Visitors Attraction Management Report - Business Development Module

This report provides a comprehensive analysis of visitor attraction management, focusing on the UK tourism sector. It begins by examining the overlap and importance of different visitor attractions, highlighting the British Museum as a key example. The report then delves into the needs and motivations of various visitor types, including health and business tourists, and assesses the impact of tourism on visitor attractions, emphasizing economic growth and employment. Furthermore, it explores tourist motivation theories and their influence on management strategies, along with the processes and procedures involved in visitor attraction development. The report concludes by discussing visitor management strategies, including techniques related to sustainability, with the ultimate goal of achieving growth and providing better experiences for visitors. The report covers the importance of different visitor attractions, considering factors like increasing profits, conservation, employment services, and revenue generation, and provides valuable insights into the long-term benefits of the tourism industry.

Visitors Attraction
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Overlap of visitors related to specific types of attraction.................................................1
1.2 Importance of different visitor attractions........................................................................3
Task 2...............................................................................................................................................5
2.1 Needs and motivation of various kinds of visitors...........................................................5
2.2 impact of tourism on visitor attraction in UK..................................................................6
2.3 Analysing the effects of theories of tourist motivation on the management ...................7
Task 3...............................................................................................................................................9
3.1 Process and procedures of various issues that included in the visitor attractions
development...........................................................................................................................9
Task 4.............................................................................................................................................10
4.1 Visitor management strategies.......................................................................................10
4.2 Different techniques of management in relations with sustainability............................11
CONCLUSION..............................................................................................................................12

INTRODUCTION
Tourism sector is one of the most important components that contribute in developing
economic growth of country. Government plays an important role to take care about heritage
property for the purpose of attracting more individuals towards country. Legal bodies formulate
various laws regarding this so that it can be managed properly. This report is based on Tourism
Consultant with VisitBritain that supports in building England's tourism product and their aim is
to increase the volume and value of export tourism. This assignment will discuss the overlap as
well as importance of visitor attraction (Karim, 2010). It will evaluate the needs and motivation
of different people and the major impact of tourism on visitor attraction. This will also define the
tourist motivation theories and some factors that can affect the development procedures. In this,
various tools and techniques are there for the management that influence regarding sustainability.
There can be some major issues and procedures which are involved in the development of visitor
attractions. In this report, this will analyse management strategies and its techniques for
achieving growth.
TASK 1
1.1 Overlap of visitors related to specific types of attraction
Overlap of visitor attraction
Date: 3rd February 2018
Tourism is an important industry that has main purpose to attract many visitors for visiting any
particular place or location of country. This is beneficial because government gets more income
or growth of economy through travel and tourism sector. Therefore, they are supporting this
industry for developing the country and increase its GDP.
Sustainability
In the present scenario, travel and tourism industry is growing at a fast pace which is
contributing in the economic development and improve national financial positions. For every
person, it is required to better understand the importance as well as values that will help to
provide a better marketplace . There are many organisations that operate in this sector and
generate higher revenues by adopting various strategies and techniques so that they can survive
among tough competition in the market.
Overlap
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Overlapping plays a vital role in achieving sustainability advantages and it has a major effect on
the environment as well. In this, a visitor visits several countries from his country for particular
reason and during this purpose, they visit the place for fulfilling their needs and desire
expectations. It is defined as a procedure which supports in increasing growth or generate
revenues of the country. Visitors generally prefer England for visiting as it is a perfect tourist
place and various people are attracted towards UK that helps in gaining more income and GDP
growth in limited time period. Government of Britain is supporting tourism firms by providing
various facilities so that number of customers can be attracted and also, their frequency towards
place can be improved. They help in several fields by considering visitor's safety and security
for the purpose of providing better protection regarding any issue or problem. In such process,
government or local authority of England is trying to give better experience to their visitors so
that they can visit again and again.
Visitors attraction of the UK
There are many of places in the United Kingdom which attract a large number of customers
through its heritage, historical and traditional places as well as better services to the people so
that they can enjoy their holidays or meet purposes by visiting there. UK's government focuses
on conducting several activities and organise some events that help in providing immense or the
best experience to tourists. Some of the attractive and mind-blowing locations of UK are as
follows:
British Museum: - It is a historical place of United Kingdom which is established in the year
1753. It is situated at Bloomsbury area in the London. This is one of the places that attracts
number of people because of its beauty and many attractive things. Apart from this, various
historical places are there that support in attracting thousands of people and government is also
promoting these industries so that they can increase their economy growth in appropriate
manner. National as well as international visitors show their interest towards this place.
Government has their purpose for promoting historical or visiting places so that they can spread
entire history to the customers. So, these kinds of historical places generally increase large
audience for exploring various experiences of tourism sector. It is helpful for the students as
they can learn more things through these monuments or get information regarding historical
places.
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Illustration 1: British Museum
1.2 Importance of different visitor attractions
Tourism industry is one of the most important which contributes more for developing the
country. At present, every individual or person get interested to visit any place for their fun,
relaxation, picnic or holidays purpose. This also support to undeveloped areas as well as
locations through providing economic growth in effective manner. In this process, local
government and authority are giving several facilities and services for the visitors so that they
can get better experiences and satisfy their needs or wants in effective manner. It is must be
required to provide seasonal employment because attraction of tourists are based on climate or
environment such as weather changes that affects on this business. Therefore, they support to
provides services according to time and generate higher profits or more incomes both country
and employees. For any organisation of travel and tourism industry as well as tour operators, as
they have to adopt various strategies for attracting numbers of people towards any place that
must be requires for promoting the business and achieve economy growth. They have to
perform many of roles and responsibilities from another sectors as they generally enhance
heritages values and historical places in effective manner and take responsibility for their
cleanness. Visitor attractions is very supportive for the country as people can increase their
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living standard and improve their styles through tourism. There are various purposes or
importance of the development of tourism industry which are given below such as:
Increasing profits and growth: This is the major impact of travel and tourism sector as it
support in increasing potential economy growth and improve the county's financial positions. In
this, travel organisation or agencies helps in providing financial support to the nation in
appropriate manner by their products and services. So these are very useful for any country in
earning incomes as much as possible and also increase the foreign investments through
international visitors (Beritelli and Bieger, 2014). This also helpful for building effective image
or reputation of the nations by promoting tourist industries so many of visitors will know about
the historical places or any other visiting places and they will attracts towards this for having
better experience. This will also affects on the local market by increasing sales volumes.
Conservation: It is the process where people save water, environment and electricity by using
various tools and techniques. Government support to make effective as well as safe
environment and formulate various legal rules or regulations so that they can protect it in
appropriate manner. In this, government of the nations focus on improving climate through
promoting greenery, cleanness and water conservation and many more things. It also helps in
building park side areas or national parks etc.
Provide employment services: Tourism industry is very helpful in providing employment
opportunities to the local people so that unemployment can be remove within the country. It is
the biggest opportunity of an individual to earn more money by providing their services to
visitors in tourism corporation. In this process, they also helps in providing tourist guide who
provide their contributions in sharing knowledge and information regarding places.
Revenue: it is not concerned with the revenues of any agency but also denote the generating
money to increase economy growth. In this process trade mark of services provides various
services. There are several hotels and tour agencies that gives services as their main focus is to
satisfy customers so that they can earn more money. It is very important to get best outcomes
for developing the travel and tourism industry
Importance of different visitors attractions:-
every business firm support in providing more contribution for generating revenues and earn
incomes but travel and tourism industries are very beneficial because it provides long term
benefits to the country. These kinds of industries are contributing in increasing growth and
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revenues of any nation.
Economic growth:- This term is related with money as tourism industry support in generating
money by processes as well as services so it consider culture, traditional, trends and economic
development of a particular country. The business contributes in increasing employment
opportunities and trad marketing which affects on the growing economy. It also effects in
positive way on the monetary policy.
Further development: This sector is also beneficial in developing the particular area or country
because It helps to improve and develop infrastructure of the nation while developing economy.
This contributes in promoting culture, traditions and historical place which attracts more
individuals towards country. In this, many of trades as well as marketers take advantages of
tourist by selling their products and services in effective price.
Task 2
2.1 Needs and motivation of various kinds of visitors
In travel and tourism sector, many of people comes and visit various places for their
special purpose so it must be considered by the businessman or tour operators that they requires
to focus ion their services or facilities which must be in appropriate manner and also improve
their quality so that numbers of people can be attracted towards the visiting motive (Cellini,
2011). Every country try to attract more people through their beauty, quality of products and
services, better services of health or medical sector, educational purpose, business dealing and
many more for generating higher revenues or profits. It is very necessary that government should
take care of their country and have responsibilities for improving or promoting tourism industry
for earning or developing economic growth in efficient manner. There are some motivations for
attracting the visitors regarding specific place such as:
Health and medical tourist: in this includes various services related to health and safety
of people while visiting any place so many of countries are focusing on providing effective
medical services to the patients who requires more better services or facilities for improving
health. Due to this, countries are earning incomes and generate revenues for developing their
economy growth.
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Business tourist: In this, people visit some place for their business purpose so it also
related with this. On the others side, many of firms are getting interested in this types of business
so they are expanding the business at another country so this support in achieving future growth
and generate higher profits by developing the country. In this, a person comes and understand
about the country's people by analysing customer's needs and wants for a particular products and
services in effective manner.
Educational tourist: these kinds of tourism is related with the students as they visit a
particular place by their educations purpose so that they can get various information regarding
history or any other. Many of country focus on this purpose so they expand or promote the
tourism sector (Coghlan, 2012). For this, UK is very famous as they provide various educational
and literacy services to the students like British Museum, The national Maritime Museum, The
queen's house and many historical places etc. which provides more knowledge and information
to students regarding that.
Adventures tourists: It is very famous and attractive place in travel and tourism sectors,
as many of firms and tour operator industry promote the exploration place or search that kind of
locations for providing better experiences to the people. They generally organise these types of
tour so that they can attract numbers of visitors towards tourism. People can explore different
destinations according to their choice, demand, needs as well as something new adventurous etc.
2.2 impact of tourism on visitor attraction in UK
In the current scenario, travel and tourism industry is growing day by day as many of
countries are promoting their these sector and adopting various methods, tools and techniques for
attracting number of people towards its local, beauty, attractive things, traditions, culture etc.
Tourism Consultant with Visit Britain also attracting the visitors towards British Museum, The
National Maritime Museum and The Queen's House in the UK. There have some negative and
positive impacts of tourism sector that can affects on the nation's income such as:
On the basis of
differences
Positive Negative
Economical Travel and tourism industry is very
helpful in increasing country's
economic growth as well as support in
This can be create more crowed at
the various places so it is
unnecessary that impact in
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generating revenues in appropriate
manner. It also helps in attracting
foreign investments through
international tourists which contribute
in higher advantages and growth.
negatively on the tourism sector. It
also can increase more wastage that
can harm the heritages or historical
places.
Social and
cultural
This is beneficial for the country as
they promote society and their culture
on the front of different visitors that
major impacts on the economy so that
government take responsibilities for
improving cultural activities.
It can affect on the negative way in
which included drugs, unethical
issues, illegal material and any other
unnecessary activities as well as
terrorism, crimes etc.
Environment Environment factor is one of the major
or important force which affects on the
industry or business in both way as
negative or positive (Connell, 2015).
The main positive effects are building
good image, promoting tourist place,
wildlife reputation of the country which
support in improving the business
process or activities in appropriate way.
The major negative impacts are that
it reduce the environmental values
of the country. In such process
includes dissatisfied visitors, lack of
products and services qualities and
ineffective business approaches.
There are some major effects on the travel and tourism industry and these are as follows:
Improper transportation facilities: this is a negative factor that directly affects on the
this industry because in this required good or proper transportation facilities which provides
better experience to the people and attract them towards the destination. If it is not in effective
manner then it can affect on the travel industry of economy.
Overcrowding place: in this process consider that many of tourists are faced various
problems or issues regarding any particular place. For this purpose, government requires various
terms and policies for improving so that they can provide better services to them. Overcrowding
is one of the major negative impact on the travel and tourism industry.
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2.3 Analysing the effects of theories of tourist motivation on the management
In this defined that to improve the tourism services by managing or effective
management. This is very effective and important sector that helps in contributing more
economic growth so government and local authorities try to improve their services or any
facilities and their legislation for the purpose of visiting. Here are some theories of Maslow and
Plog which support in providing the effective information or data in easy way. These are as
follows:
Physiological theory: This the basic needs of the people in which defined their
requirements. In this, it provide basic information to those firm who deals in travel and tourism
industry (Page, 2015). It is very necessary to provide exact and accurate information so that
industry can satisfy their customers needs, wants and demand in appropriate manner.
Protections and security: It is major things that, government have to consider all safety
and protections activities for the every people from dangerous or any issues. So that tourists will
feel motivated and relax through safety and security services.
Esteem: In this considered several facilities and services that generally provided by the
local authorities to the visitors. It is responsibility of government authorities to provide best
services and experiences to the people and consider their satisfaction level through travelling.
Self actualisation: it is related with self assessment in which tour operators or tourism
industries acquire various skills or qualities for serving best services to the people in effective
manner.
On the other side, Plog theory is also support in motivating to the organisation and
tourism industries for providing better quality of services in appropriate manner. There are some
parts of Plog theory such as:
Allocentric: In this, visitors have rights to choose their own desired destination for
exploring the world or visit any place where they wants to go. Tourists can explore any
adventurous places for having best experience.
Psychocentric: in such kinds of tourists are generally visits the different places for the
purpose of taking rests and relaxation (Evans and Stonehouse, 2012). They explore the attractive
destinations for spending the time with their family.
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Midcentric: These kinds of visitors explore or visit the different places for their own
purpose as they want to get more experience regarding adventurous and specific knowledge or
information as well.
M1
These are the major theories which are assistive in determining appropriate solution to a business
organisation, such as- Physiological theory, Protections and security, Esteem, Self actualisation.
Such strategies or theories improves the decision making process of the firm in an effective
manner.
M2
There are various methods and techniques available which help company to have a great
working in organisation and it does help organisation to attain their goal and objective in right
prospect as well. Design and method although techniques as well which make company to have a
great working.
Task 3
3.1 Process and procedures of various issues that included in the visitor attractions development
This is generally related with some major profits or benefits that gain by the visitors with
in a country. There are various problems or issues which can occur and directly affect on the
growth of visitors as well as their attractions towards the specific destinations (Garrod, 2012).
These are some visitors attractions such as:
Funding: It is very useful for attracting more customers as people generally attracts
towards country through proper funding. It must be required to reduce generated funds in the
country to bring various people.
Stakeholders: In this, organisational people or visitors guide are considered who play
vital role in providing better services to the tourists or visitors. In this they make decisions for
adopting several strategies and techniques for facilitate services.
Attraction management: these kinds of services concerned with specific areas or
locations that support in attracting more customers and influence them for visiting the place. In
this procedure, various types of services, cost and many sources support to build the value of
visiting place.
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Private and public enterprise: there are various organisation as profitable or non-
profitable who generally established for earning profits and compete with competitors. It can be
seen that the increasing the competition in European marketplace.
Technology advancement: Various technologies are developed and also introducing
some unique features in equipments which are very beneficial for travel and tourism sector for
growing rapidly.
The process of visitors attractions
Consumer needs: this is the first step in which identify of consumers needs or wants as
where they want to go for visiting purpose so that organiser found particular locations as per
their demand. There are many of places where customers wants to visit so tour or trip must be
organised according to this.
Consumer perception of what will satisfy need: in this organiser or tour operators
measure the consumer perceptions regarding particular places in effective manner and also
attracts them towards organisation.
Consumers perception of the attractions: In this, operators measures the consumers
perception as per the destination and ensure about their interest as well as attractions towards
tour and travel organisation.
Task 4
4.1 Visitor management strategies
In this defined that visitor management is very difficult task for every tour operators as
they requires various schemes and offers for attracting them and proper controlling or managing
the European market (George, 2010). UK government is trying to make effective plans or
policies in the tourism agency so that they can control on the negative effects which generally
occurs while visiting by tourists. There are some guest administration methods or techniques that
support in various strategies such as;
Overseeing interest of guest: guests should be treat effectively for satisfying their needs
and wants. They generally request for the special purpose so that it is must to keep all those
request. So that organisation can remind the visitors desired place and make them satisfy by
providing effective and qualitative services as well as long term benefits.
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