MBA-666: Project Proposal for International Games, Vancouver Uni

This document presents a project proposal developed for the MBA International Games organized by Vancouver Island University. The proposal outlines the project's scope, including methods and procedures for execution. It details the pricing strategy, budgeting, and timeline, along with a social media promotion plan designed to maximize participation and reach. Additionally, the proposal includes a survey questionnaire intended for participants, aimed at evaluating the success of the project based on their feedback and overall experience. The survey questions cover various aspects of the event, such as timing, location, and overall satisfaction, providing valuable insights for future improvements. The document also includes estimated expenses, budgeting and social media promotions.

Request for Proposals Number: MBA-666
MBA International Games
January 2019
STUDENT NAME
STUDENT ID
SUBJECT NAME
SUBJECT CODE
DATE DUE: JULY, 29 2018
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ABSTRACT
Vancouver Island University organized MBA Games for which a project proposal has been
developed. A project proposal needs to be developed which encompasses methods and
procedures to be included for the project. A pricing, budgeting, timeline and social media
promotions strategy is developed in this project. A survey questionnaire for participants success
score is developed to understand and analyse success of the project.
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Table of Contents
ABSTRACT....................................................................................................................................2
1.0 INTRODUCTION TO PROJECT SCOPE..........................................................................4
2.0 PRICING OF THE PROJECT..............................................................................................4
3.0 BUDGETING.......................................................................................................................5
4.0 SOCIAL MEDIA PROMOTION.........................................................................................6
5.0 SURVEY FROM THE PARTICPANTS.............................................................................9
6.0 REFERENCE LISTS...............................................................................................................11
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1.0 INTRODUCTION TO PROJECT SCOPE
Vancouver Island University has organized MBA games for which a project proposal has to be
developed for selecting a Contractor (Nicholas & Steyn, 2017). The Contractor will then be
assigned to develop an innovative program for its evaluation for ascertaining success of the
project. The success parameters for the assigned project will encompass an evaluative framework
tool (Saenz & Cano, 2009). A survey question is developed for ascertaining success of the said
proposal by collecting answers from participants.
2.0 PRICING OF THE PROJECT
Pricing for any project encompasses a critical component that needs to be developed at the
project initiation. It encompasses prices for major resources that will be exhausted at the time of
the event, prior and post also (Larson et al., 2014). Materials and facilities along with break-
down of resource time, hourly rates with an outline of complete expenses have to be developed.
Below is a schedule of estimated expenses for the project that will take place. The project will
require space to be hired, material to be purchased and man-hours to be spent such that the
event is staged well. A team of employees will be designated at the project such that the entire
event is conducted in an appropriate manner. There has to be appropriate advertisement selected
traditional as well as social media advertisement methods such that substantial number of
participants and people can take part in the event. As it is a games event, there will be scopes to
earn revenue as well from sports company advertisements and stalls that are put up. These will
act as input costs whereas expenditures will be cost spend to set up the event.
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Expenses Head Amount ($) Time (Hours)
1. Stadium Rent 10,000
2. High Voltage Light Rent 7,000
3. Advertisement 5,000
4. Management Staff 20,000 100
5. Laborers for setting Event 15,000 400
6. Prize Money 25,000
7. Hosting Charges 15,000
8. Materials 6,000
9. Miscellaneous Charges 5,000
3.0 BUDGETING
It is crucial for any event to set up a standard budget to confirm to. The budget will be in the
form of monetary schedules and timelines which allows ascertaining appropriate completion of
the project (Verzuh, 2015). Estimated cost/ expenditure schedules have been prepared, time
schedule definition will allow completing the project within given due date.
Deadline Heads 0-15
days
15-30
days
30-45
days
45-60
days
60-75
days
75-90
days
1. Project Proposal
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2. Contractor
Assigning
3. Cost/
Expenditure
Ascertaining
4. Budgeting &
Scheduling
5. Advertisement
and Promotion
6. Event Conduction
4.0 SOCIAL MEDIA PROMOTION
Social media promotion is the use of online stages and destinations to project a thing or service.
Although the terms e-displaying and automated advancing are so far prevalent in the insightful
network, web based life advancing is ending up more outstanding for the two experts and
researchers. Most internet organizations have functioned in data examination devices, which
engage and to track the advertisement, accomplishment, and duty of promotion fights. Website
addresses an extent of accomplices through electronic life advancing, including potential
customers and potential specialists, feature writers, bloggers, and the general populace. On an
imperative level, web based systems administration exhibiting joins the organization of a
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publicizing exertion, organization, setting the degree and the establishment of an organization's
desired internet organizing culture and tone.
Relational cooperation locales rely upon building virtual systems that empower purchasers to
express their needs, needs and characteristics, on the web. Web based life advancing at that point
relates these buyers and social affairs of individuals to associations that offer comparable needs,
needs, and characteristics. Through relational association districts, associations can remain in
contact with particular followers. This individual affiliation can imbue a conclusion of
relentlessness into fans and potential customers. The ability to rapidly change obtaining practices
and thing or organization acquirement and development to a creating number of purchasers is
portrayed as an effect network. Social frameworks organization regions and web diaries
empower enthusiasts to Tweet comments made by others around a thing being propelled, which
happens constantly on some web based life sites. By reiterating the message, the customer's
affiliations can see the message, consequently accomplishing more people. Since the information
about the thing is being put out there and is getting reiterated, greater action is passed on to the
company.
Also, by picking whom to take after on these regions, things can accomplish a greatly limited
target audience. Social frameworks organization goals moreover consolidate much information
about what things and organizations pending clients might be enthused about. Utilizing new
semantic examination progresses, promoters can perceive obtaining signals, for instance, content
shared by people and request posted on the web. An appreciation of obtaining signs can
empower arrangements to people target critical prospects and promoters run littler scale
concentrated on fights.
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The event will make use of extensive social media promotion as most channels require gigantic
lead time to yield a ROI. For example, content marketing works best finished the whole deal
after it has had the ability to yield backlinks and SEO balance (Debourse, Archibald & François,
2011). A couple of channels yield smart results yet not for the duration of the entire burdensome
day. For example, influencer displaying can pick up you rapid results with respect to bargains for
low effort (anyway astounding cost). Regardless, those results do not continue occurring after
some time. Or maybe, a bargain on a for each post start can be picked up, and much of the time
less each time it is posted.
A couple of channels are unsurprising anyway dull to dial in. For example, AdWords can make
unsurprising results for your picture, anyway it requires quite a while to expert and procure
specific position (de Freitas, 2009). For introduce day online business goals, the ability to
immediately and dependably get new customers is immense. Notwithstanding net positive wage
on the basic arrangement, referrals, email promoting and customer support can pay off
comprehensively with each irrelevant customer.
New online life frameworks turn out every week, an expansive segment of which will never
expand any sort of balance (Telukunta et al., 2014). It, it's best in the first place the most
unmistakable stages, by then once you have profitable systems running, administering a level of
your budgetary arrangement toward more exploratory fights. In 2018, there are 6 unmistakable
web based life channels where you can take after showed notice frameworks and make
unsurprising ROI (Trifonova). The event will make use of social media marketing platforms such
as Facebook, Twitter, Instagram, Pinterest, Snapchat and LinkedIn. It will adopt extensive paid
and unpaid methods for its advertisements.
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5.0 SURVEY FROM THE PARTICPANTS
There will three phases of the event survey for evaluating appropriately success of the event
(Zhang & Han, 2014). At the time the survey was done, end of the event when feedback was
received and final stage when sending questions by email. Below are some of the survey
questions that will be undertake for the study.
SURVEY QUESTIONS
Question
Response
Not at All – Very Much
Q1. Is it preferable to attend an event during
morning, evening or night?
1 2 3 4 5 6 7 8 9 1
0
Q2. Would it satisfy you, if you received a
confirmed attendee list prior to the event?
1 2 3 4 5 6 7 8 9 1
0
Q3. Will travelling far for the event dissatisfy
you?
1 2 3 4 5 6 7 8 9 1
0
Q4. Does the event location affect satisfaction
levels?
1 2 3 4 5 6 7 8 9 1
0
Q5. Did you enjoy your experience at the
event?
1 2 3 4 5 6 7 8 9 1
0
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When the event will be conducted and success will be measured, it is crucial to understand the
amount of success is response received from the event (Faruqui, Sergici & Sharif, 2010). Prior to
the event, substantial response has been obtained from participants up to 60% of the total number
of participants. During the interview total response received was 55%, whereas post event
success in receiving feedback is approximately 40%. This reflects tremendous dip in response
rate obtained from participants of the event.
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6.0 REFERENCE LISTS
de Freitas, S. (2009). Serious Games Institute Applied Research Strategy 2009-2010.
Debourse, J. P., Archibald, R. D., & François, G. (2011). Project managers as senior executives.
Project Management Institute.
Faruqui, A., Sergici, S., & Sharif, A. (2010). The impact of informational feedback on energy
consumption—A survey of the experimental evidence. Energy, 35(4), 1598-1608.
Larson, E. W., Gray, C. F., Danlin, U., Honig, B., & Bacarini, D. (2014). Project management:
The managerial process(Vol. 6). Grandview Heights, OH: McGraw-Hill Education.
Nicholas, J. M., & Steyn, H. (2017). Project management for engineering, business and
technology. Routledge.
Saenz, M. J., & Cano, J. L. (2009). Experiential learning through simulation games: An
empirical study. International Journal of Engineering Education, 25(2), 296.
Telukunta, S., Kota, M. S. K., Potti, M. S., Shashank, M. H., & Reddy, T. (2014). StrateJect: An
Interactive Game for Project Management Experiential Learning'.
Trifonova, M. B. A. Games and Creativity in eduCation and traininG.
Verzuh, E. (2015). The fast forward MBA in project management. John Wiley & Sons.
Zhang, X. M., & Han, Q. L. (2014). Event-triggered dynamic output feedback control for
networked control systems. IET Control Theory & Applications, 8(4), 226-234.
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