adventurous activity, thrill and pleasure
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Illustration 4: Stonehenge

more number of people will be motivated towards those destinations (Frenzel, 2017). Various
festival and events are also helps in motivating people for visiting. For instance
Olympic,Blackpool etc, are considered as one of the motivating destinations of UK. Every
millions of peoples are visit these places to experience the fun and pleasure of these point (Fu
and Yeh, 2014).
Therefore it is analyses that needs and motivation plays dominant role in attracting visitors. To
effectively understand their needs proper methods should be considered. Along with this various
motivation approaches should be also effectively implemented (Karin Olsson and Gellerstedt,
2014). Through this step requirements of the visitors can be effectively satisfied. They are
working for the betterment of the places so that more number of visitors get attracted towards the
places and helps in increasing growth and capital of the tourism industry.
2.2 Analyses of impact on tourism in visitors attraction.
The role of tourism industry is very important in developing the GDP and providing
economical stability of country. The GDP of UK is also increased by 11% due to the tourism
industry (Katsoni, 2015). Along with this various other factors are getting influenced due to
tourism attraction. Some of them are environmental, social and economical. In order to
effectively understand their impact following are analysis: Environmental: A huge impact can be noticed on the environment. Increased number of
visitors in any place is increasing pollution level of that place. Increases traffic
congestion due to which harmful gases are released into the air and increases the carbon
footprints. Along with this noise and water pollution is also increased due to various
adventurous and sports activities of visitors (Kaya and Marangoz, 2014). Economical: This is considered as one of the most influenced with this industry. There
are various direct and indirect impact of this process is analysed (Lin, Cheng and Lau,
2015). One of the direct impact is GDP of the country is increased up to 11% with the
help of this industry. If the indirect impact is analysed, 170,000 people of UK have got
job. It helps in providing better lifestyles to the people of UK. Along with this various
local and multinational companies are able to increase their sales ratio with the help of
visitors.
 Social: In this part both negative and positive impact can be considered. Through tourism
sectors people of diversified culture and skills are visiting the destinations (Mistilis,
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Buhalis and Gretzel, 2014). It helps in exchanging knowledge and experience with the
help of this people will be able to implement effective techniques to solve their problems.
On the other hand, diversified culture may cause various conflicts among people
(Mitsche and et. al., 2013). It is not good for the peace of the society. On the basis of above
factors it is analysed that tourism in visitor attraction is having both positive and negative impact
(Nao, 2014).
2.3 Effect of different theories in managing visitors attraction.
On the basis of above discussion various effects are analysed of tourism attraction. For
this various theories are available for reducing their impact. In this process two theories are
mostly considered. The Goodwin theory developed in 1998 and another is Voase theory 2002.
with the help of these theories they are able to analyse tourism theories effectively. In this
theories various strategies are provided thorough which impact on environment can be reduced
and profitability can be increased. Through this strategy organisations are able to manage waste
effectively, conserve natural resources (Pechlaner and et. al., 2014). Along with this they are
considering demands and requirement of customers. With the help of this theories they are able
to make significant impact on the economical, social and environmental factors. For instance,
UK is provided with large variety of national and biological parks, in which huge and diversified
communities of species can be identified. With the help of these theories, they are able to attract
visitors for visiting such places. For this various promotional program and campaigns are being
organised by the organisations as well as government agencies. It helps in motivating visitors for
visiting these tourist destinations (Quadri-Felitti and Fiore, 2016). On the other hand the another
concept is based on the customers. In this theory visitors are engaged through their personal
activities. This is considered as one of the advance and latest approach. Through these steps
tourism development can be implemented sustainability. It provides various opportunities for
implementing new technologies in order to enhance performance of the system (Raj, Griffin and
Blackwell, 2015).
On the basis of these theories impact of tourism industries can be handled effectively.
Along with this it helps in increasing effectiveness of these process (Reinhold, Laesser and
Beritelli, 2015). Through this step organisations are able to motivate visitors for visiting places.
Along with this enhances the strategies. It helps in reducing harmful impact on environment such
as noise, water and air pollution.
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TASK 3
9