Visitor Attraction Management: Analysis and Strategies Report

This report on visitor attraction management delves into the core components of the tourism sector, highlighting the significance of visitors and the diverse attractions, both natural and man-made, that cater to them. The report analyzes the needs and motivations of different visitor types, exploring market segmentation strategies based on geographic, demographic, behavioral, and psychographic factors. It examines the impact of tourism on visitor attractions, considering sustainability and management techniques. Furthermore, the report discusses the development process of visitor attractions, including potential issues, and evaluates various visitor management strategies. The content covers topics such as the overlap of visitor attractions and their importance, market segmentation, and the effects of tourist motivation theories on visitor attraction management. The report underscores the significance of providing quality experiences to attract and retain visitors, ultimately contributing to economic growth and the sustainability of the tourism industry. The Science Museum and Hyde Park are used as examples in the report.

VISITOR
ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 & 1.2 .....................................................................................................................................3
TASK2.............................................................................................................................................5
2.1 Needs and motivation of different visitors type....................................................................5
2.2 Impact of tourism on the visitor attractions..........................................................................7
2.3 Effects of an different theories of tourist motivation on the management of an visitors
attraction......................................................................................................................................8
TASK 3............................................................................................................................................9
3.1 Process and the potential issues involved in an development of visitors attraction..............9
TASK4.............................................................................................................................................9
4.1 Different types of visitor management strategies..................................................................9
4.2 management techniques in an relation to the sustainability................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Visitor attraction is an essential component of an tourism sector, visitors are an main
factors on the basis of which the travel and tourism industry works all their functions. The core
here would be complicated in all the different types of an visitors attractions places that can be
natural and man made (Arnberger, 2012). Essentialness of an visitors in an travel and tourism
sector is having an direct effect in their activities and the travel and tourism sector had been
developed in an different steps so that they could attract the new visitors towards their industry.
In the under given report it has to be defined that about the visitors attraction and it is to be
define about its needs and the motivation which is necessary for the visitors attraction. And the
sustainability and all that are been defined in according to the visitors attraction.
TASK 1
1.1 & 1.2
Over lap of visitor attraction and importance of different visitors attraction
Date- 25 May, 2017
Visitors attraction is mainly an place in which the people use to visit mainly it is been conveyed
through an cultural and natural values, etc. are making offer them ease and the to do the
adventures. The research has been Conveyed that the travel and tourism industry of England is
been increasing fluently in an recent years. The tourism sectors aim is to attract more amount of
people towards their sectors and that will help them in earning money and profit that would also
lead to increase in the value in market and they can sustain for an long run.
Science Museum is an best Museum which is been included in an place which is
been an visitors attraction place they attract approx 3.2 million visitors . They are having
different kinds of an things in their museum like jets, etc. Visitors come in contact with the
travel and tourism sector as because mainly they want to spend their time with their family and
friends, they want to make the time better and which would help them in enjoying. So it is
essential to provide them an better place to visit which would influences them to get attracted to
them. Hyde park is an place which is also included in the tourism attraction place and that is
also included in the largest park in London, Kensington garden is been separated from it. At the
day time it is been said that both of the park seams to be like it is been merged in each other. St.

Paul Cathedral is having the worlds famous dome there. The visitors while visit over the place
they gets over joyed with the interior beauty of that Cathedral. They would visit the people on
the places like an caves, beaches, seashores and the other places. The places which is naturally
made is mostly liked by the people to visit it which would make them feel good. There are
many different kinds of an places which are been mainly build for visitors to visit upon so that
they can make an proper satisfaction while visiting over there. The places are little expensive to
visit over their as that is having very different kind of things to see over their. That places make
good impact on the people who come their to visit. Man made places or the sculptures are quite
impressive as it attracts the people onto its beauty which influence them in spending lots of
money onto it to enjoy its beauty. On the different types of an sessions the activities are been
also included by the people in the travel and tourism sectors as that would also influence the
people to attract towards them. The sports or the other activities which are been provided by the
tourism sectors which have to be performed by the visitors.
Science Museum in London having a league table which is having a good attractions
Vitalise provides holiday-style respite breaks with care for people with disabilities and their
care takers, with accessible excursions to local tourist attractions as an integral part of the
experience. The visitors which had been came to visit the places get more influenced by the
places which are natural that would give them more satisfaction then the man made sculptures.
The places which are historical and the heritages of the particular places use to attract people in
an more quantity so it is necessary to include all the historical and the heritage places in their
list which would make them in attract more people towards their tourism and that can increase
the profit and make them get good value in the market. The main thing which is get to the
people is the opportunities which gets to arise in an market for those people which is making
their business.
The visitors attraction place is an place which is to attract the people to that it is not only
the places which is been made by the man there are more place which is built naturally. If there
are is increase in the visitors attraction then the people which would have the employment can
get the source to earn which would help them in doing betterment of themselves as well as their
families. All the places and the national tourism agency visit britains have their own value
which attracts the people towards them. The visitors attraction can change in their nations
conditions which will help them in getting an better profit which would help them in increase

the economy. This increases the level of an employment as increase in the tourism will increase
the number of employees that will help the people to earn which will surely make good changes
in the economy as that can make them fulfil their requirement. This lead to get proper living to
the people. They can earn for their and their families betterment and with this they will also do
something good for the nations also.
For the nation to increase its economy and to make their nation popular among the other
they have to work hard for that and that will help them in doing their work in an proper manner,
for that they have to focus on the place and have to make the possible changes and modification
according to that on the visitors national tourism agency visit britains so that the visitors can
know about it an the place can be that much good which will attract them in an number of an
quantity. Visitors attraction is mainly the places which having the historical things or which is
been built by the historical manner, they like to visit to that places. These are the places which
they like to hangout with their families and the friends. As they comes to visit the places which
is having some of the attractive things in it and the places which will give knowledge to them
about the place or the traditions which are been followed by the people in that nation. Visitors
like to know about the traditions as they like to know about the different kinds of the virtual, as
if the tourism sector would make them visit on the place from where they can know about the
tradition which is been followed by the people living over there so that they can also know it an
enjoy some of the things according to it. On that time the people which does not having any
employment can go over that place to sell or tell or to show the things which are been related to
the tradition of that nation that will also help the people in earning and that will help the travel
and tourism to get more attractions of the number of people towards them. So all these things
should be in their mind before making any kind of the plans or implementing the strategies the
choices and the likeness of the visitors should also be noticed in that it make it increase in the
number of an visitors.
TASK2
2.1 Needs and motivation of different visitors type.
An segmentation or an dividing of an market of an firm in the visitors attraction.

Market segmentation is been mean that market of an company on the place where it is been
operated to be divided in an parts as to make an proper design of their services can be made on
the time of an segmentation of the market or an group (Changbo,and Jingjing, 2011). The firm
would have the better opportunity so that they could cover it properly which would help them to
serve their services according to it. The market could be parted in many different way such as
mentioned below:
 Geographic segmentation- Market segmentation of these types an organisation tries to
make an division of an market is been done in an bases of the geographical factors. On
what area the market has to be divide is been done by the organisation. In geographic
segmentation the division is been done according to the country, states, regions, etc. on

this basis the market is been divided in the geographical structure (Cheng,, Linand Du,
2013). As per the choice of an segmented market destination planner use to design it
according to that which would help them in getting beneficial to the people.
 Demographic- In the this type of an market segmentation the market is been divide in
demographic manner, it is been segmented in an manner like by the age of an customer,
gender, their family background, income which they earn and according to their
education basis also. The age division of people would help the people to make use of the
services which are according and which is suitable to their age. It is important as that is
important to provide them services according to age as if the customers is getting the
package which is the 10 times higher them its demand so that cant make fulfilment of that
customer's demand. It gender segmentation is also an essential part as that can make help
the organisation in designing the destination according to the likeness of the gender. And
that would help in providing them the packages according to the gender choices
(Connell,, Pageand Meyer, 2015). Income impact as the factor which would help the
organisation for the segmentation process as that would help the organisation to know
about that what all destination and the what all packages would they afford can be
decided by it.
 Behavioural- The behaviour of an people would help the organisation in knowing the
purchasing power of the people which would help them in segmenting the market
according to that as it will give them the idea of the buying power of the people so they
would make avail the products and the services according to that.
 Psycho graphic- This segmentation is been done by the attitude and the personality of an
customer's and that can be segmented according to there lifestyle and the social class on
all this manner the market use to make segmentation.
2.2 Impact of tourism on the visitor attractions.
The travel and the tourism sector lay an impact on an visitors attractions the as there is
many factors which are an part of an tourism which is having the direct connection to the
services of an packages and the trips which they provides. Some of the factors which impacts on
the visitors attraction are as follows:
 Overcrowding and carrying capacity- at many of the times it is been seen that the
organisation use to make people to get together at one places so sometimes that can

become an problem as that would be very problematic for the people who will come to
visit as they would have to face an lots of crowed (Cooper, 2013.).
 Pollution- The people would get to face the problems which are related to the traffic the
main is the pollution which is occurring in the environment as they would not liking to
face the pollutions so that can also make them demotivate to visit the places.
 Accidents- The firm which is having the Accident issues should be very problematic for
the visitor as that can cause any of the problem to their lives. So the firm should know
about the places which is having many of the cases of accident so that they could make
any of the prevention and they should avoid going on the places which are much
dangerous. It is essential to have the proper safety to the visitors so that they could not
have any threat related to their life.
 Local community- The visitors wants to visit the places which is good to visit and on the
places which they would feel better as for that the local communities should be good as
the people who come to visit on the places wants to have the good environment around
them as if the people of that nation would not corporate with the people who comes to
visit then they would get disappoint with them and that would make an bad impact on
their nation and they will talk about this nation in their country and that will make
negative impact on them (Del Chiappa, Andreuand G, 2014).
 Facilities- the best of the facilities should be provided to the people who comes to visit
the places as that would help them in staying comfortably on the places the facilities
should be provided on near by to them.
 Education and training- the people who comes to visit the place has to be giving to the
visitors so that they could provide them the best information to the people which would
help them in knowing and understand about the place they are visiting as that would help
the visitors which come for the educational level.
 Destination- the places should be chosen very carefully which would make the visitor to
attract towards them as that would help them in getting proper satisfaction to them.
2.3 Effects of an different theories of tourist motivation on the management of an visitors
attraction.
There are some of the theories which is been followed by the firm as that would help the
firm to be in the market for an long period of time. And that would also help the visitors to make

an proper utilization of the resources by them as that would make them get an proper satisfaction
from the organisation. There are some of the theories which is having the impact on the firm:
 Responsible tourism- the responsible tourism is that which make the proper care of the
things which are going in the organisation as that would help environment to be better
and they would keep the environment clean an better. It is also having some other tourism
which are: fair trade tourism, green tourism (Dong,and Siu, 2013). Fair trade tourism is
an trade by which the organisation could be able to give different benefits, an local
community peoples can be able to get an opportunity have employment, the customs can
get by the local restaurant and an money that is has been invested would remain in the
local market. Green tourism- make assures from the organisation to the customers they
would be providing the good environmental policies. There is various types of an green
tourism in the scenario with that an organisation can implement to keep their
surroundings safe and healthy and clean.
 Smart consumer theory- in this theory the consumer is also very much responsible for the
safety of himself (Fang, and et.al., 2016). They should have some of the knowledge about
the place where they would go to visit has that will make able to know about the place
properly which would help them to get precaution in advance. The consumer should be
be little knowledge about all the things which would help in management.
TASK 3
3.1 Process and the potential issues involved in an development of visitors attraction.
Covered in PPT
TASK4
4.1 Different types of visitor management strategies.
Visitor management may be defined as the tracking method used to track all the public
buildings or sites. These managers are related to tracking and collecting all the relevant facts
informations about the facilities used by specific visitors in providing documentation of visitor's
whereabouts.
All the visitors have mainly 2 types of strategies depending on the type of whereabouts the
management uses in the particular company and all the resources they take on the management

as a part of organizations growth and developmental strategies. There are 2 most important
visitor management systems ;-
 Computer visitor management system is the system which is based on computer network
that has been monitored on the part of visitor information and knowledge which is being
provided by the computer at the operational level of hierarchical effects.
 Software service visitor management is a software service that implies that all the
systems and informations which are being implemented on the ground levels of business
development needs to be analysed in a software of products and services that caters to the
needs of all the marketplace at which software are used as a service for developing
potential products and services that caters to the organizational needs and efficiency at
the hierarchical level of growth and development.
Various strategies which are being adopted by visitor management are ;-
 Sustainable growth development goal means that all the goals and services of the
organizations caters to the needs of the employees who always needs sustainable
development at the highest level of hierarchical level in the organization. This may cater
to all the benefits which are being implemented in the organization that can help in the
development of organization and employees who act as visitor managers.
 Opportunities for the visitor management refers to all the managerial techniques by which
every manager needs to analyse the ways by which all the opportunities knock the door
of the employees at the highest level of hierarchical level for personal growth and
developments.
The borough's response means the response which is being brought by the borrowers and it
should be analysed for the benefit of organizational growth and developmental stages so that all
the marketing activities can be developed by the way of managing organizational
development .This will help not only buyers but also the sellers to develop and attempt the
policies on the grounds of profit development at the personal level in the organization. National
tourism agency great Britain is the agency whose main motto is to provide all the specific
requirements that a company has the best inbound resources with the highest level of
employment opportunities in UK an its main objective is to analyse the marketplace where all

the products and services can be catered upon the time to analyse the situation of national growth
and developments at the highest levels.
4.2 management techniques in an relation to the sustainability.
Sustainable management refers to all the concepts that are being implemented at the
concept of providing organizational and sustainable developmental level of management This
also helps them to grow and study on the grounds of employment indications that always try to
analyse the market for products and services that should include all the aspects related to
managerial, professional, and needs that can be presented in future and current positions at the
hierarchical limitations of resource depletion. The effect of sustainable development will
increase the demand and supply of products and services and the methods that are being
implemented at the hierarchical level so that all the managerial and operational level can be
analysed for sustainable economic development.
There are various environmental level that need to be analysed so that all the hierarchical levels
will be effectively utilized at the best possible level of organizational development.
 Industrial Environments refers to all the environments that can be needed at the
hierarchical level of developing industries in the environments for personal growth and
managerial economic developmental phases.
 Regulatory environments refers to all the environments that can be related to the needs of
regulating the tasks which are being evaluated on the grounds of productions and service
developmental process t. This will help them to grow and develop on the grounds of
managerial and economic foster growth and policies formulations .
 Opportunities environments means that all the environmental opportunities that cater to
the ends of consumers growth and development that can cause harmful effects on
environmental protection of products and services that will imply that all the
opportunities can be minimised by the way of providing proper feedback for proper
product placement and for this harmful employment opportunities needs to be imparted at
all the levels of hierarchical information provided to all the managerial employees of the
same marketplace
Various management techniques that can evaluated are ;-
 Commercial viability means that all the commercial activities that can be violated at the
highest level of economic development so that all the requirements are being evaluated at

the highest level of employment opportunities and made to act as the main element for
commercial planning and also for the foster of economic development at the best level.
National tourism agency great Britain is the agency who has the objective of providing
sustainable development of economy at the best possible way by creating an environment
of harnessing growth and development.
CONCLUSION
From the above report it is been concluded that the visitors attraction is important as that
would help the firm to get more attraction to their organisation. And that would help the
organisation in having the proper value in the market and that it will increase the suitability in
the market. It is essential to have the destination which would have the proper amount of the
better views to see and many more things which would attract the people towards them is been
seen over their. Making people more attract towards their place is important that will make them
achieve great amount of profit.