Comprehensive Report: Visitor Attraction Management

This report delves into the multifaceted world of visitor attraction management, examining various types of attractions, their importance, and the motivations driving visitors. It explores the impact of visitor attractions on the tourism industry, discussing both positive and negative effects, including environmental and economic considerations. The report analyzes different motivation theories and their application in attracting visitors, along with market segmentation strategies. Furthermore, it investigates problems and procedures associated with visitor attraction development and evaluates various management strategies, particularly in relation to sustainability. The analysis includes a review of the Visit Britain agency and its role in enhancing England's tourism sector, providing insights into the factors that contribute to a successful and sustainable visitor attraction model.

Visitor Attraction Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Visitor attraction in relation to different types of attraction.................................................1
1.2 Importance of various visitor attraction................................................................................2
TASK 2............................................................................................................................................3
2.1 Motivation that require by various visitor.............................................................................3
2.2 Effect of visitor attraction at tourism....................................................................................5
2.3: Impact of motivation theories on visitor attractions............................................................6
TASK 3............................................................................................................................................7
3.1 Problems and procedures those are associated in visitor attraction development.................7
TASK 4............................................................................................................................................8
4.1 Various strategies in relation to visitor management............................................................8
4.2 Management technique evaluation in relation with sustainability........................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
A visitor attraction is a concept use to attract people toward the beauty of monument,
nature and other location those are main centre of attraction for that country. It include the inbuilt
or exhibited natural or cultural value, offering relaxation and historical significance etc. It is said
to be the most important aspect that will be more attraction of different visitor in other areas. To
provide appropriate management to their visitors and tourists so as to make delighted to come
again and again (Beritelli, Bieger and Laesser, 2014). It will help to make coordination between
agents and visitors so that correct need and wants of customers are satisfied.
In this project report a proper evaluation is made by consultant of the National Tourism
agency those are visit Britain, he is playing an important role in developing England tourism
sector and will also increase more value and capacity that would make in development of the
economy and those are visiting to England. The main purpose of this project report is learn to
know about various visitors, attraction, issues those are making impact on the development
process, different theories of motivation that impact on tourism and other techniques of
management those are use in sustainability of the future growth of that particular sectors.
TASK 1
1.1 Visitor attraction in relation to different types of attraction
In order to analyse various factors those are related to National Tourism Agency visit
Britain. It has been analysed overlapping of visitors attraction that are in relation to the different
types of attraction that they observed in most of the places. In relation to the proper management
of visitor they need to have good analysed of each and every part of visitor attraction. Tourism
and visitor attraction can be define as that place where most of the tourist are tried to visit those
are inherent or exhibited in relation to natural and culture value and other part of natural beauty.
The possibility of visitor and tourist become less if they are not able to get such kind of facilities
those are main centre of attraction (Cellini, 2011). In order to welcome maximum tourism and
tourists the scope of visitor attraction should provide necessary analysis. There are various
types of tourist attractions that contains:
Natural attraction: Under this type of attractions it can be define as the most attractions
which is built those are favouring nature at it best. In this type of situation several natural areas
are influence of protecting environment and other facilities so that people will have to face any
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kind of difficulties those are coming in view of their sight. Like for example: Some of the most
attractive places those are attracting attention of most visitors are lake district, lake Windermere
and other parts of that particular location (Evans, Stonehouse and Campbell, 2012).
Heritage attraction: According to the national trust for historic preservation in UK
explains heritage tourism as travelling to experience that locations, manoeuvre and other aspect
that represent the background of people. As it includes culture, past and natural resources. It is
said to be those attraction which are existence from previous year and those are based on
historical concepts. In that particular country the most attractive thing is the railways, stone
henge and canals or battlefields. This indicate them the memories of past appreciations.
Objective built attraction: All those attraction which are built for the purpose of
particular reasons that are for attraction of visitor. They are based on enjoyable and attractive
aspect for tourists. These kind of attraction in UK is like Buckingham palace, London tower etc.
Events: It is the types of attraction that play a important role in drawing attention of the
people and outside visitors in the particular areas. Most of the customers get attracted by seeing
and organisation the growth of tourism industry.
1.2 Importance of various visitor attraction
It is said to be the most important part of the tourism sectors that are responsible for
attracting maximum people towards those areas for several reasons. As the part of tourism
consultant in Britain, it has been evaluated that it is important to maximise the domestic and
incoming tourism in various parts of country and also provide valuable support to growth and
development of desire beauties of London (George, 2010). It is characterised as important crucial
part of UK tourism that have different reason like:
 Overseas people are welcome as the main objective of the tourism sectors.
 It will help to contribute local as well as national economy.
 Incitations to the local tourism.
 Cultural promotion should be more so that maximum number of visitor can come to seen
it.
 Protection and conservation of natural heritage should be focused.
 Provided proper assistance to generation of that areas.
The entire objectives of the various visitor attraction is to collect that attention of
maximum people those are interest to visit beautiful place. There are various customers those
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are come again and again by taking more interest in that particular location so as to explore
several types of attractions (Jacobsen and Munar, 2012). The maximum impact is observe in
travel and tourism industry as to provide large amount of support to incurred more profit not just
for local people but for overseas visitors. It the country is having maximum number of attractive
place the chance of more visitor are automatically increase it is the reason of most number of
people wants to visit Britain in the life span. It past few years it has been seen that because of
Olympic sports organisation at that venue large number of people come to visit Britain. For the
development of economy tourism sector play a dominant role in provided maximum support to
their people those are coming for the first time to see various places. The government has
investing large amount of capital in relation to different segment those are related with transport,
hotel and restaurants. Economy development can achieve with building more money and
creating employment opportunities if the country is welcoming more visitors.
There are various features that are related with visitor attraction it includes restoring a
particular areas, provides valuable contribution to the product and services that are offered by
consultant that identified new business attractions to end, increase profit and heritage culture and
help to provide employment to the guides and deserving people. It has been found that more than
36.1m visitors of outside country that visit UK since 2015 and they invested in respect of £22.1m
which is said to be recorded in terms of revenue.
TASK 2
2.1 Motivation that require by various visitor
Motivation should be stems from domains of human psychology that is consist of
satisfaction-forming sectors (Ho and Mulley, 2013). The factors of motivation are divided can be
divided into two parts:
Intrinsic motivation: It has been seen that for most of the people tourism is said to be an
important way to satisfy their psychological needs like as travelling, performing different
activities, self expression and creativity and other belongingness. Under this intrinsic motivation
is said to be the assuring one's ability on various emotional front. It help to derives the tourist to
opt for tourism for intangible rewards like certainty and emotional need.
Extrinsic motivation: Under this a tourist can get motivated by using external factors
such money and the other competent on the scale of expenditure and performance those are
related with tourism (Kusluvan and et . al., 2010).
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As a tourism consultant it is the role and responsibility of the find out different kind of tourist
because in the current situation there are so many types of tourist that are similar to some other
and also there are some of the other that enjoy culture and there some of them require services in
relation to provide enjoyment and fun to its concern people. By taking proper acknowledgement
of different types of tourist as it is most impossible to help them personally. Different types of
visitors are divided as a particular segmentation and how motivation will help them to boost
moral and their ability to increase maximum number of tourist their business. The natural
museum and science museum are the travellers attractions that provide effective sights where
their visitor should identified the need by historical aspect that motivate people to come and see
attractive places in their life span. Tourist are pushed by motivating people though its advantages
and passion and required experiment. Tourism are said to be the supporter of pleasure loving
those are related with creating maximum interest of the people without social standards. It ought
to appreciate high quality impact in the arrangement of inspirations process. Market
segmentation is totally required in order to analyse those different tourist with are having
appropriate knowledges of market and places (Beritelli, Bieger and Laesser, 2014). As in
segmentation is said to be the process of by which a heterogeneous market is divided as the total
number of small homogeneous segment. After the completion of the market segmentation a
particular group are develop those are having similar characterised and quality. The market is
divided into a various group like:
 Geographical segmentation: in this type of segmentation under which a particular
group of visitor those are basically divided on the basis of various location. Like for
examples: It is identified through regions, nation, states, and cities. It is said to be the
most vital group as the visitors are belongs to different regions and having different
requirement or expectation.
 Demographic segmentation: Under this market segmentation it is important to separate
market according to various factors those are affecting the environment. Like sex, age,
income, gender and eduction etc.
 Behaviour segmentation: Under this market segmentation the attitude of people those
are related with the nature and behaviour of the tourist those are carried by them. It
consist of all those benefits, readiness and brand loyalty.
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2.2 Effect of visitor attraction at tourism
In order to make sustainability in coming time the tourism industry is depend upon the
capability of professional and leader of tourism, that are engaged in delivering maximum
advantages and profit with minimising cost for the business (Dewhurst and Thwaites, 2014). The
main advantages and disadvantages those are considered with analyse political, social, and other
external factors those are making huge impact on visitor attraction management. There are
various effects those are related with visitor attractions which are based on negative and positive
manner. In the development of proper planning in relation to tourism that are need to provide
proper planning. There are various growth opportunities of economy that are need to
increase the motivation toward tourism industry. It said to be wide range of impact that are
mostly are influence on various areas those are related with tourism. Some of the impact
regarding tourism areas follows:
Environmental impact: It is comprises of those effects that related with tourism
welfare. There are some possible adverse effects those are caused by the development of the
industrial as well as tourism sectors. Under this high level of natural resource those are related
with oceans, waterfall, mountain etc. those are serving tourist. Such impact are:
 Positive impact: It is required to control natural environment and plan to protect building
and other monuments.
 Negative Impact: Establish water, air and other pollution and minimise the loss in natural
and agriculture land.
Economic Impact: According to the huge amount of tourism the chance of growth in the
employment opportunities are maximise.
 Positive impact: It will help to provide good support to income as well as standard of
living of the people (Hartmann, 2014).
 Negative Impact: Under this chance of price rises in relation to goods and services.
 Congestion and crowding impact: Because of overcrowding of visitor it can leas to
form a conflict kind of situations and various businesses will get interference with the
possibilities of congestion.
 Cultural and social impact: This type of impact are mostly related with the society that
are influence with tourism sectors it will help to make improvement in the life of people
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those are facing different problem. To protect the identity of those are related with culture
of host population and other communities.
 Taxation impact: The development of services and other facilities are help to create
opportunities by taking support of tourism sectors. In the field of retail activities which
are engaged in contributing maximum tax revenues for local and state bodies (Leask,
Fyall and Barron, 2014).
2.3: Impact of motivation theories on visitor attractions
Motivational theories of tourism are having more effect on the visitor attraction
management. In most part of the country tourism is said to be the important aspect that are
responsible for generating maximum profit for the country. According to the tourism of National
Tourism agency of Britain it is said to be monetary advantages but a part from that there is a lot
of risk associate in tourism. It is said to be both positive and negative impact on the environment
and part of the country and tourism and travel industry is talks about the different theories those
are responsible for tourism and target at the development and maintenance that are related to
provide balance among economic, environment and social sectors. Other theories of tourism are
said to be smart consumer theory. Some of these theories are below:
 Responsible Tourism: This theory are focused on various things like reducing of visitors
interference on the environment, help in increasing maximum participation of people in
delivering better services to their tourist that can used to provide easy access that would
help to increase customer satisfaction. It is also help to build more responsibilities so that
to achieve the positive results. It is responsible for the identifying social issues through
environment identification (Mason, 2015). It is used to increase social, cultural, economic
and natural advantages. It is also need to identified the impact while reducing negative
impact.
 Smart consumer: It is said to be that theories which are related with economic, social
and cultural process that basically related with movement of people from one place to
other that are related with natural environment. Smart consumer are related with
traditional tourism on the basis of increase and innovation in the technologies. This
theory is related with attracting most number of customers those who make use of their
communication and information technology. In relation to quick outcome the web based
support more helpful in delivering most appropriate support in reservation of global
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system. Different theories are use to in order to develop proper administration in relation
to travel and tourism companies (Nickson, 2013).
TASK 3
3.1 Problems and procedures those are associated in visitor attraction development
As a consultant of National Tourism Agency visit Britain it is the duties to identified and
measure number of work related with the tourism and visitor attraction areas for planning and a
period of time. It consist of maintenance of museum, heritage and centre projects. Along side it
has important to carry out specific plan to make use of the tourist to attract toward their most
attractive places. There are various factors those are having large impact on the development and
its future growth. Therefore the concern organisation which is required to target various factors
so that they can reduce potential risk so that it can attain it long term growth and development in
the country. There are various issues those are related to tourism are:
Potential issues:
 As a consultant of tourism industry it is the major responsibility to make aware about
those problems which are associated with tourism sectors. Like for examples most of the
tourist those are coming to see London eye in the evening time at the time of sunset, so it
becomes very difficult for them to manage the public, so the as a consultant make proper
ways to manage crowds in more effective manner.
 Other problems are associated with catchment location because there are so many people
those want to visit that place where there is huge issues related with water, so at that point
of time it is difficult to survive under those circumstance. So it can be the big task that
comes in front of consultant to attract more and more customers at the particular area.
 Location is another an important issues for the tourism consultant, people are facing
those areas in which is near to their home and locality and that placer which are safe and
secure in relation to provide them.
 Concern board and authority work on the common level that afford facility in addition
tourism in several areas of nation. The government guideline should be followed those
are made in relation provide security to the outside tourist.
Procedures:
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 If any consultant is working on a project that is related with tourist attraction so it is the
responsibilities to work by proper feasibility study of that particular project. It means
technical and marketing analysis of the project are carried by the consultant.
Demographic, psychological and other market analysis is done to analyse different areas
related with tourism sectors. Another aspect is to know about people those are living in
the area and the services that are wants, in technical evaluation of the project with using
appropriate promotional mode.
 Construction of project should be on time and should meet the time allotted that provided
to complete the project.
 Next step is to provide proper support to customer which is the most important aspect of
tourism consultant because they are responsible for solving customer queries.
 Ticketing, reservation could be done which is done under this steps. A open window is
provided by consultant to look after all this aspects.
 Opening of new events should be very impressive and all will have to follow and aware
of it.
TASK 4
4.1 Various strategies in relation to visitor management
In economic growth of the tourism industry is playing an important role and it provide
support in generating maximum profit and revenue by generating from respective businesses that
are working in that particular line (Page, 2014). For economic growth, social development and
culture awareness it is more important to have more centre of attraction to the people. There are
various strategies those are related with tourism sectors are explained under National Tourism
Agency in Britain for attracting maximum tourist toward them by providing necessary
requirement and needs to be fulfil by the consultant in order to feel customers to visit this place
again and again.
Some of the major strategies are as follows:
Supply: As a suppler of different services those are related with delivering customer
towards most attractive places those are drawing the attention of people. The issues related with
the managing various resources those are attracted more and more. Regarding proper
management of visitor flow it means that during peak time there are so many customers those are
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visiting at various parts of the country at that point of time it is very necessary to control flow for
the proper and impressive management. There are different capacity that should include that
extension of the opening extra time for visitor attraction.
Involvement of the peak strategies which will provide directions to those people which
are coming to see more most attractive places. There should be flexible capacity which are said
to be extension of the time require to give those people who want extra space for eating purpose,
staff level that should maximise profit for tourism sectors (WittBrooke and Buckley, 2013).
Customer need proper guidelines that should included the attraction of most appropriate skills
which are supported by the management. Formation and development of building should attract
more customers towards them. The major aspect is to provide proper safety and secure
environment to the customers so that chance of mistakes can be minimise.
Demand: according to the need and demand of customer the tourism sectors are focused
in relation to visitor attraction management (We provide visitor attraction consultancy services.
2017). It influence individual behavioural aspect or the amount of those visitor that includes the
market internal representation, price incentives and acquisition and knowledges that should also
be given traveller to attract them and to make decent management of the tour. Product life cycle
is the most important aspect that should be renewed at regularly to increase visitor attraction and
provide delivery modes which are related as active and normative mode of help in the attraction
and management of several visitors. There is always a need of innovation in the field of tourism
sectors that should includes creative advantages, themes and other areas. The main aims and
objectives of the visitor attraction is to make new things, creativity by which they get attracted
with more in the place those are favourable to the customers. Proper management can be
influence with demand and supply that are arise in delivering best services to their customers.
4.2 Management technique evaluation in relation with sustainability
Management technique is very helpful in getting sustainability. Sustainable tourism can
be defined as a types of tourism by which cost can be minimized and profit can be maximize in
relation with community and environment (Swarbrooke and Page, 2012). Along with various
types of benefits, it has also some negative aspect because it affects the natural resources of the
country. As a consultant of tourism , It is analysed that tourism sector is the biggest industry
which contributes in the growth and development of economy of the nation.
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Sustainable tourism also provides various benefits to the citizens of the country such as
creates more employment opportunity by which living of standards of people improves and it
also gives respect to local culture and takes corrective initiative for conserving natural resources
so that beauty of country can be maintained and can be able to attract large number of tourist
towards it. It also provides education and knowledge to the visitors regarding conservation.
Sustainable tourism has also responsibility to provide protection to the environment so
that this natural environment can be enjoyed by people which will promote the conservation that
will aid in the development of economy (Thrane and Farstad, 2011). This tourism also provides
support so that people and communities' involvement can be increased socially and economically
which includes-
 To set goals and objectives regarding community, environment and profit.
 To make planning in advance which will aid in increasing the involvement of
stakeholders.
 To focus on the experience of the education.
 To make conservation of various resources in proper amount.
There are various types of sustainable tourism which are given below-
 Economic- Sustainable development helps in the development of economy of the
country well being of the community. It also provides support in generating more
income and revenue for citizens as well as provides benefits to neighbour, owner and
employees.
 Environment- with the help of Sustainable tourism, there is less impact on the natural
resources especially in protected areas. It also aids in protecting the environment and
gives many benefits to the surroundings.
 Cultural and social- It does not represent the structure of the community and social
culture but shows the local culture and traditions. In the planning, development and
monitoring process it involves the stakeholders and also gives them education.
CONCLUSION
Visitor attraction management plays an important role for National Tourism Agency Visit
Britain because it provides basic facilities to the travellers so that they will visit again in future.
This management also provides support in the growth of company as well as of country because
it draws attention of large number of people. From this report it is concluded that there are
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various factors which influence the business and is very important for the administration of the
visitors. Organisation should also analyse geographic, demographic and psycho graphic factors
which have impact on the visitor attraction. There are different types of motivation theories that
helps in the development and growth of travel and tourism industry.
REFERENCES
Books and Journals:
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Beritelli, P., Bieger, T and Laesser, C., 2014. The new frontiers of destination management:
Applying variable geometry as a function-based approach. Journal of Travel Research.
53.(4). pp.403-417.
Cellini, R., 2011. Is UNESCO recognition effective in fostering tourism? A comment on Yang,
Lin and Han. Tourism management. 32.(2). pp.452-454.
Evans, N., Stonehouse, G and Campbell, D., 2012. Strategic management for travel and tourism.
Taylor & Francis.
George, R., 2010. Visitor perceptions of crime-safety and attitudes towards risk: The case of
Table Mountain National Park, Cape Town. Tourism Management.31.(6). pp.806-815.
Jacobsen, J.K.S. and Munar, A.M., 2012. Tourist information search and destination choice in a
digital age. Tourism Management Perspectives. 1, pp.39-47.
Ho, C. and Mulley, C., 2013. Tour-based mode choice of joint household travel patterns on
weekend and weekday. Transportation. 40(4), pp.789-811.
Kusluvan, S and et . al., 2010. The human dimension: A review of human resources management
issues in the tourism and hospitality industry. Cornell Hospitality Quarterly.51(2),
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Beritelli, P., Bieger, T. and Laesser, C., 2014. The new frontiers of destination management:
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53(4). pp.403-417.
Dewhurst, P.D. and Thwaites, E., 2014. Visitor attraction management. Entertainment
Management: Towards Best Practice, p.272
Hartmann, R., 2014. Dark tourism, thanatourism, and dissonance in heritage tourism
management: new directions in contemporary tourism research. Journal of Heritage
Tourism. 9(2). pp.166-182.
Leask, A., Fyall, A. and Barron, P., 2014. Generation Y: An agenda for future visitor attraction
research. International Journal of Tourism Research. 16(5). pp.462-471.
Mason, P., 2015. Tourism impacts, planning and management. Routledge.
Nickson, D., 2013. Human resource management for hospitality, tourism and events. Routledge.
Page, S.J., 2014. Tourism management. Routledge.
Witt, S.F., Brooke, M.Z. and Buckley, P.J., 2013. The Management of International Tourism
(RLE Tourism). Routledge.
Swarbrooke, J. and Page, S.J., 2012. Development and management of visitor attractions.
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Thrane, C. and Farstad, E., 2011. Domestic tourism expenditures: The non-linear effects of
length of stay and travel party size. Tourism Management. 32(1). pp.46-52.
Online
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We provide visitor attraction consultancy services. 2017. [Online]. Available
through:<http://www.thevisitorattractioncompany.com/index.php>. [Accessed on 28th
July 2017].
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