Visitor Attraction Management Report: An In-depth Analysis

This report delves into the multifaceted realm of visitor attraction management, examining the crucial role of the tourism industry. It begins by defining and exploring the overlap of different visitor attractions, emphasizing the importance of various attractions and the significance of sustainability in the tourism sector, using Visit Britain as a case study. The report then investigates the needs and motivations of diverse visitor types and the impacts of tourism on visitor attractions, including both positive and negative economic and socio-cultural effects. It also touches on the application of different theories of tourist motivation. Furthermore, the report covers visitor management strategies and techniques for achieving sustainability within visitor attractions. The report analyzes the economic impact of visitor attractions, including revenue generation and employment opportunities, and the importance of maintaining heritage properties to attract visitors. It also discusses the role of government and cited bodies in conserving national parks and promoting local heritage and culture. The report categorizes visitor types (incentive, business, educational, etc.) and their respective needs, emphasizing the importance of understanding these needs to effectively manage attractions and enhance visitor experiences.

Visitor attraction
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Overlap of visitor attraction .................................................................................................1
1.2 Importance of different visitor attraction..............................................................................3
TASK 2............................................................................................................................................4
2.1 Needs and motivations of different visitor types..................................................................4
2.2 Impacts of tourism on visitor attractions...............................................................................5
2.3 Effect of different theories of tourist motivation..................................................................7
TASK 3............................................................................................................................................8
3.1 Covered in Ppt.......................................................................................................................8
TASK 4............................................................................................................................................8
4.1 Visitor management strategies..............................................................................................8
4.2 Management techniques for sustainability............................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Tourism industry plays a very important role in managing visitor attraction around world.
It is an essential component which contributes more than any other sector. This industry bring s
in large amount of income in economy in the form of payment of goods and services needed by
tourists. It also helps in creating employment in economy by producing jobs in service sector.
Tourism industry will grow when visitors will come in huge amount to visit different places and
this is possible only when government will take care of all heritage properties (Ab Karim and
Chi, 2010). If these old properties will be maintained then only it will be able to attract large no.
of people. Company which will be referred here is 'Visit Britain'. It is the National Tourist
Agency of Britain which was incorporated under the Development of Tourism Act, 1969. it was
created to promote and develop visitor economy of UK and England. This report will cover
overlap of visitors attraction, importance of different visitor attraction, needs and motivation of
visitor Types, impact of tourism on visitor attraction. Along with this different different visitor
management strategies and techniques will also be included.
TASK 1
1.1 Overlap of visitor attraction
Overlapping of different visitor attraction
Dated: 3rd August 2017
Sustainability:
Sustainability can be defined as ability to maintain something till a particular level or thing. It is
linked with environmental sources as it is very important to haver sustainability in environment
because then only depletion will be controlled. It is the responsibility of companies of tourism
sector to secure environment from pollution (Barros and et. al., 2011).
Overlapping:
It can be defined as covering part of same area of interest. In tourism sector, overlapping of
visitors attraction can be defined as a process in which a person who is visiting a particular
location for some purpose , also visits another place which was unplanned at the same trip. This
is only possible when that person is attracted towards another place. England is having so many
beautiful places that many visitors are attracted towards it every year. Government is taking
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care of all the properties there which is helping in attracting m,ore and more people every year.
Various Attraction at UK:
There are so many visitor attraction in UK and one of the major attraction is Thorpe Park which
is a theme park resort (Beritelli, Bieger and Laesser, 2014). It was basically built in 1970s on
the gravel pit which was partially flooded, so a water based theme park was created. Its major
attractions are its large water ride, roller coaster ride.
Overlapping has become an issue in tourism sector. Now, people like to go on a holidays only
during particular season. In UK, Tourists generally face an issue regarding their visit to London
Eye as they want to see events at Kensington palace. Thus due to overlapping, a tourist cannot
be present at both the places. If natural attraction be considered then Victoria park is a good
option but after visiting there people will experience that they can see the same beauty in other
parts of country as well.
There are various attractive places in UK that tourist can visit like Natural history museum,
Science Museum, Hyde Park Kensington Gardens, London eye and Kensington Palace etc. so, it
becomes necessary for government to take special care of all these places so that it does not
loose its attractiveness.
Source:- Thorpe Park , 2017
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Illustration 1: Thorpe Park

So, people who will come to visit this park will automatically be attracted to other places as
well. The other attractions present there are Brooklands museum, Windsor Great Park etc. All
these places can be visited with family (Cellini, 2011). Government also organises various types
of programs to invite people in England like Olympic games etc. because of this many people
visit UK, and when they visit they explore other locations also which increases revenue of that
country.
English Country House in UK is built mainly with the aim of attracting large no. of visitors. It
is successful in this mission also because people which come to visit London also goes to see
this beautiful country house as well.
1.2 Importance of different visitor attraction
Importance of various visitor attractions
Its importance can be explained in following ways:-
Growth of Economy-
Various monuments, heritages help in attracting large no. of visitors to UK. When so many
people come and visit various places, it leads to create more and more revenue for nation. It
plays an important role in generating more and more employment for people in nation also.
Through the profit which is generated, local community and government bodies provide
appropriate amount of services to their users (Coghlan, 2012).
Revitalising an area-
When country's economy is sop much affected with the tourists who visit various destinations
of country then government tries to take care of each and property of country which cab be
converted into a tourist destination. There are different types of visitors who like to visit
different types of places so government tries to maintain each and every place .
Attracting new business
different types of tourists come and visit UK every year. This helps the economy of UK in
getting business every year. Various tourists companies are also opened in this sector who are
contributing in bringing business to country by promoting various tourists destination through
various types of media and advertising.
Employment-
When no. of visitors visit a particular place or region, various job opportunities are created by
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them in economy. Many new tourists companies are also created which are creating more jobs
for people and improving the standard of living also simultaneously. Thus it helps in increasing
global economy (Connell, Page and Meyer, 2015).
Revenue-
Cited firm have the responsibility to maintain heritage property properly so that large no. of
visitors can get attracted towards it. Each and every tourist has some value with them and each
of their visit to a touristy destination create revenue in economy. In fact most of the profits
earned by UK is from tourism industry only. People are largely attracted towards Hyde Park
Kensington Gardens, London eye and Kensington Palace so by paying visitor fees they are able
to see the beauty and thus UK is earning more and more money.
Enhancement of local heritage
and culture-
No. of visitors are increasing each year in UK. People are loving various destinations that are
present there. So, as many people will come to visit, local culture of country will also spread all
around. Hence, Visit Britain have to perform these duties through which they can promote local
culture and heritage places in front of whole world. One of the most popular visitor destination
at local level is English country House which becomes central attention point of various
tourists.
Purpose
Its main purposes are:-
Profit- Government of UK knows that they can earn huge profit from various heritage
properties they are having , so they take full care of it so that many people can be attracted
towards it (Evans, Stonehouse and Campbell, 2012).
Conservation- Government and these cited bodies have to conserve national park of London by
providing a welfare message. Introduction of new species in park can attract more viewers and
generate profit.
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TASK 2
2.1 Needs and motivations of different visitor types
Need and motivation are considered as one of the most important requirement of people
which urges them to use a particular product or service. Needs helps in creating demand and
motivation helps in performing a certain activity. There are various types of visitors who come
and visit different places so they have created division for tourists and are categorised on the
basis of their nature and choice. So, organisation and government both have to understand what
customers really require and should work accordingly. But attracting tourists is not an easy task
so firstly need is generated in economy first then tourists are shown attractive places so that they
get motivated to visit other places also (Garrod and et. al., 2012). All this process is conducted
by various tourists companies. Categories in which tourists are divided are:-
1. Incentive tourist
2. Health and medical tourist
3. Business tourist
4. Education tourist
5. Adventure tourist
6. Lazier tourist
These types of tourists are different from each other and so they have different needs
also. They need to be motivated in in different ways because there reason to visit different places
is different (George, 2010). Types of tourists can be explained below:-
1. Incentive Tourists:- these are the type of tourists that are travelling related to some
business related work. These types ODF travel is designed to provide motivation or
incentive to help business people become more successful.
2. Business tourist:- Business tourist are those type of tourist who visit to other place just
for business purpose but start visiting to other destinations at the same time whe they get
attracted . This lead to overlap the tourist visit.
3. Education tourist:- This type of tourism is conducted to increase knowledge by visiting to
various heritage destinations which has some history connected with it. Government
should take care that these educational tourism should be a success and people should get
what they came for. Guides should always be present at such places.
There are two factors of motivations which are:
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 Internal factor- This factor of motivation lead to satisfy an individual by fulfilling their
emotional needs by providing them good quality services.
 External factor- Here, person get motivated through different number of elements which
are money etc. which can be utilised in some way.
Tourists can also be motivated by telling them benefits to visit such places and also ensure them
that there safety will be taken care off and they will get to learn something new and also the will
be able to good memories here. By using all such measures, tourists should be attracted to such
places (Gössling and et. al., 2011).
2.2 Impacts of tourism on visitor attractions
Visitors are impacted with the tourism industry. It can be direct or indirect. Tourism is
affecting the environment very much and so people related to it are affected by the same. It
consists of various socio cultural enhancements also that are helping in increasing tourists day by
day.
Basis Positive Negative
Economical  By bringi9ng more and
more tourists in
country will lead to
generation of more
employment services
which help in
increasing economic
conditions.
 When so many people
will come and visit
heritage places
everyday then it will
affect the quality off
place and also lots of
resources are wasted in
this so, it is kind if
negative impact that
tourism has on
economy.
Socio-Cultural  When people from all
around the world come
to visit a particular
place then culture and
practices of that place
 Tourists who are
coming from various
places are following
their own culture here
which is sometimes not
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are spread all over and
then through mouth
publicity only tourists
are attracted.
acceptable to local
people of that
destination and thus
destruction is created.
So, sometimes culture
is also a barrier.
Environmental  There are various
destinations that are a
part of environment
like national parks,
wildlife etc. huge no.
of customers visit such
places every year. So,
government is
responsible to conserve
and preserve such
places so that they can
attract more and more
tourists.
 Government wants that
large no. of people
should visit our tourist
destinations but how to
managwe these people
should also be taken
care off. Large no. of
tourists visit every year
but the quality of
services they receive
and also managingb so
many people also
becomes difficult and
problem is created.
Because of this many
tourists doesn't visit the
same place again.
There are some other impacts also that are created by Tourism sector are:-
1. Wear and Tear- In this case , if any damage is created to any heritage property or famous
monument then tourists can not be blamed. It is government';s responsibility to get it
fixed as soon as possible (Hartmann, 2014).
2. Overcrowding- Overcrowding is expected at places which are highly popular. This is
good and bad as well because it is bring more opportunities to country but at the same
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time it is increasing pollution and wastage which is spoiling the beauty of tourist
destinations.
2.3 Effect of different theories of tourist motivation
Management of visitors attraction is must because they are responsible for bringing more
people in business. If management is not proper then it can harm economy very badly. It can lead
to decrease in no. of tourists which will decrease revenue and also employee generation. For
managing visitor attraction, various theories have been evolved that help in developing tourism
and visitor attraction in UK. They are:-
1. Responsible Tourism- according to this theory, responsible tourism is the one who
always tries to reduce negative issues which are present in society and economy. Also, it
always have to work in favour of society and provide benefits to economy of a country.
people present in that society should also be consulted before taking any decision.
2. Sustainable Tourism- This theory states that tourists should be treated in such a good
way that they plan to visit the same destination again. It also includes various steps that
are taken by government to maintain heritage properties at some level (Haukeland, 2011).
3. Ecotourism- This theory represents the actions which are taking for conserving
environment. It is a responsible travel to natural areas that conserves the environment,
sustains well being of local people and many more aspects are covered.
4. Smart Consumer- Smart consumer is one who has the ability to identify all factors and
can take beneficial decision for themselves. It includes all those elements like providing
low cost items to customers and effective practices to sustain customers etc. smart
consumer identifies what is good for them and what is not then take appropriate decisions
(Ab Karim and Chi, 2010).
5. Ethical Tourism- Tourists who are visiting country are responsible to follow all the rules
and regulations of the tourist destination they have come. If they will follow all laws then
they will feel that there trip will be continued without any obstacles. They are not allowed
to do any activity which is considered illegal in that country.
All these theories help in supporting and motivating tourism management in various countries. If
these theories will be followed then no. of visitors will increase every year and economy will
flourish.
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TASK 3
3.1 Covered in Ppt
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