Comprehensive Analysis of Vodafone's Business Strategy and Operations

This report provides a comprehensive analysis of Vodafone's business strategy, exploring various aspects of the company's operations. It begins with an introduction to Vodafone, a British multinational telecommunications company, and outlines the report's objectives. The main body of the report delves into Vodafone's background, including its origins and evolution, highlighting key milestones such as the acquisition of Mannesmann and its global expansion. It then examines Vodafone's key products and services, encompassing mobile devices, 5G services, digital products, and IoT solutions. The report also identifies the business strategies employed by Vodafone, such as competitive pricing and the adoption of new trends like 5G. Furthermore, it outlines Vodafone's business objectives, including profit maximization and customer satisfaction. The report also addresses human resource issues within Vodafone, such as attracting top talent, embracing change, developing leaders, fostering continuous learning, and managing diversity. In conclusion, the report summarizes the key findings and emphasizes the importance of HR in supporting Vodafone's strategic goals. Finally, it provides a list of references used throughout the report.

Business strategy

TABLE OF CONTENTS
 Introduction
 Main Body
 Conclusion
 References

INTRODUCTION
Vodafone is a British multinational telecommunications company. Its registered office is
located in Newbury, Berkshire, England and its global headquarters is based in London,
England. It predominantly operates services in the regions of Asia, Africa, Europe, and Oceania.
This report contains issues such as background of the company, details of the strategy used by
the company and their objectives. The key products offered by them. It has also identified the
issues of business that are faced by the department of HR of the company.

Background of Vodafone
It is known as Telecommunication firm based within U.K with interest within interest in United States
and Europe. It arises as a part of Racal, an electronics firm and a British radar founded within they year 1950. In the
year 1983, Racal founded is Vodafone subsidiary and in addition to this won the first cellular network of British was
launched within they year 1985. Vodafone was purchasing various other firm in early 1990s. Hence, building
partnership all over the world. The firm doubled its size within 2000 through getting German industrial A.G founded
by Mannesmann in 1856 to 1922. It was considered as the largest Vodafone's hostile bid that was resulted within the
largest merger all over the world. It has become one of the largest leading providers regarding the services of
telecommunication as well as it also conducted business more than 30 nations across the world.
Vodafone group provides voice services such as voice roaming ,voice communication as well as video
messaging,data services ,email ,internet and many more. It also provides business solutions, product services.
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Key product and services
Vodafone's group is working on the deployment and development of new as well as efficient product as well as
services that are applicable to all existing mobile devices and current operating system so that in order to get some
ideas of new sales.
Headphones and Headsets- Vodafone provides the Memory card such as micro, mini memory cards, Bluetooth
enabled Headphones, Prepaid sim cards, data cellular ,small packs, portable mobile charger and many more.
5 g services of Vodafone
It provides around 114 places all over European Union as it will becomes the first firm top provides unlimited data
on the 10 July 2019 for both 4G and 5G. They charge a minimum premium price to access 5G Network.
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CONT..
Digital products and Portfolio Management
Mobiles are one of the basic need of people nowadays but within this digital era ,there is a requirement
of expansion as everyone got nimble fingers within the digital pulse. Drumroll are one of the product where
production and delivery of global components regarding Digital devices and digital services.
TV Platform
Vodafone also introduced Cloud based TV proposition that is far better than other company's products.
IOT ( Internet of things) is also transforming lives as well as businesses- The Vodafone's IOT technology has
helps people to simplify as well as offer a broad range of high quality products that can surely meet the needs of the
people. Such as Narrowband -IoT as it is consider as connectivity solution as there is requirement of long line
batteries as well as in compact form.
Asset Tracking- No matter where the person is there is a mobile assets tracking that provides a real time location as
well as easy to utilize online portal
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Business strategy
•B
usiness strategies are the strategies which are made by the organizations to achieve their set goals and
objectives. Strategies provide them proper plan that how they will achieve their goals and take competitive
advantages in the market.
•V
odafone company one of the top leading company in whole Telecommunication industry. They are using
different different business strategies to achieve their goals objectives. One of them is competitive market
strategies- competition in the Telecommunication industry is very high and to stay in the competition
companies apply different strategies.
•C
ompetitive pricing strategies is one of them which is used by Vodafone company to grow their business. They
are providing their product and services to the customers in cheap prices which helps to satisfy their needs
and their demand (Holotiuk and Beimborn., 2017).

TO Be Continued....
•T
his hard to create any differentiation in their product because telecommunication industry provide similar
services.
•
One This which can provide them success and comparative advantages is following new trends. As per the
new trend company is making strategy to launch 5G network which will provide high internet services and
HD voice and video calling to their customers,.
•
Their plan is to adopt this trends as soon as possible to take comparative advantages, and
•t
hey can also satisfy the needs and demand of their customers by providing 5G services which are smooth
and fast.

Objectives
•I
n an every business it is necessary for the companies superiors to set the objectives which they need to
achieve to make their business successful and objectives provide growth and competitive advantages.
•S
imilarly, Vodafone company also have objectives , one of them is profit maximization which is common
objective of every company and Vodafone also give their first priority to maximize profitability and take
competitive advantages in the UK market. Another objectives of the Vodafone company is providing the best
possible services to customers, so they can crate better good experience.
•T
hey are improving their technology and innovating their services so their customers can be satisfied and
Vodafone can gain their customer loyalty (Akter and et.al., 2016).

Business strategy
•B
usiness strategies are the strategies which are made by the organizations to achieve their set goals and
objectives. Strategies provide them proper plan that how they will achieve their goals and take competitive
advantages in the market.
•V
odafone company one of the top leading company in whole Telecommunication industry. They are using
different different business strategies to achieve their goals objectives. One of them is competitive market
strategies- competition in the Telecommunication industry is very high and to stay in the competition
companies apply different strategies.
•C
ompetitive pricing strategies is one of them which is used by Vodafone company to grow their business. They
are providing their product and services to the customers in cheap prices which helps to satisfy their needs
and their demand (Holotiuk and Beimborn., 2017).

Identification of business issues that are related to human resource
of the business
Attracting top talent-
It is a time consuming process to attract the talent that is best for the company. Also
for that HR of Vodafone has to go through a lot of work. It is necessary that HR knows the
role of the place required to be filled so that they can make sure they have found the right
employee.

Embracing change with grace and ease-
Change is uncertain and it is the job of HR to make it sure that they comply with
change. It is considered as that challenge for HR which they have to face again and again.
Developing leaders of tomorrow-
Performance of every leader is different and that reflects on the performance of team.
Many of the employees believe in leaving their job when they have no relationship with
manager of the company on direct basis. It is a challenge for the HR of the company as they
are working on developing their skills to be a leader and they are considering to leave the
position. It is a common occurrence.

Fostering a culture of continuous learning-
If the company is not providing them training and development and opportunities
for growth then they will not remain loyal to the company.
Managing diversity with local in mind-
The aspect of globalization is affecting business of different areas across the
world. The reach of customer is increased and it has helped to attract the talent that is
across the border. This helps the company to increase the level of sales and with the
diversity in their culture they will be able to share their experience and perspectives.

CONCLUSION
From the above studies it has been concluded that HR of the company has to look after
many areas to meet the needs and wants of the customers and maintain the internal flow
of work of the company. It is the duty of the department of the HR to make the
environment work friendly so that everyone can work in coordination without conflicts.
Other than it this report also covers the strategy used by the company and the products
that they offer for business.

REFERENCES
Akter, S. and et.al., 2016. How to improve firm performance using big data analytics capability and business strategy
alignment?. International Journal of Production Economics.182. pp.113-131.
Holotiuk, F. and Beimborn, D., 2017. Critical success factors of digital business strategy.