Role of HR, Marketing, and Finance within Vodafone Group plc

This report examines the key business functions of Vodafone Group plc, a multinational telecommunications company. It delves into the roles of Human Resources, Marketing, and Finance, highlighting their significance in organizational growth and decision-making. The report analyzes collaborative working practices among these departments and explores the impact of both internal (SWOT analysis) and external (PEST analysis) factors on Vodafone's business. Furthermore, it demonstrates an understanding of financial management and reporting within the organization. The conclusion synthesizes the findings, emphasizing the importance of these functions for sustainable business success and offering insights into the company's strategic approach to internal and external challenges. The report references academic sources to support its analysis.

Introduction to Business
Studies-Presentation

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Describe the role of HR, Marketing and finance functions within Vodafone Group plc...........1
TASK 2............................................................................................................................................2
Develop an understanding of collaborative working practices...................................................2
TASK 3............................................................................................................................................2
Demonstrate an understanding of the main factors, both internal and external, which impact
Businesses...................................................................................................................................2
TASK 4...........................................................................................................................................3
Demonstrate knowledge of the role of financial management and reporting within the
organisation.................................................................................................................................3
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Business studies helps an organization to make more informed decisions in day to day
business activities. It gives better understanding of business work to the company. Business
studies includes all the factors such as finance, marketing, human resource, accountancy,
operations and organizational studies. In the context of respective company Vodafone Group plc,
it is British based multinational telecommunication company(Aguilera and Grøgaard, 2019). In
November 2020 Vodafone Group plc owned and networks in approx 22 countries. This report
includes information about role of human resource, marketing and finance function in respective
organization. Understanding of collaborative work practices. Impact of internal and external
factors on an organization and at last role of financial management and reporting within the
organization.
TASK 1
Describe the role of HR, Marketing and finance functions within Vodafone Group plc.
In an organisations human resource, marketing, and finance is important useful factors
that ensure the growth of organisations. This function of Vodafone Group plc helps organisations
to build brand image and identity in market. Thus, below is detail study of role of these function
in organisations.
Role of Human Resource:
People working in Vodafone Group plc are the most important resource that ensure stable
profitability rate of organisations. HR is the process of hiring right employees for right job and
make sure that these people are working effectively for organisations. Employee training and
development is also main function of human resource management. They train and educate their
employees according the jobs they have to do to fulfil the expectations of company from them.
Role of Marketing:
This department of Vodafone Group plc plays vital role in promoting the business of
organisations. Marketing helps organisations to gain maximum profit from product, price,
promotion,and place strategies. Product management and promotion is main function of
marketing it helps in promoting the product and services of respective company in market.
Selling these product and services in most effective way company can gain advantages from
sales(Ghauri, Grønhaug and Strange, 2020).
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Role of Finance:
This department of Vodafone Group plc involves management all monetary activities in
the firm. Finance mangers ensure how, when, where to invest money of company and increase
the profitability of Vodafone. Forecasting cash inflow and outflow and allocation of funds is
main function of finance department.
TASK 2
Develop an understanding of collaborative working practices.
Human resource, marketing and finance departments are most useful functions of every
organisation. Finance helps organisation in allocation of resources where human resource helps
organisation in proper utilisation of those resources. On the other hand marketing promote those
resources in market and make profit for Vodafone. All this management functions work together
to achieve the objective set by the organisation. HR hires, recruits and motivates employees to
work towards specific organisational goal and finance department provide them resources so
they can work effectively, where marketing department helps in selling the product and making
strategies about how they can gain competitive advantages from market. Thus, collaborative
working of these function improve efficiency of the organisation and help organisation to
achieve their goals and objectives effectively(Huzzard, Benner and Kärreman, 2017).
TASK 3
Demonstrate an understanding of the main factors, both internal and external, which impact
Businesses.
Internal and external factors of Vodafone Group plc impact the business of organisation
in various way. Below is the detail examination of all these factors:
Internal factors:
To understand internal factors of Vodafone Group plc SWOT analysis of company
explained below:
Strength Vodafone is well known and well established company in the market and
also company has loyal customer base. It is major strength for Vodafone.
Company is able to create strong brand image in the telecommunication
industry which is beneficial for the company.
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Weakness Despite the strong presence in telecommunication industry company has
been failed to mark in rural areas which is biggest threat for the Vodafone
Group plc. Thus company have to connect with rural customers and give
them information about their product and services.
Opportunities Weakness of company is opportunity for the future market of organization.
Company is continuously working on operating its business in rural and
urban areas.
Threats As company is well established and has brand image in market, Vodafone
also has competitive rivalry in telecommunication industry. Competition
from Airtel, Reliance jio, could be a threat for the firm(Mynott, 2018).
External factors:
To study external factors of Vodafone, PEST analysis is explained below:
Political Vodafone Group plc has faced increasing competition in UK but the
political stability of country is opportunity for respective company.
Company maintain its growth from many years.
Environmental Changing climates of UK and because of it customers are facing network
issues it could be threat for company. But Vodafone is continuously
working on improving its service quality (Samuels, 2019).
Social Changes in socio culture of economy factors of UK has profound impact on
growth and sales of company. But company has global brand image and it
could help them increase its profit.
Technological Technological factors has intensive impact on the business of Vodafone.
Technology advancement in market is new trend but this can not impact the
business of respective company because of high level of loyal customer
base in market.
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TASK 4
Demonstrate knowledge of the role of financial management and reporting within the
organisation.
Financial management plays vital role in Vodafone Group. It helps firm in arrangement of all
financial activities within an organization. Accounting and book keeping is main function that
finance mangers plays, they maintain all monetary transaction within an industry. There are
several stakeholder that depends on the financial report of the company and finance manger
ensure that they give them accurate report on time. Thus, financial management is very important
department of company, and help Vodafone Group to deal with all financial difficulty in
organization. It handle all the financial activities of company accurately which helps
organization to have stable growth(Rossier, Bühlmann and Mach, 2017).
CONCLUSION
From the above information it can be conclude that, human resource, marketing and
finance departments are important functions of organization. They help organization gain
sustainable growth in industry. Collaborative working of all this departments helps organization
to deal with internal and external factors. SWOT analysis and PEST analysis of Vodafone helps
its mangers to understand about all the opportunities and threats from internal and external
environment. In last financial management also plays important role in growth and success of
organization.
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REFERENCES
Books and Journals
Aguilera, R.V. and Grøgaard, B. 2019. The dubious role of institutions in international business:
A road forward. Journal of International Business Studies. 50(1), pp.20-35.
Ghauri, P., Grønhaug, K. and Strange, R. 2020. Research methods in business studies.
Cambridge University Press.
Huzzard, T., Benner, M. and Kärreman, D. eds. 2017. The corporatization of the business
school: Minerva meets the market. Taylor & Francis.
Mynott, G.J. 2018. The academic self-concept of business and management students: A review
of the literature. The International Journal of Management Education. 16(3). pp.515-523.
Rossier, T., Bühlmann, F. and Mach, A. 2017. The rise of professors of economics and business
studies in Switzerland: between scientific reputation and political power. European Journal of
Sociology/Archives Européennes de Sociologie. 58(2). pp.295-326.
Samuels, R.J. 2019.The business of the Japanese state: Energy markets in comparative and
historical perspective. Cornell University Press.
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