BTEC HND Unit 20 Visitor Attraction Management Report Details

This report provides a detailed analysis of visitor attraction management, focusing on the crucial role attractions play in the success of tourism destinations. It explores the different types of visitor attractions, including natural environments and human-made sites, and examines the strategies employed by tourism companies like Visit Britain to boost tourism. The report delves into the significance of the tourism industry, highlighting its contribution to a country's GDP and the importance of attracting tourists to maximize economic benefits. It analyzes specific examples like the London Eye and Windsor Castle, discussing their marketing strategies, ticket booking processes, and visitor experiences. Furthermore, the report examines the positive and negative impacts of tourism, including cultural exchange, increased trade, foreign exchange, and job creation, while also addressing environmental concerns. It also explores various visitor types, such as vacation travelers, corporate guests, students, and photographers, and discusses the theories of responsible tourism and visitor satisfaction.

Visitor Attraction Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1................................................................................................................................................1
1.2................................................................................................................................................2
TASK 2............................................................................................................................................4
2.1................................................................................................................................................4
2.2................................................................................................................................................5
2.3................................................................................................................................................6
TASK 3............................................................................................................................................7
3.1 COVERED IN PPT ..............................................................................................................7
TASK 4............................................................................................................................................7
4.1................................................................................................................................................7
4.2................................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Visitors attractions plays an important role for emergence and success of the tourism
destinations. The tour operator companies strive hard to attract visitors in a specified area.
Visitor attraction is a feature in a region which is a place, venue which fix out to pull visitors and
managed accordingly, make them available a fun, enjoyment, and thrilling experience for
consumers to spend their vacant time (Fang and et. al., 2016). Visitor attraction are divided into
four key parts. These are: natural environment, human made sites, building locations that are not
made for attracting visitors, human made buildings which are specially made for attracting
people like- theme park, other special event. The tourism company like- visit Britain and others
are specially framed for boost tourism destinations of UK whose ultimate aim is to cover local
and international tourists. These companies main objective is to promote make value for the
country's tourism sector with the help of providing a one services to the tourists.
TASK 1
1.1
Tourism industry is the most crucial part, as it contributes in country's GPD for its
development. The main aim of visitor attractions is to maximize the tourists so that the economy
of the country could boost. Attractions are normally individual units, individual sites, easily
defined geographical regions depends on a individual key feature. Attractions are a resource
which render raw material on which the activity based. For instances, sunbathing makes use of
beaches, sailors use marinas and music fans visit folk occasions.
In tourism industry, fascination is an imperative component since individuals don't want
to see the things that they confront in their routine life, they need to see something energizing
which can give some crispy and enduring recollections or memories. Earlier, the government
were not ready to give so much attention to this sector. But, gradually, the ruling party would get
to know about its importance for the country's development and that is why they framed
adequate policies in order to promote it and make them beneficial (Evans, Stonehouse and
Campbell, 2012).
London eye – It is assumed to be one of the best tourist attraction in United kingdom this is
because of the blend of ride and water. The site of light and water during at evening time draw in
an huge number of visitor. It is extremely hard to the ticket in ends of the week in light of the
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fact that there are many individuals who need to take a ride on Saturday and Sunday. It is located
at the south bank of river Thames. Tickets for Ferris wheel/Millennium wheel are reserved on the
web and the majority of the promotion is likewise done by utilizing different devices of online
networking.
Windsor Castle – It is royal residence which was worked in eleventh century. Its outlining is
extremely different and guests would love to see it in light of the material that is utilized as a part
of its making (Coghlan, 2012). It has an extremely constrained access to general society and
tickets are reserved online just like London eye. Promotion of Windsor palace is made via social
networking on the grounds that innovation help with pulling in more tourists. Their is no scope
of purchasing tickets through offline mode. So, individuals need to book tickets by going to their
website.
Enhancement of income is the key objective of London and Royal castle. They have
fundamentally the same pattern for booking the tickets. The two spots have confidence in doing
advancement by utilizing web-based social networking sites as, this is the device which can help
them in drawing in more visitors within a short span a time. Individuals who has gone to both
place, they thought that they get similar experience from these spots although, one is identified
with history and culture, and other is for amusement. These are ideal case of overlapping of
visitors attraction.
1.2
These days, the majority of the nations are attempting a considerable measure of efforts
to advance tourism in their nation. However, sometime in the past, they didn't know the
significance of tourism before which the tourism sector confronted hard time. Noteworthiness of
different visitor attractions is expressed as follows:
 Differences in culture– When individuals from various places visit different
nations, they opt something from different culture and in the meantime, include
something in that society (Law, Qi and Buhalis, 2010). Explorers get the
opportunity to find out about advanced tastes and cloths that is available between
between regional group. Games that are sorted out at worldwide level like
London Olympics assumes a pivotal part in the exchange and advancement of
local culture.
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 Increment in trade – This is not essential that a man visits a nation just to watch
historical monuments or exhibition halls like London eye. Additionally, when
they go to another area, they buy products that are accessible at that place.
Entrepreneurs likewise begin purchasing and selling these items as they could
offer them at high cost in their own nation. This additionally enhances the
connection between two governments since improvement in trading is valuable
for the two countries (Leask, 2010).
 Increment in foreign exchange – Every nation needs to improve their reserve of
foreign trade as it contributes in making economy strong. their economy solid. It
likewise helps with enhancing the worldwide picture of a country as a result of
which, more individuals will visit better place of UK.
 Work generation – Tourism is opted is considered amongst the vital industries as
far as producing business. This industry has given employment to an extensive
number of individuals in the UK. Essentially, this industry gives work in huge
urban areas and prime areas, yet it assumes a critical part in giving employment to
nearby populace and individuals who are very little instructed.
 Promotion of nearby voyaging goal - Thorpe Park, Eden Project, and so on are a
portion of the mainstream spots to visit however when visitors go to these spots,
they likewise get a kick out of the chance to see some neighbourhood voyaging
goal which are very little prevalent. This is considered as an ideal change in visit
and travel industry.
 Learning and information – Preservation of authentic spots and other voyaging
areas is basic as it is considered as a blessing from our precursors. At the point
when explorers from different nations and states visit these spots, they find out
about various things as far as the explanation behind which the place was
manufactured, individual who made the same and year since which it has been
made. They additionally get learning about planning and material utilized as a
part of building the same (Leask, Fyall and Barron, 2014). This aides in creating
income which can be utilized as a part of keeping up these spots.
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TASK 2
2.1
Reasons of visiting a destination may shift for people as they have distinctive
psychologies and experience. Historical monuments are considered the best travellers destination
but a few people don't prefer to go there in light of the fact that they resides in a place which is
brimming with old royal residences and galleries. This could occur with anybody as individuals
need to change when they choose to go in a specific area. Here are few visitors who have been
defined in details: vacation voyagers – These sorts of explorers mostly visit a place at the season of
occasions like summer or winter vacations. They mostly visit with their family and their
primary objective is to enjoy a ease from their disruptive schedule. They would love to
see a location that can serves mental peace (Mason, 2015). Corporate guests – These sorts of individuals don't go to a site looking for peace or
relaxation. Their motivation is to go to some conferences with their current or prospective
clients. Their fundamental purpose does not identify to visit museums or prevalent travel
destinations. They goes to a nation with the goal in order to understand their way of life
and make a business plan which can profit their organization. Students who looking forward to make their career in travelling– Travelling sector
becomes the new trend of this era. There are a few people who are passionate about
travelling and they wants to travel entire their lifetime. They chooses travelling as their
career. On a regular basis, they are supported by an organization however, some of the
time, they utilize own capital. They get cash by posting pictures of these areas and
sometime, they do small scale research if an organization need them to do it. Photographers – Their principle objectives are to have attracting and energizing
photographs of different travelling destinations. They don't visit these spots to discover
peace or invest time with their family. Their ultimate goal is to snap a few pictures or
make recordings which enhance other individuals to visit these locations (Page, 2011). Youth visitors– Young tourists would like to get together different goals with their
companions so that they can invest quality time with each other and gain durable
experiences. They go to these areas for the sake of entertainment and ordinarily,
destination is not vital for them.
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 Well-being and therapeutic travellers– Some individuals visit UK as they need best
medicinal administrations services. General public gets consent to pay any cost but they
need quality administrations and legitimate medicinal treatment. This culture is
additionally getting prominent in some Asian nations since they offer great services at a
cheaper rate. These sorts of individuals don't visit an area to see historical spots or natural
beauty. Their principle point is to get appropriate well-being and medicinal services.
 Education tourists– There are numerous students who visit European nations for higher
studies. There are numerous colleges that are specially designed for their quality (Page,
2014). Their principle target is not to visit prominent travelling destination but rather
when they live for a considerable length of time or years in that nation, they may go to
see these spots.
2.2
Impacts can be both positive as well as negative as per the taste of the tourist and there
belongings. In country the travel is getting more popular because of their famous places and the
awareness promotions done by them it made a kind of good impact on the traveller so they as
long to visit there. There are positive impacts of the UK tourism are as follows:-
 It basically solves the problem of unemployment due to this local people get chance to
earn more like a small entrepreneurs travel guide and many more . It can rid of the
unemployment. And by the small jobs they can make sometime profitable financial gain.
 The money earn by tourism can invest on the various development sectors like road
building, cleaning etc. so that it look more attractive and fascinate large number or
visitors too.
Negative impacts are as follows:-
 Touristy brings many pollution, environmental damages, pathway erosion,and this may
not look good by ruining the good spots and this will also takes much money to clear up.
its not good for the environment and the country too (Swarbrooke and Page, 2012).
 The job they gave temporarily to the people are badly gained and beneficial. They
already ask them to charge for the cheap rates and this is not so profitable to all of them
as well as the working condition is bad though.
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2.3
Nowadays its hard to attract the tourism because now onward the people are more aware and and
educated and there are many smart devices so they can initially reach before going there. So on
visitors demands to be satisfied and convinced. Some theories are given below to understand
better about it :-
Responsible tourism:- Britain is do quite good management balance between the social,
economical and political factors they make plans so that they attract many visitors for the
locations. They promote very wisely the spots and it also offer good complimentary trip. Main
strategy is to promote well and advertisement should be necessary by using strong medium so
that it can reach the large number of audience (Waligo, Clarke and Hawkins, 2013).
Smart tourism :- They use their technology effectively and efficiently. They offer
visitors to comfort with the digital bookings of hotels cabs etc. due to this it can easily done and
they dont have to worry about he schedule and they can take their booking from anywhere or any
corner of the country, its also called preplanned trip to them. they also offer many technical
services like you can pay your bills by mobile friendly. Its a good services proved by he reviews
of the travellers and its quite convenient to them.
Sustainable tourism :- stakeholders design the travel plan in that way so that the main
concentration of the UK tourism is to give more satisfactory experience to the traveller and make
them visit more then once. And take care of all the circumstances that the conflicts should not be
happen with the locals and the travellers this can tends to b goo. And give them all the good
facilities and high level of gratification they can become permanent visitors during the vacations.
TASK 3
3.1 COVERED IN PPT
TASK 4
4.1
There are a few regions in tourism division. On the off chance that they are appropriately
overseen then guests can be maintained for quite a while (Wang and et. al., 2016). Following are
a portion of the fields where distinctive methodologies can be actualized with a specific end goal
to accomplish appropriate administration:
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 Supply – Supply of different administrations ought to be continued as per request thus
legitimate adjust can be kept up between specialist co-op of various assets and guests.
Limit of prevalent voyaging goal ought to be upgraded or number of individuals who can
visit that area can be settled so individuals can make the most of their trip without
confronting inconvenience like congestion. Inns should deal with enhancing the room
conditions and they ought to give concession in crest time to changeless clients so they
can visit put all the time.
 Demand – Visit Britain should stop the advancement of those areas that as of now have
appeal since it is exceptionally hard to oversee when a voyaging goal gets stuffed.
Visitors ought to be instructed about different guidelines thus they don't make any
confusion in the well known voyaging areas and being a piece of blunder makers
(Weidenfeld, Butler and Williams, 2011).
4.2
There are some broad methodologies that can be embraced keeping in mind the end goal
to keep up legitimate request and supply of travellers. Initially can be right estimation of
individuals who can visit that specific area. So assets can be sorted out in a way which help in
ceasing at the purpose of its era.
The vast majority of the areas where individuals get a kick out of the chance to visit have a
settled life on account of which they require legitimate conservation on consistent premise. To
upgrade item's life cycle, Visit Britain needs to put resources into repairing and cleaning the
spots which are gone to by the vast majority of the explorers on normal premise ( Witt, Brooke
and Buckley, 2013).
Monetary manageability – It is connected with utilizing assets which are accessible to this era in
a way this can likewise be utilized by the up and coming era. They will assume a urgent part in
offering work to the future era who will confront issue of unemployment at a significantly more
elevated amount.
Social maintainability – Tourism segment can possibly offer work to countless. At the point
when individuals get cash in their grasp their expectations for everyday comforts raises and their
life end up noticeably less demanding. This should likewise be possible by utilizing creative
innovations.
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CONCLUSION
From the above mentioned report, it is observed that the tourism sector plays an
important role for the development of the countries economy. Government striving hard to build
policies in accordance with the country's demand and this will also help out to attract travellers in
the country. The international tourists enhance the foreign exchange reserves of the country. This
reflects a good sign of tourism sector. Tourism industry also aids in attracting the other ancillary
markets so that the country's economy could boost.
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REFERENCES
Books and journals:
Coghlan, A., 2012. Facilitating reef tourism management through an innovative importance-
performance analysis method. Tourism Management, 33.(4). pp.767-775.
Evans, N., Stonehouse, G and Campbell, D., 2012. Strategic management for travel and tourism.
Taylor & Francis.
Fang, B. and et.al., 2016. Analysis of the perceived value of online tourism reviews: Influence of
readability and reviewer characteristics. Tourism Management. 52. pp.498-506.
Law, R., Qi, S and Buhalis, D., 2010. Progress in tourism management: A review of website
evaluation in tourism research. Tourism management. 31.(3). pp.297-313.
Leask, A., 2010. Progress in visitor attraction research: Towards more effective management.
Tourism management, 31.(2). pp.155-166.
Leask, A., Fyall, A and Barron, P., 2014. Generation Y: An agenda for future visitor attraction
research. International Journal of Tourism Research. 16.(5). pp.462-471.
Mason, P., 2015. Tourism impacts, planning and management. Routledge.
Page, S., 2011. Tourism management: An introduction. Routledge.
Page, S.J., 2014. Tourism management. Routledge.
Swarbrooke, J and Page, S.J., 2012. Development and management of visitor attractions.
Routledge.
Waligo, V.M., Clarke, J and Hawkins, R., 2013. Implementing sustainable tourism: A multi-
stakeholder involvement management framework. Tourism management. 36. pp.342-
353.
Wang, X. and et.al., 2016. How smart is your tourist attraction?: Measuring tourist preferences of
smart tourism attractions via a FCEM-AHP and IPA approach. Tourism Management.
54. pp.309-320.
Weidenfeld, A., Butler, R and Williams, A.W., 2011. The role of clustering, cooperation and
complementarities in the visitor attraction sector. Current Issues in Tourism. 14.(7).
pp.595-629.
Witt, S.F., Brooke, M.Z and Buckley, P.J., 2013. The Management of International Tourism
(RLE Tourism). Routledge.
Online
English tourist destinations. 2017. [Online]. Available through:
<https://www.visitbritainshop.com/world/articles/top-10-english-tourist-destinations/>.
[Accessed on 18th July 2017]
SCOTTISH ATTRACTIONS. 2017 . [Online]. Available through:
<https://www.visitscotland.com/see-do/attractions/>. [Accessed on 18th July 2017]
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