Strategic Review: Analyzing Vista's Market Position and Planning

This report provides a comprehensive review of Vista, a UK-based retail company, focusing on the importance of reviewing organizational strategy and business plans. It details the significance of feedback in assessing the effectiveness of business strategies and plans, emphasizing the manager's role in implementation and stakeholder engagement. The report identifies SWOT analysis and value chain analysis as key tools for reviewing business plans, enabling the company to identify strengths, weaknesses, opportunities, and threats. Furthermore, it employs the Ansoff matrix to review Vista's market position, covering market development, diversification, and market penetration strategies. The analysis also highlights Vista's competitive strengths and weaknesses, particularly its brand recognition versus limited promotional activities. The report concludes by referencing relevant academic works, offering a structured overview of Vista's strategic landscape and recommendations for improvement. Desklib provides access to this and other solved assignments.

Marketing Essentials

Table of Content
 Introduction
 Importance of review in developing organisational
strategy and business plans
 Determine tools which can be used to review Business
plan
 Review the position of Vista in its current market
 Competitive strengths and weaknesses of Vista
 References

Introduction
Strategic planning is a process of decide future activities and
action of a business enterprise in order to achieve set goals
and objectives. Vista a retail company based in UK is taken
under this report for study. importance of review of
developing strategy for business and business plan is
detailed under this report.

Importance of review in developing
organisational strategy and business plans
The review or feedback is helpful in knowing about the
efficiency and also effectiveness of a business strategy
and also plan. It is the duty of manager is to formulate the
business plans and also strategies. The manager is
responsible for implementing it at the workplace in an
effective and efficient manner.

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From this company can make improvement in its plan.
Business plan can be related to any thing like make
changes the working environment, any new rules etc.
After implementation of business plan at workplace, it is
the responsibility of manager is to take review from the
workers or its other stakeholders about the new plan and
policies.

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On the basis of taking review from the employer, it is
necessary for manager to make some changes on the basis
of their opinions and also suggestions. But regarding the
implementation of new plan and making strategy, it is
necessary for the manager is top include the staff
members in the process of decision making and also take
opinions and suggestions of them.

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With the help of this the level of morale and also motivation
of employees will be increased and they will also work
according to the new strategy and also business plan with
out arising any kind of issue.

Determine tools which can be used to
review Business plan
For the purpose of
reviewing of
organisational strategy
and also the business
plan, Vista business
firm use the SWOT
analysis (Strengths,
Weaknesses, Threats,
Opportunities and also
threats) and also the
value chain analysis

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These both are the effective tools and techniques for taking
review regarding the business plan and also the
organisational strategy. With the help of SWOT analysis,
it measure its strengths, weaknesses. After knowing the
weaknesses, it is necessary for manger is work for on
weakness to over come from them.

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From the SWOT analysis, Vista business organisation can
identify the new and beneficial opportunities. On the
other hand with the help of Value chain analysis, firm can
determine its internal activities. It is an effective strategic
tool. Its main objective is to determine the most valuable
and necessary activities.

Review the position of Vista in its current
market
With the help of Ansoff matrix, Vista business organisation
can review its position in the present market. It is an
appropriate and a proper tool to know about they market
position. In the Ansoff matrix includes the product
development, market development, diversification and
also the market penetration

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Market development- For
the market development,
company target the new
market and also introduce
the existing in the new
market. It will helps in
increasing the sales.