Visual Communication Campaign: Cultural Impact & Design Elements

This project analyzes a visual communication campaign, focusing on the impact of color, lines, contrast, and balance on audience perception. It emphasizes the importance of color in advertising and its influence on feelings, while also highlighting the roles of lines in suggesting movement and emotion. The project examines how contrast creates focus and redirects attention. The analysis differentiates the message presentation for American and New Zealand audiences, considering cultural influences. Strategies to reduce racial prejudice are discussed, emphasizing diversity and cultural familiarity through symbols, language, values, and norms. The project also covers logo design for different screens, including techniques for ensuring effective visual presentation across various devices. Finally, it outlines the steps involved in creating a media campaign, including understanding goals, choosing channels, defining the target audience, creating content, and monitoring feedback, along with the importance of adapting messages for digital platforms and providing links to supporting video content and references.

Visual Communication Campaign
Name
Institution
Date

Effects of color, lines, contrast, and balance on
visual communication
Color is the most important element in business advertisement and
campaign.
Therefore, the choice of color that is made can significantly influence
the feelings of the audience as well as that communication plays in an
organization.
Use of lines in visual elements can also be used to suggest pattern,
change, growth, change, distance, movement, and range of emotions.
On the other hand, contrast will be used in this case to create
proximity and focus point in the visual design.
Contrast will also be used to redirect the attention of the audience.

Images to the Audience

Images to the Audience

Presenting The Message To The Audience
The audience from the both countries will interpret the message
differently.
For instance, Americans will be highly influenced by the color.
Therefore, there are high chances that they will get the information
presented in the document at a glance.
 On the other hand, New Zealand citizens are not influenced by color.
 As a result, contrast has been used in this case to capture their
attention.

Presenting The Message To The Audience
As already stated, most Americans are impressed by color audience
from New Zealand.
Therefore the following are chosen images for each audience.

Image to New Zealanders

Strategies To Reduce Racial Prejudice
There are several strategies in which the chosen help in reducing racial
prejudice.
First, the images chosen can be accepted in any part of the world as well
as any gender. According to Richard Schweder, who is one of the most
re-known anthropologist, the world is not based on the same truth and
reality, rather, it’s a mixture of cultures.
 In regard to this, the chosen images must demonstrate diversity.
 In regard to cultural familiarity, there are four aspects which have to be
considered.
They include symbols, language, values, and norms.

Strategies To Reduce Racial Prejudice
A cultural symbol is a physical manifestation that signifies the ideology of a
particular culture or that merely has meaning within a culture.
Additionally, the same symbol can mean different things in different cultures.
 Cultural norms defines standards lived by different audience.
They guide behavior and expectations.
Such norms must be considered since they in most cases affect the message that
is send to the audience.
Information must be displayed to the audience in a language that is easy to
understand. Finally, Cultural values define core ideals and principles upon which
an entire community exists. Signs and symbols must be also be considered.

Logo to the Americans

Logo to the New Zealanders

Ensuring That The Logo Fits In All Screens
A logo is very critical in determining the importance of a brand
identity or the information convey.
It does this by conveying the best brand imagery.
Regardless of the type of device that is used, the logo by be clearly
presented to the audience (Marsh et al., 2017).
However, visual experience in logos can be a bit challenging
especially when logos are getting translated to smaller screens.
If proper mechanisms are to be employed, unpredictable changes may
arise (Marsh et al., 2017).

Ensuring That The Logo Fits In All Screens
For instance, the logo might resize itself (Rebich-Hespanha & Rice,
2016).
This can lead to bad user experience.
There are two main techniques that can be used to mitigate these
challenges.
 One of these techniques is creating a regular logo setting (Marsh et
al., 2017).
The other techniques entails adding section settings for smaller
screens.

Social Media Posts - Post to the Americans

Post to the New Zealanders

Social Media Posts – Post to the New Zelanders

Summary
Creating a media campaign is one most common techniques that organizations use to
communicate their ideas to their management or customers.
There are several steps that ought to be followed in this case.
The first step in this case is understanding the goals of the campaign.
With this in mind, it becomes a very easy task while measuring the effectiveness of
the campaign (Rebich-Hespanha & Rice, 2016).
The second stage involves making decisions on the type of channel that will be used
to promote the campaigns. In this case, videos will be preferred to other channels.
The third stage entails choosing the right audience.
According to Rebich-Hespanha & Rice (2016), regardless of the type of information
that is conveyed, the target audience must be considered.

For instance, the message that will be conveyed in this case will mainly target
audience from the United States and New Zealand.
After the target audience has been analyzed, a content calendar is created.
This will be essential in defining how and when the created message will be
conveyed to the audience.
Creating supporting visual content is also important in this case.
Finally analyzing and adjusting the message, scheduling the post, and
monitoring and responding to feedback from the target audience are essential
steps in this case.
The main danger of altering digitally generated images is that they can change is
size based on the screen.

Link to Videos
https://screencast-o-matic.com/watch/cqlFofv6nF
https://screencast-o-matic.com/watch/cqlFoiv6nB
https://screencast-o-matic.com/watch/cqlFoXv6ef
https://screencast-o-matic.com/watch/cqlFoXv6ef

References
Marsh, W., Copes, H., & Linnemann, T. (2017). Creating visual
differences: Methamphetamine users perceptions of anti-meth
campaigns. International Journal of Drug Policy, 39, 52-61.
Rebich-Hespanha, S., & Rice, R. E. (2016). Dominant visual frames
in climate change news stories: Implications for formative evaluation
in climate change campaigns.