This report provides a comprehensive analysis of Vodafone's corporate strategy within the telecommunications industry. It begins with an examination of the external business environment, utilizing a PESTLE analysis to identify political, economic, social, technological, environmental, and legal factors impacting the sector. Furthermore, it employs Porter's Five Forces framework to assess competitive rivalry, the bargaining power of buyers and suppliers, the threat of new entrants, and the threat of substitutes. The report then delves into an internal analysis of Vodafone, evaluating its resources and competencies, including physical, human, and intangible assets. This internal assessment is further evaluated using the VRIO framework to determine the company's competitive advantages. Finally, the report concludes with a TOWS matrix and SAF strategies, offering recommendations for Vodafone's future strategic direction, considering factors of suitability, acceptability, and feasibility.