Visitor Attraction Management: V&A Museum Report Analysis

This report provides an overview of the visitor attraction management strategies employed by the Victoria and Albert Museum (V&A) in London. It begins with an introduction to the museum, its collection, and its founding. The report then delves into key stakeholders, including their needs and importance. Funding sources, such as the Art Council England grants, and the recruitment and training processes are discussed. The report also examines local community involvement and crowd management strategies, emphasizing the use of ticket systems. The conclusion highlights the importance of delivering high-quality services to visitors and the link between recruitment and development. References and bibliography are included, providing sources for further research.

VISITOR ATTRACTION MANAGEMENT
TASK 3

TABLE OF CONTENT
Introduction
Stakeholders
Funding
Recruitment process
Training process
Local community involvement
Crowd management
Conclusion
Bibliography
References

INTRODUCTION
The Victoria and Albert museum is worlds
largest museum which is located in
London. It have items such as decorative
arts and designs. It has collection of
approximately 4.5 million items. It was
founded in the year 1852.

STAKEHOLDERS
Meet their needs: -
Art Council England
Trustees
Key players: -
Government of United Kingdom
Management of museum
Show considerations: -
All employees
Local government
Local communities
Least important: -
Sponsors
Tourists

FUNDING
The Art Council England grants budget of £750,000 for the year 2017/18 to
Victoria and Albert museum. These amount of fund is being allocated in order
to acquire as many as possible items. All the years funds considers about 150
application which allows acquisition of approx £3 million. It have also received
funds from Trustees which was around £1.75 million to create new galleries.

RECRUITMENT PROCESS
 Recruitment planning is done in first step .
 Strategy development for recruitment is done in
second step.
 Different sources are determined for recruitment
in third step.
 Screening of received applications is done.
 Effectiveness of process is evaluated at last.

TRAINING PROCESS
 In first step needs of training are
analysed.
 Objectives and purpose behind training
is determined in next step.
 Third step is to design plans for
providing training.
 Plans and polices are implemented in
fourth step.
 At last effectiveness of training is
evaluated.

LOCAL COMMUNITY INVOLVEMENT
It can be studied from graph given that
there is good increase in involvement of
local communities in growth and
development of Victoria and Albert
museum. It is because museum provides
effective job opportunities for local
peoples and these increase their
involvement.

CROWD MANAGEMENT
Crowd management is most essentially needed for handling huge number of
travellers. In following context it is important for Victoria and Albert museum
to manage crowd significantly. They can use ticket system through which they
will allow only limited number of visitors at a time. Beside this they should use
a time frame where they must allow visitors access till the time set.

CONCLUSION
As per the following presentation it is being analysed that visitors are key
elements in growth and development of Victoria and Albert Museum of
United Kingdom. Thus, it is important to deliver best and effective high
quality services to them. The presentation also concludes that problems of
recruitment and selection is directly linked with process of development.

REFERENCES
Ab Karim, S. and Chi, C. G. Q., 2010. Culinary tourism as a destination attraction: An empirical
examination of destinations' food image. Journal of hospitality marketing & management.
19(6). pp.531-555.
Barros, C.P., and et. al., 2011. Performance of French destinations: Tourism attraction
perspectives. Tourism Management. 32(1). pp.141-146.
Beritelli, P., Bieger, T. and Laesser, C., 2014. The new frontiers of destination management:
Applying variable geometry as a function-based approach. Journal of Travel Research. 53(4).
pp.403-417.

BIBLIOGRAPHY
http://www.sciencemuseum.org.uk/about-us/press/may-
2015/major-heritage-lottery-funding
http://businessjargons.com/training-process.html
https://www.tutorialspoint.com/recruitment_and_selection/
recruitment_process.htm

THANK YOU!!