Visitor Attraction Management: Impact and Strategies Report

This report delves into the multifaceted aspects of visitor attraction management, encompassing a comprehensive analysis of various elements. The report begins by categorizing visitor attractions into built/man-made and natural types, emphasizing their significance in boosting economic growth and attracting tourists. It then explores the needs and motivations of different visitor types, providing insights into what drives their choices and preferences. Furthermore, the report examines the critical social, economic, and environmental impacts associated with visitor attractions, discussing both positive and negative consequences. A significant portion of the report is dedicated to a feasibility study, assessing market demand and product/service development for both new and existing attractions. Finally, the report concludes by evaluating different visitor management strategies, assessing their implications and effectiveness in mitigating negative impacts and enhancing the overall visitor experience. The report references several books and journals to support its findings and analysis.

Visitor attraction management

Table of Contents
Activity 1 ........................................................................................................................................3
LO 1.................................................................................................................................................3
P1 Different classification of visitor attractions.....................................................................3
P2 Importance of different visitor attractions to impact upon economic growth...................3
Activity 2.........................................................................................................................................4
LO 2.................................................................................................................................................4
P3 Needs and motivations of different visitor types..............................................................4
P4 Critical social, economic and environmental impacts of visitor attraction.......................5
Activity 3.........................................................................................................................................5
LO 3.................................................................................................................................................5
P5 Feasibility study that assesses market demand, product & service development for new and
an existing visitor attraction...................................................................................................5
Activity 4.........................................................................................................................................6
LO 4.................................................................................................................................................6
P6 Assessment and implication of different visitor management strategies..........................6
References........................................................................................................................................7

Activity 1
LO 1
P1 Different classification of visitor attractions
A tourist attraction is a place where tourists come for visiting it for their cultural value,
natural as well as for built beauty. There are mainly 2 types of visitor attractions including built
or man-made and natural. Both types of attraction Built and natural play an important part in
attracting tourists and increasing sales of London & partners agency.
Man-made visitor attractions: A man-made attraction refers all those places and things
which are being modified and made by people by constructing & decommission. Most popular
man-made visitor attractions include Eiffel Tower, Big Ben, Statue of liberty etc.
Natural visitor attractions: Natural visitor attractions includes those things that are not
being made by people as they already present in nature like mountains, rivers etc. Most popular
attraction includes Niagara falls, Machu Picchu etc. Some examples of visitor attraction include:
Tower of London: It is a royal palace and historical castle and built by White Tower. It is
stated that approximate 2,858,336 visitors have been met till now.
River Thames: It is a river that is the longest river entirely in England (Connell, Page and
Meyer, 2015).
It can also be divided into 2 parts such as private and public. Public sector visitor attraction
includes:
Museums: Museums is an institution that cares all collection of artefacts which are
specially famous as a cultural and scientific point of view. Several public museums like Victoria
and Albert museum are available for public viewing. For knowing the history of collected
objects of museum, visitors and tourist ors come and visit museums.
Private sector or private visitor attraction includes:
London eye: London eye is a cantilevered observation wheel on the South Back of the
River Thomas in London. It is the most popular paid visitor attraction as it is the tallest
observation wheel so, it attracts tourists.
P2 Importance of different visitor attractions to impact upon economic growth
It can be said that tourism and visitor attractions play a vital role to a country’s economy.
They can help London & partners agency to increase their sales and generate a strong economy

by generating foreign revenue. There are several importances which are being described as
follows:
Tower of London: The main importance by which it is well-known is it is around 100
years old. The main reason of travellers for coming here is they see it as the world-famous
British crown jewels. It is called most important monument at international level because of its
attractive history. It is also known as landmark sitting which is beneficial for protection and
control of the city of London. It also has strong association with state institution and increment
number of visitors improve the economy of UK.
Coca Cola London eye: It is stated that this attraction is the most popular paid attraction.
It is famous for its 4D attraction.
St. Paul’s Cathedral: It has an observation gallery and attractive other domes as it is
famous for religious perspectives.
London Eye: It is an important visitor attraction that captures the heart of residents and
tourists. The main attraction and feature which attract is its design which is similar as like
enormous bicycle wheel.
Activity 2
LO 2
P3 Needs and motivations of different visitor types
Needs and motivation of different visitor types refer willingness and wanting to travel in
called inner motivation. There are different types of needs and motivation that depends upon
different visitors’ attraction such as:
Tower of London: In the context of needs and motivation this place are being visited by
general tourists for experiencing the history of a royal palace as a powerful fortress.
Coca Cola London eye: This attraction is being visited for taking the opportunity to view
several other attractions of London by riding (Peter and Anandkumar, 2016).
St. Paul’s Cathedral: This place is also being visited by various tourists which motivated
and having needs to see the attractive & breathtaking interior of church. It is good and attractive
for those people who wants to enjoy a sense of spirituality.

There are several other basic needs which can be provided as a motivation such as:
Safety: Safety is the most important needs which travellers expect when they make
decision to visit these points and destinations. By having safe roads for going tracking and other
activities by travellers, providing safety related tools to them. All describes visitor attractions can
attract travellers.
Access for disabled travellers: There are several disabled people who come and visit this
attractions but find some difficulties to enjoy as like normal people. By providing access and
special care and treatment to them, it can increase the number of visitors. For example:
Wheelchair facilities, slides for them etc.
P4 Critical social, economic and environmental impacts of visitor attraction
There are several impacts that visitors attractions and tourisms have related to social,
cultural, economic and environmental. Some critical impacts are described as follows:
Social impacts: Visitor attractions have several positive impacts for society as it improves
infrastructures and amenities by which tourists more enjoy local community. On the other hand,
some activities & behaviours of tourists have negative impacts on the living standard and quality
of life (Boniface, Cooper and Cooper, 2016).
Economic: It has several positive impacts in context of economy as tourism creates job
which improves employability. It is stated that tourists attractions directs develop and generate
economy in retrial & transportation sector. Whereas, payment in this industry is lower and jobs
related to this field are seasonable and it can be impacted by terrorism which can destroy
everything.
Environmental: There is a use of water, beaches & coral reefs is increasing day by day
due to tourisms activities that is not good for environment. Whereas some tourists prefer to see
natural tourisms rather than build which forces the government and several companies to
preserve them as it helps them in generating economy.
Cultural: In the context of culture, it can be said that there are several visitor attractions like
St. Paul’s Cathedral that are mainly known for its cultural value. Regional activities of a
particular are improves relationship of tourists with local people. On the other hand, disruption
and crowding of traditional activities can have negative impacts on local people.

Activity 3
LO 3
P5 Feasibility study that assesses market demand, product & service development for new and an
existing visitor attraction
Market feasibility analysis plays a vital role and many companies hire a professional
market analyst for this analysis. The main aim of feasibility study is to develop business in a
particular market. It is a strategic research that is being used & conducted with the main aim of
determining a particular market of tourism attractions (Arvanitis and Estevez, 2018).
Feasibility study for Tower of London: For feasibility study it is important to assess
market demand for Tower of London and also focus on development of services. By conducting
a study, council awareness can be increased. In the context of Tower hamlets it involves face to
facer interview with approximate 1700 residents it can find out characteristics and financial
development opportunities.
Competition level: In the context of competition for tourists destination it can be said that
there is a high intensity. People want to travel around the world. There are several factors that
attract them towards these visitors destinations such as tracking and othedr sports activities,
history, nature view etc.
Market demand: Tourists generate tourism demands and thee type of demands are divided
into 3 parts such as actual, suppressed and latent. Demands in this sector is strong it can be seen
by the data. It can be measured by the numbers of visitors and travellers who wish to travel to
use travel facilities. There are several factors that impacts on the demands of travellers such as:
cost of accommodations, food, tours activities, local travel cost etc.
Activity 4
LO 4
P6 Assessment and implication of different visitor management strategies
There are several strategies are being used by companies and London & partners agency for
visitor management. The main aim of using and implementing all strategies and tactics is to
decrease all negative impacts of visitors on these areas. There are several benefits of using
strategies and all those strategies are being used with purposes of managing the supply of

tourism opportunities, increasing the enough space available to accommodate use and managing
the demand for visitation (Jensen, Li and Uysal, 2017). Strategies and tactics are shown and
described as follows:
Strategy Management techniques
Understand their expectations and needs By understanding their needs it is important to
being in contact with them. By encouraging a
stay limit in problematic areas we can make
them stay for the long run.
By encouraging off trail travel.
Monitor visitors numbers For managing techniques it is important to
monitor and evaluate visitors numbers. By
focusing on STP of marketing activities.
Modify visitor expectations By informing tourists about appropriate
wilderness.
By informing them about potential conditions in
wilderness.
Pricing strategy: Price is the main factor which is being considered by travellers while
making the decision regarding select visitor destination. By focusing more on pricing strategy,
providing accommodation and other facilities at affordable prices. Providing food, shelter at
reasonable prices with good quality, they can attract wider range of visitors.
So, from the above it can be said that by focusing on all these factors, different visitor
attractions can attract travellers.

References
Books and Journals
Arvanitis, S. and Estevez, L., 2018. Feasibility Analysis and Study. In The Emerald Handbook of
Entrepreneurship in Tourism, Travel and Hospitality: Skills for Successful Ventures(pp.
109-129). Emerald Publishing Limited.
Boniface, B., Cooper, R. and Cooper, C., 2016. Worldwide destinations: The geography of travel
and tourism. Routledge.
Connell, J., Page, S.J. and Meyer, D., 2015. Visitor attractions and events: Responding to
seasonality. Tourism Management. 46. pp.283-298.
Jensen, Ø., Li, Y. and Uysal, M., 2017. Visitors’ satisfaction at managed tourist attractions in
Northern Norway: Do on-site factors matter?. Tourism Management. 63. pp.277-286.
Mathew, P.V. and Sreejesh, S., 2017. Impact of responsible tourism on destination sustainability
and quality of life of community in tourism destinations. Journal of Hospitality and
Tourism Management. 31. pp.83-89.
Peter, S. and Anandkumar, V., 2016. Travel motivation-based typology of tourists who visit a
shopping festival: An empirical study on the Dubai shopping festival. Journal of
Vacation Marketing. 22(2). pp.142-153.