Analysis of Vodafone's Global Business Environment (Report)

This report provides a PESTLE analysis of Vodafone, a telecommunications company, operating in the United Kingdom within the context of the global business environment. The report examines the external factors impacting Vodafone, including political, economic, social, technological, legal, and environmental aspects. It identifies both opportunities and threats associated with each factor, such as the impact of government regulations, economic conditions, consumer preferences, technological advancements, and environmental concerns. The analysis highlights the importance of understanding these external factors for Vodafone's strategic planning and overall business success. The report concludes by emphasizing the significance of the UK's infrastructure for business growth. The report includes references to support the analysis.

GLOBAL BUSINESS
ENVIORNMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION:...............................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Business Background:
Vodafone company is limited provider of telecommunications services in the United
kingdom. Vodafone group is world's second largest mobile phone venture, their headquarter is
situated at Newbury, England, United Kingdom. In which there are having 400 stores all over the
world.
Problems and Challenges
The issues and challenges which has facing by Vodafone group is in network problems,
yearly profits, consumer feedback effecting the company revenues, and the government policies
and regulation can be not witnessed the company in the market.
MAIN BODY
External Environment:
Business firm can not control the external factors but they can influence and respond to
them (Hamilton and Webster, 2018). The external factors are as such Political, Legal,
technological, Social, Economical and Environment.
Political: It refers new legislation, rules and regulations by government.
Economical: It refers the inflation and theories of economic related to the any business
firm (What is PESTLE Analysis? 2020).
Social: It refers the changes of consumers preference.
Technology: It refers the new resources using by society.
Environment: It refers the weather or climate changes affect the business.
Legal : It refers the new national laws which encourages the business venture.
POLITICAL (Opportunities) POLITICAL (Threats)
1. New policies and regulation bring
favourable change in telecom market
(Pikhart, 2017).
1. Facing increasing hard competition to other
telecom firms in United Kingdom
2. Political power of UK supports to the
Telecom venture for investments.
2. In United Kingdom Brexit invades and create
bad influence.
LEGAL(Opportunities) LEGAL(Threats)
1

1. Compliances can bring flexibility in the
business firm.
1. Illegal activities can causes highly
penalization.
2. Proper Audit work can improve the work
quality.
2. Disclose of consumer's data information can
destruct the company (Dubey, 2016) .
SOCIAL(Opportunities) SOCIAL(Threats)
1. To prioritise social work can increase
company's position.
1. The changes of consumer preferences,
fashion and taste.
2. More promotion of a product can increase
goodwill.
2. Switching off consumer into other products.
TECHNOLOGICAL(Opportunities) TECHNOLOGICAL(Threats)
1. 5G resources can boost up the market as
well company growth.
1. Increases of criminal cyber crime in UK can
be harmful.
2. Artificial Intelligence resources can create
benchmark in the market
2. Expensive resources or plans can not attract
the consumers.
ECONOIMIC(Opportunities) ECONIMICAL(Threats)
1 Wider population can increase more
subscribers in Vodafone group
1. Due to inflation there could be scarcity of
low revenues.
2. Consumer can retain if cost reduction in
products by Vodafone group (Mendenhall and
et. al., 2017).
2. By the Brexit the devaluation of the British
pound.
ENVIORNMENTAL(Opportunities) ENVIORNMENTAL(Threats)
1. There would be better CSR activities in
Vodafone company
1. Changing in climate can affect the sales and
production
2. Sustainability or eco friendly practises. 2. Telecom Radiation can one of the threats
2

CONCLUSION:
The above PESTEL analysation of Vodafone group in the context of Global Business
Environment in United Kingdom is to identify the benefits and risk involvement in the global
market and how it can impactful to a particular company in terms of political , legal, economic,
environment, social and technological. Somehow, the strong power of United Kingdom and their
compliances provide the good infrastructure which is important of overall growth of the
business.
3

REFERENCES
Books and Journals
Dubey, M., 2016. Developing an agile business excellence model for organizational
sustainability. Global Business and Organizational Excellence. 35(2). pp.60-71.
Hamilton, L. and Webster, P., 2018. The international business environment. Oxford University
Press.
Mendenhall, M.E., and et. al., 2017. Global leadership: Research, practice, and development.
Routledge.
Pikhart, M., 2017. Managerial communication and its changes in the global intercultural business
world. In SHS Web of Conferences (Vol. 37. p. 01013). EDP Sciences.
Online
What is PESTLE Analysis? 2020. [Online] Available through<https://pestleanalysis.com/what-
is-pestle-analysis/>./
4