Report on Visitor Attraction Management: Analysis and Strategies

This report delves into the multifaceted realm of visitor attraction management, focusing on the strategies employed to enhance tourism and its associated benefits. It begins by classifying various types of visitor attractions, encompassing natural, built, and purpose-built categories, while also emphasizing their significance in driving economic growth. The report then examines the diverse needs and motivations of different visitor demographics, including business, adventure, and demographic segments. Furthermore, it explores the positive and negative social, cultural, economic, and environmental impacts of visitor attraction tourism, providing illustrative examples. A key component involves a feasibility study assessing market demand, competition, product and service development, and financial viability for an existing or new visitor attraction. Finally, the report evaluates various visitor management strategies and their implications for sustainable development, offering practical examples and recommendations for mitigating negative impacts and fostering responsible tourism practices.

Visitor
Attraction
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Discuss different classifications of visitor attractions in relation to specific categories of
visitor attractions.........................................................................................................................3
P2 Examine the importance of a range of different visitor attractions in relation to overall
purpose and impact upon economic growth................................................................................5
TASK 2............................................................................................................................................7
P3 Explore the needs and motivations of different visitor types for a range of different visitor
attractions....................................................................................................................................7
P4 Discuss the negative and positive social, cultural, economic and environmental impacts of
visitor attraction tourism, providing a range of examples...........................................................8
TASK 3............................................................................................................................................9
P5 Undertake a feasibility study that assesses market demand, competition, product and
service development, and financial viability for an existing or new visitor attraction...............9
TASK 4..........................................................................................................................................10
P6 Assess different visitor management strategies and the implications they have for
sustainable development, providing a range of example..........................................................10
CONCLUSION..............................................................................................................................12
REFRENCES.................................................................................................................................13

INTRODUCTION
For every company who are conducting their operations and function at hospitality
industry must need to manage their activities in effective manner so that it will attract visitors.
There are various factors which are conduct by a company in order to attract visitors or
customers such as provide attractive offers, discounts and so on (Dewhurst and et.al., 2014).
Organization taken in this report is London and Partners which is a official promotional agencies
of London. The aim objective of respective company is to promote London and attract audiences
from international level. Topics which are going to explain in this report are importance of
attracting visitors and its scope as well as scale of the respective sector. It will also include type
of visitors, their impact and actions to motivate them as well as it mention ways for the
development of enhancing visitors attraction. Moreover it will also describe about application of
visitors management technique and its impact on sustainability.
TASK 1
P1 Discuss different classifications of visitor attractions in relation to specific categories of
visitor attractions
In a country there are various place which attract visitors and encourage tourism. For
which country government bodies also take make various efforts so that they can attract tourism
because through it they able to enhance country GDP rate along with increase in economy. At a
particular country there are various type of location which attract visitors some major of them are
explain below:-
 Natural Category: It is describe as those place which are build naturally at a particular
place and now it will attract tourist as well as encourage them to visit particular place. It
can culture, climate, hill, mountains, lake and many more (Leask, 2016). Such as in
Epping forest at London which is an ancient woodland forest which is located in about
nineteen kilometre at north south direction. It attract most of the visitors by various
leisure activities such as horse riding, running and walking in beautiful forest, mountain
biking and many more.

 Build Category: It is describe as those places at particular country at which are build or
construct to attract visitors. For this governments and other companies take numbers of
year to design a most attractive place which help them in attracting more and more
number of visitors at their place. Such as London Eye which is a cantilevered observation
wheel established at south bank of Thames River at London. It is a largest cantilevered
observation wheel in the world and it is most attracted place for tourism visited at
London, United Kingdom. Its structure is approx 135 metres tall and diameter of wheel is
120 metre.
 Build for another purpose category: It is describe at those category which is build for
the purpose of use but now it become source of attracting tourism. There are various
place which become attraction of tourist in a particular location (Leask, Fyall and Barron,
2014). Such as South bank Centre which is famous for complex of artistic venture at
London. It is one of the largest centre of art which include artist from diverse field such
as music, dance, drama, painting, literature and so on.
There all sources will attract tourism at London and encourage them to visit at particular
palace which enhancing their economy.
Illustration 1: Natural place to visit

P2 Examine the importance of a range of different visitor attractions in relation to overall
purpose and impact upon economic growth
Tourism and tourist place plays an essential role in enhancing economy of a country as
well as it also generate employment for local, national and international peoples. There are
various place in London which help in enhancing economy, some of them are given below:-
 Epping forest at London: It is an area which are covered with ancient woodland in
approx 24 hectare. It is situated between Epping at Essex to north and Forest Gate at
Great London. It is also consider as royal forest and it is maintained by City of London
Corporation (Weidenfeld and Leask, 2013). The respective place attract tourism because
they can conduct various things such as mountain biking, boating, horse riding and so
on.
 London Eye: It is a Ferris wheel which is situated at Lambeth, London. Its construction
start in 1998 and it get completed in year 2000 and it get award for its design in 2001
year. Its total cost of construction is £ 70 million and it is owned by Merlin
Entertainments. Its hight is 135 metres and diameter is 120 metres. It also attract huge
number of tourist due to its hight and location.
Illustration 2: Epping forest, London

 South bank Centre: It is famous for complex of artistic ventures at London, England. It
is also situated at South bank of Thames River which is in between of Waterloo Bridge
and Hunger ford Bride. There are also several famous situated at respective place such as
Royal Festival Hall, Purcell Room, Queen Elizabeth Hall and many more. It is opened in
year 1951.
Illustration 3: London Eye, London
Illustration 4: South bank Centre, England

These all place impact on economy of London in positive manner by various ways such
as like enhance GDP, employment rate and so on for local, national and international level.
Impact on Economy
 Enhance source of foreign earning: Through tourism there will be enhancement of
local, national and international economy (Hassan, 2013). This is so because by tourism
country or locality able to gain more source of earning.
 Employment generation: The tourism industry enhance employment rate for local,
national and international peoples. This will also help them in enhancing their standard of
living.
 Exchange of culture: This will also help one country to exchange their culture from
another country. Along with this it help peoples and organisation in picking up talent,
skills, values and so on.
Along with this there are also several other impact of tourism on the economy of country
such as enhance foreign exchange earning, enhance investment of infrastructure and many more.
TASK 2
P3 Explore the needs and motivations of different visitor types for a range of different visitor
attractions
There are various type of tourist who rome around the world for different different
purpose. They also have different type of need which they want to fulfil by going one place to
another. Along with this there are also diverse type of things which motivate them. Some major
type of visitors around the world and their need as well as motivation are given below:-
 Demographic segmentation: Its is that factor which diversify tourist on the basis of age,
gender, caste, religion and many more. These peoples have different need and
requirement to visit at a particular place (Robinson and et.al., 2016). Such as young
peoples have different perspective to visit any place and old age peoples have diverse
perspective.
 Psycho-graphical segmentation: It refers to those visitors who get attracted towards a
particular place due to their lifestyle, peoples, culture and so on. So in this respect
government promote their tourism through these aspect which help them in attracting
peoples and encourage them to visit particular place.

 Business Tourist: These are those type of tourist who visit any particular place for for
business purpose. They are generally consider as part of business world. During
travelling form one place to another business tourist have to do their work and get paid
(Newsome, Moore and Dowling, 2012). Such as salesman who visit to other locations in
order to identify which place is appropriate for opening business.
 Adventure Tourist: These type of tourist always seeking for the unusual as well as
bizarre experiences. They want to conduct those activities which are dangerous for
example river rafting, rock climbing, skydiving, bungee jumping and many more.
In respect of London and Partners they promote diverse tourist place according to tourist
requirement and their motivational type so that they can attract them in effective manner.
P4 Discuss the negative and positive social, cultural, economic and environmental impacts of
visitor attraction tourism, providing a range of examples
Visitors attracting tourism impact on various aspects such as social, economical,
environmental and culture. These impact can be in positive or negative manner, which evaluation
is given below:-
 Social: Positive impact of tourism or visitor attraction on society is that it will help in
generating employment opportunities, as well as it will also leads to sharing of local
customers, tradition, culture, food and so on (Richards, 2011). This will also help in
Illustration 5: Adventure Tourist

improving leaving standards of society. Negative impact of this huge tourism leads to
increase in traffic that directly impact on daily life of society at particular place.
 Economical: Positive impact of tourism is that it will generate employment opportunities
for local, national and international peoples. It will also help in enhancing living standard
as well as economy of country. Its negative impact is that it will leads to unexpected as
well as unforeseen situation for example terrorism, impactful climate or weather, natural
disasters (Positive & Negative Effects of Tourism. 2019).
 Culture: Thorough huge visitors attraction particular country able to enhance standard of
their culture by improving education and standard of leaving. By this countries able to
exchange their culture in effective way. On the other hand, negative impact of huge
visitors attraction is that outside peoples or visitors may disturb or negatively influence
local culture which leads to fermentation among citizens.
 Environmental: Positive impact of visitor attraction is that it will advertise as well as
promote about a specific place and this will also educate peoples to make and keep
environment clear (Porto, Leanza and Cascone, 2012). On the other hand negative impact
of this is when huge tourism occur it will directly impact on environment as well as
leaving standard negatively.
By analysing this it can be evaluate that it is essential for countries to take some major
steps so that they can minimise negative impact of visitor attraction tourism. For this there are
several recommendations such as they can develop strategies, rules and regulation so that they
able to save environment. Along with this government develop policies and strategies which help
in developing as well as improving environment and society by avoiding risk of pollution, loss of
natural habitats, forest fires and many more.
TASK 3
P5 Undertake a feasibility study that assesses market demand, competition, product and service
development, and financial viability for an existing or new visitor attraction
Feasibility study is define as method which is adopted in order to conduct analysis
effectiveness of strategies. There are several factors which are consider in it such a political,
economical, social, technological and many more. In respect of London and Partner they can

feasibility study in order to develop strategies which attract more and more visitors towards
London Eye. From which some of the major factors are describe below:-
 Market Demand: In this analysis of current and past demand of potential visitors will be
evaluated because it will help in develop strategies and plans which attract more and
more visitors at London Eye (Prideaux, 2012). Respective company will conduct
planning as well as development accordingly which help visitors to reach respective place
effectively.
 Competition: At tourism industry there are huge number of competitive company
working due to which it is essential for London and Partner to develop attractive as well
as innovative strategies which help them in gaining competitive advancement in effective
style.
 Financial Viability: It is essential for London and Partner company to conduct analysis
of financial viability because through it they able to develop effective plans and strategies
according to their budget. By this they also able to use their resources as well as funds in
effective manner.
 Products and services: It is essential for company to conduct analysis of products and
services which help in developing strategies which leads to fulfilment of customers need
and requirement. In this it is also essential for respective company to offer new as well as
attractive services which help in attracting visitors effectively and impressively.
TASK 4
P6 Assess different visitor management strategies and the implications they have for sustainable
development, providing a range of example
Management strategies is define as method which is adopted by an individual in order to
develop plans and process for accomplishing task effectively. In respect of tourism management
strategies it is define as a procedure which is generally adopted by government of a country in
order to develop process through that they can attract visitors and tourism impressively and at
huge ratio (Richards, 2016). By this they also able to fulfil their demand at visited place. Visitor
management strategies which is developed by London and Partners in order satisfy as well as
tourism in successful and effective manner is given below:-

STAGE STEPS
Research In this respective company management will
fix core aim or value of London that will
include several factors such as durability,
communicable and flexibility.
Analysis current requirement and preferences
of tourist or visitors.
At this management will compare current
destination along with competitor destination.
Identify personality as well as positioning At this step or stage respective organization
management will represent a particular
location according to their speciality which
attract tourist (Robinson and Clifford, 2012).
At this strategies can be determine which help
in creating effective emotional relation at
potential and target market.
At this brand will be designed according to
culture and tradition of a particular location
which help in attracting visitors.
Develop tag line that will help in attracting
customers or visitors at respective location or
destination.
Implement the brand In this channels or methods will be identify
that will help in attracting visitors and
communicating brand effectively . For which
respective company may adopt impressive
marketing techniques and methods by using
print, digital media and so on (Yu and Ko,