Vodafone Business Analysis Report: Hungary Operations

This report provides a comprehensive analysis of Vodafone's business operations in Hungary. It begins with an introduction outlining the importance of business environment analysis and its impact on a company's success. The main body of the report delves into Vodafone's background as a multinational telecommunications company, detailing its services, market position, and historical development. The report then examines the business environment in Hungary, considering both internal and external factors influencing Vodafone's operations. A PESTLE analysis is conducted to assess the political, economic, social, technological, legal, and environmental factors affecting Vodafone's business. Furthermore, a SWOT analysis is employed to evaluate Vodafone's strengths, weaknesses, opportunities, and threats within the Hungarian market. The report concludes with a summary of the key findings and implications for Vodafone's strategic direction in Hungary. The analysis highlights Vodafone's competitive landscape and the company's strategies to maintain its market position and adapt to the evolving business environment.

Vodafone bussines in
Hungary

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Background information of the chosen company ......................................................................1
Background information of business environment and country.................................................2
Analysis of business scenario......................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business environment consider internal and external factors that create impact on
company's functions and operations to develop more significant advantages. In this aspect,
employees, customers, management, supply, demand, etc. elements are included that contain in
business to focus on goals and objectives of the business (Malinauskas, Žukauskas and
Juodkazis, 2016).
Present study based on Vodafone which is British multinational telecommunication
business and deals in different areas of the world. It is design by famous global advertising that
assists to accomplish desired level of results at workplace.
For gaining insight information of the present report, it covers background information of
the chosen business. Furthermore, it contains information related with business environment and
country where Vodafone is operated. With the help of PESTLE and SWOT analysis the selected
business successfully analysed to focus on attainment of goals and objectives.
MAIN BODY
Background information of the chosen company
In the enterprise, Board of director are responsible for the overall business performances
that assists to conduct appropriate group to develop business responsibility with power,
authorities and duties. Board has final responsibility for its management to give proper direction,
exercise objectives, accountable to shareholders, etc. (Nie and Haryadi, 2017). It assists to
increase effective results and operations to attain more significant advantages at workplace.
Vodafone company is multinational telecommunication industry which is providing wide range
of services to customers and enterprise as well. They are also offered mobile, fixed and TV to
consumer to deliver them cloud, security and carrier services within the enterprise. They are
leading as cellular telephone operator and boost with more than 165 million subscribers. Annual
sales of the company is also growing around £31.5 billion. It is one of the largest corporation in
UK which expected to merge with several operations and functions in different areas of the
world. The company found itself with one of only two entrants in UK which is virtually
unregulated in new industry. They are also remained with several principal competitor into 1990.
In all over the world, company created more technological advances that assists to increase
profits and revenue that is successfully described operations in desired manner.
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Furthermore, the chosen business was market leader in 1990 and main competitor was
Cell net who work jointly with British Telecom and Securicor and granted licensed in 1985.
There are several competitors are also exists who focuses on development of business and face
several challenges in 1993. As successful marketing functions, it can be stated that Vodafone
introduced new options with lower rental cost so that it assists to focus on new initiatives. Digital
technology significantly gain several advantages that assists to create successful work with
network and the chosen business is also expected operations development with more profitability
and effectiveness (Vafeiadis, Diamantaras and Chatzisavvas, 2015). Vodafone also involved well
number of specialised applications that assists to focus on capabilities and effectiveness. The
chosen business also internationally grown and seeking opportunity to implement project as well.
Digital system of the organisation also works successfully to continuously development with
new possibilities (Vodafone Group Plc - Company Profile, Information, Business Description,
History, Background Information on Vodafone Group Plc, 2018). Therefore, it is third largest
telecom company in term of revenue and subscribers so that development of the business
successfully develop in UK.
Background information of business environment and country
In order to accomplish desired results, Vodafone implement their functions and
operations to expand their results in different areas of the world. In this regard, it can be stated
that in UK their story is successfully developed with innovation, investment, customer service,
etc. In UK, the chosen business continuously develop successful operations and functions to
consider interest with Europe and US. They got license to build Britain's first cellular telephone
network and launched in 1985. In addition to this, the company also purchasing other businesses
in UK for building network partnership in all over the world. Therefore, it contains effectiveness
to attain more desired level of results at workplace (Keramati, Jafari-Marandi and Abbasi, 2014).
In addition to develop hostile bid for larger merger, it can be stated that process
successfully develop to attain more desired level of results. In telecommunication businesses,
there are several services will be successfully develop to conduct business in more than 30
nations. Furthermore, in UK there is wide competition exists regarding telecommunication
services so that the chosen business competing with different enterprise such as British
Telecommunication, O2, etc. This is because, Vodafone is one of the largest telecommunication
service in UK and create successful business operations and network in more than 60 nations.
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There are several reflect provision also develop to implement data services over mobile phones.
In year 2015, the company gain around £43.6 billion and profits around £12.8 billion which
successfully develop operations and functions to focus on full service provider for business
consumers. The chosen business is primary listing on the London Stock Exchange and
constituent of the FTSE 100 index.
In UK, evolution of the business started in 1982 with establishment of Racal strategic
Radio Ltd. Subsidiary. This is because, it is one of the largest telecommunication business that
contain and evolved into present day Vodafone. The selected business continuously develop their
products and services in all over the world that assists to accomplish desired level of results. In
this regard, effectiveness also generated that representing appropriate conversation to attain more
creativity (Keramati, Jafari-Marandi and Abbasi, 2014). According to suggestion, it can be stated
that Vodafone successfully implemented to gain more desired level of results in the business.
Hence, the chosen business agreed to implement their functions to take approval with few
months prior.
PESTLE analysis of Vodafone
Vodafone company considered as one of the best telecom company in UK so that it
contain several impact due to different aspects of the country. It contains the greatest market
value in all over the world so that in more than 30 nations, they successfully operate to attain
more creative results at workplace. In this regard, following elements create major impact on
results and outcomes of the business: Political factors: Political factors very much influential in way to get progress in the
company. This is because, in Vodafone it develops infrastructure in operational way to
gain successful results and operations. They are highly dependent onto political scenario
that assists to develop certain things in particular environment. Political instability assists
to laid and direct impact on the business. Hence, they can create good infrastructure to
reduce conflict in the business (Vafeiadis, Diamantaras and Chatzisavvas, 2015). Economic factors: It is one of the important perspective which shows essential
dimension in Vodafone company. This is because, it is more states and develop higher
rates of chances in the business to expand its new unit in newly developed areas. In UK,
GDO growth is good so that more income will be generated that can be develop through
latest communication technology. With this regard, it can be stated that overall
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profitability can be positioning to expand business in global areas. Due to high economic
crises, it can be stated that the chosen business facing several issues and it creates
negative impact on results. Vodafone uncertainty also made chances for the organisation
to attain overall goals and objectives in positive manner (Hong, Shen and Zheng, 2016). Social factors: Social factors can be create impact on overall functioning of business due
to different culture, belief, etc. of people. These elements can create impact on overall
results of the organisation so that it reduce effectiveness as well. With the help of
dynamic domain and for success gaining, it is essential to focus on maintain appropriate
flexibility at workplace. With the help of different policies, it can be stated that the
chosen business pertain with local culture development (Nie and Haryadi, 2017). Hence,
Vodafone basically deal as per changes in market demand and requirements. As customer
preferences and related policies, they are successfully being operated in different areas of
the world. Telecommunication factors: Furthermore, Vodafone is successful brand in all over the
world in term of innovations and creativity. The company has mission to deal as per
contemporary trends so that with technological advances, they are able to communicate
several benefits in the market. Moreover, there are several rivals of Vodafone so that the
organisation go one step ahead with technology. Products and services by Vodafone
successfully producing with mostly technological related aspect that is essential factor
which need to kept to implement successful policies. In addition to this, launching of new
devices and features also focuses on latest trends that fundamental maxim that essential
need to follow by the organisation (Hong, Shen and Zheng, 2016). Legal factors: For global operations, it is essential to Vodafone to deal with many rivals.
Therefore, in market there are several legal issues exists that create impact on results of
the organisation. With this regard, it can be stated that many times, the chosen business
easily cope up with legal issues that are pertaining to sphere of infrastructure. In this term
of perspective, it can be stated that many penalties also occurs in front of the chosen
business. Furthermore, there are several employees leaving the business and join other
competitors of Vodafone that create negative impact on results and outcomes. In this
regard, it can be stated that the chosen business need to maintain positive image in market
which assists to gain trust of employees in appropriate manner. It also increases
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profitability and effectively to build successful relationship at workplace (Malinauskas,
Žukauskas and Juodkazis, 2016).
 Environmental factors: With rising of globalisation, people have become more aware
and ethical oriented. In this regard. It can be stated that consumers are always expected
from their favourite brand that socially responsible to attain and gain desired level of
outcomes. With this regard, it can be stated that working conditions of the company also
successfully develop to create several benefits within the society (Martínez-Núñez and
Pérez-Aguiar, 2014). Brand also play important role so that working conditions of the
organisation must be effective and good to attract the best individual those are important
part of Vodafone.
The chosen company is highly dynamic in nature so that it is essential to maintain market
and expand network. Furthermore, it also assists to consider facts and analysis that develop
positive results and performances in the market. Furthermore, success of the business is also
depends on internal and external factors which clearly define agenda that need to be followed by
the organisation in important consideration (Altuntas and Dereli, 2015).
Analysis of business scenario
In order to consider effective business analysis, there are several approaches has been
successfully explained that assists to accomplish desired level of results.
SWOT analysis Strength: Vodafone is one of the successful and most popular cellular service provider
business in UK. They contain more than 1000,000 employees who operates in all over the
world so that company provides land-line, mobile telephony, digital services, etc. All
these perspective helps to focus on high brand visibility and strong brand recall.
Furthermore, strong advertising assists to increase positive concepts and ads those are
popular to contain international expansion in all over the world (Chang and Taylor,
2016). The company has highly efficient website which ensure easy online payment,
recharge, service activations, etc. Weakness: Furthermore, there are certain weakness exists that create negative impact on
overall functions and operations. For instance, being a global brand the chosen company
comes under constant vigilance from global authorities (Basole, Park and Barnett, 2015).
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Furthermore, Vodafone continuously fight for increasing their market share and deal with
competitors that create negative impact on overall results and outcomes. Opportunity: In addition to this, there are several opportunities exists that create fast
expanding cellular to operate in global environment in successful manner. In this way,
latest and low cost technology also assists to Vodafone to increase their brand
performances in positive consideration (Ozdora-Aksak, 2015). Untapped rural market
also create potential advantages for business development activities of the business. With
the help of focus on competitive pricing, they can also deal with several members.
 Threats: However, there are several threats also create negative impact on results such as
new entrants offers low price products so that it increase problem and issue for Vodafone
development. Furthermore, saturation point also getting new customers that would be
eventually differentiate only services of the company (Hong, Shen and Zheng, 2016).
Porter five forces model
In order to consider competitive analysis, following elements of porter five forces has
been successfully implemented: Threat of new entrants (High): In UK, there are several new entrants continuously
coming in market so that they implement wireless connection in the country with new
ways to do business. It also assists to implement lower pricing strategy which develop
new value proposition to customers (Kim, Jun and Lee, 2014). Hence, Vodafone need to
manage these challenges to build effective work. Bargaining power of supplier (Low): In UK, there is low suppliers bargaining power so
that it create positive results at workplace (Vafeiadis, Diamantaras and Chatzisavvas,
2015). In this regard, it can be stated that through building efficient supply chain with
multiple suppliers the chosen business will able to communicate several benefits in the
country. Bargaining power of buyers (High): In the country, several businesses operating in
telecommunication industry. Therefore, bargaining power of buyers is high in the
business (Keramati, Jafari-Marandi and Abbasi, 2014). With the help of building large
base of customers, it can be assists to helpful in two ways so that it will reduce bargaining
power of the buyers which will provides an opportunity to the firms to streamlines their
opportunities for sales and production process.
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 Threat from substitute products (High): In UK, there are several kinds of products and
services consider same products and services as Vodafone. Therefore, when new product
and service meets with similar customer needs in different ways, profitability of the
industry get suffer (Nie and Haryadi, 2017). As a result, it is essential to increase high
value of value proposition so that unique and different aspects from present offering can
be consider in particular nation.
 Rivalry among existing players (Moderate): In the chosen nation, there are several
businesses exists those provides same products and services as the selected firm. Hence,
rivalry among several players in the industry is intense that drive down prices and
decrease overall profitability in the country (Grishunin and Suloeva, 2015). As a result, it
is essential to focus on existing competition that increase more profits and revenue of the
business.
CONCLUSION
From the above report, it can be concluded that there are several advantages to Vodafone
to implement their operations and functions in large consideration. In this regard, they are
continuously work to develop more creativity and effectiveness at workplace. Furthermore,
report summarised about environment and business information that assists to focus on UK
analysis. Hence, it can be stated that the chosen enterprise has several advantages to deal with
existing firms and organisation. Furthermore, it summarised about PESTLE analysis which
create impact on overall performances and effectiveness of the business to operate in new areas.
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REFERENCES
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Chang, W. and Taylor, S.A., 2016. The effectiveness of customer participation in new product
development: A meta-analysis. Journal of Marketing. 80(1). pp.47-64.
Grishunin, S. and Suloeva, S., 2015, August. Project controlling in telecommunication industry.
In Conference on Smart Spaces (pp. 573-584). Springer, Cham.
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industry: A multi-regional input–output analysis. Renewable and Sustainable Energy
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Ozdora-Aksak, E., 2015. An analysis of Turkey's telecommunications sector's social
responsibility practices online. Public Relations Review. 41(3). pp.365-369.
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Vafeiadis, T., Diamantaras, K.I. and Chatzisavvas, K.C., 2015. A comparison of machine
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Online
Vodafone Group Plc - Company Profile, Information, Business Description, History,
Background Information on Vodafone Group Plc. 2018. [Online] Available through:
<https://www.referenceforbusiness.com/history2/98/Vodafone-Group-Plc.html>.
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