This essay delves into the theme of sustainability, emphasizing its crucial role in modern society, particularly within the context of the wedding industry. It examines the theory of green economics, which advocates for businesses and governmental institutions to prioritize environmental impact in their operations. The essay uses a visual analysis of ten images to explore the unsustainability of traditional weddings, highlighting issues such as waste generation and carbon emissions, and proposes solutions such as the use of eco-friendly materials, recycled products, and sustainable décor. The research methodology includes primary research through image analysis and autoethnographic reflection. The essay concludes that the wedding industry must embrace green service innovation and integrate principles of green economics to reduce waste, minimize environmental impact, and promote sustainability through practices like recycling, and using alternative materials.
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