BM6005: Business Plan and Analysis for Vistas Care Home

This assignment presents a comprehensive business plan for Vistas Care Home, focusing on the UK market and the elderly care sector. It begins with an introduction outlining the necessity of market analysis and business strategies. The plan details business opportunities, specifically targeting the aging population, and proposes a value proposition centered on enhancing the quality of life for residents. Key components include a business model outlining key partners, activities, value propositions, customer segments, and financial aspects. A competitor analysis identifies key rivals in the care home market, and business strategies are formulated to provide high-quality services. The marketing plan includes detailed strategies to understand and meet customer needs, while the operations plan provides a schedule for daily activities and service delivery. Finally, the financial plan includes investment, profit and loss, and cash flow projections. The assignment concludes by emphasizing the importance of a strong business plan for achieving business goals, supported by references to relevant literature.

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BM6005:
Enterprise: Creating
Your Business

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Introduction
 There are various elements that need to be consider by
organisation while launching new business idea in market.
It is crucial for determine and analyse different market
opportunities and competitors in market area as well as
different strategy of business that will lead to growth and
development of business.

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Business opportunity
 There are different business opportunities for respective
company that will lead to growth and development of
business. There are many old aged people in UK market
area, so it is opportunity for Vistas Care Home organisation
to attract and influence them towards the offering of this
company.

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Value proposition
 This business is developed in order to enhance the living
standard of old age people as well as improving their
experience of life. Vistas Care Home is focusing on
providing valuable services to customers.

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Business model
Key Partners
 Government authority
 Dance and music teacher
Key activities
 Providing food services
 Personal care
 Health and medical facilities
Value propositions
 Movie nights
 Dance classes
 Musical instruments
 Yoga
 Personal care
Customer Relationships
 Understanding needs of customers
 Boosting confidence
 Highly trained employees of meeting
customers requirements
Customer segments
 Old age people
 Mass market area
 Diversified customers
 Niche market segment
Key resources
 Human resources
 Machines
 Financial resources
 Raw materials
Channels
Cost effective channels
Social media marketing
Direct promotion
Cost structure
 Cost of medical facilitates
 Producing food products
 Salary to employees
 Marketing cost
Revenue streams
Leasing
Assets sales

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Competitor analysis
 There are different kinds of home care organisation that is
located in UK market area. These business can be consider
as the major threat to Vistas Care Home. Major
competitors of respective company is Romford Nursing
home, The Kensigton Care home, Groveland park care
home and many more.

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Business strategies
 It is crucial for respective company to develop effective
and efficient business strategies in order to successfully
perform organisation activities. Vistas Care Home
company is providing proper training to its employees that
will support in understanding the needs of customers as
well as enhancing their experience in care centre.

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Marketing plan
 This will includes the procedure which consist of different
marketing strategies that should be implemented by
respective company in next 12 months. Marketing plan
includes various set of action that will assist in
understanding customers needs and full fill their
requirements by offering high quality products and
services.

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Operations plan
 It is significance for Vistas Care Home to create a highly
detailed operational plan as this will support in providing a
clear picture to employees. Operational plan of this
company is a scheduled that will include a proper time
frame with day to day activities. In this schedule of the
services that will be provided to old aged people for
enhancing their experiences.

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Financial plan
 This plan will includes detail regarding all financial
resources or amount that will be required company to
successfully carry out business activities. Financial plan
including investment, profit and loss as well as cash flow
in mention below.

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CONCLUSION
 From the above presentation it can be concluded that
launching a new business in market area is a very complex
procedure. It is crucial for develop and create strong
business plan that will provide path for accomplishment of
goals.

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REFERENCES
 Books and Journals
 MacDonald, R. and Coffield, F., 2015. Risky business?: youth
and the enterprise culture. Routledge.
 De Kruijff, J. and Weigand, H., 2017, June. Understanding the
blockchain using enterprise ontology. In International
Conference on Advanced Information Systems
Engineering (pp. 29-43). Springer, Cham.