Analysis of Visitors Attraction Management for Tourism

This report provides a comprehensive analysis of visitors attraction management, focusing on the context of the National Tourism Agency Visit Britain. It examines the overlapping of visitor attractions, highlighting both positive and negative impacts, and uses the London Eye and other UK attractions as examples. The report explores the importance of visitor attractions for economic development, including revenue generation, conservation, and preservation. It also delves into the needs and motivations of various types of visitors, using market segmentation techniques like demographic, geographic, and psychographic segmentation. Furthermore, the report assesses the impacts of tourism on attractions, including overcrowding, wear and tear, and cultural and economic impacts. Finally, the report analyzes visitor management strategies and techniques related to sustainability, providing a holistic view of the subject.

VISITORS ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1................................................................................................................................................1
1.2................................................................................................................................................2
TASK 2............................................................................................................................................3
2.1 The needs and motivation of various types of visitors..........................................................3
2.2 Impacts of tourism on visitors attractions............................................................................5
2.3 Effects of theories of tourist motivation on management of visitors attraction....................6
TASK 3............................................................................................................................................7
3.1 Covered in ppt.......................................................................................................................7
TASK 4............................................................................................................................................7
4.1 Analysing various visitors management strategies...............................................................7
4.2 Evaluation of management techniques related to sustainability...........................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Visitors attraction management is most essential component for the organisations
functioning in travel and tourism sector. Tourism industry helps in delivering excitement,
interest and different activities for the tourists at a time whenever they make visit to attraction
places or when they plans trips. It is important to develop place of attractions for a longer period
of time frame as a excursion destination. The main motive of following industry is to allow
visitors to access various places of attractions for a purpose of education, entertainment and as
well as visit may be for worship. The sites of attraction are very complex in nature that is not
easy to understand. It is necessary that all places must be open for all kinds of tourists without
any pre bookings. This helps in seeking attention of many domestic as well as international
travellers.
Following assignment is based in context of National Tourism Agency Visit Britain. This
report will help to understand overlapping of particular site of attraction due to large number of
visitors. Beside this, report supports in determining importance of various tourist attractions. And
further it helps in learning impact of different theories of tourist motivation in managing sites of
attractions.
TASK 1
1.1
OVERLAPPING OF VISITORS ATTRACTION
Date: - 8th August 2017
The overlapping of visitors attraction places is defined as, a situation when tourist makes
visit to one place for a particular reason and at by that time they tend to visit another tourist
place. The following situation directly leads overlapping of a particular attraction place.
Overlapping of place as both positive and negative impacts over tourist industry. It positively
helps in earning more amount of income for business working in this sectors apart from this it
may negatively have impact over destinations as there are chances of harm due to more number
of visitors. There are many places of attraction within the economy of United Kingdom that
seeks attention of national as well as international tourist towards it.
London Eye is most significant site of attraction in United Kingdom. It is located near
the southern bank river Thames and this is a Giant Ferris Wheel. Main motive of London Eye
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is to seek attention of world towards London. This site of attraction effectively contributes in
generating high amount of earnings which is good for development of economy. The events
such as Olympic organised by government attracts large number of tourists toward it which may
led to overlapping at a site of London Eye.
The tourist visiting place of attraction may tend to have a visit at another site which may
be an event or natural site. Pembroke Shire of London is another place which is a national park
and it seeks attention of large number of visitors. Individual or group of visitors who have came
to visit London Eye for their certain objective and at the same time if they visit Pembroke Shire
will directly lead to overlapping at one place of attraction.
Apart from the following, numerous time government of UK and various authorities
arranges festivals and events that significantly attracts large number of national as well as
international tourist towards it. The festivals such as Thames festival or new year eve fire works
motivates many individuals for to be a part of it. Visitors visiting this function may visit other
nearby place of attraction which will straight away lead to overlapping at a particular attraction
place.
Science museum is one of the most important site of attraction and it attracts both
national and international tourist towards it. Approximately 3.2 million visitors are attracted
towards it annually. It have wide range of various collections that includes jets and other. The
individuals visiting the place may visit to London Eye which will result in overlapping at a
place.
1.2
IMPORTANCE OF VISITORS ATTRACTIONS
Date: - 8th August 2017
The various places of attractions for visitors within United Kingdom have great
importance which assist in economic development of country. All tourist places helps in
generating more amount of revenues with this it also generates better job opportunities for local
individuals. It further help in improving living standards of local and this has great importance
for countries development. The main objective of attractive places is to earn income, preserve
and conserve these place. All this is being described as follows: -
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Profits: - Visitors attraction places is most important for firms operating their activities
in travel and tourism sector as sites are only an factor that attracts more number of visitors and
supports in earning huge amount of profits. It is necessary for firm who are involved in site to
manage sites significantly which will helps in attracting large number of travellers and enhances
profitability.
Conservation: - It is necessary for firms and government bodies working in tourism
sector to take effective action in regard to conserve all places of attractions within a country. In
case, if new effective things are introduced in park than it will support in attracting more
visitors which assist in conservation.
Preservation: - It is needed that all the species must be preserved for a longer period.
The attraction plays important role in attracting large number of travellers and seeks attention of
government and authorities in order to preserve sites. National Tourism Agency Visit Britain
must take effective action in order to prevent the places which have faced danger of extinct in
future.
As discussed above the site of attraction plays vital role in earning more amount of
profits which assist in betterment of countries economy by emerging better employment
opportunities and enhancing living standards of locals. National Tourism Agency must work
effectively for improvement of attraction places which will assist in determining importance of
attractions. Some importance is being listed as follows: -
Enhances local heritage and culture: - The visitors attraction have huge significance in
improving local heritage and culture by attracting national and international travellers. As these
sites provides best information and knowledge to visitors about culture it helps in promotion of
local products and services.
Revenue: - The more number of travellers visiting different places of attractions
effectively help in earning huge revenue for organisations involved in travel and tourism.
Beside this, huge earning supports in countries economic development. For all of the following
visitors attraction plays significant role.
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TASK 2
2.1 The needs and motivation of various types of visitors
All the travellers visiting different places of attraction are of different kinds. Apart from
this, visitors choices and demands varies form each other (Ab Karim and Chi, 2010). Their are
huge number of organisations which are functioning within United Kingdom in tourism sector
and offers most significant services to travellers. National Tourism Agency is one out of the all
organisations. It delivers various services to different types of tourists on the basis of market
segmentation which is being described as follows: -
Illustration 1: Market segmentation
(Source: Market segmentation)
Demographic segmentation: - It is an way of segmenting market on the basis of
demographic factors such as gender, age, incomes, culture and family background. This is most
common method used by organisations functioning in tourism sectors. This way in dividing
market effectively help firm to determine the target market for whom the services is meant for
(Barros and et. al., 2011).
Geographic segmentation: - It is another way used by firm to divide market place for
delivering services effectively. Under this, the market is divided on the basis of geographical
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area i.e. individuals location. It support firm to analyse effective area or location for which the
services is meant for. This is good for firm in order to eliminate wastage of time and money
which is used in concentrating on other areas. It is must for delivering best service in target
market (Beritelli, Bieger and Laesser, 2014).
Psyco graphic – As per this division the customers are grouped into different sections as
per their living styles and income level.
Behavioural – In order to better understand the needs of various individuals it is
necessary that the population is further segmented on the basis of the behaviour of an individual
and readiness of clients.
Needs and motivation of various visitors.
All the individual have varied preferences and choices in relation to a place or services.
The tastes and choices of individuals living in rural are is different as compared to the
individuals of urban area. It is necessary for organisation functioning in following sector to
provide services according to the needs within its operational area which helps in seeking
attention of many tourists towards their services and place of attraction (Cellini, 2011). Needs of
different travellers vary with the their wantslike tehre are distinct reason behind why people
travel from one place to another. Some of those are stated below:
 For using better and developed medical aid
 Education
 Culture
 To study heritage
 For recreational porpose
2.2 Impacts of tourism on visitors attractions
Tourism of a country has great impact on the visitors attractions. There are many
different sites of attraction within the economy of United Kingdom and these places of
attractions effectively seeks attention of many visitors. The more number of travellers at sites
helps in development of countries economy in many ways and supports in growth of tourism
sector. Individuals are only attracted to the place where there is availability of all common
facilities.
As and when there are large number of visitors at place of attraction it have certain
positive and negative impacts on attractions (Coghlan, 2012). Travellers helps in generating huge
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amount of profits for government of country by which development can be achieved
significantly. Some impacts over attractions due to tourism is being stated as follows: - Overcrowding: - At a period of time when there are large number of traveller at a
particular site of attraction it directly leads to overcrowding at that place. It is necessary
for firms and authorities involved in management of attraction place to handle the crowd
in better manner which will help in eliminating all negative impacts on attractions. Wear and tear: - The more number of tourists at a particular place of attraction due to
tourism may result in damages on property of sites. This wear and tear of places results in
huge cost for maintaining the sites in natural manners. The bad condition of property
directly demotivate other visitors (Connell, Page and Meyer, 2011). Education and training: - The visitors attractions provides effective information and
knowledge to travellers. Beside this, tourists who are literate as well as educated and
trained has positive impact over sites of attractions and they supports in creation of good
healthy environment at places because of their better behaviours. This type of tourist
mainly have interest make visit of historical places and museums. Culture impact – With the help of tourism the heriatge of different places is protected and
the value of that particular place is further raised. If people are not welcomed in the
different place than it will have a great impact on those who are visiting that particular
place and hence the image will get effected.
 Economic impact – As there is much demand of tourism industry it has added much
worth and rise in the economy of the country. Much revenue is earned by the travelling
agency and hence the economy is developed. There is some negative impact due to the
travelling culture as the prices of various resources is increased and the heritage of the
country gets highly effected.
2.3 Effects of theories of tourist motivation on management of visitors attraction
There are different types of theories that are accounted in the following regard and they
have important impact over visitors attraction: -
 Responsible tourism:
The following theory states that all travellers are responsible in their own. These types of
travellers rarely affect attraction sites negatively and beside this they do not have any impacts
over nature and environment (Evans, Stonehouse and Campbell, 2012). This theory and kind of
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travellers are most beneficial for local communities. Apart form this, theory states that tourist
should be responsible towards protection of environment and they must not damage or harm any
properties of attractions.
 Maslow theory:
The following is a theory of motivation which can be used by the firm operating their activities
in tourism sector in order to determine various needs of different travellers. It is important for
organisation to fulfil all the needs determined which will motivate them for making a visit at
various destinations (Garrod and et. al., 2012).
 The smart consumer:
The smart consumers is referred to individuals who carry complete safety precaution with them
at the time of travelling different destinations. This preventive measures helps them in case of
emergencies. All the preventive measures are taken by them by analysing all negative impacts
related to their travel.
 Ecotourism:
It covers all travellers who are effectively responsible towards maintenance and protection of
environment as well as nature. These kind of individuals study, enjoy and appreciate nature. This
have economic and social involvement for national and internationals travellers (George, 2010).
 Sustainable tourism:
There are some individuals who acts as an leader and takes initiatives for growth and
development of tourism industry. Effective roles is being played by them and they are
responsible for maintaining healthy environment at attraction places and supports in sustaining
tourism. Beside this, it helps in increasing important development and growth for forthcoming
generation (Gössling and et. al., 2011).
TASK 3
3.1 Covered in ppt
TASK 4
4.1 Analysing various visitors management strategies
In planning and management, strategy is most significant element which is used for
enhancing growth and development of tourism industry. Management is referred to an art by
activities are performed in most creative way (Hartmann, 2014). The main functions of
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management are planing, organising, staffing, directing and controlling. All these functions
provides help in managing activities in better manner. There are large number of different
strategies which can be used in management of visitors attractions. Some of the strategies is
being described as follows: -
Illustration 2: Difference Between Demand and Supply
(Source: Difference between demand and supply)
Managing the demand of visitors: - In the following context, it is significant to manage
all the demands made by huge number of travellers which helps in effective management of
visitors attraction places. Firms and authorities who are concerned with management of
attraction places can set a time frame and they may restrict some days in respect of accessing the
site. It will helps in managing demands of tourist effectively (Haukeland, 2011).
Managing supply of visitors: - It is necessary for organisation and authorities involved in
management of visitors attractions to provide high quality of products and services to all the
tourist visiting destinations. All travellers visiting place of attractions have various demands and
it is important to have better flow of products and services as per the demand aroused. As
effective supply of services with its quality supports in motivating large number of tourists
towards various destinations (Henderson, 2011).
Management of requirements as per the resources available: - It is necessary to manage
all the available resource effectively and they must not be wasted. This management of resource
will help in providing the services in better manner at minimum cost. Beside this, it significantly
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support in removing losses which is necessary in order to keep the cost of products and services
at low level.
Managing the influence: - There are some factors which have direct negative impact over
site of attraction. If is necessary to manage these factors for eliminating their negative impacts.
This supports in increasing the more number of visitors towards various destinations.
All the above mentioned strategies plays vital role in balancing demand and supply. It is
important for National Tourism Agency to use above mentioned strategies for managing all
kinds of visitors visiting different site of attractions (Horng and Tsai, 2010).
Managing demand of tourists – The refereed organisation ensures that those who use
their services for visiting different places get maximum satisfaction and do not face any
inconvenience while travelling.
4.2 Evaluation of management techniques related to sustainability
Sustainability of management is stated as management of all factors in effective manner
so that their advantages can be taken by forthcoming generations. For achievement of benefits in
future it is important to focus on many activities by considering them. If these factors are not
taken into considerations than there is an significant chances of disadvantages for future
generations.
Environment: - The following factor consist of significant elements which helps in
protecting nearby environment of attractions. It is essential to manage all the wastes and control
pollution. Firms and authorities involved in management of sites must keep garbage bins
wherever necessary and it is important responsibility of travellers to make use of these bins for
protecting environment (Jin and Pearce, 2011).
Social: - This includes various elements such as values, beliefs and cultures of all visitors.
It is important for firm functioning in travel and tourism sector to view all these elements of
social factors and it is necessary for them not to violate the following elements. This will help in
providing better services effectively according to the values and beliefs of visitors. The culture is
an factor which differs from one place to another thus, it is important to respect all the cultures
which ensures no negative impact due to this (Law and Buhalis, 2010).
Economic – By having balance development at work place continuity in the tourism
activities can be maintained.
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