Vodafone's 4G Service: Marketing Plan, Strategy, and Matrix Analysis

This report details a marketing plan for introducing Vodafone's 4G service, covering situation analysis, market goals, marketing strategy, budget, and execution. It recommends a competitive pricing policy, a strong distribution network, and a comprehensive communication mix involving advertising, direct marketing, personal selling, and sales promotion. The marketing planning process within Vodafone involves determining organizational goals, assessing resources, evaluating risks and opportunities, formulating a marketing strategy, and implementing and monitoring the plans. The Boston and Ansoff matrices play a vital role in developing the new 4G service, growing the existing market, and potentially charging a premium price due to the service's uniqueness. Effective distribution channels can help acquire rural markets, and adopting the marketing mix elements can attract new customers. Desklib offers a wealth of similar resources for students.

Marketing planning
LO 3

3.1, 3.4
A marketing plan has been made to introduce an addition or
innovative service in Vodafone like 4G service.
Situation analysis
Market goals
Marketing strategy
Budget and plans
Execution

Contd.....
The recommendations given for pricing policy, distribution
and communication mix can be like-
Pricing should be fixed and that needs to attract
customers.
The pricing needs to be less then the existing competitors
so that customers uses the service and make it successful.
Company is required to set the prices of its new service
4G.

Contd...
Distribution- The distribution channel or network has to
be strong that it reaches all its customers at different
places and satisfies them. The distribution of 4G service to
reach each and every customers effectively and they use it
and feel satisfied.
Communication mix- It includes different communication
channels like advertising, direct marketing, personal
selling and sales promotion activities. For introducing this
service in the market company should use advertising
methods so that it reaches all potential customers.

3.2
Marketing planning process plays an key role in strategic
planning process for Vodafone. Marketing planning
process is conducted within the organization to know its
SWOT.
Determination of organisational goals
Assessing organizational resources
Evaluation of risks and opportunities
Marketing strategy
Implementing and monitoring the marketing plans

3.3
 The role of Boston matrix and Ansof matrix plays an
important role in developing the new product in the
market.
 It means that planning the strategies for the development
of new product 4G service in the market.
 Existing market has to grow effectively so that it helps in
development of the new product.
 Company is going to charge premium price from its
customers because the offered service is not provided by
any other competitors.

Contd....
 The technique should be appropriate so that it can have
effective development of the product in the market and can
acquire new customers and satisfies them.
 Through using such matrix Vodafone can plan for the
development and growth of new service 4G in the market.
 Through using effective distribution channel company can
acquire rural markets as well.
 Through adopting elements marketing mix company can
set unique prices and attract new customers as well.

Thank you