BTEC HND Unit 20 Visitor Attraction Management Report UK

This report provides a comprehensive analysis of visitor attraction management within the UK tourism sector. It begins with an introduction to various types of visitor attractions, categorizing them as natural, man-made, and event-based, and discussing their significance in terms of societal and economic development. The report delves into the needs and motivations of different visitor types, exploring how tourism impacts these attractions. It covers the application of different theories in visitor attraction management and examines various strategies and techniques for managing visitors, with a focus on sustainability. The document highlights the role of VisitBritain and governmental bodies in managing and promoting visitor attractions, emphasizing the importance of infrastructure, political stability, and effective management in enhancing the tourism sector. The report also touches on the overlapping nature of different attraction types and how this contributes to increased profitability and visitor satisfaction. The report references the provided assignment brief and its requirements, and highlights the importance of the content in the context of the BTEC HND in Travel and Tourism Management curriculum.

Visitor Attraction
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
1.1 Types of visitors attraction...............................................................................................1
1.2 Importance of different visitors attraction........................................................................3
TASK2.............................................................................................................................................5
2.1 Needs and motivation of various visitors type.................................................................5
2.2 Impact of tourism on visitors attraction............................................................................7
2.3 Affect of different theories on visitors attraction management........................................7
TASK3.............................................................................................................................................8
Covered in power point..........................................................................................................8
TASK4.............................................................................................................................................8
4.1 Different strategies to visitor management.......................................................................8
4.2 Management techniques in context to sustainability of visitors attraction.......................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Visitors attraction constitutes sites of country that is accessed by person in sight seeing
activities either electronically, physically or by other means. These places are visited by large
numbers of visitors to enhance their knowledge and be a part of development of historical
civilisation. Tourists are having major role in management of visitors attraction as these are the
major motive forces to regulate governmental and other agency action in maintaining beauty of
these site seeing location (Ab Karim and Chi, 2010). These tourist destinations are the ultimate
source of revenue generation for government of UK thorough enhancing tourism in country. UK
Country is one of the most visited country by tourist location in order to explore their
knowledge, experience, variety of cultural differences and interest. VisitBritain is national
tourism industry who is engaged in development of types of visitors attraction along with
managing continuous visit of tourist in country.
In this specific assignment, student will able to explore various types of destination in
UK that are explored with different interest of tourist. This assignment also brief about the role
of government in managing visitors attraction effectively in order to enhance revenue generation
through tourism sector. This report will also discuss about different kind of motivation through
which tourist are attracted towards these sites.
TASK1
1.1 Types of visitors attraction.
Tourist destination are the hub of various visitors attraction in countries that motivates
visitors to make travel arrangement for exploration of their knowledge and experience. The
tourist destinations provides an motive to be involved in spending leisure time by providing
various quality services to them. Tourist destination are of many kind depending upon the source
of these places (Barros and et.al., 2011). This types and development of these location are also
depending upon its ownership. Most of these destinations are not being constructed to be an
product of tourism industry. These are either developed naturally or is having man made origin.
This also affects management strategies of VisitBritain de[ending upon need of its sustainable
development of natural sites and management of resources of human made places. The most
visited tourist attraction is located on bank of Thames river i.e. London eye. This is one of
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famous places that is visited by huge number of tourist annually that constitutes about 3.5 million
people annually. This location is not made primarily to attract visitors.
Tourists destination can be natural or man made depending upon its origin. While this
can also be categorised on the basis of ownership of site. The ownership is whether public like
London eye, forts and monuments or private like casino, amassment parks etc. This may be
having ownership from charity or voluntary firm (Cellini, 2011). Places may be of various types
depending upon its authority like national, international, regional or local. Tourist attraction also
categorised according to different admission means like access of these places is paid or free.
Natural destination: These are destinations are location which are not formulated by any
human interference. These are developed by nature and have origin from bioecological activities
of earth. This constitutes beauty and charm of earth largely. These national authority maintain
beauty of these location through sustainable development of sites. These locations are accessed
by tourist in order to get relief from busy scheduled of life and enjoy natural environment.
Natural visitors attraction are like lakes, oceans, mountain, beaches, island, rivers, coral reefs,
forests and volcanos etc. These are the beauty of earth which is result of a continuous biological
changes in earth environment. Activity that person are being involved in while accessing these
natural sites of country are like long walking, hiking, river drafting, mountain climbing etc.
These sites requires less efforts from the natural authority in its management as this naturally
regulated and requires less involvement of staff and other person. For sustainable development of
these destinations VisitBritain resources to decrease human interference at types places. This
requires low funding in management of natural tourist destinations. Various destination like
mountains, beaches, wildlife centuries re some of the natural attractions in UK.
Man made visitors attraction: These places are having origin from human activities.
These are developed from man made sources. Human is involved in formulation of various
location of country in visitors attractions to regulate revenue generation from tourism sector. The
man made destination are two types depending upon motives behind its establishment i.e. is
primarily established as tourist destination or not developed as visitors attraction as a product of
tourism sector (Coghlan, 2012). The various zoos, botanical garden, casino, art galleries are
established to attract visitors by targeting different interests of people. While others are not
established by human in order to attract tourist. These are formed for any another purpose but
due to huge interest of people in these location converted them into visitors attractions. This kind
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of man made visitors attraction includes castle, monuments, forts etc. These are the reflection of
cultural development of country England is having a great story of its civilization which can be
seen in various forts, castle and monument of state. This constitutes heritage visitors attraction of
country like Stone Henge is one of the man made place that is reflection of country civilisation
growth (Evans, Stonehouse and Campbell, 2012). These attraction needs management from
national authority of tourism this involves maintaining heritage of specific infrastructure and its
development. This will helps in attracting more people towards these location by VisitBritain.
This requires large no of staff to protect its civilization and cultural growth. Its management also
depends upon type of ownership and history of particular location to large extent. Blackpool
pleasure beach and Tower of London are some of the visitors attraction which is made for the
purpose of travel and tourism. Hyde park are some of the man made tourist attractions which
helps in huge growth travel and tourism industry in country. This is spread in about 350 acres of
area, one of the largest park among four Royal parks in London. Victoria and Albert museum
is the visitor attraction which is located in London in order to accumulate large numbers of
traveller resulting in exploitation of their interest through this man made visitors attraction.
British museum is having great collection of heritage, cultural and cultivation development
history of country.
Event attraction: This is recent modification in types of tourist destinations. This
involves various events that are organised in various location in different country. This can be
national or international event that attracts large number of tourist interests. Popularity of these
events depends upon preferable interest of visitors. This is of having specific time period. Large
number of tourist are engaged in visiting these places in order to enjoy cultural, and festive
season of different places. These events can be having admission fees and variety of ownership.
This can be developed by international authority or national level authority. This may have
ownership of some private institutions or some charity. This destination requires higher
involvement of managing staff and providing a good quality of services to tourist who travel to
these places in order to explore experience, knowledge and their interest. The event attraction ion
London are Blackpool Illumination. Various sports event is also helps in enhancing tourism
activity in the UK one of such event attraction in country is Olympic and Paralympics. These
are the major sports event which are organised in London to attract more and more tourist.
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Overlap of various type of visitors attraction helps in attracting different types of tourist
from single place. This helps in increasing profitability of travel and tourism industry. Like for
example London eye is an overlapping site of various types of attraction sites for an instance it is
an man made site along with this is an event attraction as there are many events organised here,
this helps in accumulating various purposes tourist at one location to explore their different
interest. Another such type of location is British museum which is an heritage and cultural
attraction accumulating large numbers of objects which preserves heritage of country. This is an
place where many events are also organised. So, this single attraction is capable of satisfying
large number of tourist needs successfully. So, overlapping of different destination type helps in
increase profitability of respective industry.
Source 1: Google Street View lets anyone tour the British Museum from their computer, 2017
1.2 Importance of different visitors attraction.
Visitors attraction is having great importance in development of society, economy of
country. Growth in numbers of visitors at specific places will affects its various constitutes.
VisitBritain is agency which is involved in development of these places to large extent. This
controls complex sector of tourism industry in country and helps in development of various new
destination in compliance with main tourist attraction (Garrod and et.al., 2012). The various
tourism industries and agency are engaged in developing strategies to enhance popularity of
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specific site by influencing visitors through quality and luxurious activities. Effective
development of various basic infrastructure like hotel, roads and transportation facility by
government national tourism industry VisitBritain will results in higher revenue generation
contributes in growth of economy. London eye is the most visited place in England that are
continuously developed and managed by VisitBritain. This will leads to motivation to other
tourism company to increase their business through developing various off-site location nearby
London eye. This involves organisation various parties, events near Thames this also involves
construction of casino, pubs to target various kind of people interests. It can be concluded that
popularity of tourists attraction not only depends upon its location and places but it also affected
by interrelationship of other product of tourism industries like, leisure and luxurious activities,
parties, other facilities like accommodation, food and beverages etc. The tourist location is
having great importance in development of civilization of country and preserving heritage of
location and places of UK (The Butler Model of tourist resort development. 2017). This requires
management by VisitBritain in order to control factors which many affect growth of natural
destination and restricts human activity in such places for its sustainable development.
The popularity of visitors attraction is highly affected by various political an external
environmental factors. Like political insatiability in country will decrease number of tourist in
that location and affects rate if revenue generation. While terrorism also affects largely to growth
of tourism industry. Tourist revisit depends upon experience of tourist with this location. This
experience can be good if country is able to explore visitors interest and motives efficiently and
able to provide services effectively that is required by client. The 2005 terrorist attract in London
affects tourism, aspect to large extent. After making significant action by VisitBritain along with
various political policies to receive growth of industry plays an important role. Effective
management of tourism, industries and hospitality management with developing good
interrelationship with national tourism agency helps increasing visitors count in smaller periods.
The tourist destination is managed by government authority in order to enhance
probability of tourism industry. These destination are managed by VisitBritain. This will helps in
development of basic facilities at place of attraction as various agency regulating tourism sector
and government is engaged in providing good quality services top tourists. This will helps in
enhancing basic facilities like, convenient stores, transportation and road services. These
locations are accomplished with good quality infrastructure an good water and sewage
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management system by government this will helps in attracting more customers (Gössling and
et.al., 2011). Visitors attraction also influence largely to development of economy of country to
large extent. As this involves building of new infrastructures, establishment of various malls,
hotels, restaurant and other business which provide various services to tourist. This will helps in
development of local people and provide employment to them. Consecutively this will enhance
the economic growth of country through effective management of tourism sector.
Natural attraction plays an important roles in development of country. As these places
requires less funding resource for its management and most of the tourist are involved in
travelling these natural beauty of these destination provide reliefs and helps in reduce and
strategies from daily routine. While man made resources mostly paid attraction that helps in
revenue generation for country. This requires effective management of infrastructure and
heritage of destination (Kusluvan and et.al., 2010). This needs high amount of funds investment
to by government but this having great importance in preservation cultural values of country
along with preserving civilization history of respective destination. This helps in developing
knowledge and better experience of visitors at site. While event destination are some time are
charged highly to provide leisure activities in order to explore interest of tourist. This contributes
in economic development of country largely.
All the attraction helps in development of country and revenue generation through its is
utilised by government in providing effective and better facilities to citizen. London eye is most
revenue generating tourist attraction of England. While this also helps in increasing probability
of various business that built as off-site tourist attraction of means of other visitors destination.
Like at this place many cultural event are organised to earn profitability of tourism industry.
Hotels, restaurant and other pubs, clubs, casino are also earning by sharing of visitors of London
eye.
TASK2
2.1 Needs and motivation of various visitors type.
Tourist is the person who make various travel plans in order to visit different visitors
attraction in world according to his interest and preferences to explore knowledge, culture etc.
Different types of visitors are as follows:
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Incentive tourists: These are kind of tourist who have get an holiday package from
company as an incentive to make travel visitors attraction because of achievement of good
targets in organisation (Motivation Factors of the Tourists. 2017). This will enhance motivation
level of individual in firm.
Business tourist: There are the person who are involved in making visit at various
location of world in order to carry out business meeting related to its expansion, marketing plan
etc.
Educational tourist: This the individual who make travel arrangement of particular
location to increase knowledge and skills. This person visitor order cities in order to complete is
further studies.
Adventure tourist: This the visitors who is interested in various types of activity that
brings adventure in his life. These types of person prefer places where such activities are
organised like hiking, river rafting etc.
Cultural and religious tourist: This is another kind of visitors who is interested to
explore various culture of countries and interested in going to religious places to enhance his
spiritual value (Law, R., and Buhalis, 2010).
Ecotourist: This the individual who is engaged in visiting natural places to explore earth
beauty and reduce stress ion life.
Motivation behind tourist to make travel arrangement to visit particular visitors attraction
are defined as follows: Attitude of tourist: The preferences and perception of individual affects largely in
selection of destination. Personalty of tourist: Choices, habits of visitors also affects largely on development plan
of tourist and making travel arrangement. The person who is having nature of exploring
new things will be motivated to visit different places. Place of origin: this factors affects individual visiting habits. This is not controlled by
person. Like American women is more preferable to spend leisure time after making
vacation from work as compared to other countries women. Extrinsic motivational: Extrinsic factors like climate, geographical area, political and
social environment largely affects decision of individual to make travel plans. Good
climate will motivate tourists to visit natural place to enjoy beauty of earth (Leask, 2010).
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 Family and age: Size of family largely affects individual travel plans as small family are
mostly likely to travel frequently as compared to large families. These are involved in
visit small picnic destinations. While large families make a long trip of various tourist
destination one a while. Age of individual also affects preferences and selection of
visitors attraction. Like children will prefer Disney land while young people will prefer
adventures travel plan.
2.2 Impact of tourism on visitors attraction.
There are many factors which can negatively or positively impact tourism sector growth
along with effective development of visitors attractions of England. Following are the factors
which is influenced by growth of tourism sector in country and increased number of visitors at
certain destination:
Economic Factors: Economy of country is largely affected by growth of travel and
tourism industry. As this an huge source of growth of of economy and helps in development of
employment ate in Britain (Leask, Fyall and Barron, 2014). While negative impact of following
sector on economy of country is that increased number of visitors in country affects availability
of basic resources and exchange rates. This will decrease basic facilities in country and also
reduces availability of funding for development of other sector in England.
Social Factors: The society is having major interaction with visitors of particular tourist
destination. The positive impact of tourism on social growth is this helps in sharing of cultural
and society beliefs and values with tourist. This will helps in preserving and expanding it to other
countries also. While negative impact on society is that the youngsters if society are involved in
crime more frequently the youngsters develop an habit of drugs and smoking influencing from
visitors habits.
Environmental Factors: This is largely affected by enhanced tourism activities in
specific country the negative impact on environment of country due to enhance interference of
visitors at attraction destination is the it leads to increased pollution and scarcity of natural
resources like water etc. This will also having major impact in emission of green house gases and
also affects climatic conditions of particular locality (Mason, 2015). While positive impact of
tourism sector on environment is that it will leads to motivate government and VisitBritain to
enhance efforts in relation to protection of environment. This will leads to more taking care of
environmental factors that has been influenced by visitors interference in attraction.
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2.3 Affect of different theories on visitors attraction management.
Various theories are developed in order to effective management of visitors attraction by
national tourism agency VisitBritain of UK. Crompton defines that tourist decision related to his
travel plans is depending on various psychological factor that can be implementing and
compelling towards specific location. This implementation of different theories and its affect in
regulating and maintaining visitors attraction are as follows:
Push and pull motives: This theory is formulated by Dann. He defines that person
decision is affected by two factories one as push and other is pull. Push aspects of traveller
motivates him to go away from home and make a visit to other destination. While pull factors
attract visitors towards location because of features according to choices, interested and
preferences of tourist (Newsome, Moore and Dowling, 2012).
Tourist career ladder: Pearce formulated this theory of visitors career ladder. This is
least accepted theory of visitors attraction management. This ca be defined as that there is having
more motivation in experienced tourist to make repeated travel plan as compared to less
experienced tourist.
Decision making process: Decision making process largely affects implementation of
various strategies in order to mange visitors attraction. This process involves following steps to
be considered by visitors:
 This involve development of total set of choices of visitors attraction.
 Next step to this is selection of awareness set from total set.
 This will helps in formulation of available set.
 This will help in checking possibility of travel arrangement (Page, 2011).
 And ultimately monitoring of positive and negative factors of following plan.
 Selection of specific visitors attraction.
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TASK3
Covered in powerpoint
TASK4
4.1 Different strategies to visitor management.
Governmental and national tourism agency are involved in development of various
strategies in order to manage visitors attraction effectively. Different policies that are
implemented in tourist destination management are as follows:
Reduce use of entire protected area: This will leads to protection of affected area of
country that has to be protected from various human interference (Schwartz, Stewart and
Backlund, 2012). The government is involved this tourist attraction in protected or restricted area
to decrease excess number of visitors.
Managing the supply of tourism and visitors opportunities: This will leads to decreasing
number of tourist in specific location and this will helps in developing various opportunities of
visitors to explore new nearby locations.
Modify the location of use: This is strategies developed by national tourism agency
VisitBritain in order to to communicate effective use of destination by visitors. This will
motivate person to make use of other possible man made attraction to explore instead of
prohibited attraction.
Modify the timing of use: This leads to managing and controlling the time of use of place
by visitors. This will allow small number of visitors in location for specific interval of time. This
will help in sustainable development of attraction (Swarbrooke and Page, 2012).
Modify the visitor expectations: This conclude in developing various expectation related
to specific location by providing appropriate informations and awareness among visitors by
national tourism agency VisitBritain.
Maintain and rehabilitate resources: This is strategies which is efficient in managing
tourist attraction effectively by dividing available restricts at specific place for tourist and host
people. This will also include rehabilitating resources of guest and host in order to maintain
harmonious relationship among them.
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