Visual Design Report: Commercial Applications and Examples

This report provides an overview of visual design, emphasizing its significance in enhancing business websites and commercial landscapes. It delves into the strategic use of colors, fonts, and designs to attract customers and improve a company's scope. The report highlights the roles of graphic designers and their methods, including the use of pictorial, schematic, and illustrative languages. It focuses on two real-life examples: vector graphics, which can be resized without quality loss, and photo manipulation, used extensively in advertising to create imaginative perspectives. The report references key literature on design principles and graphic design research, offering insights into the evolving field of visual communication and its impact on business strategies and consumer engagement.

Running head: VISUAL DESIGN
Visual Design
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1VISUAL DESIGN
A Visual Design serves the purpose of providing visual enhancements to a business
website or a landscape that has commercial importance for a specific business house, by
using attractive colours, fonts, designs and such in a strategic methodology that provides
commercial advantage to a business (Umika Pidaparthy, 2012). A website is generally used
to advertise about a company or the products and services that are offered by the same and
can attract customers by displaying videos or screenshots related to the products and services
or experience of customers who have already tried out their products or services, which
inspires the viewers to try out the same. Visual Designing can improve the scope by
enhancing the look and feel of the business website. The implementation of visual design not
only helps to enhance the scope of any business through a website but real-life visual
implementations can also help in the improvement in business scopes.
The designers who deals with the graphic designs illuminates and explains things with
the help of graphic language, that may be pictorial, schematic, paper presented and
illustrators. The graphic designers plans and solves the problem of related to discipline and
are concerned with all the purpose, visual judgement and process related to designing. Visual
design is considered to be a design that is supplementary and also is additional to all the
projects. The research of graphic design gives a more advantageous view of graphic design
and identifies a distinctive and varied field of research. A challenge that arises from the
graphic designs is to increase the profiles that are related to the projects described in
information design, designs that are experimental and service design (Kevin O'Neill, 2015).
The terms of graphic designer are related with the projects of large scale research that is done
to improve the well being of products, interact with space and are also used to elucidate
process. Graphic designer works on both the way. They work in pen and paper and also in
digital form. Sometimes the design of graphic designer is content in the integral part of the
large scale projects. Different evidences are provided by the graphic design in the areas

2VISUAL DESIGN
where decisions are made and the evidences are made on the way where the designs are
situated, interpreted and used.
Two real life examples of visual designs are vector graphics and photo manipulation.
These two graphic designs are used excessively in the areas of visual designing. The designs
of vector graphics are different from pixel graphics or bitmap (Lupton & Phillips, 2015). The
differences between them are in two aspects: the vectors of vector graphics can be resized
without its decrease in quality and the vectors are much simpler and focused in comparison to
pixel graphics or bitmap. Basically, a design in vector is an art work that is made up of tools
that are based on curves, basic shapes and lines. Another important example of graphic
design is the photo manipulation. This manipulation is a method of graphic design that
involves illustrations, digital art and photography. All are accumulated together to form a art
piece (Williams, 2015). Manipulation of photos that are real life enables the designer to
create a photo that is different from real life and is full of fantasy. The work of photo
manipulation has reached a wider range in present digitization world. The field where photo
manipulation is done is advertising. It is used in advertising because it has the ability to let
the viewers to see the world in a totally different angle or perspective which the viewers
cannot imagine. If the viewers get to believe what they see, anything can be done.

3VISUAL DESIGN
Reference List
Williams, R. (2015). The non-designer's design book: design and typographic principles for
the visual novice. Pearson Education. Retrieved from
http://homepages.rpi.edu/~zappenj/WWWW/Readings/Design_Book.pdf
Lupton, E., & Phillips, J. C. (2015). Graphic Design: The New Basics: Revised and
Expanded. Chronicle Books. Retrieved from
http://www.strongmocha.com/images/books/GraphicDesign_TheNewBasics/
Front_Matter.pdf
Umika Pidaparthy Special to, C. N. N. (2012, Jan 26). Interest, meet pinterest: Site helps
users catalog their passions.St.Joseph News - Press Retrieved from
http://gateway.library.qut.edu.au/login?url=https://search-proquest-
com.ezp01.library.qut.edu.au/docview/918069442?accountid=13380
Kevin O'Neill, /. S. A. (2015, May 08). Stand out from the crowd. The Times - Tribune
Retrieved from http://gateway.library.qut.edu.au/login?url=https://search-proquest-
com.ezp01.library.qut.edu.au/docview/1679439845?accountid=13380