Globalization's Influence on Vodafone PLC: A Research Analysis

This report examines the impact of globalization on Vodafone PLC, focusing on business expansion and operational performance. The research explores the benefits of international operations, including increased consumer base and improved sales and profits. The study highlights the importance of understanding and adapting to changes in consumer demand within the telecommunication sector. Findings reveal that operating internationally leads to business expansion, with employees and management playing key roles in global operations. The report also discusses the influence of mobile technology on customer experience. The report recommends hiring local employees and conducting regular market analysis. Overall, the report provides insights into globalization's influence on Vodafone PLC's sales and revenue and suggests strategies for maximizing success in the global market.

Research Project

Table of Content
• Introduction
• Research aims
• Research objectives
• Findings
• Recommendation
• References

Introduction
Globalization refers to the expansion of business out of geographical boundaries
with determining and understanding rules and regulations associated with it.
Globalization will be successful when rules and regulations are formed properly.
With change in business activities, it is essential for organization to determine
and understand changes which are taking place in external market.

Research Aim
To analyze role of globalization in driving business success. A study on Vodafone PLC.

Research Objective
 To study the concept of globalization
 To determine the factors of globalization which assist in business success of association.
 To ascertain the benefits of globalization for company.
 Recommend the measures through which global platform can use for organizational
success of enterprise.

RESEARCH OUTCOME
After conducting this investigation, it is communicated to stakeholders that with working at international
level, there is improvement in organisation because consumer base gets improved hence sales and
profits gets improved. With change in business activities, there will impact on working style of
association.
In telecommunication sector, there is difference in demand of consumers as per occasion geographical
region, demographical basis, etc. hence it is important for managers of Vodafone PLC to understand
and evaluate changes properly, then provide services to them.

Findings
Theme 1: Operating at international level lead to business expansion
Yes No
0
2
4
6
8
10
12
14
16
18
20
20
10
Interpretation
Q1. Do you feel that operating at
international level lead to business
expansion?
Interpretation
Yes 20
No 10

Continue..
Theme 2: Parties involved in global
expansion
Q2. Which of the following parties
are involved in smooth operational
performance at international level?
Interpretation
Employees 17
Government 6
Management 7 Employees Government Management
0
2
4
6
8
10
12
14
16
18 17
6
7 Interpretation

Continue..
Theme 3: The importance of
mobile technology in
influencing customer experience
within Marriott hotel 0
4
8
12
16
20
20
9 11
Frequency

Theme 3: Impact of globalization
Positive Negative
0
5
10
15
20
25 23
7
Interpretation
Q3. What is the impact of
globalisation on sales and revenue
of Vodafone PLC?
Interpretation
Positive 23
Negative 7

Recommendations
 There must be hiring of local employees for subordinate level, hence it will
be easy for managers to determine what is the demand of consumers.
 As there is frequent change in consumer demand, hence there must be regular
market analysis with which it is easy for people determine what changes are
requirements.
 Cost of expansion must be justified initially while staring business operations
in any new market.

References
Vahlne, J. E. and Jonsson, A., 2017. Ambidexterity as a dynamic capability in the
globalization of the multinational business enterprise (MBE): Case studies of AB
Volvo and IKEA. International Business Review. 26(1). pp.57-70.
Wood, V. R. and Wilberger, J. S., 2015. Globalization, cultural diversity and
organizational commitment: Theoretical underpinnings. World. 6(2). pp.154-171.