Comprehensive Analysis: Vivid Sydney Event Overview and Dimensions

This report provides a detailed overview of the Vivid Sydney event, an annual festival of light, music, and ideas. It analyzes the event's type as a cultural and business event, highlighting its dimensions, including light installations, music performances, and interactive art. The report examines revenue streams, including contributions to the state's economy, and budget considerations. It identifies key stakeholders such as sponsors, collaborators, and organizations like TDC and TransGrid, discussing their involvement and contributions to the event's success, including technological installations and energy audits. The analysis is supported by references to academic sources, corporate websites, and industry reports, providing a comprehensive understanding of Vivid Sydney's structure and impact.

EVENT MANAGEMENT

1. Event overview
Vivid is one of the Australia`s largest event that attempt to deliver more sustainable
manner (McDonald, 2017). This event is one of the grandeur in the creativity, cutting
edge, and innovation leading the industry leaders while delivering the sustainable
events at international level (Eggleton, 2015). The association also aims to paint
Sydney in different colours by focusing to stay green. Sydney`s vivid festival is where
the art finally meet its path towards business (Eggleton, 2015). It has been innovating
it year after year that brings a state of celebration of technology and art, which attract
both local as well as international visitors (Panoz et al., 2016). This event is the
annual festival of music, ideas, and the lights. It is inclusive of outdoor immersive
installations of lights and their related projections by the local and international
musicians (Ranzi, Vallati, and Cashen, 2018). This also promotes the idea of
exchange forum characterizing the debates with the creative thinkers (Eggleton,
2015). The masterpiece of vivid Sydney includes light sculptures, building
projections, and multimedia interactive work and the landmarks such as Harbour
Bridge, Opera House, and near to the Sydney central business place into the outdoor
nights as the canvas of art (Banks et al., 2016).
It keep its real focus on the interaction between commerce, technology, and arts.
Educational and government institutes by focusing on need of the Australia while
investing to the promotion of STEM careers (Eggleton, 2015).
Vivid conducts numerous events with different categories such as cultural event
“Sydney’s illuminated artwork”.
Revenue streams and budget considerations
In 2018, vivid records for more than 2.25 million people attending the festival by
contributing near to $172 million to state`s economy. In order to work towards the

objectives, Destination NSW committed to reduce the environmental effect with
active working in regards to deliver effective event (Dempsey, 2017). Related
attraction uses Huawei latest smartphones and the tablets at the custom house
(Dempsey, 2017). TDC has created a 3D model of the building by using the intricate
architecture also the additional content by visualising Huawei devices positioned on
podium at the front of projection tower by creating the reality experience (Technical
Direction Company, 2016). The event has attracted nearly 1.43 million visitors with
60000 arriving from other states and nearly 30000 are international visitors specifying
the festival (McDonald, 2017). People conduct Vivid in order to engage in core
market activities through business events with the mixture of travel managers,
conventional buyers, and global media (Technical Direction Company, 2016). The
ministers have believed that it can be transformational for the visitors in a vibrant
period. Being a fantastic event of the nation and for the city visitors, it is always an
interaction of technology and art and providing a chance to the public to keep their art
(Technical Direction Company, 2016).
2. Event stakeholders
As far as stakeholders are concerned, sponsors and collaborators such as Australian Museum,
ICC Sydney, Port Authority, Liberty, DFW and proomill. In 2018, TDC and the Spinifex
group are the stakeholders. Other stakeholders such as organisations like TDC have received
unique results in regards to the technological installation (Destination NSW, 2016). As a part
of inaugural relationship, it has been seen that TransGrid have collaborated with Vivid
Sydney in order to avail them support for lighting of Sydney conservatorium of the music and
also delivering the energy audit wider festival (Supporting Vivid Sydney, 2015). TransGrid
will hep and assist an elaborated understanding of events that is purely used by the Vivid
Sydney while developing strategies in order to bring down costs and the manage the carbon

print effectively. TransGrid commits to support low carbon future (Supporting Vivid Sydney,
2015). The group manager guides the company`s centre of concern to drive certain
efficiencies making the collaboration with the vivid Sydney (Technical Direction Company,
2016). It has engaged talented people among their team that includes records for the city wide
video varied projections for nine sites inclusive of royal Botanic Garden and the Taronga Zoo
(Destination NSW, 2016). During 2016, as a part of inaugural relationship, vivid Sydney and
TransGrid will certainly collaborate with an aim to support lighting of conservatorium of
music and also the delivery of energy audit for lightning of huge audits (Supporting Vivid
Sydney, 2015). TDC avails video projections on three major water screens, which are
surmounted on 13 metres robotic floating higher than 56 fountains. This moving water screen
will certainly take the shape of dragon with any of the characters considered from Commedia
(Destination NSW, 2016).
Vivid LIVE is an annual contemporary music jubilee conducted by the Sydney house of
Opera. It take place near in six venues at the house. It has the feature of international and
local artists especially commissioned and the hallmark lighting (Destination NSW, 2016). It
is the centre of Sydney opera House near to music program. Stakeholders include 26 venues
featuring near to 227 performances while leading the contemporary musicians, cross genre,
new form of musical performance, ground breaking pioneers (Destination NSW, 2016).

References
Banks, J., Hedge, L.H., Hoisington, C., Strain, E.M., Steinberg, P.D. and Johnston, E.L.,
2016. Sydney Harbour: Beautiful, diverse, valuable and pressured. Regional Studies in
Marine Science, 8, pp.353-361.
Dempsey, S., 2017. TAFE designs star at Sydney Vivid Festival. Education, 98(4), p.5.
Destination NSW, (2016) Destination NSW (Annual report, 2015). Available on:
https://www.destinationnsw.com.au/wp-content/uploads/2011/10/Destination-NSW-Annual-
Report-2015-2016.pdf [Accessed on: 10/08/19]
Eggleton, M., (2015) Sydney's Vivid Festival: where art meets business. Available on:
https://www.afr.com/news/special-reports/sydneys-vivid-festival-where-art-meets-business-
20150513-gh0sxw [Accessed on: 10/08/19]
McDonald, K.C., 2017. Harbouring the City of Sydney’s Fluid Renaissance: Incorporating
Community, Creativity and Collaboration. In Entrepreneurial Renaissance (pp. 47-55).
Springer, Cham.
Panoz-Brown, D., Corbin, H.E., Dalecki, S.J., Gentry, M., Brotheridge, S., Sluka, C.M., Wu,
J.E. and Crystal, J.D., 2016. Rats remember items in context using episodic memory. Current
Biology, 26(20), pp.2821-2826.
Ranzi, G., Vallati, O. and Cashen, I., 2018, October. A Methodology for the Inspection and
Monitoring of the Roof Tiles and Concrete Components of the Sydney Opera House.
In Euro-Mediterranean Conference (pp. 689-699). Springer, Cham.

Supporting Vivid Sydney, (2015) TransGrid has today announced it will for the first time be
a Vivid Collaborator with Vivid Sydney 2016. Available on:
https://www.transgrid.com.au/news-views/news/2016/Pages/Supporting-Vivid-Sydney.aspx
[Accessed on: 10/08/19]
Technical Direction Company, (2016) Large-scale projections mapping and design at vivid
Sydney, 2016. Available on: http://www.tdc.com.au/news/vivid-sydney-2016 [Accessed on:
10/08/19]