Visitor Attraction Management: Needs, Impacts, and Theories

This report provides a detailed analysis of visitor attraction management within the UK tourism industry. It begins with an introduction to the importance of visitor attractions, differentiating between natural and man-made sites and discussing their respective roles in the tourism landscape. The report then delves into the specifics of various visitor types, evaluating their needs and motivations, including VFR, holidaymakers, and business travelers. An assessment of the impacts of tourism on visitor attractions, both positive and negative, such as education, cultural adaptation, overcrowding, and pollution, is provided. Finally, the report analyzes the effects of tourist motivation theories, such as Maslow's hierarchy of needs, on the management of visitor attractions, offering insights into how these theories can be applied to improve visitor experiences and attraction strategies. The report concludes with a brief overview of the key findings and implications for the future of visitor attraction management.

VISITOR
ATTRACTION
MANAGEMENT

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Discuss the overlap of visitor attractions in relation to particular types of attraction...........1
1.2 Analyse the importance of different visitor attractions.........................................................2
TASK 2............................................................................................................................................2
2.1 Evaluate the needs and motivations of different visitor types...............................................2
2.2 Evaluate impacts of tourism on visitor attractions in the United Kingdom..........................3
2.3 Analyze the effect of different theories of tourist motivation on the management of visitor
attractions.....................................................................................................................................5
TASK 3............................................................................................................................................6
3.1 Discuss the processes and the potential issues involved in the development of visitor
attractions.....................................................................................................................................6
TASK 4............................................................................................................................................7
4.1 Analyse different visitor management strategies...................................................................7
4.2 Evaluate management techniques in relation to sustainability..............................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Tourism industry in UK would be attracting larger number of visitors and tourist from all
around the world each and every year and this is also adding up into economy of country. This
industry is also playing important role in safeguarding and implementing tourism products and
increasing volume or value of tourism exports. There are number of visitors in UK who are
coming within and outside the country giving millions of business each year. In this current
report discussion would be on what is the importance of different visitor’s attraction and making
out relation to particularly various types of attraction. Further evaluation would be done on
impact of tourism upon the attraction of visitors and need or importance of motivation from
various types of visitor’s types.
TASK 1
1.1 Discuss the overlap of visitor attractions in relation to particular types of attraction.
There are various attraction in tourist places that are forming part of tourist places which
are both natural destinations like jungles, waterfalls and man-made like that of museums or forts.
People of world are very much found of visiting places for various motives like that of relaxing,
adventure purpose and many more (Mason, 2015). There are different types of tourist attraction
in places which are motivating them in several forms and making them visit the same places
again and again. Visitors who are visiting one particular place would be having relation to that
places and some attraction as well.
The Queen’s house- this place is having its own historical importance in Britain’s history which
was built in 1616 in Greenwich and was the first building of its kind been constructed into
country. In the year 2012 this was used for the purpose of VIP centre for Olympic Games and
then on its 400th anniversary in year 2016 its refurbishment was done.
Greenwich park- it was formally used as Hunting Park by many visitors and tourist which is also
called to as single largest place that is having greenery in almost 74 hectares of area (Swarbrooke
and Horner, 2012). This was once Royal park of London and having various other attraction like
that of River Thames, Isle of Dogs and City of London as well.
National Maritime Museum- this is one of its kind of maritime museum which is been used for
specialising into displaying of things related to ships in navies and military use. Museum is been
situated in Greenwich and also having Royal Observatory which was established in 1937 now it
is funded by Department for Culture, Media and Sports.
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1.2 Analyse the importance of different visitor attractions.
The forms of visitor’s attraction are different in various places where tourists are reaching
to spend time with their families and friends as well. All of them are having its own need and
wants to get it fulfilled and also motivating tourist in their own kind like that of:
Heritage- this type of attraction would be forming part of old age museum, forts, monuments
and articles that are having their heritage or historical importance or evidences which is not be
vanished at current time as well (Kozak, 2014). This would be helping people to analyse the
importance of rich culture and history of that places where they are visiting or make them
experience that culture and art as well (Sharpleyand Telfer, 2015). With this people are aware
that how vital it becomes to safeguard the rich heritage, art, culture and creativity of our
ancestors.
Natural attraction- this type of visitors or tourist attraction would be having its natural existence
and importance as well. They are having gift of nature creating experience and relaxing mode of
people with their families and friends with this they get aware of how critical it becomes to
understand nature and to save environment(Smith, 2014). The importance of natural attraction to
visitors could be included to as promoting and motivating people so that they could be getting
conscious related to nature and all natural beauty.
Like taking example of National Maritime Museum which is having its heritage and
importance is judged by the objects which it is carrying. It is museum which is regarded to as
largest in world in terms of things displayed into it like that related to navies and military.
TASK 2
2.1 Evaluate the needs and motivations of different visitor types
Now where people are visiting and they are experiencing various places with their family
and friends all these would be linked and associated with need and motivation of different type
of visitors. In this it is helping Tourism Consultant like that of Visit Britain and encouraging
their marketing department to get better targeted development of products in UK. The range of
visitors varies from each other and having their own need and motivating factor to visit places.
VFR- this type of visitors always likes to visit with their family and friends to places having its
own culture or natural beauty (Horner and Swarbrooke, 2016). So this type of visitors would be
requiring to have packages that are giving them benefits in both terms of money and staying or
visiting that place.
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Holiday makers- they are the one who are planning to visit one or more place during set interval
of time like once in a year. In this way they tend to go out for vacation and trip on low budget,
having attractive facilities and services as well this forms good impact of motivation and need to
visit that place.
Business travellers- these types of travellers are not intended to go and visit particular place but
instead they are going out in places due to their business meetings or seminars as well. Their
need and motivation revolve around just saving their time and money by reaching places on time
and leaving at specified time as well.
So the places which was analysed at starting time are also having their own types of need
and motivation for certain types of people including VFR, holiday makers and business
travellers.
The Queen’s house- this would be mainly attracting VFR and holiday maker type of visitors as
place is having its cultural and art heritage involved into it. This is having its impact and
attraction towards visitors and tourist all around the world and mainly to them who are
architecture lovers.
Greenwich park- the park would be mainly having attraction to all types of visitors including
VFR, business travellers and holiday makers as well. As this park is also having its cultural plus
the natural heritage which as once used as hunting park.
National Maritime Museum- it is having its attraction to people who are searching for cultural
and naval heritage as this is biggest museum of its kind in whole world. So business travellers if
having time during their visit to London could be making their visit at this museum as well along
with VFR and holiday maker visitors.
2.2 Evaluate impacts of tourism on visitor attractions in the United Kingdom.
Travel and tourism industry is the fastest growing one within UK which is making
million pound of profits each year with about largest number of customers within. So this
tourism would be having either negative or positive impacts on attraction of visitors in UK like
that of increasing growth and sales in industry or on the same hand increasing pollution in
environment as well.
Positive impacts: Education and training- this is the main impact which any place having environmental,
cultural and historic value could be analysing within. People who are visiting particular
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places would be gaining knowledge from that place and some are specially going such
place having historic importance with the purpose of education or get trained. Adaptation to cultural- many people who are visiting places which is having
environmental touch get attached towards that so much that they certainly or gradually
adapt the cultural and art of that place. So this is also regarded to as positive impact that
tourism is having on visitor’s attraction. In-site of history- people who are visiting places whether once or several time would be
having or gaining clear in-site of that place its history, cultural and art as well. They get
to know about that place and they refer it to others like their families or friends thus
ultimately increasing profits and number of visitors.
 Increase in profits and sales targets- this is the most common and important factor
which is attracting tourism industry as companies which are engaging in this business are
having more and increased amount of profits as well. Their sales targets are been fulfilled
each year with improved number of visitors and amount of profits from them.
Negative impact: Overcrowding- this is the biggest and highest problem which visitors attraction place is
facing which is causing excess number of people visiting same place at same time
resulting in overpopulation of that place. This impact could be included and counted into
negative effect of tourist attraction. Traffic related- another problem or negative impact which any place would be having
and thus hindering all excitement and happiness of people visiting that tourist attraction
into irritation and anger. Traffic related issues are faced by all highest visited place in
world which needs to be controlled and regulated with proper traffic rules and regulations
as well. Pollution- this is also one big problem not analysed by all people who are visiting but by
those who are activists in environment. The problem of pollution related to all air, water
and land is causing loss to travel and tourism industry each year in respect to both
revenue and people.
 Increased risk of accidents- this is also caused due to bad traffic issues which would lead
to risking one’s life to death or major injury as well.
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2.3 Analyze the effect of different theories of tourist motivation on the management of visitor
attractions.
Motivation could be analysed as that factor which lead people to showcase their desire
and then act in that specified manner to attain their goal of visiting that place which they want.
Many people in world are having major goals in life to visit places in their life time or during
specified place. This would be leading to increased number of people or visitors visiting so there
are some theories of motivation of tourist that could be applied in number of management of
those visitors attraction (Page, and Hall, 2014). There are various theories of motivation that are
summarising and impacting tourist and their visitor attraction management like that of Maslow
hierarchy theory, Goodwin responsible tourism and smart consumer Voase theory.
Maslow need theory- this theory is the most basic and important one which is ruling whole
motivation chapter into human resource this is also regulating travel and tourism element of
people. This is engaging people to take decisions related to travelling which is regulated with
motivation of people thus helping to understand the need and importance of traveller’s
motivation. This is different from the original need hierarchy theory of Maslow as containing
only 5 level of needs that is explained as per behaviour or tourist or visitors.
Figure 1: Need Theory of tourism
[Source: Maslows Theory Of The Hierarchy Of Needs Tourism Essay, 2018]
Physiological need- alike normal or basic need in Maslow need hierarchy theory this is regarded
to as essential need and wants included or wanted by any tourist like that of food, water and
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shelter. So the person who is travelling or visiting any new place must be having basic need
stated above in order to satisfy required elements while travelling.
Safety need- this would be including security and safety of their lives and belongings as well, so
this is also important and major element that visitors must be searching for attraction and
relaxation (Maslows Theory Of The Hierarchy Of Needs Tourism Essay, 2018). Mainly all
visitors would be like to visit places where they are not getting harm with things or any such
place so they always avoid harmful places.
Love or belonging need- only some or limited people love travelling all by themselves by
majority of them like to go and visit places with their family, relatives and friends. So they
would be motivated with this love and belongingness need of tourist place and this is affecting
visitor’s attraction as well.
Esteem- through various visiting and adventurous travelling people would be finding their
achievement and confidence of achieving something (Collins-Kreiner, Mansfeld. and Sagi,
2017). So this would be divided and formed part of esteem motivation into themselves these
types of needs is also to be considered at time when they are travelling.
Self- actualisation- at the end time of travelling visitors would be getting or achieving this level
of resolving of problems by their own, making something creative and then attaining morality.
Goodwin responsible tourism
This theory would be meaning that making or creating places of tourist attraction like that
which are offering people better place to live in and to visit as well. Responsible tourism would
be undertaken by all participants in travel and tourism industry like that of hoteliers,
governments, local people and tourist as well. So under this theory which was propounded by
Harold Goodwin included that responsible tourism is involving people and making them
responsible so that places are secured and safe (Kim, and Uysal, 2015 ). This would be different
from sustainable tourism which focuses on government, people and business are going or taking
steps in maximising positive impact of tourism.
TASK 3
3.1 Discuss the potential issues involved in the development processes of visitor attractions.
In coming five years UK Disneyland is said to open of worth £3.5 billion which is theme
park just like that of original Disneyland in Hong Kong (Connell and Meyer. 2015). So there
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would be potential issues and process which are been involved in development of visitors
attraction.
Potential issues:
Funding-
This is regarded to as major issue forming part of not been able to collect, allocate and
get the funding from. This problem should be resolved at the starting point only so that later on
there is no such big difficulties in near future. Apart from this there would also be included other
availability of assets like that of employees or land.
Stakeholders-
This could also be regarded to as problems if company is not been able to get proper and
potential stakeholders in respect to their launching new theme park.
Natural-
This will be also be one of the issues which is faced at time of visitor attraction as this
will be impacting and including factors like temperature, climate and seasons. It will be causing
issue of decrease in number of visitors within a place if climate is not good as there are
attractions that are always overcrowded due to its season of visit.
Ease of access-
This will be impacting popularity of that particular area like the routes or road through
which people are reaching that visiting point. Then the access or way to reach out to that place
including nearby restaurants, local communities and other. If the area is regarded to as remote
one then surely people will be avoiding to visit that place.
Local authorities-
The government rules and policies of that area will be another reason or issue of visitors’
management. This will include like if the local authorities has banned certain things on that
specified area then it will also be impacting visitors.
Process-
 Project management feasibility study- this will be including the extent to which process
of development in visitor attraction of UK Disneyland will be involved.
 Design- There is specified design which is needed for project of UK Disneyland so that
visitor’s attraction could be specified managed.
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 Local community involvement- There should be involvement of local community that
would be helping in developing designing and process of project as well.
TASK 4
4.1 Analyse different visitor management strategies
Cost leadership strategy- this would be forming part of effective services which company
or other tour operators are providing to their customers at lower price than others in same market
(Veal, 2017). Companies that are working within this sector could be developing strategies of
managing visitors so that they are getting higher number of buyers.
Differentiation strategy- given some unique and variety of products than others in same
industry would be increasing sales and profits for firm. So their focus must be on high quality or
products at lower price or cost as well.
Supply- this is one of the strategies of management of visitors which will be including
that company is regulating condition of room and capacity as well. This will also be called to
increase capacity of company.
4.2 Evaluate management techniques in relation to sustainability.
Both of them stated techniques of management of visitors would be forming effective and
important part in relation to sustainable tourist attraction. If they are implementing these
strategies into their business then this would be making and attracting more number of visitors or
tourist to places like both manmade and natural. Thus ultimately leading to development and
growth of economy and that of local community as well
Sustainability- it is including to be as economic and visitor’s expectations which could
be used by company. Like that negative impact could results into lack of repeat business.
Stakeholder’s involvement and collaboration-
It is essential for stakeholders to be involved into process of decision making so that they
are been included within the company’s policy making as well.
 Demand- This will be influence of behaviour of the visitors of UK Disneyland which is
including that of price incentive and marketing.
 Sustainability- this will be economic factors like that of international and national that is
impacting UK Disneyland. The visitor’s expectation that is having negative impact on
results of lack of repeated business. Whereas social facto like that of heritage and
lifestyle which is creating conflict between preservation and conservation.
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 Renewal- This is the life of product cycle, expectation of visitors and active or passive
model of delivery of innovation which is including new adventure like that of new theme
and new area.
CONCLUSION
The above assignment decided that the numerous regular and artificial fascination is very
crucial for the advance of travel business of a nation. The many aids and significance of the
holiday business and tourist attraction are defined in this report. The report also elucidated
dissimilar guest attraction inside the UK such as Queen's house and National Maritime Museum.
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REFERENCES
Books and Journals:
Beeton, S. 2016. Film-induced tourism. Channel view publications.
Collins-Kreiner. el.at. Christian tourism to the Holy Land: Pilgrimage during security crisis.
Routledge.
Connell, J. Page. S.J. and Meyer, D., 2015. Visitor attractions and events: Responding to
seasonality. Tourism Management. 46.pp.283-298.
Horner, S. and Swarbrooke.J. 2016. Consumer behaviour in tourism. Routledge.
Mason, P.2015. Tourism impacts, planning and management. Routledge.
Page, S.J. and Hall, C.M. 2014. The geography of tourism and recreation: Environment, place
and space. Routledge.
Sharpley. R. and Telfer.D.J. 2015. Tourism and development in the developing world. Routledge.
Veal, A.J. 2017. Research methods for leisure and tourism. Pearson UK.
Online:
Maslows Theory Of The Hierarchy Of Needs Tourism Essay. 2018. [Online]. Accessed through:
<https://www.ukessays.com/essays/tourism/maslows-theory-of-the-hierarchy-of-needs-
tourism-essay.php >.
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