Detailed Analysis of Visitor Attraction Management Report

This report provides a comprehensive overview of visitor attraction management, examining the overlap of visitor attractions, their significance, and the needs and motivations of different visitor types. It delves into the impact of tourism on visitor attractions in the UK, exploring the influence of various tourist motivation theories on management strategies. The report further analyzes the processes and potential issues involved in developing visitor attractions, along with different visitor management strategies and their relation to sustainability. Specific examples of UK attractions, such as the British Museum, National Maritime Museum, and the Queen's House, are used to illustrate key concepts. The report emphasizes the importance of visitor attractions for economic development, employment opportunities, and the preservation of cultural heritage. Overall, the report offers valuable insights into the effective management of visitor attractions to ensure sustainable growth and visitor satisfaction.

VISITOR
ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Overlap of visitor attractions.................................................................................................1
1.2 Importance of visitor attractions...........................................................................................3
TASK 2............................................................................................................................................5
2.1 Need and motivations of different visitor types....................................................................5
2.2 Impact of tourism on visitor attractions in UK.....................................................................6
2.3 Effect of various theories of tourist motivation while managing visitor attractions.............7
TASK 3............................................................................................................................................8
3.1 Process and potential issues involved in developing visitor attractions...............................8
TASK 4............................................................................................................................................9
4.1 Different visitor management strategies...............................................................................9
4.2 Management techniques in relation to sustainability............................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................10

INTRODUCTION
Tourist attraction is a an outstanding place which is prefer by maximum number of
individuals due to their personal motive such as; picnic, to acquire information about that place,
business purpose and so on. In fact, for most the companies it becomes a source of income by
charging entry fees or staying charges from distinct visitors (Ab Karim and Chi, 2010). Thus
assignment is classifying into various sections for identifying the management of places by
which most of the tourist get attracted. Visit Britain is a term which is utilized by British tourist
authority whose main objective is to promote or develop tourist economy of England. Therefore,
report is focussing on role which is played by tourist industry in managing various attractive
spots and showing it significance for whole sector. Moreover, requirement and encouragement of
various kinds of visitors as well as appropriate process of enhancing national destinations is
outlining in this project. Additionally, schemes of managing overall visitor attractions in order to
attain sustainable development by maintaining the beauty of marvellous places.
TASK 1
1.1 Overlap of visitor attractions
Visitor attractions
Date: 3rd February, 2018
National locations, unique places like attractive buildings, historical destinations, several
objects or spots designed by man having a specially in it and various other things which attract
millions of customers are known as places of tourist destinations. In fact, most of the
businessmen seen this as a source of income by launching several other business near by these
spots. Mainly, people are considered as most significant element for overall industry because
they are the final users of products or services offered by them in order to acquire maximum
revenue.
Sustainability:- It is a very different term which is difficult to understand by a person in
a corrective manner due to high level of complexity. However, entire society need to get aware
about the necessity of environment in order to control deterioration of natural resources because
it have a greater impact on growth of a nation (Barros and et. al., 2011). Basically, sustainability
is a word which means potentiality to stay changeless at marketplace so that it may be safe for
future generation also. Therefore, it is essential for overall tourism industry to control or
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regulate the damages of environment by controlling the level of pollution which is occurring at
high level. Moreover, they are also engaging in redesigning various historical buildings which
was initially built by several kings or queens.
Overlapping:- According to this term an effective procedure of influencing
sustainability of a surrounding. Therefore, as per this terminology when an individual is visiting
to other nation for particular purpose which means moving of a person from one place to
another in order to experience something new or different. Thus, it creates a overlapping of
tourist as it aids in acquiring maximum revenue. Mainly, number of attractive places are
identified at UK that are consider as a place to visit tourist due their personal motives. Beside
this several other destination are managing or handling by governing bodies of a nation without
charging high price from customers. Basically, their main aim is to promote these places as a
tourist destination by capturing attention of millions of clients. Apart from this, most of the
places are handled by local authorities and they are also offering various facilities to the entire
society (Beritelli, Bieger and Laesser, 2014).
Attraction at united kingdom:- It has been analysed that number of spots are identified
at European marketplace due to their eye catching looks, features, uniqueness and overall
scenario. In fact, entire London is consider as a eyes of a Europe because most of the attractive
destinations are identifies and it aids nation in raising their national income. As a result
economy of UK get enhanced or developed due to the arrival of millions of tourist in a single
year. Therefore, few of natural attractive spots which is preferred by most of the clients are
describing as follows:-
British museum :- It was situated in Bloomsbury region of London which is consider as
a society institutions dedicated to history of humans, art or culture. In fact, main focus of this
museum is to illustrate the story of human beings from its beginning stage. Generally, it was
established in almost 1753 and firstly opened in around 15 January, 1759. Basically in recent
time period it is known as a natural history museum because it is fully based on past data or
style of humans life. In fact, this museum is seen as a non-departmental public organization that
is sponsored by team of digital, culture, media and sports as well as whole national museums.
Mainly, there is absence of entry fees except loan exhibitions. Hence, it is understood that
British museum attracted consumers due to their interesting history about human's life.
National maritime museum:- One of the largest depository at global level due to its
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attractive historical buildings. It was designed by national maritime act of 1934 falls under
Board of trustees which is totally rely on generous donations of Sir James Caird. Usually it was
a lending place for Romans as Henry VIII was living here as well as team of navy department is
also having roots in front of water. Additionally, this museum is having a very strong holding
over the seas and having a mark on the history of Britain because sea has compromising number
of things such as maritime art, cartography, manuscripts which consist of official records of
public, models of ship and so on. At last it is analysed that major objective of museum is to
attain a major understanding of British economy, social, political as well as plays a major role
in hosting a several exhibitions (Cellini, 2011).
The queen's house:- Former royal residence that was designed in around 1616 or 1635
in Greenwich near by river in which previous queen's are living. In fact it is one of the most
impressive or attractive building in a London and seen as a first consciously classical structure
of building. Mainly, very eye catching museum by having marvellous or unique designing
which seek the attention of millions of clients.
1.2 Importance of visitor attractions
Significance of visitor hubs
Date : 3rd February, 2018
Destination which attracts millions of clients plays a very eminent role in developing economy
of a nation as well as beneficial for entire country and individual also due to various manner. In
fact, heritage or cultural buildings is very useful in promoting economy of a nation as it aids in
increasing the income level of a nation. Along with this, guests attractions is key to success
because it is helpful in creating maximum job opportunities for various job less people. Thus,
National Tourism Agency Visit Britain is having a major focus on convincing large number of
voyages teams by conducting various useful programmes or events at European marketplace.
Assuming an ever increasing number of individuals goes there then tourism division develops
and at last the economy of country goes higher (Coghlan, 2012). Apart from this, places which
attracts distinct clients have a major impact on a currency rate of a nation because it may create
fluctuation in it due to increase or decrease in inflation or deflation rate. Hence, various factors
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are identified which shows the significance of visitor attraction places are going to described as
follows:-
Profit maximization:- As per this factor it is analysed that due to increase in arrival of
travellers most of the private companies grab this opportunity and use it as a income generation.
For example; British museum is one of the attractive place in London which is selected by most
of the visitors like students, people who are curious to know things and so many others. Thus,
outsiders needs hotel to spend their holidays in an effective manner as well as various other
essential facilities which requisite to an individual for survival. As a result most of the
businessmen's are coming with numerous of idea to established a new organization near by
attractive places just like British museum, maritime , queen house or so on. It helps them in
serving inbound customers and gain maximum revenue by satisfying needs or demands in a
defined time period.
Conservation:- Governing bodies of UK are playing a crucial role in protecting heritage
or cultural sites in an effective manner by implementing various programs in order to encourage
entire society towards cleanliness. In fact, it is not easy to manage or handle historical places
because it requires high level of expenditure. Thus government of a nation is providing
sufficient amount of capital to enhance the beauty of a various impressive buildings or natural
sites (Connell, Page and Meyer, 2015).
Employment opportunities:- One of the major element which shows that visitor
attractions is essential for entire nation as well as a every individual because increment in
arrival of more or more tourist aids in maximizing employment for various job less individuals.
As a result it may raise the living standard of poor people.
Economy development:- In this factor it has been assessed that increase in employment
opportunities is very useful in developing economy of a nation due to raising in living standard
of entire society. Basically, economy of a nation automatically increase due to establishment of
various companies.
Income level of a nation :- Visitor attraction is also seen as a major source of income
and most of the companies are utilizing it in a proper manner by satisfying needs of several
domestic as well as foreign tourist. Therefore due to increase acquisition of maximum income it
automatically raise the level of a nation which is beneficial for every individual of a country.
After considering above factors it is analysed that visitor attractions is very much
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essential for growth or development of overall Europe because it seen as a major origin of
generating maximum revenue by seeking the attention of millions of clients. Along with this
one of the major benefit of preserving heritage or cultural sites is to defend wildlife or natural
things of a country (Evans, Stonehouse and Campbell, 2012).
TASK 2
2.1 Need and motivations of different visitor types
Requirement or encouragement is very much indispensable for each and every individual
because then only they can able to travel from one place to another. It means if a person is not
having any motive or need then they cannot move from their native place. Mainly, needs of
guests rises due to increase in demand, attractiveness or uniqueness of place, beauty, reduction in
currency rate of a nation and various other factors. Basically, it is not easy to motivate a person
towards travelling because it is self decision and a person get encouraged with their own stimuli.
However, different types of visitors are identifies which are having their own motivational
element and needs that are describing as follows:- Adventurous clients:- Individuals whomsoever are having interest in experiencing new
or different things are falls under this category. Basically their main motive is to face
risky situations in order to do something different which makes them distinguish as
compare to others. Mainly their main motive is to learn more or more for grooming
themselves as well as to inspire others with their talent. Business travellers:- Most of the persons are travelling from one place to another
because of exchanging goods or services across international boundaries in order to
acquire more ore more revenue (Garrod and et. al., 2012). Their main objective is to
make a business relations with foreign companies for expanding their business. For
example; British museum is one of the famous place in London which attracts various
businessmen towards it as they can establish new organization near by tourist destinations
due to increment in consumer demand. Hence it is analysed that gaining of maximum
revenue is consider as a motivational factor for these travellers. Educational tour:- Improvement in learning of students is a major reason behind this
tour as it aids in enhancing overall personality of an individual. British museum,
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maritime and queen's house is one of the major example for educational trip because it
helps several students in gaining knowledge about specific place. As a result it is
beneficial for distinct youngsters in improving their level of learning and aids in their
future. Health or medical trip:- London is also having a very talented or knowledgable doctors
by having cure of several diseases such as; cancer, heart problems, autism and so on.
Therefore most of the individuals are travelling for overcoming their health problems
with the help of specialist or experiences doctors.
 Sports tourist:- Held of Olympics or any other national games is also reason for
travelling from one place to another because it encourage mostly youngsters. Along with
this, players are also travelling and in their free time they love to see the beautiful arenas
of a nation (George, 2010)
Apart from all the above various other individuals get motivated due their personal
reasons which is going to highlight as follows:-
 Family members travels to enjoy their holiday with family members like picnic.
 Couples to spend quality time with loved ones.
2.2 Impact of tourism on visitor attractions in UK
Tourism industry having a greater influence on entire European nation because it aids in
improving the overall scenario of a country. For example; increase in consumer demand
encourage various organization to establish new associations which creates employment
opportunities. As a outcome it aids in improving the overall personality of poor people those
whomsoever are not having a job. Along with this it influence UK in both way positive as well
as negative which is describing as follows:-
Basis Positive Negative
Economical Establishment of various organization
leads to creation of employment
opportunities and automatically
develop the economy of a nation.
Due to arrival of maximum travellers it
have a direct influence on currency
rate of a nation. As sometime it may
reduce the currency rate of a nation.
Social or
culture
Because of employment opportunities
overall society get enhanced or
Disturbs the life of common people
due to creation of high level of
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improved in an effective manner.
Along with this individuals can able
to improve their standard of living.
pollution as well as increase the
chances of diseases.
Environment Due to increment in customers
demand towards heritage or cultural
sites governing bodies of a nation start
spending large amount of capital in
preserving national destinations. Thus
it automatically preserve or conserve
environment of a nation (Gössling and
et. al., 2011).
As because of maximization in arrival
of visitors it creates congested at
marketplace and chances of accident
get increased. Moreover, it may create
a feeling of dissatisfaction.
Instead of this few other positive or negative influence of travel or tourism are describing
as follows:- Traffic issues:- Increase the pollution because of which health issues identifies and
creates problems for various patients. Traditionally, environmental issues also have
greater influence on a development of a nation by depleting the natural sites.
 Change in culture:- According to this element travellers of various culture are coming
from distinct nations in order to experience numerous of unique or western culture.
Hence, interaction between these members are useful in sharing opinions between each
other.
2.3 Effect of various theories of tourist motivation while managing visitor attractions
Management of visitors is indispensable for accomplishing business activities in an
appropriate manner because if get failed in managing it then it may cause harmful effects. As a
result it increases the maximum chances of unfavourable practices (Hartmann, 2014).
With every last individual visit there are several number of obligations are worried about
that. They need to play out this in a compelling way to keep up a positive domain and decrease
the odds of unlawful exercises. Subsequently, there are different number of hypotheses are
presented in the assent of tourism inspiration which are described below:
Responsible tourism: As per this hypothesis idea which plainly expresses that a
dependable tourism is one who dependably bolster in diminish the negative issues which are
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identified with society, condition and economy. Alongside that it generally need to work for
society and give an immense advantage to economy of a nation. In addition, they ought to need
to include all nearby individuals before making final decision making process in order to
managed all the things.
Sustainable tourism: This hypothesis of tourism inspiration ought to likewise keep up an
abnormal state of fulfilment of vacation and in addition guarantee a significance experience to
them through which their return to get arranged. It likewise incorporates to make some vital
strides which empowers government and these bodies to break down the effect and take suitable
activities to remedy them (Haukeland, 2011).
Apart from this one of the major theory which is used by tourism industry in order to
manage things in effective way. Therefore, Maslow hierarchy theory is very appropriate concept
for managing entire process of a tourism. Physiological needs:- It is essential to teach employees of tourism industry and give
them appropriate office of settlement. Assurance and security: One of a fundamental thing which each guest needs is security
of living and voyaging. Love and belongingness: Love and belongingness require in which an individual lean
toward such places where they can discovered same kind of identities.
 Esteem: Governing team that are performing in this field need to distinguish the
necessity of their clients and give them administrations as indicated by that.
TASK 3
3.1 Process and potential issues involved in developing visitor attractions
According to above case study it has been analysed that while improving the natural park
an organization is facing various problems or obstacles due to fluctuation in various other factors
which have a greater impact on a company performance. Merlin entertainments Plc is one of the
famous tourism company which plays a major role preventing natural locations by taking
necessary steps or measures. Whereas they are also facing major obstacles that are described as
follows:-
 Funding:- If there is absence of sufficient fund they an organization cant bale to
accomplish their business activities due to lack of essential resources which is required
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by managerial team during management process. Thus, it is indispensable to acquire
maximum funds in order to execute activities in effective way.
 Stakeholders:- Employees, investors and customers need to cooperate with an
organization so that company can achieve their company goals in a defined time period.
 Location :- It is indispensable to locate the heritage sites at impressive places in order to
seek the attention of millions of clients.
These above factors needs to be considered while developing a national park or any of
the heritage cultural sites. Whereas needs to use appropriate process by following each or every
step (Henderson,2011).
TASK 4
4.1 Different visitor management strategies
Management of visitor attraction place is indispensable for seeking the attention of
millions of clients in a minimum time period by fulfilling their needs or demands.
Administration is a most celebrated phrasing which is vital in every single type of business.
Without appropriate administration, none of a business get grow and advancement additionally
get influenced. Associations need to set up a few procedures which empower a firm in making
their development simple and fitting. Subsequently, government and other deliberate bodies need
to define their plans as indicated by free market activity of guests. Likewise, they need to present
some new and inventive items at advertise which help in making supportability of guest
fascination.
 Qualitative products:- It is essential to offer best quality of the services with the help of
sustainable raw materials. Therefore government needs to supply those product which is
beneficial for individuals.
 Sustainability: For an ideal adjust in condition it is necessary for any association who
used to work in tourism industry keep their maintainability. Consequently, advisory and
nearby bodies whosoever are working in this industry to control their traveller in
connection to maintainability (Jin and Pearce, 2011).
4.2 Management techniques in relation to sustainability
Supportability allude to as all such positive effect which are thinking about a situation.
This is a noteworthy idea which numerous association and government need to comprehend in
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