Vitaherb: Organizational Design for Business Model and Product Support

This report analyzes Vitaherb, an Australian health company, focusing on its new business model, organizational design, and operational strategies. The report examines the company's resources, including its manufacturing facilities, diverse distribution network, and commitment to ethical sourcing. It explores the processes required for the organization, such as forming relationships with local suppliers and utilizing professional experts for market analysis and promotional activities. The report also discusses the location of these resources and processes, emphasizing the use of lean manufacturing and Six Sigma principles for waste reduction and operational efficiency. Furthermore, the report details the control mechanisms, including project management, financial evaluation, and IT applications, to ensure effective management and decision-making. The report also provides figures and models to visualize the business processes and control mechanisms, enhancing the understanding of Vitaherb's approach to managing its resources and promoting its products within the market.

Running Head: NEW BUSINESS MODEL
New business model
Name of the Student
Name of the University
Author’s Note

1NEW BUSINESS MODEL
Table of Contents
The resources this organization needs.............................................................................................2
The processes this organization needs.............................................................................................3
Where the resources and processes are going to be located............................................................5
How the resources and processes are going to be controlled..........................................................7
References......................................................................................................................................10

2NEW BUSINESS MODEL
The resources this organization needs
The firm lacks the presence of a loyal consumer base. This is because there are a number
of firms that are providing similar products within the consumer market. Thus, enabling the
consumers to access the wide range of product offerings and to choose their desired ones. The
firm lacks expansion growth, as there is huge competition within the market. The competitors of
the firm are namely Pure Science Inc., Livewire Ergogenics Inc., Sunland Nutrition Inc., and
Harris Spice Company Inc. (Vhni.com, 2019). This makes the market very tough to gain a
sustainable position for the concerning firm Vitaherb. On the other hand, by making use of the
local experts, the firm can gain some knowledge regarding consumer behaviour and that of the
local political and economic concerns.
This will help in formulating a strategic measure for the concerning firm while deciding
the strategic step for penetrating the international boundary. The consumer market is lacking
What? Who?
How? Where?
Go – to -
market
Figure: Business model
Source: Created by the researcher

3NEW BUSINESS MODEL
knowledge regarding the various services that are being provided by the concerning firm such as
that of the Vegicapso, some of the consumers on the forum website has claimed that they don’t
even know that there exists a vegetarian delivery system for liquid supplements. What is
remarkable is not so much its newness. Besides, there is hardly anybody who knew about this
technology. Thus, it is being taken for granted in the nutritional industry that if you want to
deliver liquid supplements to your customers in capsules, it has to be gelatine soft-gels (Vhni.com,
2019). However, it is because of the VHNI that the entire scenario has changed. Well, that was so
until recently, but with VHNI that has changed. Now your customers will not have to swallow
gelatine they do not want to get nutrients they do want.
On the other hand, the firm can undertake promotional activity using undertaking free
trail off, and free distributions as this will help in gaining the interest of the major proportion of
the consumers. Besides, the use of the e-commerce platform can be further improved for making
the offer available within the international boundary. The business firm does not make use of the
advertising effort; this is to be eliminated as by making advertising will help in raising brand
awareness among the potential new consumers. It is the advertising that helps in capturing the
interest (Vhni.com, 2019). Using an advertising activity, the company can gain competitive
advantage by formulating an attractive ad. Besides the nutritional value, that they give major
importance towards should be highlighted within the promotional activity, as it will help in
gaining the satisfaction of the consumers. On the other hand, they can make product reviews
using social-network channels such as YouTube and Facebook. Creation of business page helps
in dealing with the concerning issues that are faced by the firm.

4NEW BUSINESS MODEL
The processes this organization needs
Forming hand with that of the local suppliers, along with that of the local vendors is
required. On the other hand, the firm can form a hand with that of the local hospitals and nearby
hospital clinic to keep their product within their shelves. This is where the importance of the MR
comes in. Besides, the use of professional experts is required to continuously monitor the tracks
of online activity. The theory of the Democratic kind of leadership is to be undertaken. The
business firm should understand that since it is operating in the marketing industry. The feedback
and opinions as that of the individual medical representative and that of the other employees will
result in an efficient activity, as they are the ones who deal with the potential clients and they
understand their visionary and demands (Nakamura et al., 2015).
Special focus is to be laid upon the below-mentioned aspects; they are as follows:
 Job design- The job design is to be tailor-made and should be according to that of the
different job assign. The job design is to be changed with a different point of time. This will
help in understanding better as of which of the individual performs better regarding a specific
position.
 Diversified catalogue- This is oriented with making available the different categories of
product along with the set of utilities that will be acquired by making use of the product. The
diversified catalogue is to be prepared, keeping in mind the different consumer base.
 Promotional activity- There should be promotional activity regularly. The promotional
activity should be to make the consumer market aware of the various new as well as existing
brands. Besides, there is a need to make the consumer market demonstrate the benefits that
are being gained by long-term users since it is being found that the major proportion of the

5NEW BUSINESS MODEL
consumers are not fully aware regarding the services that are being provided by the firms
(Vhni.com, 2019).
Moreover, taking into consideration the present era of time. The use of the third party
professional experts is to be undertaken to avoid any uncertainties. This professional expert
should be hired on terms and conditions (agreement) to avoid any future conflicts. The experts
should be rich and qualitative in terms of market knowledge, and should also be enriched in
terms of the industry knowledge. There is a requirement for the firm to make use of this
professional along with a focus group; this will help to get a better outcome in terms of results.
On the other side, there is a requirement to carry on market analysis, as suggested by the senior
marketing management body. The senior marketing manager further added that the company
lacks leadership such that to penetrate more into the market, there should be change within the
leadership style such that democratic leadership is to be followed.
Where the resources and processes are going to be located
The use of the lean manufacturing theory is to be used such that the major proportion of
the waste is to be eliminated by effectively making use of the resources. On the other hand, the
use of the six sigma is to be undertaken; it is an application of statistical measure that helps in the
understanding of the business undertaking by comparison of the various charts and graphs. This
will help the firm to understand the dynamic changes that are taking place on a real time basis. It
is an operational management tool (Webb et al., 2017).
The use of the project management is to be undertaken in deciding as of which of the
resources and the processes are going to be used. In other sense, financing, staffing, physical
space, technology, and that of the equipment is to be given immense focus. They are to be

6NEW BUSINESS MODEL
evaluated on a monthly basis such that ant default may be dealt with within the mean possible
time. The finance factor is to be evaluated regarding the criteria that do the firm has the ability to
meet future expenses. This expenses may be unfavourable (Kiehtreiber et al., 2015). Speaking in
terms of the human labour force, does the firm make use of the required set of the labour work-
force. The innovation in technology is one of the factors which makes the business undertaking
smooth and effective. Hence, the use of traditional equipment is to be undertaken by the firm for
arriving at a more profitable situation.
Figure: Six Sigma model
Source: Created by the researcher
Besides, above all this, the planning phase of the firm is to be given utter importance as such
that the planning stage is to be backed up by another planning stage. There should be the
availability of 2 – 3 plans at any point of the time. Such that failure of one plan may do not
hamper the entire business undertaking of the firm.

7NEW BUSINESS MODEL
How the resources and processes are going to be controlled,
Figure: Business process model
Source: (Tallyfy.com, 2019)
This above model is to be followed that is designed keeping view the marketing activity
of the concerning business firm. Besides making use of this specific model, the below-mentioned
model is to be undertaken for the convenience of the workflow.

8NEW BUSINESS MODEL
Figure: a Business process model
Source: (Tallyfy.com, 2019)

9NEW BUSINESS MODEL
Sometimes, it is observed that improvement within the work process of the concerning
firm does not account towards positive achievements. However, the use of the reengineering
concept of the entire business model is to be undertaken for the attainment of the business
objectives. The difference between the two of the model lies regarding the time factor and the
authority aspect. Hence, it is to be implemented and then to be decided to justify that which of
the business model is of success means (Akamatsu et al., 2014). Besides, there is a requirement
for the firm to make use of the various IT application software. This is to record various data and
informations. This will furthermore help in gaining competitive such that use of the IT concepts
such as that of the MIS will help in undertaking a preferable business decision for the firm,
besides, taking into consideration the present innovation that exists within the market. The use of
the cloud platform is to be made for the smoothness of the business information system. This
information set can be used in the future days for overcoming any concerning issue.

10NEW BUSINESS MODEL
References
Akamatsu, T., Terao, T. and Watanabe, T., International Business Machines Corp, 2014.
Information processing system, operation management method for computer systems,
and program in a distributed network environment. U.S. Patent 8,892,705.
Macdonald, I., Burke, C. and Stewart, K., 2017. Systems leadership: Creating positive
organisations. Routledge.
Mayo, A., 2016. Human resources or human capital?: Managing people as assets. Routledge.
Nakamura, T., Yamane, T., Shimoda, E. and Morino, K., Shimizu Corp, 2015. Operation
management apparatus, operation management method, and operation management
program. U.S. Patent 9,031,703.
Nanjundeswaraswamy, T.S. and Swamy, D.R., 2014. Leadership styles. Advances in
management, 7(2), p.57.
Vhni.com. (2019). Frequently Asked Questions Regarding Vita-Herb Nutriceuticals and
Encapsulation. [online] Available at: http://www.vhni.com/faq.html [Accessed 12 Jun.
2019].
Webb, S.P., 2017. Knowledge management: Linchpin of change. Routledge.
Wehrmeyer, W., 2017. Greening people: Human resources and environmental management.
Routledge.